J. Cole Isn’t Retiring

[@hiphopmadness]

Be sure to check out Morgan & Morgan If you’re ever injured in an accident. Their fee is free unless they win! For more info go to ForThePeople.com/HipHopMadness Thank you everyone for watching ❤

[@imperialstats]

Cole music is boring af y'all ppl only bumping mainstream think his average lyrics are fire need to dig in the underground more lol

[@ower2532]

​@@imperialstatslike who? Put me on game

[@imperialstats]

@@ower2532 Rebel Legit, Jules, Rico jeezus, Robbie Blue, Jabba44x, katori Walker, samad savage, sincerely Collins, Do*Em Gritty, Kavel, AJ McQueen, Prince Razi, Datta Boy, Mega ran, Micbrosis Most them unknown or underground but they make dope ass music mainstream been dead you gotta go dig for dope shit nowadays

[@maxxmarino6500]

​@@imperialstatsdon't be one of those dudes "oh I know obscure artists so automatically anyone popular is trash" that shit is played out. Cole is dope af, and I don't like mainstream rap really at all, not cause in trying to look cool, I just feel that most of this new rap sucks, that auto tune, mumbled, repetitive themed shit is just not impressive or fun to listen to. Cole actually has above average skills while still making great songs. It's not enough to just spit bars or just be skilled, if you can't make a great song as a whole with a good hook over a great beat then you're not an artist or a musician, you're just a rapper. Cole is more than just a rapper

[@imperialstats]

@@maxxmarino6500 I actually agree with all that i like rappers that dope lyrically and can make music and those I listed do both cole however is still average lyrically and boring at times he only seems to be above average cause there is literally no competition on the landscape of mainstream listeners

[@kwasethegenius]

To me, Cole is an artist who wants to fade out with grace and not necessarily "fall off"

[@SofaKingSuite10]

Well said.

[@johnbenning8770]

I agree

[@spartanghost_17]

You just Said the same thing in one sentence two different ways

[@kwasethegenius]

@@spartanghost_17 Well, the way I see it, falling off is like leaving with your fans disappointed with your last project but fading out with grace is leaving with a project that the fans are content with. Just imagine if Revival was Em's last album.

[@sebastiancervantes6809]

​@kwasethenegus2 bro I was literally going to make the same comparison

[@thecosmicblueautie]

I've always said that the thing about being an artist is that if you are a real one, then it is impossible to just up and retire being an artist. It's in your blood, in your soul. So, I wonder what they really quit in the end: art or the business. If J. Cole really quits rap, that's on him, but the hunger to create never goes away just because you are done with everything else.

[@calisthetics]

He can still create...it doesn't necessarily have to be music

[@impacc4182]

@@calisthetics fax he's a producer too

[@calisthetics]

@impacc4182 I was just talking with my homie about how J.cole as a producer is Hella underrated. Like he could retire from rapping and just do his shit on the production side. He doesn't have to leave completely. He could show up on features every now and then.

[@StreetnastyEntertainment]

💯🎯🫡

[@Shua.419]

I think he just won’t be putting it out like this. He probably wants to be able to fade away

[@tristanbellamy382]

I think he’s mainly playing with thoughts of retiring. He doesn’t truly know. I don’t think he’s done ever. He just wants a long break to enjoy himself and the fruits of his labor. He deserves it. But like every rapper who’s been so called “retired” comes back eventually. The perks of being a good writer is that as many times as you say you’re gonna put that pen down: motivation comes from anywhere at the most unexpected time.

[@destinixshakur]

He just wanna be the new generation Jay Z and tryna pull the stunts he used to put

[@corbelan4]

Drake and Lil Wayne both said they gonna retire at 35. Drake is 36 and Wayne is 40 and they still active heavy in the game

[@jayc5756]

Well Drake been retracted that statement a few years ago...so it is what it is.

[@Th4tNiggaSpiderman]

Im pretty sure drake is now trying to get away from rapping. Hes slowly getting away from everything because what he drops is not really the full power drake anymore

[@theportugueselegend]

Wayne is past due... Drake is still going strong though

[@craigchambers3116]

@@theportugueselegend Wayne still dropping nice verses

[@thedudeofsomethingorsometh273]

J cole is my GOAT. He hasnt had the backing K dot, or the commericial success of drake, but he has carried on hip hop and paved the way for many other legends

[@MrAde-jy3uu]

He had Jay Z behind him and Rob nation… just saying🤷🏾‍♂️

[@caliprime3260]

Roc Nation was nothing? He has an entire label behind him in Dreamville as well.

[@thedudeofsomethingorsometh273]

@@caliprime3260 never said it was nothing, i said it wasnt the same, also dreamville is his label

[@caliprime3260]

@thedudeofsomethingorsometh273 Yes, his label that he can use to his disposal. TDE isn't bigger than Roc Nation.

[@sven7037]

Cole had the backing like K dot but I think the difference is he never lean on Hov only because he didn't want to use it but to me Cole and K dot are one in the same too me not talent wise but just how they carry themselves how they care what they put out there output are not on the same level of Drake and its for a reason, Drake, Cole and K dot carried hip hop for there generation.

[@calisthetics]

He doesnt have to fully retire. He could still appear as a feature every now and then. Or he could focus more on the producing side. I feel like J cole as a producer is underrated.

[@alphinmesa9945]

The skill itself is underrated alot of these "popping" rappers wouldn't be shit without some great production and the producers be hind it J Cole is a music factory in himself thats what make him great Kanye west ...Jay z all these guys have one thing in common

[@calisthetics]

@alphinmesa9945 that's facts. I always been saying that producers should get more credit than rappers. Mainstream rap these days rely more on production than actual lyrics.

[@0317Stanley]

For sure, 3000 and jay z still hop on a track every few years to remind us who on top. J cole prob produce his artist and do the same thing. Slow down on solo albums though sorta like kendrick does until one time we never get another one. Nothing wrong with that at all tbh. Goats that put substance into their bars are genuine people that have families and lives, they know their priorities as they get older.

[@kylebourne6839]

Real lyricism...real word play.... real thought to what he's creating. Cole is one of the realest and most talented of all the "rap artists". AND he pretty much stays away from the whole "I'm a star" bullshit.

[@uniquebloxxer7520]

90% of his focus is rapping about being the one of the greatest 💀

[@jmichael91]

@@uniquebloxxer7520na fr i think j cole lost his touch since the off season, his music just hasnt been the same

[@showtimesportsmedia6906]

The rap game is like the wrestling business. U never truly retired until you’re dead. It’s an addiction to these dudes.

[@SmooveTV718]

underrated comment

[@willblack4317]

Even dead rappers still make music

[@SuperHellhawk]

I think he means it sincerely that he wants to do the fall off and take a huge step back and spend time with his family and continue to support dreamville. Though we won’t know until it happens. I think it will be his last album but I certainly could see him hopping on a multitude of features which he’s been doing just now. I’m still holding out hope that we get that Kendrick and Cole album but I think it’s just too much of a dream now

[@guillaumeinjjuz1744]

How is he a liar? The fans love him. Hes got a realest to him that other rappers dont!

[@JK-gm6kk]

Dramatic titles bring the clicks. Crazy people still get worked up over it

[@nemya9586]

Yeah that's what I'm waiting for him to answer too

[@friedrichnietzsche2557]

Clickbait

[@venomallYEET]

They talk about clickbait news articles in the video but their own video has a clickbait title

[@ajtaylor8750]

It does get exhausting seeing rappers say that they're "retiring" from rap, especially Logic whose retirement seemed like a poorly executed joke, but with Cole something does indeed seem finite when he says it. His line on "All My Life" where he mentions being stuck between retiring and feeling like he hasn't hit his prime definitely stuck out, but he could probably be done because he does stay away from the spotlight a lot.

[@trod5902]

bro im sorry to break it to ya, but his prime has most certainly passed. J cole is a very talented individual, but its just a fact his prime has come and gone.

[@ajtaylor8750]

@@trod5902 I'm not disagreeing with you at all. I'm just saying what he said in the song, so you didn't really break anything to me lol.

[@ReallyOneOfThem]

Logic should have retired

[@dylanm1]

@@ReallyOneOfThemno, hes an amazing talented rapper, too many rappers copy and paste these days.Why u gotta be a hater just don’t listen to his music simple and plain.

[@ninjabourne]

@@dylanm1 Logic is a great rapper and his last two albums have been some of his best projects but the way he lied was fucking despicable and it felt like a poorly executed publicity stunt despite how good the music was.

[@bigsoulja73]

How could Jermaine do this to us

[@nibbaturtle3340]

Jermaine Cole?

[@Kendrickthegreat]

​@@nibbaturtle3340 *Dupree

[@jermainewe90]

I didn't mean to do this too yall E yeah 😫

[@endonectendo]

@@jermainewe90 delete your comment

[@jermainewe90]

@@endonectendo woah

[@juicyparsons]

Not letting people retire gracefully is shitty. Nobody likes to feel coerced into working or performing forever. I think fans should be careful of that mentality- being a musician is still labor and work. Nobody should be expected to entertain you forever these folks ARE human

[@rich9587]

Cole choosing to record a song for bvtman’s channel really says a lot about his character. I’ve always supported him and will continue to do so, he is an anchor for the rap genre against a sea of clone commercial rappers.

[@liamhenry7829]

I keep coming back to KOD. Kevin's Heart, ATM and Motiv8 in my steady rotation. I am rooting for Jermaine, much more excited to see what he is developing compared to his contemps. If he keeps up with the feats for a few years I am sure he will have another prime album.

[@itsmiya06]

A lot of people been saying it’s his worst album. I feel like kod is overhated

[@inaciobanyankindagiye2169]

J.Cole underrated as hell.

[@sparkie4604]

no he's not. He's extremely popular and well received. Underrated is such a buzzword nowadays

[@majestymxnt7384]

@@sparkie4604He’s underrated as far as his lyricism goes I would say.

[@SeymourKitty]

I know the title is clickbait but I'mma listen anyway because J Cole is a decent rapper

[@jgbalves]

And on the other side of the spectrum, there's Andre 3000 saying that "first, in hip hop, you need to be hip" and vanishing in the distance lol.

[@caliprime3260]

Not being able to retire, is a disease we should be studying heavily.

[@Advaitamanta]

Recent Cole >>>>> Recent Kendrick + Recent Drake

[@TheStreetFoolosopherMr187]

Over Kendrick 😂🤦‍♂️

[@Advaitamanta]

@@TheStreetFoolosopherMr187 any unbiased hiphop fan will say the same. Kendrick has been mid ever since Damn. New fans like yall made him too comfortable

[@333DVPPY]

I STILL RESPECT J.COLE HE CHANGED THE RAP GAME FOREVER

[@taffygore6285]

How so ?

[@luchalerae7687]

Man FOH get off yo knees

[@jwood8769]

Lmao no he hasn’t, he was continuing what the the legends before him was doing. Love Cole. But nothing about him is brand new

[@deframon]

Kanye was the one that made artist like j. Cole be able to exist in the mainstream

[@ninadganore]

@@deframon Kanye was awesome. His new music is trash. Only his die hard fans say that they like it.

[@333DVPPY]

J COLE CANT FALL OFF HES THE GOAT

[@Historicutuber]

No he’s not

[@Zarroxius]

for sure

[@anthonymalcolmcalan]

I think J Cole will never stop making music. He may stop releasing commercially but an artist like that will be making music forever.

[@TheRita200]

9:31 was waiting for the BTS J-hope "On the street" collab, cuz Jermaine really showed his heart there too Good job on the video!

[@andreajackson08901]

I don't think he's a liar, so much as he's ascended in age, married with children, down to earth, doing business and tired of the game

[@HatedNelevated]

You can no longer glorify the stuff he did in his youth without being unable to hypocrite or for the influencing his family, that's why

[@YourMomsNewHusband]

@@HatedNelevatedno hate, but what are you trying to say?

[@kookyenemy366]

I love the content of this channel, I just wish it was more consistent otherwise it's very informative & entertaining 👏

[@hiphopmadness]

Thanks. Took a lil break but we have around 13 videos recorded and ready to go so stay tuned!

[@sinori008]

Nice title. Surprisingly it wasn’t click bait. Props to you @hiphopmadness

[@chiboyeke3590]

You wrong for that title bro😭🤣🙌

[@GodWorksOut]

As someone that created music for art and then got paid for it later, anything you do for a job or to earn money loses its pizzazz.

[@Nerd-gasm]

Cole, you better not retire man. No 😥

[@Cf.8463]

I used to to think this day would never come

[@Nerd-gasm]

Man

[@OfficialHavocOsiris]

It’s July 2023 as of this comment. Mic Nickels dropped a single with Method Man. Muggs has the 8tari Lofipunk thing out. KRS-One just put out a single in March of this year and had an album out in 2022-months before Kendrick dropped. All of this to say “never say never” with Cole rhyming well after The Fall Off. He may end up making stuff out of love for the art long after the mainstream has moved on from even checking for him

[@makerr3870]

One of my fav KZbin channel, but the consistency is lacking bro.

[@thetrickisirarelyrespond5945]

".......so, I put the studio in the house for that reason" 🤔🤣🤣🤣🤣🤣🤣🤣😃

[@kierrickedmond]

Nas is 50, still going. Cole ain’t retiring, ain’t no retiring in rap lol

[@oharold]

No cap… great title because it definitely made me click the video lol… but idk if we should ever be mad at an artist for never retiring. Music is forever and unlike physical jobs you can do music forever

[@calebburt180]

Kendrick is kobe Drake is LeBron And Cole is Duncan

[@thegreatsociety2734]

How dare you disrespect cole like that cole is kobe

[@calebburt180]

@thegreatsociety2734 nah bro, you don't understand. He is Duncan not because he isn't as good, but because he is underrated. And also J Cole might have a perfect run as a rapper

[@sethu5742]

​@@thegreatsociety2734nd y'all say kendrick fans are the worst

[@MyFirstYoutubeHandle]

Comfort is the slow death that type A men have to fight. Hunger is a mindset.

[@Jelpie]

You captured it well. He's just bouncing on the idea. Not sure what to do, and he injects it into his recent projects, just to let the fans know where he's at. Most people are always unsure of what to do. It's interesting to see someone with his success go through this and what will come out of it

[@JK-gm6kk]

These comments omg. Cant believe so many people still get worked up over dramatic video titles, made only to bring the clicks.

[@righteousrayyan2078]

J Cole to you: “NO, YOU’RE A LIAR!”

[@skinnyb6462]

smooth ad plug i can’t even lie bro💯

[@jvd6330]

Bait but whatever

[@kriskenard]

Y'all clearly could have titled this differently

[@nellym46664]

Unless you're physically incapable of continuing to do so, you CAN'T retire from your passion, especially as a creative. I think Cole is just retiring the "commercialised" version of himself and will continue as a version of himself that's not tied down by expectations or deadlines and is free to do whatever he wants creatively, whether it be in music or other fields.

[@jayc5756]

Thats 1 thing i respect about Joe Budden...even though they stay begging him to pick up the 🖋 all the time. I respect that he stuck to his word of retirement No Matter What.

[@TGA19]

Yet he was still moaning when Joel and Crooked I dropped the last Slaughterhouse album without him.

[@andresciahooten9598]

I just feel like out of all the three rappers Kendrick Lamar is the one who is the most consistent and creative one out of the three. I might not like all of the songs that Kendrick Lamar has made, but he is the one that makes music that makes me want to go back and listen to it more and more

[@Nerd-gasm]

I agree with you 1 000 000%

[@alfredojami3176]

Indeed.. 🎉

[@jfraz1992]

Kendrick is definitely not the most consistent but he’s definitely more creative

[@ishyameru6232]

Kendrick is the least consistent if we're talking from a dropping perspective or a musical direction perspective. Never know what you'll get out of Dot 😂 😂

[@arseeoliveira6934]

What is consistency, dropping quality or quantity?

[@goodvibestv707]

J Cole got a Solid fanbase that always suport him no matter what. So how the hell this came out out of the blue. SMH

[@camneutral]

Who does your cover arts for the videos?

[@ower2532]

It just blows my mind, and I mess with Cole heavy but when we have dudes like tech n9ne"my #1 of all time" is litterally still making some of the best music he ever has and he's 50+ and been in the game for like 30 years. Levels to this i guess🤷‍♂️

[@TylerSane5]

If cole retires he deserves it! I been rocking with him since "Who Dat" he's done some amazing work helped me through a lot of hard times..

[@Alafi1]

Atleast we know the Fall Off will be one of his best albums

[@theadidaskid]

*He still ain't retire yet..*

[@qlip]

I hope he retires and does not stay too long and fall off like eminem

[@yujiitadori8704]

Sir do you know the meaning fall off? Even though Eminem haven't dropping an album for 3 years people still talked about him. 2018 Hip hop was dry as fuck Eminem dropped an album called Kamikaze and boom everyone talked about him and the reaction channel get millions of views... So he fell off?

[@qlip]

@@yujiitadori8704 everyone talked about him and called him a cornball. Didn't he drop an nft song in 2022 😭😹

[@BlackStarrTurnsHeel]

I would love to hear a new project from Rakim and Big Daddy Kane. I think Hitboy, Hitmaka, or Dj Premier would do them justice.

[@KlvnBrks]

Cole has a whole label underneath him. Even if he does "retire", you think he's not going jump on a feature with Bas or JID? I think not.

[@LifeAndTimelessArt]

Cole needs to drop a couple mixtape before the the fall off

[@unpager5815]

cole is in this weird spot where people call him overrated or underrated

[@theyntlykus]

I say let's not dissect the person & just digest the art. While we still have him.

[@juswolf22]

Why ain’t K.R.I.T. ever named with Cole and k dot.

[@kbtitan2464]

RIGHT!!

[@afrosamourai400]

Because he never reached stardom despite his huge talent!!!

[@theportugueselegend]

Nah, Cole got way too much talent and baggage to just fully retire! Just look at Nas. That man was a young prodigy, a superstar in the middle of hip hop's prime, an og with a lot of good albums and now is still going strong! He never fell off! I think Cole can be like that

[@GVonzo]

Big K.R.I.T. definitely up there with the rest of them.

[@6Wheelz]

We gone pretend like the Black Album wasn't a selling ploy?

[@Never283]

J. Cole isn't struggling with sales

[@matthewblack986]

Don't matter if he retires. He gave us Friday Night Lights, Born Sinner and 4 Your Eyez Only....Can't beat that.

[@theportugueselegend]

Still bang Born Sinner like it was released yesterday! One of the best new gen rap albums ever

[@JewportMenthols]

Don't forget Forest Hills Drive

[@NottyGurlStyle]

I don’t have any issue with a rapper bowing out.. get in, make your money and invest and grow in other areas outside of rap. Start business and grow your brand and if a rapper wants to drop a single or two they could do that but the main thing is to invest in things outside of hip hop.

[@RapShitBen]

🔥🔥🔥🔥🔥🔥🔥🔥🔥

[@DontCome2LA]

This was one hell of a video essay

[@imjy215]

Good vid! I need some new Cole & Curren$y

[@soravd]

how i see it, the more u openly talk about quiting the less gracefull the exit becomes

[@jamesmaguire9518]

Good thing about music is he can retire and decide he wants to come back in ten years and can! He might retire one day and then miss it and then come back with the best album of his career

[@isaacdebeila8085]

I think cole will take a stepback, looking at how good he has been getting shows his desire to perfect his pen game, its more of living the tour life and the business of the game

[@obi1_shinobi926]

Show of hands who wants more Joe b😂😂

[@odimiegoodness5128]

He be talking like music is a 9-5 job where he can just quit one day, it' ain't, you can't quit this music thing cuz once you're in it you in it 4 life, Cole knows this that's why he can't just let go...

[@lorddpablo9651]

I think he gonna be like Andre 3000

[@sickkicksalwaysglobal1433]

Cole And Kendrick The Best Artist The Last DECADE

[@1Shaq1]

I don’t think It’s A Boy is a project. I think that was him saying he had another son and that time period is his time to bond with his kid

[@thedevshow4L]

i think j cole just gonna quietly retire. he could never fall off because whenever he wants to he can make a somewhat popular song about some real shit.

[@mk-gd1gi]

J. Cole the epitome of “sounding smart to stupid ppl”

[@sycros7473]

I dont see cole being around for another 10 years. Dont get me wrong id love to hear some new classics from the man but he will dip out before he leaves on some mediocre shit. Even false profits i felt that he was more talking to himself than the audience. He was telling himself he wont go out trying to just ride the wave. Hes gonna tell people all he feels they need to know and then leave it at that. Thats why hes top for me.

[@BlvkColossus]

The Fall Off is unironically the perfect title now🤦🏾‍♂️

[@livxyolivia]

j cole won’t fall off - his catalog speaks for itself, no matter if he chooses to retire after the fall off, he’ll always have supporters.

[@sanlouci]

my girl, my family, now Cole??

[@YaNice117]

Dope video. I personally think he may stop doing albums and maybe just drop a song or 2 every now and then. Because when you're an artist, it's hard to stop writing and creating. You may stop for a month or 2, maybe even a year or 2. But that feeling to write and create always seems to creep back at some point and the ideas just keep flowing. Even if it's for just that moment or period. And if it's good enough you will not only be eager to, but you may feel compelled to record and release the project/s for the masses to consume. That's just my opinion though.

[@kamau506]

He let Nas down because the goat just dropped 5 bangers in 3 years and the new school can't keep up

[@seanreyes7694]

Facts nas is the goat fr,cole in my top 10 tho

[@Cf.8463]

J. Cole has unlimited flows 🐐

[@Johng30303]

Thank god for Morgan and Morgan

[@TheJustJaden]

YOU SAID JERMAINE IS A WHAT?!?!?!? *squares up*

[@davidogundare5146]

The Fall Off will be an album that Cole will be comfortable leaving the game with, but not necessarily his last album

[@earlpipe9713]

To be fair, all rappers are liars pretty much, to one extent or another. Most of them have no choice in the matter either, as their labels often put em in the situations requiring the most flagrant fugazi'ing

[@diesel101raw]

This title is Click Bait AF 🥴🥴🤷🏿‍♂🤷🏿‍♂

[@jfraz1992]

The fall off is going to be j. cole’s black album

[@alphinmesa9945]

imagine a hip hop/rap world with no jcole

[@_nobodyxi]

I can't

[@alphinmesa9945]

@@_nobodyxi same here

[@noelogbeide7135]

He's just getting started

[@Knines]

being in the same era as Kendrick Lamar mus be kinda tuff

[@jonathancoleman6482]

Kendrick fell off too 1 album in 6 years that’s y’all goat 😂

[@ninadganore]

Kdot is overrated

[@impacc4182]

@@jonathancoleman6482 fax if anything this is drakes era and I'm not even a big fan but kendricks last album was ehh for a 6 year wait

[@theplaystationcartel4878]

Damn a liar tho why you call him that?? 😂😂Bro just hit that wall everyone hits that wall in every career, personally he’s gave his part to the game and it won’t be forgotten will he quit probably not he’s a creator he’ll get that creative bug again at some point, but he’s happy in life and has got everything he wants in life all I can say is more power to him.

[@impacc4182]

Clickbait

[@teebotouch263music]

J Cole really didn't live up to the billing. He has hits, but He's a B rapper

[@isaacdebeila8085]

I dont believe rappers who say they will quit, cause when shot happens and they want to express themselves they go back to thw music... Look at logoc as an example first second ish got to him and he was up in the booth.. Kendrick would be the only dude when he says he retires i could believe, cause dude has shown he can let go of ot all and he expresses himself in other mediums

[@daarchdukefranzferdinand236]

J cole got a bunch of mellenial old heads as fans who will listen to all his albums like how old heads now do with jeezy

[@jaytea22]

I think like all of his work, cole is venting where his is in life.

[@SadoModded]

I’m a fan of Cole but honestly I hate to hear him speak of retirement. IMO it’s extremely too early. Cole has imo at least 2 classic albums & its around this time an artist usually starts to explore their artistry & branch out. Think Kanye with Yeezuz or Drake with Honestly Nevermind. Maybe even a collab project like Watch the Throne or Her Loss. Cole hasn’t really done any of this outside of the Dreamville albums. And at the end of his run I’m afraid that Cole will ultimately be remembered as the “Socially Acknowledged Good Rapper” & that’s all. Didn’t contribute to pushing the sound or introduce a new flow. Just a good rapper.