Sucklet's Song

Buy sucklet at itemlabel.com/
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song by emamouse
editing by jams
additional footage squeaver

[@crazyclayagain]

Most ads: it's only 20$ a month! Itemlabel: don't buy it it makes your wallet lonely you can't get rid of it please don't buy it whatever you don't do it please help me

[@Blipy]

But that won't stop me!

[@kiricappuchin]

_its too late for regret_ _y o u s h o u l d n o t h a v e b o u g h t h i m_

[@crazyclayagain]

@@kiricappuchin oh no did you buy one

[@lusciouslocks8790]

It is my personal belief that itemLabel did not want to sell these products but made a pact with an evil deity and is now forced to sell these products to atone

[@bepis602]

@@lusciouslocks8790 wow youre absolutely right

[@ciderfizz7200]

The song: Why you should not buy Sucklet. Comments: Hmm, yes. I need one.

[@YaBoiLukie]

Accurate lol

[@4nyth1n94]

I mean… All I could think while I was watching is "…ah. This is effective advertising." I and many other Gen Zs will surely see this and wish for a Sucklet *JUST BECAUSE!!* Is it reverse psychology? Is it something about engrish that's at 89% english levels, bypassing many subbed animes' english scenes? Is it simply because we are the generation who will surely invite deamons into our homes because, for whatever reason, we wanna befriend them?! Maybe it's all of those. All I know is… staying here puts my wallet at risk.

[@witchflowers6942]

Watched this with my Dark Sucklet as he digests my nutrients.

[@darkmomokocore3919]

I NEED ALL OF THEM

[@kaedesakura9274]

I think its called reverse psychology

[@marshy8192]

Peepy song: I love my little peepy Sucklet song: I LOATHE MY LITTLE SUCKLET

[@marshy8192]

And the next thing you know he's behind you He is present e v e r y w h e r e

[@droidhusbands]

people with max pfps always write good comments

[@baileycheesepuff7787]

It's obviously peepy made propaganda.

[@thevoiditsings]

peepy (affectionate) sucklet (derogatory)

[@fiddlefish1294]

Why hello there fellow max!

[@privatemumbles]

The shot of sucklet being offered to a shivering racoon in a tree is on my mind constantly

[@lunkiee9569]

the time stamp is 2:41 btw

[@ventriloquistmagician4735]

@@lunkiee9569 thank you

[@JustARegularPigeon]

that raccoon fears sucklet

[@allergy-freepeanuts1373]

This comment is on my mind constantly

[@MultiNaruto900]

That raccoon knows Sucklet's secrets

[@stellabat9152]

peepy's theme: look at this baby, baby smol boi, vv cute sucklet's song: PLEASE SUCKLET HAS TAKEN ME HOSTAGE

[@p4rtyshr1mpz]

pptrap would say otherwise

[@squeaktheswan2007]

Peepy organized this.

[@dangodudeasaures]

I mean sucklet is part of your life forever

[@irongirltoni]

This works though. I'm going to buy all the sucklets

[@CapnMarcoPolo]

Peepy's description: DANGEROUS CRIMINAL OUT ON BAIL WANTS IN YOUR HOUSE LET HIM IN

[@zerareota1560]

I think this person is stuck in a secret universe that looks like ours, but it’s over run with these ‘toys’. This song is a cry for help, but how could we help them?

[@soda-gunk6338]

this is my favorite comment, ever, thank you for adding to the peepy, sucklet lore theories

[@m.nic.5080]

To be fair it IS Seattle which is basically an alternate universe from the rest of the world

[@kizetherz]

shred them to little star bits

[@WeaponizedToyCar]

Eat them in a bowl with milk for breakfast...

[@supperpuppy8]

They want to be freed of sucklet so they know we will buy them and give them the peace that universe deserves

[@gwems6502]

This is strategic marketing, this video make me want to buy their entire stock of sucklet

[@higherkhaos1431]

If you buy sucklet you will be stuck with him forever

[@burntbishcuitt]

Makes*

[@amogus71500]

(*give me your wallet*)

[@thatonestar]

@@amogus71500 oh em gee it's poison sucklet

[@TheDingDongCat]

@@amogus71500 ayo what the hell man

[@AoiUsagiOtoko]

unpopular opinion: i trust him

[@thefakejoel7323]

I dont

[@taurlastname327]

dont!

[@brobrogoogoo8001]

If you prefer a lonely wallet then okay 🙄

[@wellactuallyyeahthatsabout3325]

@@brobrogoogoo8001 good call. My wlet is still crying and sucklet sucked all the ice cream.

[@kaleidoscope5054]

I agree. Sucklet is wonderful. :)

[@catguymcyarnson9772]

peepy in store description: this guy commited a WAR CRIME and went to MAXIMUM SECURITY PRISON peepy in song: heehee i love my little boy sucklet in store description: heehee a little guy, a friend.... sucklet in song: I HATE THIS GUY IM GONNA KILL THEM

[@cuteshark7261]

Yeah.

[@dr.altoclef9255]

Or like “sucklets are weird alien creatures but are friends”

[@qwertyuiop.lkjhgfdsa]

yes

[@miss-laea]

This is because the owners of ItemLabel have been brainwashed and have given oath to Peepy

[@vineattacker9841]

Peeps committed every war crime in history

[@aritheplebian]

Sucklet is the most expensive snack from an unseen universe i have ever purchased

[@deadNurses]

so i take it he *did* make your wallet lonely?

[@PonderousEclectica4383]

Hey, interdimensional shipping costs are a bitch

[@mayyo2925]

@@PonderousEclectica4383 ah i see u have experience in such business

[@Kayso789]

You see the unseen universe is where dollars are worth less so 30$ is like $15 or $10

[@rune2O2O]

I thought you said i have ever punched

[@squeaktheswan2007]

I'm starting to think that Peepy wrote Sucklet's song because he was jealous.

[@sulliedhalcyon]

oh lore?

[@squeaktheswan2007]

@@sulliedhalcyon Sure, why not. Maybe this was the crime peepy was convicted of.

[@vinnyart92]

@@squeaktheswan2007 didn't peepy murder a sucklet

[@squeaktheswan2007]

@@vinnyart92 I think so.

[@dylanstrife7652]

Peepy's crime was that he stole my heart. He steals things. Sucklet is equally as guilty. I think my Peepys and Sucklets are friends and are actually conspiring together now!

[@EdJonesVideos]

Things we know about Sucklet: - White star - Snack from unseen universe - Moves quickly from right to left, as if to distract us - Prone to snacking (auto-cannibalism) - Appear to multiply?? - Time will pass with him - Should not be acquired - Will stay with you forever - it’s too late for regrets

[@turtleboi456]

Sucklets are a type of star shaped fungus (decompose treats and other organisms, mushrooms can be eaten in this universe as well)

[@qwertyrhoads9295]

Sucklet is a friend of the mushrooms who takes pleasure in decomposing other organisms.

[@yipeee5614]

- can be purchased

[@BagelBoyboss]

@Coolbeans Official Channel that's cute!

[@Longestbaba239]

you forget cant return back unless you damage it

[@silly_puppy]

Sucklet gives off good vibes. I need one immediately... or multiple.

[@mrbirb]

that reason is why I picked peepy over sucklet peepy is more..intimidating and dangerous and that is what I want

[@kiwiking1735]

@@mrbirb really? I always thought of them both being intimidating 🤔 Like Sucklet is a strange creature who stalks around ever corner just watching and Peepy as a bad boy kinda guy who like to blow up buildings then runs off laughing 😌😌

[@Box_God]

100 perhaps

[@lee-annmccauley3185]

@@Box_God why did you buy so much

[@codyhanson1344]

@@kiwiking1735 they keep getting abused though, so you kinda feel bad for them and it's hard to be intimidated by something you feel bad for. I ordered 1 of each though.

[@AtticusEdwards]

This is what Seattle does to people

[@cukeumberr]

moved to seattle last summer, can confirm

[@fartnutte1724]

seattle be looking like a straight dumpster

[@chees2]

Oh no, i don't want to become sucklet when i go on a trip to seattle soon

[@mobius273]

@@fartnutte1724 life long seattlelite, can confirm

[@renmikandhevaryndaypi]

I once stopped by at Seattle airport and the moment I took a breath of the city air, there were snacks from distant unseen universes everywhere, begging to be given physical forms of fuzz and polyester, then set free upon the world. I will not go to Seattle again.

[@lunekitten]

i’m just amazed he never even got dirty is that one of his powers

[@sekstifire2854]

I know right? I was wondering why Peepy never seemed dirty in his video, but Sucklet is pure white. You should be able to see every speck of dirt.

[@kaedesakura9274]

@@sekstifire2854 I bet they went through 20 sucklets to actually film this

[@-kix-]

@@kaedesakura9274 probably but when they zoom in on him when he got thrown he looks not dirty so they probably couldn't have changed it in time maybe

[@LordMoldoma]

@@-kix- They *may* have sprayed the sucklets with a hydrophobic solution like "Ultra Ever Dry (TM)" In which case, they probably did go through a couple of sucklets.

[@-kix-]

@@LordMoldoma oh

[@queenofawesome1838]

itemLabel has a very special way of advertising that has never made me more convinced to empty my wallet before discovering them. Every ad is a masterpiece. The songs, the messages, the cries for help, the stuffed menacing balls of plush ready to invade your homes and take you hostage whilst evading the law, it's all so beautiful and perfect it brings me to tears. Thank you itemLabel. Thank you.

[@JohnSmith-wv5km]

They are also pretty high quality, and afaik all their toys have squeakers

[@DEEW0R]

the instrumental is unironically amazing

[@johark]

true, i need to find more songs in this style, its really good

[@twtclikk7841]

@@johark hey!! the artist behind this song (and all other itemlabel songs!!) is named emamouse, and they have a spotify and a soundcloud!! they also just released a brand new album and i gotta say that the songs on it, while not exactly being in this style and also having only japanese vocals, fucking Slap!!! so if you haven’t already, go check em out!! and there are a few other songs in their discography that are in this style exactly!! also cool fact: emamouse is nonbinary and uses mou/they/it pronouns!!

[@ciara7172]

@@johark artist is emamouse! They have kind of a cult following

[@twtclikk7841]

@Becky C. i’m gonna hazard a guess that you haven’t heard of neopronouns? they’re basically sets of pronouns that aren’t she/her, he/him, or plural they/them! used by nonbinary people in an attempt to describe their gender better, they help a lot of people out examples are qi/qim (used like “oh, qi’s awesome! i like qim very much”) and mou/mouself (used like “i like mou very much! mous music is very good, and i would like to meet mou someday”) so, if you’re cis (i.e. you identify with the gender you were assigned at birth) please do understand that even if you may not see the purpose of these pronouns, nonbinary people do, and they genuinely help alleviate dysphoria!

[@toodestructive]

@@johark These all sound like Deerhoof songs to me

[@cukeumberr]

very excited for people to see this

[@evilmontica1848]

I saw it as an ad on a saberspark video.

[@josh5965]

For real??? Me too!!

[@pinkiebynx6051]

insight: they removed a portion of the video where sucklet was set on fire by firecrackers, most likely bc the sound of it (which was not muted) could be triggering for military veterans

[@CodeDonutz]

It was because KZbin wouldn’t allow it as an ad if it had that part in it. It’s in the description

[@pinkiebynx6051]

Nebby Bag i know. i wrote this comment with the implication that the person reading it already read the description.

[@ArcanineEspeon]

@@pinkiebynx6051 that's interesting, I didn't know that. I would think they would keep the old one and just not run it as an ad. Name this one "Sucklet's Song Ad Version" or something.

[@saveoursquirrels4241]

Oh man thank you i was going insane trying to find it

[@ASHERUISE]

@[aom ; ] アオム It's on their website.

[@amandagrace31]

Buyer: SUCKLET IS STALKING ME PLEASE SAVE ME! Sucklet: •.•

[@_dark__light_4003]

Fun fact! That dot below there eye's is NOT there mouth it's there nose (My friend told me that there a really big fan of itemlabel)

[@DRUZYDAY]

You have just clicked on an ad for a stuffed toy featuring lyrics like “He will not leave your house” and “It’s too late for regrets” . Good luck.

[@reximus7430]

Whoever is in charge of the marketing team, is a genius.

[@lusciouslocks8790]

Notice that Sucklet has paranormal abilities but only uses them to return to your house and eat your treats. The question is thus: Does Sucklet (A) have powers but only a few rather boring ones? (B) have stronger powers but is sparing you out of laziness/mercy/love/incompetence? or (C) have stronger powers but gets more pleasure watching you slowly decay?

[@thas4250]

yes

[@spectoestis3106]

the description of the plush on the shop says it's c

[@TheGamerGirls22]

I think this is more about how clean this thing can stay

[@kaedesakura9274]

I'd bet money that they used multiple sucklets to replace dirty ones

[@nuthin2du]

@@kaedesakura9274 Im assuming you CAN wash sucklet (cause peepy and ouioui are washable), They just havent uploaded how to wash your sucklet yet

[@MasterIsabelle]

@@kaedesakura9274 no wonder his wallet is lonely

[@-kix-]

@@MasterIsabelle lol

[@kiddosneakybeaky3934]

when this first appeared to me as an ad, I could've sworn this was a bad omen for something.

[@ninjin1749]

This was my #1 song on my Spotify wrapped

[@stickinthemudstudios]

*D I N K L E*

[@MutantMasterRace]

I looked this up because I got this song as an ad, kind of has a dark message about how they can't get rid of it and that it keeps showing up mysteriously but its probably just a funny ad.

[@that1lizardjamie]

for now.

[@Cryingemojii]

same i got it at like 1 am to-

[@hannaburda9506]

“Probably”

[@MutantMasterRace]

@@hannaburda9506 the chance of getting killed by a sucklet is low, but never zero...

[@CyberLuk20373]

He’s in your home

[@Hopperdoodle]

Peepy: literally a dangerous criminal. people here worship them. Sucklet: a harmless somewhat cute alien. people here abuse them.

[@andrewmakesstuff]

Correction: Sucklet is a harmless somewhat cute *snack,* as stated in the video.

[@TRRailfan]

This song is literally about someone who bought Sucklet and now can’t escape from him and it still makes me want to buy him.

[@Kaleii08]

Peepy: *commits multiple crimes* Song: I love peepy! Sucklet: *is hungry* Song: *_k i c k s u c k l e t_*

[@siverfanweedo]

got this as an ad when watching and it unlocked a new emotion and i don't even think it's a good one

[@claudiaj7996]

Kyne?

[@jadearrieta5409]

That emotion we call suckletness

[@octoeightstep]

loric maybe?

[@jadearrieta5409]

Suckletness: the feeling of having a sucklet, regreting and being unable of get rid of it

[@Jade_4ded]

same but instead i felt.. *epic*

[@Lara4632]

and the theme is a stuffed animal staying in your house and it wont go away no matter how many times you get rid of it and its in places it shouldnt and ur asking "what are you doing there?"

[@kamemelodic1331]

This might be some of the best reverse psychology I have ever seen. I now really heccin want a sucklet, even though I know he *will* make my wallet lonely

[@sadgemoggy]

the fact that the button on the actual ad says- and I quote - " do not"

[@cukeumberr]

you should make the thumbnail the frame with “what are you doing here” and the red circle and arrow around sucklet (0:47)

[@SarahLoveDeer]

I love how the animals were very much not interested in the sucklets, the racoon was shaking IT LOOKED SO AFRAID OF SUCKLET

[@ProtoKitt]

"He is present everywhere" He is in my house send help

[@Doctor-Apples]

I miss the fireworks please upload the clip of the sucklet burning

[@cukeumberr]

original’s still up, just unlisted kzbin.info/www/bejne/aIulfXZpj5eJmLs

[@Doctor-Apples]

@@cukeumberr thank you so much

[@cukeumberr]

@@Doctor-Apples just doing my civic duty o7

[@name.surname.9707]

0:16 why do you want these white stars black sucklet: *hides furiously*

[@kaedesakura9274]

Now poison and moss too

[@kewliio258]

I feel like I've seen this before.

[@Antnest_]

It looks like that one scp but a star

[@sohrell]

omg remote 😳😳

[@kewliio258]

@@sohrell hey bestie 🤪

[@sohrell]

@@kewliio258 wow

[@crazyclayagain]

Lumas

[@bodaciousbroski8150]

The song: don't buy sucklet Me: give me the cursed demon fluffy

[@amogus71500]

@Coolbeans Official Channel ;--;

[@X.x.SwagMaster420.x.X]

This is like a really well made horror ARG because nothing disturbing actually ever happens but you always have this feeling of dread when you watch them

[@milobusterz3280]

but it’s not an arg?

[@DownsidePie]

This song: Oh my god, don't buy Sucklet. Sucklet is holding my entire family hostage. Everyone: That sign can't stop me because I can't read!

[@CyberLuk20373]

💀

[@juliaa__.]

i got this ad and watched it all the way through, now i’m saving my allowance to buy one

[@reximus7430]

Good, if you buy one then we will keep seeing the ad which makes me happy

[@yams4077]

this is literally my favorite thing in the world

[@JebSvS]

this happened to my buddy eric

[@RedHorizonz]

“you don’t need this strange thing” YOU DONT KNOW WHAT YOU’RE TALKING ABOUT >:[ *buys 100*

[@shygaifu3592]

why did you buy so much?

[@OtakuUnitedStudio]

I like that zoom in on the return policy at the end. Basically, "You've made your bed, now you have to sleep it it. With Sucklet."

[@TheMAM]

0:06 Peepy no!

[@LmaoMeowz]

Peepy’s theme: “Lalalalovely tiny peepy Peepy I wanna hug to the my boy peepy Peepy” Sucklet’s song: “kick Sucklet, try to get rid of him but he will not. Leave your house’ Real Peepy: criminal. Probably has committed murder and definitely is a theif Real Sucklet: some kind of snack from a distant unseen universe

[@sarahduddleston2160]

I dont know what is going on but these ads make me want to buy every plush they have

[@TheBrickMasterB]

"Time will pass with him" is one of the most threatening comments I've heard in these.

[@bubs_devark]

i got this video as an ad a few days ago, and i was so intrigued that i sat through the entire thing. i couldn't bring myself to skip the ad, and in the end, i'm glad i didn't skip it

[@Doctor-Apples]

I bought one and convinced my best friend to do the same

[@Bedhed47]

I don't know what is wrong with this company, but I'm gonna buy every single one of their products

[@isaiahwyant3479]

you cant tell me this isnt a horror movie

[@thquib]

2 IN ONE DAY

[@bunifu7474]

sadly, both reuploads and not new songs

[@KeitieKalopsia]

Appreciation to the tiny sucklet bouncing out the karaoke lyrics

[@soda-gunk6338]

these ads are very enjoyable, emamouse should post these songs on their spotify

[@Ophium.]

No they shouldn't lol

[@hi.my-name-is-quincy]

peepy and dinkle and sucklet's songs are on spotify

[@worried5929]

All of the songs are on Spotify

[@himeruP]

instructions unclear, i am already in love with sucklet

[@TanukiBuki]

I'm very glad that this version of the sucklet song doesn't end in its death

[@MikeBuff]

Wait there was another one?

[@thetophalfofapickle2342]

Fun fact: Sucklets were harmed in the making of this video

[@ButterfliesInTheAir]

2:08 i hope someone rescued those chinchillas that is a terrible enclosure :(

[@jakcett]

I just got this as an ad on another video and this fills me with so many emotions, mostly bad, that i had to come here and tell you i love you but i don't have money.

[@jennytaylor3986]

Song: "He moves quickly from right to left" Camera: *pans left to right*

[@kalypsia]

_WHY DO I ONLY GET THESE ADS DURING WITCHING HOURS??_

[@Pluto113]

0:34 well that got dark

[@USB_STORAGE]

that's some effective reverse psychology, most ads annoy me but now i really want a sucklet

[@timbojimbo5898]

i love how the purchase link just says "do not" when this pops up as an ad

[@ianmcninch8070]

1:27 this part of the song is actually super cool omg

[@Simplifried]

Ok but, this song is referred to as a “song” and not a “theme”, implying that this song does not represent Sucklet in actuality. I believe that Peepy wrote this song out of jealousy for Sucklet.

[@user-h2y38u1]

it only took 44 seconds of watching this ad to go and purchase a sucklet

[@junokim8105]

this is like a fever dream except I can buy something cool

[@splashcat2807]

I can hear my aunts bank account begging for mercy

[@zedc6072]

I love how your ad for sucklet is you throwing them and setting them on fire, backed with a song asking 'why the fuck are you buying these' and then I bought one. Good ad.

[@deityoftime3]

It's been like 7 months since i first saw this. I stupidly did not bookmark the store or like the video. Finding this again based on a vague memory from the back of my mind that felt like a fever dream took longer than id like to admit. Bought it automatically, wallet be dammed.

[@phi7534]

this is genuinely one of the most brilliant and compelling ads i've ever seen, after watching this person desperately trying to get rid of their Sucklet i've never wanted anything more in my life

[@MrH2O1998]

Human: *bought Sucklet* Sucklet: *exist* Human: No!

[@essdii8371]

1:06 this looks menacing af

[@michaelaj5977]

This is how advertising should be done. I have no reason to want some kind of snack from a distant unseen universe, but now I do.

[@extrapathos]

1:28 this part actually goes hard

[@juliodhushuhu3099]

When will sucklet be going on tour?

[@TigersCheerios]

This channel feels like the start of an arg and I'm here for it

[@luckyduckydrivingschool3615]

ItemLabel's webpage states that they are based in Maryland - However, all the locations in their advertisements seems to be in Seattle, WA.

[@kaedesakura9274]

And somehow the whole thing got a Japanese feel. From the design of sucklet looking like kind of a generic mascot to the accent in the song and just the general weirdness

[@griffy9639]

god this company has the most effective marketing of all time

[@hyp3r-systems838]

This is the best youtube video ive ever watched in my entire life and will ever watch in my entire life.. i need sucklet.

[@lauramays9296]

I agree! I bought mine last night, about 24 hours after seeing this XD.

[@loaf233]

He is about to make my wallet very lonely

[@wobber.]

Dude sucklet is an SCP

[@squeaktheswan2007]

Yeah

[@ameyadeshpande331]

SCP-Sucklet-J

[@HallowIsSmol]

stop kicking him youre gonna make me cry

[@somnolentCyanide]

If you listen to it for 3 hours straight, you start hearing “sock grate”

[@daniellel230]

it's been almost two years and this song is still one of my favorite things that have ever been posted to youtube

[@elipost1703]

This is incredibly effective advertising keep it up! If I had money I would buy the sucklet.

[@jellyraptor3556]

The fact that the entire song is telling me not to buy Sucklet makes me want to buy him more

[@catthomas1485]

This ad made me buy a little sucklet and I'll probably buy him a friend sucklet soon

[@birdlord4210]

For some reason, this makes me want to have a cereal with marshmallows that that look like a bunch of different characters that they’ve made

[@LoganOrtega]

1:00 punch sucklet

[@qwertyuiop.lkjhgfdsa]

it's too late for regrets

[@Gnarpy.2763]

You should have not B O U G H T H I M

[@rileyrogers3912]

I've listened to this song no less than 5 times in the last 24 hours, its made me realize I'm slowly losing my sanity. I require a Super Sucklet so I can worship him as the God he is

[@MikeBuff]

That is what the Sucklets want you to do...........don't let them control your brain

[@pennycat6317]

Imagine driving and you see a guy throwing a plushie onto the road whilst filming it

[@HinataChick38]

Sucklet is the best name i've ever heard, i want all of them.

[@someweirdo428]

This constantly gets stuck in my head. I think sucklet is messing with my brain.