Jack White - What's The Trick? (Official Video)

The Official Video for Jack White’s “What’s The Trick?” from the album FEAR OF THE DAWN, released April 8, 2022. ENTERING HEAVEN ALIVE out July 22, 2022.
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Video Credits
Guitar & Vocals: Jack White
Keys: Quincy McCrary
Bass: Dominic Davis
Drums: Daru Jones
Director: Jason Lester
Executive Producers: Ian Montone & Andrew Friedman
Producer: Laura Burhenn
Production Company: Our Secret Handshake
Cinematographer: Powell Robinson
Colorist: Matt Osborne for Company 3
Editor: Jason Lester
Line Producer: Jane Derryberry
Production Manager: Brianna Liebling
Gaffer: Drew Frazier
1st AC & Loader: Ben Steen
Prep AC: Adam Hull
Key Grip: Jim Gordan
BBE: Skyler Sims
BBG: Joe Crowley
Production Designer: Rachel Edwards
Grooming: Brittney Head
Stylist: Kim Rosen
Label: Third Man Records
Video Commissioners: Andrew Friedman & Ian Montone
Management: Ian Montone at Monotone, Inc.
Director's Rep: Emily Sanders for Reveur Agency
Production Manager: Adam Richards
Guitar Tech: Dan Mancini
Keys Tech: Paddy Doyle Thomas
Drum Tech: Jeff Ehrlinger
Artist Assistant: Louis Charette
Radio Host: Regina McCrary
Security Guard: Grizly Gadds
Diner Patron: Mason Hickman
Diner Waitress: Adia Victoria
Truck Dancer 1: Judy Jackson
Truck Dancer 2: Jarvis Bynum
Motel Housekeeper: Julia Hill
Bathroom Girl: Lola Kirke
Barber: Rashad Donaldson
Barbershop Patron: Willie Austin Wilhoite
Motel Clerk: Dillon Frazier
Boxer: Jared Fulford
Laundry Patron: Susie Monick
Motel Dancer: Howard Wiggins
Picnic Table Girl: Madison Stuart
Street Drinker 1: Laura Burhenn
Street Drinker 2: Jane Derryberry
Pool Dancer: Laura Mae Socks
Blue Collar Beer Drinker: Davis Jackson
Taxi Girl 1: Alex Sayles
Taxi Girl 2: Eden Sayles
Taxi Driver: Wes Langlois
Drummer Girl: Calla Childrey

[@Mercury-Wells]

An artist who has never lost direction or lost his drive. Keeping guitar sounds fresh like a G.

[@docdruskithetexican8846]

Absolutely

[@annabagwell7965]

Bring the emotional fury! So applicable!

[@johnroark8147]

Writes good words true rock n roll.

[@johannsimonot]

The truth has been told ;) Peace

[@WhiskeyTangoFoxtrot9]

💯 stays authentic

[@crazyotto1338]

Jack White, almost single-handedly keeping rock and roll alive and thriving

[@Abandonedmachine]

While I agree with the sentiment, I'd advise you to check out King Gizzard and the Wizard Lizard.

[@zakkzurcher399]

Ty Segall, Osees, Wand, Meatbodies check em out

[@BuildinWings]

@@Abandonedmachine KG records more in a year than most musicians do in a career. Those guys are beautifully nuts.

[@EclecticoIconoclasta]

There is plenty of great current rock bands (mostly british though it seems to me) but I agree that is nice that Jack keeps giving us music to rock out to

[@Viper-dz2kw]

@@EclecticoIconoclasta there’s a whole cultural economic rabbithole about why most musicians now are British or Canadian

[@DansandoaTV]

that synth bassline is so dam incredible and catchy 🤘

[@BrianCarnevaleB26]

Dark shades of Rag.e Against the machine! Mid 90s a time when he came up.

[@DansandoaTV]

@@BrianCarnevaleB26 for sure! and a little nine inch nails too

[@metafuel]

This entire album is superb. Outside the box. Very industrial sound.

[@Diax1324]

I've been describing it as Impossibly-Agitated-Industrial-Radiohead

[@s.r.b.4582]

Listen to freedom tower by Blues Explosion; same vibe =)

[@Weimerica8841]

@@uiktorion 1:50

[@StratsRUs]

Beck

[@opppopp2322]

@@StratsRUs captain beefheart

[@howtovinyl]

Didn't think I would be talking about Jack White as having one of the best *heavy* albums of the year, but here we are!

[@joelfortenberry7865]

Jack has the talent to kill it in any style,any time he feels like it. he only has to pick a color- then boom!

[@stringlocker]

This new album proves he's still relevant. I never thought he wasn't I want to make that clear

[@kathleen4376]

I’m not surprised at all.

[@Dankcatvacs]

@@kathleen4376 i am .

[@nzcuckoobird]

Who knew?

[@christophercowan1645]

The dude knows how to write a song. He is always so unique. I LOVE the new album. So diverse

[@christiangreen1477]

Jack White, doing whatever he feels like... and I'm here for it...

[@kimkwan6840]

I'm a brand new fan. I'm obsessed and 65 yrs old. A true artist.

[@jelmervanlenteren773]

I truly LOVE this. White's the current king of rock'n'roll for sure!

[@cerealvapist333]

He's held that crown for over 2 decades IMHO.

[@bobmaynard3589]

King Emperor Head hooligan I agree. I'm complicit

[@cerealvapist333]

@@bobmaynard3589 I do miss his old stuff but I'm happy he's happy. And I'm even more happy that more and more people are giving him a listen. In a post-Elephant world its good to see he is making new fans while keeping us lifers around.

[@Johneriffic]

Jack makes something simplistic and makes it rock super bad ass. Love his tracks. His been blessing us with music a long time now.

[@LilDroidBlue]

I still remember watching the video for 'Fell in Love With a Girl' for the first time and rushing out to buy the CD. (This was before I got into vinyl) and falling in love with every song on the album. A proper ALBUM with no tracks that needed to be skipped over. Every one of their albums is like that and it's the same with Jack's solo stuff, The Raconteurs and The Dead Weather. I know not everyone likes everything, but I love all of everything he touches. Heavy, garage sound, acoustic, blues, country, his recent journeys into even r&b and hip hop sounds. He's amazing and a true artist.

[@michellefonsecasoto6176]

I'm amazed 'bout how Jack is recovering his space in the industry, I used to search for him if I wanted to hear about him, and now I found him everywhere, u know? The news, Spotify, Instagram, Facebook... HE IS BAAAACK

[@michaelmaas5544]

Jack’s always been busy doing something and never lost his space anywhere

[@gxlorp]

I know how you feel.. hope you don't mind I share a story.. My dad won tickets to see him at the masonic and we went. The third song I hadn't heard since middle school and was crying, dead leaves and the dirty ground. Then near the end he proposed to his girlfriend Oliva, and for the encore they come back and get married. The entire room chants 7 nation army as he plays... Jack tells us he loves us and leaves. They're still chanting. I am in literal awe, in a euphoric meditative state covered in chills. Later that night I suddenly burst into tears contemplating contemplating fact this was just dropped into my lap. The only living artist I listened to as a child was/is back. What The Fuck

[@AmbrosiusIII]

hate to break it to you but it's probably just the algorithm getting used to your taste and serving you tailored ads

[@michellefonsecasoto6176]

@@michaelmaas5544 I never said he hasn't been working lmao 🤒🤒, I been following him since a loooong loooong time and I knew as much as he gave us by his media or third mand records web, but it's just like the song, he's giving us new music and we're taking him back

[@michellefonsecasoto6176]

@@gxlorp wow, I bet that was Epic, I'm Mexican so I feel like he's never coming here ):

[@Someone-bf8ru]

I feel like we are going to fully grasp the genius of this album in a few years from now. It's just too fresh sounding. Jack White kills it every time.

[@ardemgourdikian1394]

I love jack whites garage sound, but I love the intricacy of this full band lineup

[@gxlorp]

I love the intricacies of your mom in the lady of the night line up

[@sloburnjo]

this quartet sounds HUGE live - go see JWIII. Our Montreal show was DY NO MYTE

[@daviddonpelleyable]

It's rough and ready

[@taurushamilton2739]

@@uiktorion agreed 🤘🏾

[@keithurquhart2581]

Ya man

[@1HYB]

This album is great. His best since Elephant, easily.

[@stegosaurus0611]

For sure. The album sort of feels like a combination of everything he’s done so far. The garage rock sound from his White Stripes Days, his solo weirdness, and bits and pieces of his side bands.

[@ShreddyPaws]

My first concert was a White Stripes show in Portland Oregon and I'm still chasing the dream with a guitar in hand

[@dirtmcgirt24]

Did Loretta perform with them at that show?

[@catire98]

I salute you 🤘🎸🤘

[@piguy3280]

i chase the dragon, i heard they're extinct though😢

[@ianusher6780]

This album is absolutely incredible from top to bottom

[@impatrickt]

holds phone up to speaker "You know that new sound you’re looking for? Well, listen to this!"

[@PneumaticTube]

Jack is 2022’s Ambassador of Rock and Roll.

[@thiagomacedo9575]

The Spirit of White Stripes is forever! Thank you Jack "Bluesman" , literally...

[@dopeyvulture]

Another great track from the new album. Love how the announcer is like the one from the movie The Warriors.

[@BranceCrantly]

Duuude... "Alright, Boppers". Totally The Warriors DJ. So sexy.

[@davidbartley536]

Can...You...Dig....it????

[@BranceCrantly]

@@davidbartley536 That's him! That's.. the Warrior! He shot Cyrus!

[@NIK-BILL]

Best album of the year and best song. Very raw and filthy sounds.🤘

[@Mercurychick]

On my 40th bday went to see jack white in an outdoor park concert..he is amazeballs!

[@Mercury-Wells]

Amazeballs? Really?

[@nrom5960]

Jacks hair is killing it!

[@feedi7948]

Since the White Stripes

[@davideirno6100]

one of the greatest and most badass musicians I've ever seen ... Crazy ... I hope to have you here in Italy someday ... ❤️❤️🔥

[@hajidespiritosanto4989]

Jack White could be my father, he is a phenomenal artist, I always learn something from him, God bless his life always...

[@Jurodiwiec]

Yes yes yes, Poland is waiting for you

[@mitracunningham1949]

Musical genius ! Shredding that guitar like a boss! Nothing stale about Jack !

[@aprilmaaarsters]

Love that Jack never conforms to what’s popular, he’s an innovator and loved by everyone because of how unique he is as a musician and creative!! I’m always in awe of Jack!

[@SkateNdie]

What's his trick?!?

[@aprilmaaarsters]

@@SkateNdie for making my love stick

[@workingtoseethelight8244]

Not sure how, but Jack White has always stayed amazing! I will listen again!

[@SolversSocietyHQ]

Perpetually Refined & Redefined

[@BuildinWings]

Artists who grow are my favorite - Even if a given phase isn't your favorite, they'll probably branch in a direction you like later. Just stay tuned for long enough.

[@jaxisback0268]

might be my favorite jack video this is just incredible

[@pantelisevans7363]

There is something unique about Jack's music and sick guitar playing !! He is reinventing rock asthetics in a cool way !! He is absolutely talented, for sure!!

[@Text961]

Text 👆.

[@TOMOHIROAOKI0511]

Not to mention song writing, the sound is just amazing.

[@jaynecrabdree6924]

I just can't get enough of this new music from Jack White. It's so amazing and interesting, It's a mixture of a few things that all just seem to shine with his spin on them. I love what he does and have loved and followed his music for over more than 20+ years. I love all of the bands and collaborations that he's been part of, and they all show how his musical style has grown and a glimpse into his artistry and expertise. The music is just so interesting and awesome, I love it. For rock it has classic elements, yet funky and outside the box and anti establishment, while wrapping you up in a certain kind of comfort all at the same time while you bang you head along the ride. I recently told someone to listen to this new release and I could not explain it when they asked me about what kind of music it was. I just ended up saying, just hold on to something and listen, it will be an awesome, delightful ride and you'll thank me. - and they did.

[@QOTSA1990]

This shit gives me chills, this man is like a God if you're from Michigan and maybe even if you ain't.

[@andreafisherwriter]

One of the few authentic musical artists of this generation, stunning!

[@vonderloo3184]

Wooo, get up and 💃 I 💙🤍💨 Jack!

[@leovlogslife]

Another instant banger! Reminds me of "when big joan sets up" by Captain Beefheart in the phrasing😆

[@22yotachuck28]

Yet another good one from Jack White. Love the riff simply beautiful yet beautifully simple. Keep em coming Jack thanks for all you do

[@danielemella1758]

Sempre Grandissimo Jack !!!!!!..... Saluti dall'Italia 😇❤️....,.....HAIL DI'AUL ABRACAMACABRA 😈🐐. ....

[@nomislack6477]

I love Jack White. This might be my favorite of his.

[@bertrandg7085]

Jack, you're either a genius or an alien coming from another universe !! Your guitar sound is ABSOLUTLY AMAZING, nobody can have such one sound except you the music is awsome, the lyrics are awsome, the guitar and drum are awsome, etc..... Thanks for bringing your music to us

[@anorakb536]

God of making catchy guitar noises

[@chumcool]

I was waiting for him to scream out “Don’t You Want To Know How We Keep Starting Fires!”.

[@HangoverMike]

The whole album is amazing!

[@marclandry4525]

King of rock! Hail to the King!

[@noah122804]

Damn! This has got to be the hit track, they keep getting better. The new album is too hot to handle, too cold to hold.

[@violettmusician862]

Congratulations my love. Many blessings to your love and your family. I only ever wanted to see you happy. Hugs from the birds. 😘

[@Nyna______]

I feel like Jack White is never getting older 😂

[@aponytale4820]

It Feels like a splash of fresh water after a workout!!! He never stops impressing me.

[@crumblegg]

Looking forward to seeing the Tour.

[@blacksabbathmatters3365]

Killer!!! Damn you Jack White! See you in Reno!

[@cesaribarra7368]

By far the greatest guitarist in the last 30 years

[@Bobbyshee]

Jack and the boys are just a rock n roll recking ball! Can’t wait to see him this summer !

[@livingonthemoonhelps9407]

Hoolllyy shit Jack...been here since 1999...just keeps evolving,👏👏

[@alexashalala8415]

Oh come on Jack you did it again ! This album is a true gift. Thank you so much for such great great sound to put into my ears.

[@Apo023]

Jack Jack Jack JACK JACK JACK jack jack jack and some more Jack is all I need

[@trevhaddleton4508]

Bloody hell now THAT IS an image change!!!I honestly didn’t recognise him AT ALL!fair play to him one thing you can say is he doesn’t stand still or REST on his laurels EVER!PROPER ARTIST

[@trashedbodomguy]

It’s the blue hair

[@gxlorp]

@@trashedbodomguy looks like a smurf beat of or sumtin'. Tssss tssss. -Chip Chipperson

[@jovanreid6782]

I almost didn't recognize him either lol

[@docdruskithetexican8846]

Ditto

[@dynjarren8355]

I like his new shirt 👕. What’s the Trick? Stay Sick! 😅 👏🏻🎸😎

[@rosaliazumsteg5453]

If you cant wait, you get what you deserve🥰

[@calamityj5359]

FREE SPEECH in the GREAT USA!!!! ...THANK YOU, ELON!! WE L OVE YOU!!! ✊ 💖💖💖

[@markstansbury191]

Jack white is a lyrical genius

[@gxlorp]

Im gonna share a very personal story. My dad won tickets to see him at the masonic and we went. The third song I hadn't heard since middle school and was crying, dead leaves and the dirty ground. Then near the end he proposed to his girlfriend Oliva, and for the encore they come back and get married. The entire room chants 7 nation army as he plays... Jack tells us he loves us and leaves. They're still chanting. I am in literal awe, in a euphoric meditative state covered in chills. Later that night I suddenly burst into tears contemplating contemplating fact this was just dropped into my lap. The only living artist I listened to as a child was/is back. What The Fuck

[@saulgoodman3791]

YES! MORE JACK WHITE!!!

[@WelbyCoffeeSpill]

jezzus,...listening to this man's body of work makes me feel immortal.

[@LilDroidBlue]

Loved streaming it for a few weeks but ordering the 'Astronomical Blue' vinyl and setting that needle down on the groove - best investment of the year. I can't wait for Entering Heaven Alive because I love his more acoustic stuff as well, but this album is heavy and rocks hard. I fucking love it 💙💙💙

[@tinamavromatis305]

OMFG! Saw Jack live two days ago…no words. Absolute explosion of intense sound from the get go, we salute you Jack White, you are a class of your own ❤

[@KimLachanceMusic]

Great song!!! I saw him in Montreal a few days ago, it was such a great show. I love the concept of colours he's had throughout his career. So happy you keep making music Jack! :)

[@gxlorp]

Next one is the black stripes he paints his face brown for fun

[@msb8013]

Switch on a blacklight and create an entirely new trade dress

[@Weimerica8841]

I made myself laugh the other day, it's Red, White, and Blue. This cheeky bastard did it again

[@StottMikel]

Its like Jack's "Year Zero" period. I needed this.

[@JTBCP]

Best track on the album!

[@sarahssentongo2587]

You can tell that he just really LIVES music. I admire him so much

[@bernhardracher2510]

I heard this on the radio and my eyes and ears got big. Finally a new music style for me ❤️❤️❤️🤟👍

[@jennfein]

Jack is still the coolest person on Earth 💃🤠💖🤩

[@AtomicAbby42]

Just got my gorgeous "moonglow" pressing of this album. Not only is the music great, but the physical media is stunning and high quality. So refreshing.

[@lorikablitz6385]

The trick is : Listen , to what your heart is chanting , And ONLY YOUR HEART . No other knows your happy place better than your heart Heart cant tell no tales

[@lentewinrrett2033]

Cada vez demuestra lo más allá que está. Increíble su fuerza, sus impronta. Jack White es de culto. AMAZING!!1

[@tomaspuente2457]

de culto wow! que privilegiade que lo escuches

[@giri.goyo_yt]

Gettin' a Jon Spencer Blues Explosion vibe here. Love it.

[@shanebassett4283]

"I'm dead to the world, but not to you" is such a good line. Cause it applies to so many things. It can mean the world forgot about jack white except his fans, a person that's given up on everyone except one person, or someone that the world has given up on except one person. There's several other possibilities. This is why jack white is good, he can make a song that's about what you want it to be about

[@jefft199]

I can say with the utmost certainty, Prince is jammin to this wherever he is. Way to go, Jack...

[@Nyna______]

I'm sorry but this new album is so good 😍 my best investment of the year ! Thank you Jack !! 🙏🏻

[@luizarthurbrito]

And what exactly are you sorry about?

[@gxlorp]

I don't accept your apology

[@Nyna______]

@@luizarthurbrito for the other artists I guess

[@Nyna______]

@@gxlorp 😪

[@luizarthurbrito]

@@PMurray2694 literally being something figurative hahaha

[@shadyburnike264]

Generational talent

[@andf320]

I used to be a fan of you Jack white... But after listening to this ?... Im a whole air conditioner

[@904fishingmusicandadventur9]

just saw him last night, in my top ten of all time shows... if her was playing again tonight, I would go again... he is the greatest current rocking that is rocking..... and I LOVE THE NO CELLPHONES POLICY!!!!!!!

[@craigtackett1505]

Its funny how all though I’m a bass player Jack White has influenced me on my rhythms so much. I love how he’s always so original

[@Silvermoonscorpion]

I started playing bass in 2020.. and that's how I was introduced to him. Seven nation army was an easy song for a beginner.. and then the rabbit hole of jack white appeared. He's my spirit musician.. life had me so busy prior, serious Illness and all, that I missed him completely. I don't know how but I did. So grateful to bass bc it brought me to him. And his guitar work, he inspires me. Completely.

[@jovanreid6782]

@@Silvermoonscorpion You do know that Seven Nation Army has no bass, right? That's just Jack playing the bass note on guitar.

[@saguaro]

@@jovanreid6782 It's a fun fact, but whatever he used, it obviously took the role of the bass (it literally plays notes on the bass staff when transcribed). In that sense the song does "have" bass.

[@Silvermoonscorpion]

@@jovanreid6782 yes. I do. He tuned his guitar down an octave. To sound bass like. There's an interview with him about it somewhere. How he discovered the riff. He wasn't sure what to do with it at first.. blah blah blah.

[@jovanreid6782]

@@saguaro true dat true dat

[@matttafakt]

We need more of this Jack .. a lot more

[@emmamoore]

Straight Fireeeeee!!🔥🔥🔥🔥

[@kalgores]

Thanks Jack! What a rocking ride. Keeping rock and roll hardcore, guitar solos and lyrical brilliance.

[@Odnanref0MASTER]

the texture of your sound is still a force of nature man, thanks!

[@tbone2]

My turntable is not dead. Neither is my rock & roll! Thanks Jack!

[@frankiegreaser7493]

So glad that the new album has some more Fuzz back in the sound. In my opinion on the current Album there are no fillers like on previous releases. Keep up Jack!!!

[@danajones760]

Wow!! Amazing! Jack the Mack on Attack! Don't know about anyone else, I'm NspyreD by this!! Seriously, Wow! 💪💜✌

[@willow69666]

Absolutely love this! Very fun music video to immerse myself into. Can not wait to see this performed live!!!

[@sloburnjo]

sloburnjo this quartet sounds HUGE live - go see JWIII. Our Montreal show was DY NO MYTE

[@jamescook2839]

Oh man! Jack didnit again!!! Killer tune. love it.

[@saranoelle3927]

The whole record is so so GOOD

[@swedenivy9965]

I love the little old lady dancing with the young boy. Nice touch Jack!

[@Text961]

Text 👆.

[@swedenivy9965]

What do you want?

[@kathyramirez9476]

Thank you 💝

[@renmakesmusic-l2q]

Hello, how are you doing it’s nice meeting you here

[@matred3538]

Still having it large Mr White! Really enjoying these new videos. Many thanks. ☺

[@lkg9267]

Thanks again!!!!

[@lukefisher64]

I don’t usually listen to much rock, but the whole album is absolutely top tier

[@charlie-girl72]

2024! Jack, modern version of Marc Bolan. more influences yet, so himself!! genius! sick sound! humor, and anger , love it!