IVE 아이브 'Either Way’ MV

[@IVEREIStan]

I can see why Wonyoung said this was her favourite song. Its so vulnerable, and so beautiful. This song is truly something special, and I’m sure everyone can resonate with it.

[@miaoxiu]

Where did she say it?

[@ivedaibuu7362]

@@miaoxiuTheir live earlier… both her and yujin like either way the most out of the title tracks in I’ve Mine

[@yourfuture5307]

​@@ivedaibuu7362what's other member's favourite song? I don't understand hangul

[@Mandombb]

@@yourfuture5307wony yujin : Either way Leeseo : Off the record Liz : Baddie Gaeul : Baddie Rei : Off the record & Baddie

[@yourfuture5307]

@@Mandombb wow can't wait for off the record and baddie🤧

[@user-cz3zq8mi5i]

Rei really stands out in this MV. Her blue hair when she's sitting in the middle of the teddy bears makes me emotional for some reason. She looks so surreal and aesthetically pleasing. I see an image of myself in her when she's holding out a phone while crying. Rei, you're everything. You're worth it.

[@chickennuggets5549]

Jesus Christ loves you and laid down His life for you ❤️ We’re all sinners and the wages of sin is hell. But Jesus Christ, the Son of God, came down from heaven and died on the cross so that we can be washed clean from our sins. So that we can be saved and go to heaven! That’s how much He loves you. To shed His blood so that you can have beautiful eternal life. He took the punishment of sin so that we don’t have to. Not only did He die for us, but He rose from the dead! Accept Jesus Christ as your Lord and Saviour 🙏 His gift of salvation is free and He wants you to have it. He will satisfy you. God bless you ❤️

[@ThatGirlFeels]

Give inside out vibes like sadness and joy together

[@2FullMoons]

I feel the same way, she really stands out, vocally too. Her tone is perfection on this.

[@c._.lover.]

She looks so cute and ethereal

[@Hkvvvvvv]

Yujin, Wonyoung and friend

[@jmman6437]

I love how this song isn't the usual elegant IVE... This concept fits their age, they're all so young and they're still teenagers. This was so natural. It was somehow a mature concept but also gave a "I'm still growing let me be" kind of vibe. As much as I love IVE's elegant concept, this is 🔥🔥

[@mitchsuezca]

Yes, i was surprised at the mv... But it's nice to show them with a natural attitude... They are young indeed...

[@straykids7572]

Stray kids the king of the k-pop

[@WonyforCreolee]

​@@straykids7572at this point, you're just embarrassing urself 😂 You're making a laughing stock out of u

[@poopno6916]

@@straykids7572 ur definitely a kid. Do something better with your life instead of being a disappointment.

[@Pearl_Brawl33]

@@straykids7572no

[@ncnc22]

IVEの中で1番好きレベル……MVも曲もエモすぎるしノスタルジックな感じが大好き…天才だと思う

[@handongsoo]

아이시떼루

[@candy0ribbon]

ウォニョンの金髪最高

[@shimashimamoyou2]

IVEで一番好き

[@longiepooh]

the fact that the lyrics describe the hate they get makes this song even more emotional. wonyoung: “sometimes i can’t even understand the looks i get.” she gets hate for being a “pick-me” or doing simple things leeseo: “that i’m almost like a fool” and “but she acts too childish.” she gets hate for her “fake tears” and “childish behaviors” even though she’s literally a child yujin: “i’ll just take it all” she wants to take all the hate to herself so her members don’t experience it since she’s the leader

[@valarieistoocute]

your description of yujin made me cry again 😭

[@naoireiive]

As I thought :(

[@stanbtspeople]

they didnt even write the lyrics…

[@ramarvillamor62]

Gaeul did not have a line ???

[@user-dv9xx3yy8v]

Hhaaa?! Nudaw?!

[@321ScreamoEmo123]

This song really speaks louder than anything, not just for IVE but also for everyone feeling this way. They've gotten so much hate and criticism just from existing, this really shows more than just a beautiful song, it shows people that they hear the hate but they're still continuing on. Beautiful song, beautifully directed, amazing message, and the vocals are no joke.

[@straykids7572]

Why is IVE every song a sample

[@muichithethird]

​@@straykids7572nothings wrong with songs having/being samples

[@poopno6916]

@@straykids7572 hop off kid

[@straykids7572]

@@poopno6916 LOL 😂

[@uno-y1d]

@@straykids7572 why is STRAY KIDS problematic as fuck

[@zayedalnahian8842]

Craziest part of this song is that every single line sang by the particular members actually defines them

[@pocaland]

YESSS THAT IS EXACTLY WHAT I THOUGHT

[@sindiongjohnanthonyb.6049]

YES OH MY 😭 I'M TEARING UP

[@cherly_boom]

FR THIS SONG TELLS THE MANY OBSTACLES THEY FACE WITH MANY MISUNDERSTANDINGS BY THE HATERS 😢

[@Jonas7x7]

Wonyoung: "Sometimes I can't even understand the looks I get, It feels unfair" oh boy Dives know exactly what she is talking about😭😭

[@idle_shuhua00]

@@Jonas7x7 She and all the others deserve better :(

[@Linnodog]

either way is the most emotional heart wrenching resonating and grammy worthy song of 2023 and deserves more.

[@yubesu7705]

Why do I feel like this is the best version of IVE? The raw emotions and quality production/music are just so engaging yet showing off everyone’s charm

[@choijigumi0929]

The underwater scenes are so beautiful. Leeseo is really the coolest maknae in my eyes. I love the meaning of this song and I love IVE girlies so much.

[@laibakausar8161]

I got goosebumps. The mv's director, editor and creative director really nailed. Also their new looks! Are you kidding? It's so cool.

[@chickennuggets5549]

Jesus Christ loves you and laid down His life for you ❤️ We’re all sinners and the wages of sin is hell. But Jesus Christ, the Son of God, came down from heaven and died on the cross so that we can be washed clean from our sins. So that we can be saved and go to heaven! That’s how much He loves you. To shed His blood so that you can have beautiful eternal life. He took the punishment of sin so that we don’t have to. Not only did He die for us, but He rose from the dead! Accept Jesus Christ as your Lord and Saviour 🙏 His gift of salvation is free and He wants you to have it. He will satisfy you. God bless you ❤️

[@straykids7572]

Why is IVE every song a sample

[@NRam-ke6cs]

I just wish we could see Liz more and not only Wonyoung and Yujin. Atleast more screentime.

[@speedypanda4169]

​@@chickennuggets5549i praise satan

[@LoveBug4EverAfter]

@@NRam-ke6cs Yall act like Liz gets mistreated in every aspect, yes she should get more screentime but don't drag the others down, I wish Wonyoung had more lines in general but I dont go around saying "instead of Liz and Yujin"... Learn to appreciate people without bringing others down cause that just proves you're a bitter person

[@dzariendm4070]

I cried watching this. I think this is the real essence of artists, showing their art.

[@은지-m6p]

저도울었어용ㅠㅠ

[@tolusamson7035]

Me too❤

[@L4LA0412]

Agree

[@kanami1652]

They didn't write it. there's no art showing. someone wrote it to sell their emotions. I love the song but this is a cash grab by the company, not art.

[@Moa_i]

솔직히 아직 10대이고 어린 애들인데 얘네한텐 세상이 넘 각박하다.. 진짜 이번 노래 통해서 감정 씨게 전해지는거 같음.. 행복해라 애들아

[@jigukbapdeh2245]

돈은 왠만한 40대보다 많음

[@지옥불미사일]

연예인 걱정을 하시네 ㅋㅋㅋ

[@kas3598]

예쁜거로 질투 심하게 당함ㅠ

[@matthewg7617]

@@미카엘-z2l 여기서 독재 타도 왜 치는거냐. 그런건 딴데 가서해.

[@matthewg7617]

@@미카엘-z2l 이 노래는 "나"의 다채로움을 얘기한거 아닌가. 근데 여기서 독재 타도, 노동 착취가 왜 나와. 아휴 진짜 징글징글하다.

[@genj3403]

people always say yujin has an actress face but more than that, i think she has a very unique aura and she knows how to convey different emotions depending on the situation. just by looking at her eyes you can feel emotions and you can see stories. she’s not idol yujin in this MV, she’s the lost and sensitive girl portrayed in the MV. she totally elevated the MV for me, and she really has a lot of potential in acting.

[@evenif7431]

The message of the song is really beautiful. I hope people will truly listen to its lyrics and take them to heart.

[@andyyyy006]

IM SOBBING RN IT'S BEAUTIFUL

[@itsynastic19]

Yassss🥹🥹🥹🫶

[@めろん-l6l]

この曲は私達には想像もできないほどの彼女達の苦しいことや辛いことがあることを現しています。

[@zophielhousen924]

I dont think I’ve ever seen something so raw and real from a kpop group. the way they displayed such raw emotion and tears made me tear up omfg. these girls literally go through so much and have to handle so much criticism, I appreciate and love their perseverance so much ❤

[@mmohi9]

悲しいのにこんなに温かくて全てを肯定してくれる歌初めてだよ みんな若いのにこれを表現できるの本当すごい

[@ランド-q3q]

うん😂

[@khadijahasnimah5948]

Not even a fan of IVE, but I cried watching this. I think this is the real essence of artists, showing their art.

[@anishasimatupang1756]

Not a fan but agree

[@andyyyy006]

I'VE BEEN A HARDCORE FAN SINCE THEY'VE DEBUTED AND I AGREE I'M LITERALLY IN TEARS RN

[@bunbunniii9710]

no literally. this is just so beautiful. just talking about unconditional acceptance...i love it.

[@poopstinky2547]

they didnt produce it...

[@babyanie4673]

@@poopstinky2547Theyre the ones acting in the mv they're the ones singing. Let people praise IVE

[@sweagtgdjwpj]

この曲にどれだけ救われてるか… 今日もありがとう、しあわせだよ！

[@mvrisva]

this has to be my favorite comeback so far, the lyrics and the melody sounds so raw and full of emotion. honestly i had to hold back tears watching and reading the lyrics. i don’t stan ive but i am a casual listener of their music but i do know they get a lot of hate for no particular reason so this just felt like they were reminding the public that they’re human outside of all the idol stuff. 10/10 comeback honestly

[@jqxx2538]

Yujin's acting is just superb. Every time she appears she brings real emotions to me and she just brings the movie/drama vibe in. She is truly a gem, a variety gem, an all rounder idol, and a potential actress!

[@dunkyourdonuts2282]

Her face NEEDS to be in a drama

[@IloveParkSunghoon0905]

Hope to see her in a K-drama one day 💖

[@pinnasein]

yujin❤

[@snowinapril6261]

Her voice is great too. It really brings more power to this song

[@ricardo8252]

Let's be honest. IVE has never released a bad song.

[@sabrinaleedance]

This song just makes me feel a weight off shoulders. It's so comforting and emotional at the same time

[@smithblack3331]

와 1빠

[@JINOSAURUSSTORE]

u

[@user-cz3zq8mi5i]

Yujin looks so cool here. The acting, the hair, the voice, the emotion. Everything was conveyed so beautifully!

[@inhumannnnn]

yujin not yunjin

[@purplejuri]

It’s yujin

[@user-cz3zq8mi5i]

My bad y'all

[@dokhanhlinh3838]

Agree❤❤

[@TifanillaSky]

Give her (Yujin) role in drama.. pleaseeee.. Give her acting debut...😊

[@Shakedownsss]

Honestly IVE puts out the highest quality product in kpop right now. No gimmicks they’re not trying to sound like the trend. They just put out amazing music again and again that always fits their unique style.

[@ry9743]

Starship for big5

[@imastrayiguess2052]

​@ry9743 would the big5 be hybe jyp sm yg and then starship? cause ik the big3 is jyp sm and yg.

[@kvrmakar_]

@@imastrayiguess2052 cube is a pretty promising contender too

[@ナオイレイ愛してます]

오

[@zb1ve]

@@ry9743starship was never in big5 they almost went bankrupt until they debuted ive, ive made starship and kakao famous they are the money maker of starship

[@jessjng]

I liked how they connected the “I” and “E” together with doing a “V.” Truly IVE✨ 2:09

[@nk2012]

To add.... V can be considered as a peace sign. I and E can co exist in peace. I-V-E. I have no idea if SSE thought about this when creating the group. Fits this track message like a glove.

[@happy-lucky1832]

❤

[@fato8286]

Beautiful

[@diepkientrung1857]

The best reference to MBTI (I, E) types

[@ChloeBx]

​@@diepkientrung1857are you T ?? Neo T yah? Another one that I like is Moonbyul talking about going from E to I

[@めろん-l6l]

なぜこの曲が他の曲に比べて再生回数が少ないのか理解できません。この曲はIVEの楽曲の中で素晴らしい曲です。

[@fairtradedoco4851]

歌詞が加害者の言い訳っぽいからなのかもしれません。

[@t__ka3078]

@@fairtradedoco4851君人として終わってる

[@kk5108kn]

いわゆるスルメソングなんじゃないかな、と。 IVEは見た目も華やかだしサムネのキラキラなコスチュームやダンスから再生してみたくなる曲があるけど、いよいよIVEにハマった頃、この曲を聴いてさらに沼るというか。 ほんとジャンルの幅が広くて飽きないですよね(^^)

[@이경숙-c6i]

2:13 2:15 2:18 😅

[@teo-na]

truth

[@김다은-e8h]

가사가 너무 마음이 아프다 겉모습만 보고 또 이유없이 사람을 미워하고 모함하는 세상 속에서 그냥 나니까, 좋다는 그리고 맞고 틀린 게 없다는 말이 왜 이렇게도 위로가 되는지…. 아이브는 자신감 뿜뿜 채워주는 노래들이 많아서 너무 좋다….

[@alz3712]

Same

[@머하구있어]

진짜 공감!!

[@astro_moonhyukjun]

Let’s not lie and just admit, IVE never produced a bad song! These girls keep on impressing me even more.

[@butterpopcornisepic]

I'm so proud of them for releasing such a raw, meaningful song. I feel like this song has such great potential to have a widespread, positive impact. Thank you for this IVE!

[@user-owl_mameta]

頑張っているのに上手くいかなくて、ただでさえ苦しいのにさらに人に傷つけられて、切なくて悲しくて、それでもどうにか前を向きたい時、この曲だけ、この感情に寄り添ってくれる この曲が存在していてくれてよかった

[@Mariafia64]

私もあなたと同じことを経験しています...

[@nk2012]

Why does LIZ sound so good?? She is an amazing singer. So much beauty from her voice. LOVE it.

[@NRam-ke6cs]

Wish she had more screentime tho. But hey, this group is only wonyoung and yujin

[@c._.lover.]

@@NRam-ke6cs are you joking? In literally almost every song Liz is top 2 in lyrics. Only in kitsch it was like that

[@Isabela7105]

he's not talking about line distribution, but about screen time, she barely appears in this mv...@@c._.lover.

[@uno-y1d]

@@c._.lover. op said SCREENTIME, it's not about who sings the most. so chill maybe

[@theoctobergirl23]

​@@NRam-ke6cstheir song is about how they got so much hate and look here you are still spreading hate on wonyoung and yujin The group was never about wonyoung or yujin..they are ot6 and always be ot6 for us..

[@Birdsky-dz7tg]

One factor that makes IVE stand out is the cohesion in their music regardless of the genre. Their sound and overall style isn’t something that can be replicated or adapted by others. They’re untouchable in the sense that only they can maximize and bring out the potential of their songs, especially in terms of delivery and attitude. IVE is undoubtedly at the top and will continue to stay there for a long time.

[@archive904]

This song can be sung by any group tbh. So are I Am, After Like etc. their debut Eleven is unique I dont think any other groups have songs similar to that.

[@123legend]

​@archive904 No, cause this song is made for IVE. They included their group name "IVE" in pre chorus. "After like" also contains it.

[@Birdsky-dz7tg]

@@archive904 I was emphasizing the overall vibe and style of their music. You could argue that other groups can sing their songs and execute them with a similar technical proficiency, but IVE's concepts are explicitly tailored in a manner that complements the girls exclusively. Concepts such as girl crush or Y2K are more easily adapted, hence there are more groups that conform to these styles. In contrast, there aren’t many kpop songs that are as nuanced and conceptually similar as IVE's releases. My comment was more focused on how their tracks and stages exhibit this unique identity and quality (i.e., delivery and attitude that others can’t easily replicate) which is possible because of the members themselves.

[@Tanyamax09]

Absolutely agree with you

[@Kimberly2.0.]

“I'VE MINE” is an album that showcases IVE's unpredictable and infinitely expanding image. It unfolds stories about 'me' where their natural charm is revealed without making an effort to hide it.

[@An-yujin-ive6]

This group has become a family for me.

[@Yunris]

dont create parasocial relationships w idols...

[@shounakajima]

kimi wa bakaa desu ​@@Yunris

[@darklopszeroo7]

kisama ​@@Yunris

[@paupau3638]

왜 그렇게 화를 내니? 😒 @Yunris

[@toxicdive]

mee to

[@_oceanman]

The musicality is so complex, the vocals are so crisp, the MV visuals are so raw. *It's perfect modern K-pop.*

[@stephsworld21]

i fear this may be IVE’s best song. this song is a part of each member and describes all of them. the tone of the song suits that kind of feeling where it’s like you’re conflicted with so much, but you’re comforting yourself bc at the end of all of it, all you have is yourself. trust yourself. love yourself. just as IVE wants to tell you. just as IVE wants to tell themselves. ❤

[@blvemaze]

the mv is a CINEMATIC MASTERPIECE, this made me emotional..the mv had something so nostalgic that i can’t pinpoint, but the vocals, their visual, the lyrics, the set, everything was mesmerising, IVE good job once again, i’m always prouder each comeback, thank you IVE!

[@dzariendm4070]

I cried watching this. I think this is the real essence of artists, showing their art.

[@1nappeunnyeon]

Yujin two closeups with the smile and the ending are so powerful. I get chills and feel the tears building up every time .

[@cevinschmidt896]

„Let’s smile for them“ - line broke me. Stay strong girls. You guys do it for you, for no one else.

[@iyerosky15]

Yujins acting is awesome and blonde wonyoung is gorgeous like always also Liz always blows me away with her vocals I’ve is such an awesome group. DIVE

[@bwingbwinggwiyomi]

"some say I sound full of myself, That I'm just showing off" whilst it's showing Wonyoung is so powerful, she deserves the justice to be heard too ♡

[@Teal_Crystals12]

R u talking about the first line in the whole song? That's actually Rei's line

[@GummyIsNotArtsy]

IKR the first time I saw that I was surprised. It was so powerful

[@AB-yk2pq]

​@@Teal_Crystals12but it's Wonyoung's scene.

[@Teal_Crystals12]

@@AB-yk2pq Its okay I know that

[@sedktilh]

​@@Teal_Crystals12happy new year!

[@minninu11]

the song sounds amazing and catchy but I’m actually impressed by the MV itself, it’s very aesthetic and fascinating, love how they chose the concept, the color and also the close-up angles

[@timetodiveonin]

And parts of the MV were shot on film.

[@vegasapologist9989]

this song reminds us that whatever people are saying about you, YOU ARE GOOD, YOU ARE ENOUGH, YOU MATTER. YOU DO YOU AND JUST KEEP SLAYING!

[@ElvinaChiu]

This dreamy mv deserves more view😭

[@suwingonizone]

Fr, I expected them to sing this song for the ending of their performance at Lollapalooza Chicago 🥺

[@adwimutia22]

The meaning of this song is very deep, I just cried watching this MV. Fighting IVE. You have worked hard until now.

[@meow793]

I cried too

[@airuz4105]

😢

[@entan-by-together8989]

I also cried even though I am not a fan :')

[@llnx.j]

May i ask what the meaning is?..

[@adwimutia22]

@@entan-by-together8989 me too

[@spookyy.k]

This sort of vulnerability and honesty is so rare in kpop, it's so nice to see from a big group who have received a lot of criticism. Such a beautiful song and video c:

[@Pollo.a.la.crema.]

I mean aespa did a very similar concept.

[@IVEisAmazing]

@@Pollo.a.la.crema. what song?

[@malachitegreen2413]

@@Pollo.a.la.crema. where tho? Has any aespa ever take off their make up in MV? Karina? Winter? Giselle? Ningning? Which song? They keep making cringy album from Savage to Girls and now Better Things flat and flop.

[@arriere100]

only other kpop i know did this concept is 2ne1 ugly. since netizens called them ugly. any other group?

[@HomelessBoy69]

@@malachitegreen2413i love this song and its message (esp how it applies to the members) but please don’t discredit aespa either. pretty sure the song the other person is referring to is “i’m unhappy” and it’s great as well, give it a listen if you want to.

[@Chesslover69420]

This MV just gives a different vibe and feeling. To me, it seemed different from IVE's all MVs so far. It's somehow unique from choreographed dance moves, and I really love it. Fighting IVE!

[@Dontknowaboutme242]

That's why kpop agencies doesn't experiment, cause this masterpieces are soo underrated 😢

[@Robloxify69]

I can see why Wonyoung said this was her favourite song. It's so vulnerable, and so beautiful! This song is truly something special, and I'm sure that everyone can resonate with it. This is very beautiful and wonderful song!

[@cherlyclaudia8752]

I think it's because of the lyric, it has deep meanings and everyone can relate

[@dutchscotch]

did the other girls say there favourite songs?

[@originalsomecloud3349]

@@dutchscotchgaeul named baddie as her favorite song.

[@madfudge]

I'm a casual listener of Ive, but I have to say, this is so far my favorite from all they've released. Wonyoung looks so beautiful in blonde. The song made me feel like Ive is letting us see a more personal side of them.

[@jenofreitas2309]

i don't know why but this feels so nostalgic and sad, the instrument, the melody uh so good , the acting, the emotions, the visual , the vocals, lyrics everything is so perfect , THEY NEVER DISAPPOINTS US . ON REPEAT!!!

[@mmohi9]

この曲も本当に大好き 何かに行き詰まった時にこれ聴くと、この歌詞とみんなの優しい歌声が全てを肯定してくれる気がする

[@LEESEO._.]

이번노래는 잔잔해서 놀랐음,,그리고 노래가사도 몽글몽글 이쁘더라 "모두다 나야" "누가 맞고 틀린게 아닌걸" 이런거 ? 아이브 더 흥하자 사랑해

[@한채율-c1n]

근데 갠적으로 사진으로는 흑백이 이쁜거 같아여

[@icanhaskpop1239]

I'm really happy with how Starship has given IVE the room to show many sides and creativity with their music in such a short time.

[@jeypanda1687]

The more you listen to it, the more you gonna realize that this song just reminds you of something that hits your soul. Thank you for this masterpiece.

[@Ilvhaxrin]

either way is not a music,is a feeling

[@nvnos]

well said

[@mimisenpai4589]

IVE hit my feelings with this song. The lyrics are so powerful and have a great message: "it's not about who's right or wrong, just like how we all love differently, either way, you're good." I also liked this line "let's smile for them woo hoo hoo, like this" that's way too relatable for me, putting on a fake smile, so everyone is happy.

[@shina1399]

This song feels so emotional and like taking a moment to be a kid again. Taking a moment to have fun again, a break from responsibilities when everything is so overwhelming. It feels so raw and emotional, and makes me feel like we are getting to know the members more on a deeper level. I love this song so much. IVE FOREVER

[@Tons_auntie]

When the girls started crying my eyes started to water. This song has such a deep meaning. They went through a lot, the hate and bullying. I'm literally in tears 💔. GIRLS WE LOVE YOU 💗

[@riconui5227]

I can't think of any other K-pop group that carries off a ballad so affectingly. This and Shine With Me get me every time. They're not just songs BY IVE, but songs about IVE. That's art. ❤❤❤❤❤❤

[@marielcarey4288]

Dreamcatcher's Polaris is my favourite, but I guess it just affects me so much since its one of the few Dreamcatcher songs that stuck to me for so long, and I only knew Dreamcatcher for a long time, a year before I actually started listening to other kpop groups

[@nk2012]

* 1st listen mouth open. * 2nd listen tears of sadness. * 3rd listen tears of joy. * 4th listen.. soulful and spiritual feelz. * 5th listen ...enlightenment.

[@silkentertainment6749]

idk how many times ive listened at this point

[@일일아이브DailyIVE]

* 100th listen.. rebirth

[@soxinzz]

1000000th listen levitating

[@nyangtv1306]

9999999th.. godhood

[@frozenhoney33]

♾️ still not bored

[@GOTGames]

What a beautifully vulnerable song! The emotion IVE brought to this was so moving! Perfect as usual!

[@user-rr8ri3ri2t]

WONYOUNG I LOVE YOU🌺🌸🌸🌸❤🌺❤🌺❤🌸❤🌸❤🌸❤🌸❤🌸❤🌸❤🌸❤🌸❤😳❤🌸❤🌸❤🌸❤🌺❤🌸❤😳❤😳❤❤🌸🌸❤🌸😳🌸🌸🌸you are my absolute favourite idol❤❤❤❤❤

[@user-rr8ri3ri2t]

Whoops sorry that comment was meant to post not under this comment

[@ahmed51988]

I like how this new generation of kpop stars is exploring a more daring and personal type of music. IVE singers are expressing true, messy, and uncomfortable feelings and thoughts they themselves have not just general emotions. In this song each member talks about the image that surrounds her and the thoughts and judgement the audience and haters have for her. It is an evolution from a merely commercial style that aims to just please the fans to an artistic expression of the truth of onselve and a conversation with the listener with its unease and difficulty.

[@めろん-l6l]

私は辛いことがあるとこの曲を聞きに来ます。IVEの歌声は癒しをくれます。

[@ms.minimalistic9102]

The thing that I like about IVE is that they always gave us well-produced, meaningful and catchy music. They can also slay any concept.

[@Gigi-Glam]

Yeaa

[@poopstinky2547]

i love their producers, they are so excellent

[@Spiral1167]

@@poopstinky2547 FR

[@sameage_yujin]

Blonde Wonyoung, bobbed Yujin, long-haired Gaeul, cheese liz, and cute rei, and baby. Let's make this comeback a big hit!

[@yeseoisthequeen]

Gaeul looks greasy

[@oOohio]

IKR

[@choijisul]

@@yeseoisthequeen u look greasy

[@tosomnia.BONVOYAGE]

it's German liz

[@seanlucas377]

@@yeseoisthequeen girl..

[@multiFANNNNN]

It’s very catchy. It’s marketable. It’s iconic. it's awesome. It’s on brand, it’s brainy, it’s witty, It’s conceptual, unique, amazing, talented, period

[@karination]

ballad shit isn’t catchy at all

[@whixca]

​@@karinationeither way it's good oh oh oh oh oh😊

[@rin__]

@@NoctilucentStudiosAh, here we go again with this kind of comment 😂

[@whixca]

@@NoctilucentStudios no new jeans here

[@Daniiiriki]

@@NoctilucentStudiosthis sounds nothing like newjeans get a life for trying to destroy both their careers you fake bunny 😂

[@kaladinstormblessed9626]

Honestly, this might be the best IVE song so far because of the meaning in the lyrics.

[@김현-u1s]

아이브는 항상 다른 색깔의 매력을 잘 보여주는 듯...이번 신곡도 전혀 다른 모습의 신곡을...정말 최고의 아이돌이야...다들 너무 이쁘게 잘 나왔네요~~

[@나쵸집사]

레트로 느낌을 잘 쓰는 거 같음

[@ROBERTH_DSDM]

Stream massivo!

[@haploguy]

All the girls looked absolutely stunning. Hat's off to the director.

[@쭈니-j9f]

때묻지 않은 소녀들의 꿈. 사랑. 예쁨..❤ 니네다가져❤

[@Prettylilies04]

Theses girls are really that group. Even if you don't listen kpop you should admit that they're really good and talented and honestly they deserve their fame. Each comeback, they always impress and serve new concept and stuff, that's so crazy y'all!!!

[@Koongjin]

You just cannot deny that IVE is one of the best 4th generation idol out there. They are so consistent with their music plus trying different concepts every comeback. IVE is just insanely good. They are that good. Please love them more.

[@dcskggg]

This song deserves more recognition.

[@serravielimuelle9694]

The part where they carry each others baggages starting with leader Yujin and her crying made me emotional.

[@haruwill7035]

noooooooo t_____t

[@strawbbmoon]

Omg yes! 😭 but then it cuts to them having fun with one another. I’m so happy they have each other

[@via45]

Waaaaa TTTTTTT

[@straykids7572]

Why is IVE every song a sample

[@kryptictan9301]

@@straykids7572ask bangchan

[@kanekuroblink796]

HOW CAN THEY BE THIS GOOD??????????????? I'm so happy to see their journey as a group and grow into the best Girl Group of this generation. IVE fighting!!!

[@tendousouji2146]

🤣

[@mariamal3jmi943]

@@tendousouji2146shut up :)

[@IloveParkSunghoon0905]

@@tendousouji2146What's so funny?- Oh right, it's your jealousy.

[@amobea_]

@@IloveParkSunghoon0905how many words in wonyoung

[@IloveParkSunghoon0905]

@@amobea_ 8

[@LeonLynn-ny8ux]

I really liked IVE in 4th gen, they never follow the trend like others, that's why I like them more, their songs are getting better and their vocals are very good.

[@なゆゆゆ-u1u]

友達とか、家族とか、知らない人に変に気使ったり、嫌われないようにして苦しかったりするけど、そんなの関係なしに全部好きだよって伝えてくれるこの曲が大好き。

[@elCarina15]

What a tear-jerking masterpiece. The lyrics, melody, overall. ... 'Some say I sound full of myself That I'm just showing off But, some say I'm too kind That I'm almost like a fool' 'countless versions of me created from misunderstandings' 'It's not about who's right or wrong' 'Let's smile for them' ....💔

[@mateobanda6808]

Beautiful. I like they are not just trying one type of music ❤

[@Spike3]

지금까지의 아이브 곡 중에서 가장 차분하지만 가장 강렬하네요. 멤버들의 풋풋함이 너무 사랑스러워요. 그리고 안녕즈 연기력 대박.

[@01_yujinhww]

대중적인 면을 놓치지 않으면서도 아이브만의 색깔을 드러내는 행보가 진짜 멋진 것 같아요. 아이브가 세상에 전달하고자 하는 메시지가 비난을 위한 의견을 가진 이들 때문에 가려지는 일은 없을 거에요. 용기 있는 진심은 어떤 방식으로든 세상에 전달되니까요

[@warrie555]

Same director as ACCENDIO. This video has a focus on space and a mysterious woman at the end which seems to leave it open for continuation. Perhaps ACCENDIO is a continuation with the item from space that gives power brought to earth by the girl, but everyone is fighting for it.

[@Chuu27692]

The woman is Wonyoung

[@danieljohn9257]

All I know is these ladies bring the magic. I am 90% rock and hip hop, and IVE is the first pop/K-pop group to make me stand up and take notice. Blackpink who? BTS who? IVE is the perfect blend of hip-hop, pop, honest, heartfelt, sweet, sexy, and cool. They are everything!

[@estelletan8777]

So meaningful: No matter what,people’s bad opinions are not what defines you. Take the love and not the hate. Don’t hate, we are in this together.

[@ObieOne2002]

That is literally not what the song is about. They’re not saying to take the love only lol. They’re saying, whether you love me or hate me, I’m good. Bc everyone has their own opinion. Regardless of your opinion, I’m good.

[@blueeberryofficial]

ive’s perfect discography has no stop, they’re finally been in the industry for almost 2 years! i can see development in their music, dive let’s keep streaming for ive!

[@timetodiveonin]

Yujin and Liz killed this and really surprised how well wonyoung sang her parts for a second I couldnt believe it was her. All the girls did so well.

[@nk2012]

+1.... Wonnys 1st verse felt soulful. These guys are all improving their singing. Liz has even gotten better if that was possible...

[@timetodiveonin]

@@nk2012 True every new release there is an audible improvement. They work really hard in pushing their performance.

[@paperproductions85]

Oh I love this aesthetic ❤

[@alexia3552]

I love Wonyoung's voice, she always brings a lot of color to her lines

[@anyujiz]

not alot of kpop artists make songs like this , expressing problems and issues that most idols have , truly a masterpiece and a unique song here ❤

[@bubblegum999]

This song is actually so liberating, the way it talks about acceptance of everything in life instead of picking and choosing is so refreshing.💖

[@fall_ang]

"사랑과 미움","전부 다 가지면 되는 거야.""하나만 고를 필요 없는거야." 이 가사들에서 얼마나 힘들었는지,얼마나 고생했는지 말해주는것 같네... 얘들아 사랑해

[@OJIGUYOGRIGUYO]

안유진 딥페이크 개꼴리네 진짜;;

[@leeseo_잇콩-j6b]

😅

[@leeseo_잇콩-j6b]

😅

[@fall_ang]

​@@leeseo_잇콩-j6b뭐요

[@H786-1]

ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ​@@fall_ang

[@ricardo8252]

Let's be honest. IVE has NEVER released a bad song.

[@iveworldd]

of course!!!! it's ive!!!!

[@Jiis_diary]

Agreed.

[@MihnPhn]

Soo true

[@kenshindendou9296]

That's right. The worst song is not a bad song.

[@simpayshenaides]

I mean some of there comeback songs are copy of western songs LOL

[@mmohi9]

なんでかわかんないけど、この曲季節の変わり目に無性に聴きたくなる

[@mgtpmamg18]

めっちゃわかる！！夏の終わりに聴きたくなる

[@artsahikun_]

not a fan, but this is their best song, deserves more recognition tbh

[@nk2012]

Its a masterpiece by IVE

[@slicksterprickster2076]

not a fan???? wow

[@urhypeboy]

Imagine liking this more than After Like. Embarassing💅

[@brielleee_]

@@urhypeboyit’s their opinion 💀

[@artsahikun_]

@@urhypeboynah after like was overplayed tho

[@c______.]

なんて綺麗な歌詞なんだろう。 歌詞がメンバーを連想させる。 美しくて繊細で尊くて、iveとdiveの幸せを願います🫧

[@IVEREIStan]

Who has stayed with IVE and listened to Either Way 3 years after debut? ✋

[@алисасклярова-я7д]

i’m not an ive stan but this is honestly so so touching and beautiful

[@grato2024]

stan ive

[@lavienrosewon8811]

Stan ive

[@straykids7572]

It's a sample. Literally 90% of their titled songs are sampled.

[@настя-э6е4в]

​@@straykids7572so what

[@fa1ry0ffall]

​@@straykids7572who cares? the song is still beautiful and most songs are sampled nowadays either way

[@veronicamontalto4739]

IVE keeps delivering high quality music and concepts, there's no one doing it like them. Thank you for this masterpiece

[@MayMay-vv9jm]

I think I can now say with confidence that amongst all the kpop concepts, the one IVE has chosen is simply, "good music"

[@oniis2798]

❤Yes 😊

[@yulo8987]

So true

[@Keydokey-]

Yes

[@chickennuggets5549]

Jesus Christ loves you and laid down His life for you ❤️ We’re all sinners and the wages of sin is hell. But Jesus Christ, the Son of God, came down from heaven and died on the cross so that we can be washed clean from our sins. So that we can be saved and go to heaven! That’s how much He loves you. To shed His blood so that you can have beautiful eternal life. He took the punishment of sin so that we don’t have to. Not only did He die for us, but He rose from the dead! Accept Jesus Christ as your Lord and Saviour 🙏 His gift of salvation is free and He wants you to have it. He will satisfy you. God bless you ❤️

[@なぎ-jungyuu]

いくら時間が経ってもこの時に戻りたいって過去が羨ましくなる、今を大事にしよ

[@acesrusselcloud5676]

The more they take down IVE, the better they become and the more blessings they receive. Our queen is continuing to soar.

[@straykids7572]

Why is IVE every song a sample

[@theoctobergirl23]

​@@straykids7572are you drunk?you are making the same comment everywhere

[@ssimonesays]

​@@straykids7572 what songs are samples? after like and either way? genuinely asking

[@우와우아]

​@@straykids7572Invest in yourself when you have time to write these comments lol 😂

[@_user42069]

@@straykids7572unstan stray flops

[@monbebeminmoongie9409]

The lyricism in this one is top notch. Im really impressed.

[@WoWSamanix]

no it's boring and a flop

[@choijisul]

@@WoWSamanixme describing you

[@열기구-l3l]

멤버들 얼굴에 묻어있던 얼룩이 종지부로 가면서 빛으로 번화함. 속뜻을 파고들려고 하지 않아도 놓인 상황과 표정으로 보이는 주제의 깊이가 느껴지는 작품이라 마음에 든다. 아이브 이더웨이