Hip Hop Has an "Industry Plant" Problem

[@MusiciansRule07]

This may be an unpopular opinion but as long as the artist has legitimate talent and keeps releasing good music after their initial blowup, they can be a whole Industry Botanical Garden. The problem is that the majority of Industry Plants turn out to be hot garbage long term and they take opportunities and accolades away from good artists, Plants or not.

[@QuillPGall]

fully agree. of course nepotism leads to unfair advantages in the industry, but if the artist is making something they’re passionate about, who am i to judge. i think when todd in the shadows talked about his lack of care about it, he said (paraphrasing), “i can admire a well-maintained garden”

[@TheHonestTruth]

Great take. Fully agreed

[@TheHonestTruth]

But then again, wouldn't that make them a legit artist at that point? Lol

[@luvvsick1]

ice spice for goes well with the second part of ur comment

[@vrfj1997]

​@@TheHonestTruth they could def be both a plant and a legit artist, since being a plant has more to do with getting that fast track to fame and fortune instead of struggling to succeed on your own

[@19_hunnidd]

Not all new rappers are industry plants, they just make horrible music that surprisingly blows up so people suspect.

[@Kuhmodo]

Brain rot has made people forget the term "one hit wonder." It's not uncommon to see someone come out of nowhere with a big smash hit and then you never hear from them again.

[@201hours8]

Their music doesn't blow up organically tho ... artists rarely ever blow up on their own nowadays, especially to the point of going straight to da billboard 100. Rappers who just blow up out of nowhere nowadays are often backed by millions of dollars in "marketing" and powerful ahh labels

[@wolfgarthefirst5735]

S.​@@Kuhmodo

[@zhenyucai8688]

​@@201hours8Doubt it, the industry is drying up. I don't think labels spend that much on marketting these days. The returns just isn't there anymore. Every year the music industry shrinks by about 2-3%.

[@shrigga3696]

@@201hours8ngl i think it’s bigger than jus the hip hop space and no one addresses it

[@deomunipersaud8536]

So if Tommy Richman was dropping music for years now but went viral and has a hit as of recent, he’s not a plant. A plant is someone who came out of nowhere.

[@TehStylishone]

Plus isnt he working with Brent Faiyaz? Like you said, hes been around. People need to stop throwing the Industry plant label to freely

[@Jeff_Guapo]

He's a plant cause he blew up from sounding like Brent Faiyaz, and no coincidence he's signed to Brent Faiyaz. Me personally he's not doing nothing new and spectacular. He might even go from rsp to another genre like other white rappers

[@Bigredmoon007]

He’s definitely an industry plant, he also sucks.

[@Bigredmoon007]

@@Jeff_Guapohe’s not a rapper or singer, he has no talent. His sound is basically engineered, he’s gonna sound very bad live.

[@denard90]

@@Bigredmoon007Damn what he do to you😂

[@SmokeOneAndChill]

The moment I do not hear about Ice Spice anymore we achieved victory in hiphop

[@DeadwaveCarrier-oc1wo]

Ice's (poo)rly disguised scat fetish bars will forever haunt our ears and eyes for years to come.

[@ImperialAssassi4U]

She was never a part of hip-hop, so whether she is mentioned or not doesn’t matter. All hip-hop is rap, but not all rap is hip-hop, remember.

[@sandilejustice9925]

Cardi B next 🎉

[@viralx927]

Better than sexy redd

[@Chopstick74]

@@viralx927that’s literally like saying shit with corn in it is better than regular shit

[@crazymarkiplierfan]

Tommy Richman seems to be 100% genuine. He crafted a style that resonates with people. Believe it or not that's what people used to do.

[@luckyspurs]

The irony is, Tommy Richman is almost the opposite way around. He's crafted his music, despite being the type of guy music would usually overlook.

[@douglas5389]

Don’t forget about Teezo

[@yourbarber6732]

@@douglas5389Teezo is horrible live ngl. Dude is a goofy goober for all the wrong reasons on that stage

[@WeyesC]

@@luckyspursoverlook? How

[@WeyesC]

@@yourbarber6732eh not really he has a really artistic style from top to bottom including his performances

[@Thabo.4]

I’m from South Africa and that one dude from South Africa was wrong about Tyla. She’s been gaining motion off of TikTok from around covid times, and began releasing music for 2 years before Water. He honestly just was not tapped in to the youth culture of South Africa 🤷🏾‍♂️

[@itumelengmeko9653]

Hands off Tyla

[@adb_500]

They don't know how big African artists are

[@nwinsto602]

That's usually the case, these people come out of "nowhere" when reality they were just not popular enough or you missed them when you were scouring the internet.

[@wyeth.]

bro ive been saying 😭 also these safas forgetting everyone was vibing to getting late when it came out

[@helenogbonna3361]

@@itumelengmeko9653tyla is annoying but I still thinks a fun person outside of her ability to projict

[@angelwings1979]

Let’s be clear, just because you’ve never heard of an artist doesn’t mean they’re an “industry plant”. Also, I think people misunderstand what that term means. Artists are signed to labels and promoted by a team. An industry plant is someone who doesn’t have real talent and is being artificially inflated solely because they think they’ll sell well because of the manufactured image and personality. Someone else said it, talent is what makes the difference between a regular artist just being promoted and an actual industry plant.

[@QuirkyTJones]

Riiiiiight

[@sedrickgipson8088]

Facts

[@MsKayJayEm]

Not exactly. Plant vs non-plant isn’t about talent. It’s about honesty. In the early 2000’s there were tons of manufactured artists. But people knew what they were from the beginning. No one was positioning them as some authentic, home grown indie artist who just happened to pop. The term industry plant took off in the 2010’s when label/industry backed artists pretended not to be for cache/clout. Finding out who was industry backed became a gotchya because they were pretending not to be. Now the definitions changed and people think anyone with label/industry backing is a plant. So folks who don’t pretend to be indie when they’re not get trashed which goes against the entire original point.

[@EddiMoFetti]

Just watch the video dumbass

[@nurgles_be_saggy]

@@MsKayJayEm"um actuallyyyy"

[@DukesMusic84]

Ice Spice is not a lyrical rapper. Her album was mostly mid mumbleish. But she is friends with Taylor Swift. And that's really all you need in life for 2024.

[@brandoni241]

Lol, she isn't friends with Taylor Swift. They share management. All of that stuff is planned and presented...

[@indoorplant2392]

I dont think the karma remix collab did much for Ice Spice tho lmao

[@TruBuM]

Truuuuuuue 😂 the 30 year old lady singing to teens cuz she thinks she’s still one as well.

[@renahgade1750]

@@TruBuMshut up! I thought she way younger 😂😂, they really got that covered up.

[@Celooooooooooooooooooooooooooo]

She’s only friends with Ice Spice as PR because her ex Matty Healy talked shit about her lol

[@huntermolitor8912]

98% of all musicians since music was commercialized are "industry plants". Thats kinda how labels work. Its stigma. Artist who are singed to labels blowing up out of nowhere due to the label isnt new thats thr standard

[@mattyballz]

Yup that was kinda the objective of this video, not sure how many ppl r noticing lol but everyone in here has a very similar story, that’s just how the music biz works

[@huntermolitor8912]

@@mattyballz i put that at the beginning of the vid then saw the end and was oh that was a redundant comment

[@kimnoir]

Yeah, the point of record labels is to promote and support artists. I see it as less authentic when the performer doesn't have creative input or skill rather than when they have label support (although the degree to that depends because stuff like Spotify manipulation is annoying).

[@axelaxelrod9006]

Yeah that’s pretty much the entire job and purpose of getting signed. An example of an actual industry plant and nepo baby is Jaden Smith. Someone who was born famous, had all of the connections from the beginning and blew up

[@Exigentable]

@@axelaxelrod9006 JADEN STILL HASN'T DELETED HIMSELF?

[@diecody]

teezo has been active since 2019, i wouldn't say he's an industry plant. someone showed tyler as a joke and he liked him n brought him on tour.

[@yourbarber6732]

Teezo on the Tyler tour was not good tbh. Saw him live in Philly 2022 when he opened for Tyler. Most ridiculous performance I saw in years

[@Samuel_536]

a lot of people mistake “industry plants” for normal artists that get signed and get backed by a label. tommy richmans success is HOW RECORD LABELS WORK. an actual industry plant is someone like jumex or iann dior. they get picked up by a label, scrap every existing work they have out, and rebrand them into something inauthentic that fits into what the current trend is. for the artists i mentioned they were both signed during the “sadboy emo” wave of rap, so that’s what they were rebranded as. iann had like 3 songs out and one of them had PnB rock on it, and jumex had a music video directed by taco despite seemingly not having any traction beforehand. these modern “plants” are literally just normal artists that go through the process of being signed. people have watered down the term so much that it’s completely lost its meaning.

[@mattyballz]

also i look like a caveman in this one just ignore that lmao got cleaned up right after 💯

[@IamJakeeHill]

It's OK mr ballz

[@pugggi7182]

bro u actually kinda rock that look

[@illonlymakeyoucry]

the emoji💀

[@heyitstheblackguy]

Gives you more of a conspiracy theorist look lol😂

[@ziphohlatshwayo3856]

I'm SAcan, I've never heard of Tyla until America.

[@SUBMACHINEGOTH]

Teezo is not an a industry plant, he was hustling for a while

[@2U4Me1]

No one in the comments is talking about him because yes he’s been hustling, but he was recognized by Tyler, who is always scouting talent like rex Orange County and teezo is actually talented

[@darklord9581]

We all seen Yeezy garage/alley sessions he had. And even before that he was rapping on SoundCloud before changing his image. I feel like that’s the only reason why some people think that. I just feel like he got inspired by Jean Dawson since that’s when he was blowing up with the nails and Rock/punk emo singing style.

[@basedcommentor]

​@@2U4Me1Nobody talking about him because nobody listens to him

[@2U4Me1]

@@basedcommentor on some crazy timing

[@tomgaffney4779]

@@basedcommentor Didn't realise my name was nobody, Teezo is Goated.

[@Sponley]

the amount of genuine investigative journalism in these videos is really impressive

[@fromthehills814]

I'm Rwandan (East African) and even I know that comment about Tyla is wrong. She's been popping off in the amapiano scene for a little while now. Americans not knowing an artist isn't the same as them being a plant. She just happened to go viral I think.

[@malindinkosi99]

Well you're right and wrong. Tyla hardly blew up locally. She's actually doing better in the US. Nobody listens to Tyla here. Trust me. We listen to authentic amapiano.

[@malindinkosi99]

She is very talented though.❤

[@mpiloz8016]

@@malindinkosi99 I personally liked one track from her that regularly played on 5FM a couple of years before she got a grammy, remember "getting late" ? I feel like that's the one she really should have picked up a grammy for, "water" is ok too.

[@mrk8699]

@@malindinkosi99 Lol nobody listens to Tyla in SA? why are you speaking for an entire country? did you do a survey to find out who doesn't listen to Tyla? i find it funny how you say nobody listens to Tyla in SA and that we should just take your word for it..

[@yourbirthgiver69]

Cool I’m from rwanda too!! never seen a fellow rwandan in the comment section before

[@CheckCeeOut]

Calling Teezo an industry plant is blasphemous.

[@Relloduzit99]

Rightttt cause he’s BEEN making music unlike some of the others “ ice spice & 4batz”

[@jiem5081]

69 likes so i make it 70😅 sorry i just cant😂

[@Relloduzit99]

@@jiem5081 *69 Likes

[@mattyballz]

have a nice sunday guys

[@Devondavis-fm2dz]

Same to you

[@BXBIS]

wow Matty is a real one for this one, you too

[@immortanleo3868]

No. You

[@KanyeSoutheast9347]

ok

[@notearshed]

You too matty

[@ottoweininger8156]

What I'm getting is that 'industry plant' means that an artist was successfully marketed by a record label. Why is there a stigma around record labels doing exactly what they're supposed to do, and listeners buying into it, because they like it?

[@ComradePark]

From my understanding, an industry plant meant someone with mediocre/no talent who were given a total make over (as in a fabricated personality) by record labels looking to cash in on whatever is trending at the moment. It's like a grift of some sort. Nowadays the word has lost meaning since people throw it around so much

[@moizkhxn]

This video missed crucial information about 4battz. He is signed to music label GAMA owned by Larry Jackson, the driving force and mind behind Apple Music. People accuse Drake of co-owning GAMA as well. In a recent interview between Joe Budden and Larry Jackson, Larry refused to confirm or deny if Drake is in the mix with GAMA. GAMA also has Sexy Redd on the label which explains why Drake would be on a music video with Sexy Redd and feature her on multiple songs. This also makes sense why he would collaborate with 4battz and then sign him for only one EP on OVO. Larry also talks about 4battz and Sexy Redd extensively on the interview, and he is one of the minds that run the industry behind the scenes.

[@tronosphere]

yeah missing something like that makes this dude a whole clown show

[@Shaderdiceblock]

Yea people will lie every “industry plant” or “overnight success” have probably been making music for close to a decade but people did not notice them

[@jacobrox1632]

Fr everyone is an industry plant now . that shit is tired 👎🏾

[@kredd444]

That’s just not true at all😂 nigga 4battz spawned in wit a drake feat

[@yung829]

bro FACTS they are industry plants, you realize the labels sign them after years of making music cause they see the TALENT but the artist doesn't have money to promote, THATS AN PLANT.

[@isaacmeredith9421]

Tommy seems to be talent to me personally. Def had an underground sounding before but I think the 2 songs recently were just great production

[@emerobo]

I like how everyone is so conspiratorially minded now, that the idea of a one hit wonder or a novelty act doesn’t exist anymore. It’s simply “industry plants”, whether there is a good indication that they’re actually one or not

[@victoriarousee]

When he gave a definition for “industry plant” he unironically described ice spices entire career. Her Y2K album proves it. She’s built for tik tok trends not music as an art form.

[@brenttobias249]

Tyla has been working hard af in South Africa, she not a plant.

[@gottaluvdd]

yet she’s here in the US

[@langamabhena9017]

@@gottaluvddwhat’s that supposed to mean?

[@JuliaRoxanna]

@@gottaluvdd correct! planes do exist!

[@mmimi_ah]

That Grammy makes her a plant

[@boikanyoabednigo8863]

Shuu'ruup ho. ​@@mmimi_ah

[@anthonymweti8564]

I discovered Tyla during 2020 Covid and she already a massive online following before signing to her label, she definitely did not come outta nowhere.

[@mysterious_559]

Ice Spice is one of the worst plants

[@nwinsto602]

She's not one

[@kn152-k4u]

​@@nwinsto602She doesn't know you, lil bro. Quit defending garbage

[@zia8188]

Like pls weed her out

[@HeII0_th3r3]

​@@nwinsto602she is the only person here i am 100% sure is a plant

[@user-x3cctjs]

@@nwinsto602wanna hit so bad

[@enigma7310]

*_"In order to be successful you have to already be successful, in order to Recieve love from people you have already attract people with your genetics, in order to get help from people you got to look like you dont need help, when you want things from people you got to already have things...life is about Image..."_*

[@PrincessPowerranger]

I am South African and NOBODY HAS HERARD OF TYLA, nobody. Not a single one, we found out when America found out lol

[@boikanyoabednigo8863]

Stfv. You never had internet I guess.

[@PrincessPowerranger]

@@boikanyoabednigo8863 Im being honest, I love Tyla but before Water no one in Cape Town had heard of sorry sorry I hurt your feelings

[@naleevan]

thats a lie, i knew her since covid and her first song

[@PrincessPowerranger]

@@naleevan Fam, I dont know anyone who knew her outside of her circle, wasnt in high school during covid? I mean I love Tyla, but I literally heard about her with everyone else

[@essjai5D]

So Tyla works hard, stays dedicated for over 10 years, is super talented, gets a great team and marketing. She comes out, people love her… I’m not seeing how she’s a plant?

[@mmimi_ah]

Ten years? She's 22

[@amorelockster1023]

@@mmimi_ahlol I agree with them but it’s about 4-3 years that 10 year thing is a exaggeration but she has been singing since she was 8 that’s probably what they mean it’s a clip of her going viral from when she was a child singing

[@kuyechao]

Don’t care if they are plants or not as long as they are talented and the music is good. Tyla is talented and releases good music

[@spatemediaNYC]

This is a really interesting topic. If you meet someone in the industry early in your career and they know how to market and get your name out there quickly, many people will say you're an industry plant. Simply because you didn't grind for a few years and build a small following on your own. An industry plan to me is an artist that is already signed to a major deal, and they act like he's not for the sake of building his name up and then they announce the signing after he has a fanbase. So technically, any artist that has a major deal and they are telling people they are not signed is an industry plant.

[@RAGEdredd]

That ty$ freestyle just cant leave my mind when dude is brought up 😂

[@luckyspurs]

Isn't this just what always happened. Some unknown 18-21 year old is suddenly on Top of the Pops; some band that spent 3 years playing in pubs, suddenly has a song that a record company thinks will sell with a bit of promotion. It's literally what the music industry is. Spotting what will stand out, be memorable and sell.

[@MONET8iAM]

I heard Vince Staples mention Teezo a couple years back, I don’t remember when, but he shouted him out. His name is different, so I remembered it when he started blowing up. And Tyla is outside of my demo, but I didn’t get industry plant vibes from her. It could be ignorant of me, but we have to take into account that Afrobeats and Amapiano has gone global, and many African artists have started crossing over to the US after already having thriving careers. So it was easy for a song like Water to blow up. With American ears, it sounds like a pop song with a blend of multicultural elements (House/Dance/African/Caribbean). Remember there was a whole movement in the early 2010s, then around JB’s “Sorry” that they calling “Tropical House” or something with “Tropical”; Reggaeton coming back and its newer iterations.

[@helsinreaper]

Yeah it was like that for me saw Vince staple mentioned him then trippie reds mentioned him. So I checked out strong friends and the rest of songs off the same album then months laters he’s on the Tyler album.

[@srgest9653]

Tyla is probably the only one that isn’t an industry plant… and if she is she’s got talent and a great marketing team. Also she’s not from the US, she’s from SA. Afro beats have been slowly taking over US radios most specifically in NYC.

[@wastedaga1n]

Hip-Hop has a 'Getting Old' Problem.

[@turtleanton6539]

How come

[@DaBoiDab]

@@turtleanton6539Lots of people are blinded by nostalgia

[@josephgaspar2944]

You do know you can control what you listen to right

[@helenogbonna3361]

@@turtleanton6539it’s just gone

[@yungfella8474]

Disagree, I think the real problem is saturation

[@DrTaeBeats-zf3ob]

funny thing about that thumbnail, only one of them is an industry plant

[@lauriestockbridge-leather2917]

dude i'm not even going to watch the video, I'm just here to see if anyones talking about WHY TEEZO IS ON THE THUMNAIL??

[@00pium_kingvampstan]

I would say Ian too, but even if I think he’s untalented, he was moving in the soundcloud scene like 2019, and it would be disingenuous.

[@The_gifted_1ne_official]

I wonder which one of them is it..

[@Slumpzelle]

@@lauriestockbridge-leather2917maybe you should like idk watch the video

[@yurrrrhehrhehrhrhaa]

quite a pleasant video mattyballz

[@codcamper3077]

Ice Spice and Tyla blew up from pretty privilege

[@modernlife1379]

U must be very unattractive if u think tyla is pretty. Yall love to overhyping shiii

[@Dandelion94]

Tho for ice spice it’s ass privilege 😂

[@BklynZu]

We live in the digital age do people really think it's hard for these artists to find help in the music industry nowadays to take their careers to the next level we are all connected through social media

[@tee3835]

Omg that Tommy guy is proper plant material. I am not on tik tok or anything and did not even know of his existence, didn't search for him etc. Spotify was PUSHING that shit down my throat at the time. Literally had to click 'do not play'.

[@rommi1111]

Industry plant is the most moronic term out there. EVERYONE is a "industry plant". You literally cannot achieve mainstream success without being a industry plant.

[@blacktide888]

Yo Matty you always drop great content bro!

[@mattyballz]

Thanks!!

[@elenasfavs]

Thank you for the shoutout 🫶 great video

[@deejooo8213]

9:12 Kai verbally confirmed that during the Kendrick v drake beef, he said labels always blow up his phone not the artists ..he don't beg anyone to come on his stream

[@Solomon-fp1jq]

True, it all comes down to their manager

[@brownpower9229]

Didn’t he also say Drake texted him to “stay on stream” suggesting Drake does have a personal line of contact with him.

[@deejooo8213]

@@brownpower9229 that’s so true I remember he DM him to say that, your right some of these artists do get at him. I feel like drake was doing what he does tho and might not be as indicative of what these other artists like those mentioned might do

[@Eleven_11]

honored to be included in this banger 🔥

[@Solopolo_5645]

The biggest industry plant was Drake. He literally stole styles from different artists and made it his own. He is the true example of an industry plant

[@FKDame]

Drake is the farthest thing from an industry plant. Why the fuck would a label try and make a canadian a rap star? He also started off his career doing a style of rap that was very unpopular at the time with his melodic rap style. Nobody at the time was really doing that until Drake made it mega popular, Industry plants usually are just copy cats of shit that’s going on in the industry. Drakes image is also very different than anybody else’s at the time of him popping off.

[@TBBLPM]

Drake did bite a lot of artists, but he was already pretty famous from Degrassi so I think most of his exposure was genuine

[@keepingatit3566]

Being jewish also helped him a lot

[@FKDame]

@@Solopolo_5645 Do you know how many artists bite drake ? literally everybody post 2015 has bit drakes melodic rap style. Also when he came out he was drastically different from his contemporary artists a soft kid from canada does not make a good industry plant. an industry plant is planted by a label mimicking already previous success. when drake came out nobody was really like him. Bad take tbh. Plus he made a shit ton of mixtapes before ever signing a deal, industry plants do not have bodies of work from the ground up

[@JamMasterKae]

ik it’s cool to diss Drake now but he was actually the first internet rapper to gain mainstream success, making a way for all who came after him. he dropped several underground mixtapes, collaborated with Trey Songz, got noticed online by Ja Prince, family member of Houston’s notorious Prince Family, and J flew him out to meet lil wayne and we know what happened from there. i partly grew up in Houston and it’s hard to capture how much the city overall embraced him in that moment.

[@MultitaskingGuy]

0:50 not I.

[@SpiritsMC5YT]

Indeed not him

[@frozenocean3136]

I haven't at all

[@sbsTnHC]

Not I? Are you a bot?

[@Marshinist]

​@@sbsTnHC What kinda goofy question is that?

[@travelsahead]

Lies.

[@rinabbey2300]

The way ive been tuned into this video and simultaneously watching the like number jump is insane. Your doing great and I loooove your content!❤

[@resilientbodies]

Definitely enjoyed the lousaista shoutout. I watch you and him a lot and I enjoy the content very much. This video didn’t disappoint 👌🏼

[@DeviIInADress]

Damn it’s Sunday already?

[@mattyballz]

Had me double checking lol

[@Thatguy55595]

Yessir my boy took over the Industry Plant game 💪🏻 expose all these losers dawg

[@GameTheGalaxy]

As a gen Z guy, if I worked in the industry I would for sure be trying to get my artists on Kais stream.

[@Heaaleer]

I love you dialogs and videos, keep goinggg❤❤

[@theedemigawd]

The fact that commenters are still calling the artists that they don’t like “industry plants” after a thorough explanation on why they aren’t shows that you cannot reason with the average netizen when they don’t care about the truth, they care about their opinion. What would be more productive in combating mediocrity in music is criticizing/ignoring the marketing tactics of artists that investors think are worthy of pushing but u deem unworthy of fame rather than call them something they factually aren’t.

[@kevaughnramsay9846]

EXACTLY

[@nerdjournal]

I think sometimes people just get lucky and something is seen in them faster than others were able to get those industry eyes on them. If someone is genuinely talented, it shouldn't matter if they got their break early or not. Sometimes that is just the way the world works. Sadly, things just aren't always fair for everyone, sometimes it takes a ton of work, and sometimes you are just in the right spot. Life ain't fair and luck plays a lot into being seen. Fire video dude!

[@jeremy_chronicles]

That video idea sounds like a good idea!

[@greymo983]

Ice spice is a one trick pony

[@pissinurmouth]

she sucks bro i hate whr music sm cuz it makes girls act like thots n also is just terrible soundwise

[@SpaceGhostMars94]

One trick but two cheeks. 😂

[@nxrthfvce4622]

@@SpaceGhostMars94them cheeks are her 1 trick

[@KNWBDY.important]

bum trick phony

[@greymo983]

@@SpaceGhostMars94 😭🙏😭🙏😭🙏😭🙏🙏🙏

[@muneka]

@ 0:20 he was the FIRST dude on my mind on this topic lmaoo

[@MrIrrelevant58]

Love Tommy Richman though.

[@Chill_guy6000]

Fr

[@jarricah7920]

Thank you for verifying that Tyla music is mid af and they over hype her just cause she’s marketable because they could have pushed that girl from Nigeria but she too dark skin for the industry 🤦🏽‍♀️

[@zia8188]

Are you talking about ayra starr? Yes she’s amazing!

[@briannab1202]

Ayra is great but a lot of yall literally don't even talk about her unless its to compare her to or slight Tyla and that is the problem. you don't even know her name but using her to drive comparisons against Tyla lol

[@cameronroth1311]

Ppl these days just use words way too liberally these days. Everyone’s a GOAT, everyone’s an industry plant, shits so god damn annoying

[@kingderpygoat]

Very good video, idk why people use plant so freely now. people just don't use the word right at all these days.

[@zach.feldman27]

It’s overplayed to infinity, but the bouncy beat and vocals combination on Million Baby is just money. The song would’ve been a hit in any era

[@fallonlol204]

w vid fr mr matty ballz

[@takumiinthe86]

Water is to mid to warrant a grammy

[@SoccerBallerZ-home]

Water alone is big and better than Sexxy redds entire catalog sonically 💀😭

[@Kirari_Mikaelson]

Water is a good song but not mind-blowing. The other artist nominated in that category was well established and bigger than tyla so how did she win that what trowing me off

[@amorelockster1023]

Especially compared to her other songs before water

[@modernlife1379]

She didnt win because of the song she won because of the dance. Lot of people dont know the whole song just a chorus😂😂😂😂

[@OG-Macho]

This did a very good job of questioning the term industry plant, or rather the way it's used. Well done.

[@blahblahblahblah729]

People completely lost grip on what Industry Plant means. Having a good team that understands marketing isn't being a industry plant lol

[@Sparkiebc]

Love u matty

[@kennethwepiaakibate8724]

Tyla literally didn’t come out of nowhere. Wtf, in SA she had one of the biggest songs of like 2020/21. I saw her perform live in like 2020 in the Fax.ny house and she was already on her way up

[@jarricah7920]

Her music is not Grammy worthy though so she’s a industry plant for sure

[@nai110]

​@@jarricah7920 Water was huge. So fcourse she got a grammy for it....

[@blahblahblahblah729]

​@@jarricah7920 Please, define "Grammy worthy"

[@blahblahblahblah729]

​@@jarricah7920 Yall don't know what industry plant actually is

[@JacionBryant]

Love this video

[@DrtyALGreen]

Yeah man I'd like a video on how much Akademiks gets paid to be OVOs top glaze general compared to Mals OVOs Lt glazer. That sounds interesting and you can go into the history of Payola and how now they get away with it because streaming is regulated like radio.

[@Sataka23clips]

the person who decided to give TAYLA a grammy ruined her career. like what is she aiming for now.

[@helenogbonna3361]

Ice spice writing her songs before heading to the studio nah what don’t ppl get she don’t write her ideas she takes it from her crew or other ppl randomly she’s a whack artist like who wants to hear pooping and fart effects in every track bootay

[@nandi_m04]

Yes I also believe se went viral too quick she probably wasn't ready for it.

[@helenogbonna3361]

@@nandi_m04 u know what ur right but the girl deserves it she’s actually serving us sum but ice noh

[@MONET8iAM]

I mean the idea is to live up to that label of being a “Grammy nominated/winning artist”. The Grammys doesn’t hold as much weight as it once did, or at least some claim it doesn’t. So we just have to wait and see.

[@Thighlicious]

Make money 🤷‍♀️, it’s a career that she just so happens to enjoy and is higher paid than others, she’s vibing and probably has dif goals

[@cloudya111]

To be honest, Water is the worst song from Tyla’s debut album. Her project is actually freaking good and I saved like all of her songs minus water because it was overrated, overplayed, and overhyped 😂

[@langamabhena9017]

Same here. Water is the only skip for me since I’ve heard it enough. The rest of the album is mwah 💋

[@amorelockster1023]

I agree too last is my favorite song by her not her fault people like basic music people come at her for water when she has better music but they don’t listen to it

[@jesussaldana4558]

Kai and BBL Drizzy getting friendzoned.......birds of a feather

[@CozyRomani]

Will never be a comparison between them😂

[@revearain7692]

OvHoe

[@lbp2031]

being known as an "Industry Plant" isn't a good look. It's not because we all think their talented but it's a simple fact that they take away a spot that could have been given to someone else that worked hard well deserved it. I'm sorry but Ice spice isn't as hype as ya'll think she is. She raps about farting and poop like what the hell are ya'll into

[@FaceFamous]

If the person who deserves it and worked is doing what they're supposed to be doing then theybl would of blown up This isn't a sports team. It's the music industry there's room for any and everyone to make money. So no spots were taken. The OPPORTUNITIES didn't knock on their door YET. It's like popcorn. Everyone's under the same heat. You just have to wait your turn to POP

[@oofkenzo6889]

@@FaceFamousamazing analogy

[@DAB44sho]

First step in finding out if they are a plant or not is find out who their parents are, then uncles grandparents stuff like that.

[@oofkenzo6889]

Wouldn’t that be nepotism

[@0SirBrain0]

Tyla Accent is crazy it's like Indian and British has one night stand with Scotland or Ireland 😅

[@junglekxngtalksanime]

We ain't called the Rainbow Nation for nothing 🇿🇦🤣

[@Waters..]

I can’t stomach it. Lmao. Like idk if she doing that on purpose or what but it’s indigestible

[@anthonymweti8564]

She's Coloured bro, that's what they sound like 😂

[@nandi_m04]

​@@Waters.. that's her natural accent and many mulitracial people in South Africa talk with a similar accent.

[@ahsadbroker7198]

Her accent is simply South African. A lot of South Africans, multiracial or not, sound exactly like her.

[@sphinkssk6070]

Verse is somthing else sheesh!!!🔥🔥🔥🔥🔥🔥Keep on Bladzy🤘🏾🤘🏾

[@xnlac]

"Hip hop industry plant" * includes Tyla * OK Mr balls

[@BlameItOnMercury]

Don't take it personally, babe.

[@usergirlypop]

why is tyla even here she’s not even hip hop, she’s amapiano/afrobeats with a touch of r&b, completely different genres…..

[@Miniiiaar]

はい！彼はビデオを公開する前にもっと調査をする必要があります。

[@mattyballz]

Cus like I said she’s involved w the genre a bunch and a lot of fans (hip hop fans) r calling her a plant

[@bandilemajozii]

​@@mattyballzI'm from South Africa 🇿🇦. & Tyla is not an industry plant she's famous here but blew up recently in the us market

[@nandi_m04]

​@@Miniiiaar he literally eplained why he added her. You guys just love coming for people

[@ahsadbroker7198]

@@mattyballz @usergirlypop RnB is like the sister to Hip-Hop, and Afrobeats is embraced by the RnB community. All of it together makes urban music, "the culture". That's why people from the culture call it "Hip-Hop AND RnB". They co-exist alongside each other in unison.

[@KoolerThanKen]

I love the beard matty 👍

[@user-Wikipedia]

Mattyballz has a crack problem

[@joshymaks7693]

Love this vid bro keep up the good work❤❤❤❤❤❤❤

[@briatrixkiddo1775]

Yeah idk if we can include Tommy because he’s been doing the work. He just had something that finally really took off.

[@funkaz]

the reason why industry plant is such a big buzz word now and not early in the 2000s or even the 80s with vanilla ice is that people just now are realizing how important it is to have great managers and how important it is to have connections with other popular artists.

[@kenyasmith1995]

Not everyone has a tiktok. That app is a cesspool...

[@chdreturns]

Agreed, the only Tik Tok I got is on that Kesha album lol.

[@201hours8]

Yep

[@Kurosakidog]

Omg you’re so edgy and different

[@JoelSmith-xl1uk]

Matty my boi! Been watching since day 1!

[@prettymamita]

Definitely make a video on artists/"influencers" going on Kai's stream as a marketing ploy. Each one of them gets exploited and humiliated 😂🥴

[@drozmedia]

8:57 well no duh they use Kai’s streams as a marketing tool. The same way celebs go on podcasts to market their new work coming out. It’s part of the exchange, nothing crazy.

[@ManalaTheTravelLady.]

When it comes to Tommy Richman .... That guy can cook hits😭😭...

Delusional

[@vamp045]

hell naw he trash

[@williamk6605]

L

[@JameelAtwell]

This is some good research keep it up bro

[@zee7922]

As a South African I had to call my gen z cousins to see if they knew who Tayla was😭😭😭I’m only 30 fam

[@FrankieFlairz]

Thank you for this video

[@Ary_marie_luv]

What’s crazy is that my hmg put me on to 4batz didn’t know anything about him and it was before he got really popular I really do mess with his music she’s always putting me on to new music and artists like Ken Carson thouxanbanfauni and black Smurf

[@jessemelancholy]

fav youtuber ever

[@IAMMXRCUS]

Tyla had way more than just 1 song and signed before Water as a part of Epic trying to branch out. She was also very popular in SA and was blowing up on tiktok that guy was under a rock

[@XORose-hu3ys]

The world is not SA! It's not our fault that we don't know you slow and mid singers.

[@nandi_m04]

​low vibrational thinking🤦‍♀️ they were just addin more info tho Tyla part of the video yet you choose to stay empty headed and say that.

[@XORose-hu3ys]

@@nandi_m04 gtfoh the only people who have an empty head are people like you or the south african i replied to saying that we live under a rock. we don't need to know every fly, especially not untalented foreigners.

[@XORose-hu3ys]

@@nandi_m04 GTFOH the only people who have an empty head are people like u or the south african i replied to saying that we live under a rock just because we don't know their singers from their homeland. we don't need to know every fly, let alone untalented foreigners.

[@XORose-hu3ys]

@@nandi_m04 Get the eff out here. The only people who have an empty head are people like u or the african i replied to saying that we live under a rock just because we don't know their singers from their homeland. we don't need to know every fly, let alone foreigners.

[@heaflatin9787]

I’d like you to do one on streamers working with labels fr

[@antoniopatru8123]

I noticed a lot of male rap artists are trying to imitate Trippy Redd's beats these days...

[@shidditiddis]

So frustrating to continue seeing the term “industry plant” used so voraciously when it doesn’t really apply. Every single artist pre-Big Internet was an industry plant. They were all signed to labels and that label got them on the radio. The only time the “plant” label really applies is for someone like Clairo; a faux-DIYer while her dad is rich and well connected. Simply being signed to a label doesn’t make you an industry plant anymore.

[@edithanyomi3573]

I am gonna pretend like I didn't see TYLA😢

[@bigman-uj8xy]

ngl the only reason i don’t think teezo is a plant is cuz tyler featured him and tyler is genuine as fuck