The Birth of Espresso

I've often brought this poster up at talks, to explain the history of espresso (and to also explain how the idea of coffee shots was not exactly new...)
Hope you enjoy it.
Music:
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[@TheFinalMB]

My only issue with this video is that it’s not 2 hours long of pure coffee history with that narration. If you ever get inspired to kickstart a coffee documentary, I don’t think I would be the only one to sign up for that :p

[@evandh1989]

James Hoffmann it’d be worth it!

[@EuropeanCoffeeTrip]

@@jameshoffmann yeah, we know the feeling:) Great video, James!

[@robroba10]

do itttttt

[@emilieclarke555]

it would be so worth it! I've really been longing to watch a coffee documentary haha

[@goudagirl6095]

i might have to kick in for that as well! Great idea...

[@thefatiguedpalate]

Narration and music on point again James!

[@GlowGlobe]

I would love to see a whole History of Coffee documentary, in this style, narrated by you.

[@Robinzorz]

yooo Netflix pay this man money to do this, we will make it worth it by watching it massively.

[@jorgeelopez9908]

Pause update9in in

[@steampour]

OMG yes! I would watch that over and over. I love the history of beverages, hence my channel SteamPour.

[@mindyshively4947]

🙏

[@eskimocommotion4965]

@@Robinzorz q

[@Simon_Said]

You bring such dignity and passion to every area of coffee. Charming and fascinating video James, thank you.

[@noemivela9524]

Simon Mellins I couldn’t agree more.

[@mauriciojavierperezmartin1400]

@@noemivela9524 me 2

[@椿絢音]

🏎️ｻｲｷｯｸﾌｨｰﾊﾞｰ🇯🇵

[@椿絢音]

@@noemivela9524 🏎️DEEPSQUAD

[@alansaxon]

James, loved the way you kept this presentation in line with what espresso was about. Speed, but still rich in substance.

[@BxVelocity]

An underrated,and very appropriate comment!

[@thehalfa95]

I find it interesting how people will refer to espresso tradition as thoigh it goes far back into the past when in reality espresso as we know it is barely a hundred years old and has changed drastically from decade to decade. Thank you for the history lessons

[@seeyouspacecowboy14]

Great video, we always can see the passion and effort you put into your videos I never used to like coffee till I went to Japan and had that one cup Now everyday I brew Japanese style ice coffee from my Hario v60 Coffee can make or break a day, it's so satisfying to use your tips amongst others and make better than cafe quality coffee at home

[@kevinang1339]

Gettin Nerdwriter vibes from this Vid. Really great job. Just wanted it to be longer. Actually, I just didn't want it to end. Lookin forward to the next installment.

[@patmisc]

Quick but full of information. Really loving these videos of yours! Thank you. 😊

[@unclebrizz1053]

Man, I am just loving your videos. This one has a real warmth to it, a cozy nostalgia. Great work.

[@Djoser122]

Mesmerizing! Mr Hoffman is proving to be quite the raconteur. Beautifully edited as well. Oh, and that thumbnail is genius.

[@GabiGluck]

James, this video is really phenomenal on so many levels, from the content, to the music, to the editing. It makes viewers feel something. Thanks again for everything you do!

[@knownunknowns589]

Aesthetically engrossing, seamlessly edited, informative, and engaging. Perfect to watch while I'm sipping my first cup of the day :) Again, thank you.

[@adriann2582]

Incredibly interesting, especially taking into consideration the artistic movement of Futurism that emerged around the same time in Italy. They were too fascinated with progress, technology and speed. I guess the invention of espresso is just another great example to help to understand and describe the sentiment of those times.

[@newtheb]

My favorite video so far. I don’t know how many times I watched it. I don’t think there is anything else that had given me a deeper connection, inspiration and passion about coffee. Thanks for all your great work. You are guiding the future of coffee. Greetings from Guatemala

[@Abrikosmanden]

This was just a lovely, lovely little gem of a video! Your voice is perfect for this kind of narration!

[@The_Why_Girl]

I loooved this, James! You’ve really elegantly combined coffee, history and art. And the impeccable and clean style you’ve done it in makes it a pleasure to watch. I’ve only discovered your channel today and I already consider myself your fan.

[@carstenneugebauer5180]

please more history videos!!! why did espresso machines did not catch up so fast in other countries in europe? where did coffee come from and which was the the way that it took through the decades?

[@claire2088]

this is such a delightful narration, it's the auditory equivalent of a beautiful picture- you're the Attenborough of coffee :D

[@Lil_lemon_]

Coffee is such a passion of mine and to find a great channel like yours James is truly awesome. Thank you for sharing great knowledge!

[@cn9800]

Loved the style and music in this video. I could listen to this all day. Thank you. Beautiful video.

[@dylanberryman5365]

Beautiful!

[@wikidslippers]

Love that poster.

[@baristajosh]

I loved this video from audio to visual to your presentation. Super enjoyable to watch and listen to!

[@Solami987]

Such a beautiful piece!

[@RichardDurishin]

Brilliant! Thank you James.

[@Coffee-Expert]

Great video, great angle of view, thank you, James 👍

[@rumidude]

That was GREAT ... informative and elegant.

[@Nevarc]

Lovely video James. I've been watching a lot of your videos recently and it has reignited my love of coffee.

[@tigertiger1699]

🙏🙏🙏 what a privilege to see coffee through the eyes of an expert lover…

[@fabiodias5527]

Shared this video with my entire company, who has its headquarters in Milano :)

[@markuskaiengel]

Brilliant as always. Thank you!

[@SableRain]

I love how much I'm learning on your channel. Beautiful vid!

[@brewbudsclub]

Beautiful content as always.

[@rogerg_zapata]

You just pulled a great shot of history lesson, short, direct, intense and sweet. Thank you James.

[@laibens5692]

Need this Victoria Arduino poster in my life

[@kamichikora6035]

Thx James, really. You don't know how much your work inspires baristas

[@Berniesf]

I just bought a crappy breville 870 and started searching about coffee... then I found James videos. Fascinating. His videos worth more than the coffee machine.

[@fabiodias5527]

Love it, James!!

[@lantermandrums]

i really love this work, your writing and storytelling ability through video is very pleasant. please keep it up!

[@leovoi]

Thanks for sharing this content James Hoffmann 👍

[@Moniq232]

my god this channel is perfect

[@adamzeisek]

Brilliant!

[@yonghomoon8813]

Another quality contents that separate you from other KZbin channels. Big thumbs up. Keep them coming!

[@control1922]

Love your videos James. Thank you for making them.

[@studiocorax8790]

Now this is quality content. Words, images and sound in perfect harmony, thanks a lot!

[@ivand4894]

Thanks for this wonderful edited video James. Coincidentally I read a few days ago this part of your book. This video is a great visualization and addition to it. Thanks for spreading this passion. I'm going to my La Pavoni now and slowly making a nice tasty espresso 😉

[@blackbird_es]

Awesome! The visuals, the flow/mix of images and story telling is great!

[@andrea_signoretto]

MORE PLEASE!!! thanks for sharing!

[@louise8322]

it always makes me smile when you upload a new video, too sad that this one was only three minutes long. but thank you for your great work and for beeing such an inspiration!

[@fenceyhen4249]

It's interesting that espresso is one of those very rare "age of steam" inventions which fundamentally works the same way now as when it was invented. I could very well imagine espresso being a failed invention that someone on Kickstarter would try to replicate in a janky way 100+ years later

[@bulkan.evcimen]

We all know about espresso being Italian but not the history. I really enjoyed this video.

[@pauloamw]

So much reflection 'espressoed' into a short but beautiful video.

[@schnackenschniedel]

It's great to see that your video editing from upload to upload is getting more and more great. Really enjoyed this! "And the Oscar goes to..."

[@kyletallon]

Really enjoyed this quick info video! Also kudos to you for your mic/voice work. It always sounds very clear and pleasing.

[@miro_o]

What a brilliant video! Please, bring us more videos like this

[@letsgoletsgoletsgoletsgoletsgo]

how on earth did you choose such a fitting background music its so well paced! its like watching a slo mo video of waves crashing into the shore

[@zakukoivu]

You're great at what you do, Mr. Hoffmann

[@peterszabo1291]

This short film gives me the chills in a really good way. Thank you!

[@noeldavis618]

Wow! These videos are gold. They are executed so well, help to debunk some misunderstandings that I had from hearsay over the years, and they are the perfect platform for your voice and cadence. Keep them coming on Monday mornings, they make my week!

[@FranciscoRamirezAraya]

I really love this informative videos James. Great work!

[@chrisburke6652]

I bought a Bezzera Magica for home. I just loved the idea of having a Bezzera at home due to the origins of espresso

[@sollinw]

this along with the music is so beautiful

[@jerace36]

I am glad I subscribed to your channel. I am learning so many things about coffee and the technology surrounding it.

[@ruiteixeira]

really nice video essay on espresso. thanks for sharing.

[@christopherherrick703]

Fantastic history lesson!

[@coreycarlaw9386]

Its been a year since I've watched this at least. I had to come back tonight to have a look at it again. You did an amazing time on this video James. Amazing.

[@KNURKonesur]

Fantastic, eye-opening video, I'd love to see more of those here!

[@darthchua]

Yet another fantastic and informative video! Thanks for this, James.

[@nvrumi]

A buddy sent me by for the Briping vid. That was good enough to make me stick around. Coffee is one of my favorite things.

[@coffeeblogua]

Gorgeous cup in the first shot

[@Likeacannon]

Well done sir 👏

[@edwickson]

I think this kind of video reminds me with one of yours that explain the reason you make video. It was to understand how to make proper video with a good cinematography (and because you have some tv project if I remember it correctly). Now look at this. You did it. Beautifully.

[@LeeSanz111]

So beautifully put together. I support the documentary idea. Your voice and coffee storytelling are a perfect match!

[@stevewilcox2578]

This is awesome!

[@coreycarlaw9386]

LOVE this video James. Where do I start? There is heart and passion in every word of your script. Backed with elegant video snippets and historical diagrams/pictures to keep the viewer engaged. Historical, interesting and factual information shared in such a way? You've nailed it. I can't say enough good about this video. This is now my 5th time watching this video, I am left with one disadvantage it is left with. It is too short. Executed so perfectly. Engages so well. This makes me crave more as a consumer. You've made the 3:15 video pass by as if it was 4 seconds long!! Excellent. Keep up this amazing work.

[@josephmuglia4222]

Everyone else has hit the nail on the head with their comments! Thanks James, I too would love to see a longer documentary on the origins, particularly with a focus on the evolution of the processes and machines involved. Cheers.

[@stacycrews3164]

I graduated college studying fine arts, and I'm so in love with this historical reference and how this piece is a staple of its time. Really want to add this piece to my home. Gorgeous reference.

[@soft-round5341]

Thank you James for this video. I know which poster I am going to hang in front of my espresso machine.

[@ornellapesenti]

Your voice AND your videos ❤️ are simply incredible!

[@globanxiety]

everything on point james

[@danielmeharchand7696]

Damn. That was some beautiful stuff. Well done.

[@Pableras46]

What a beautiful video. Congratulations James. Not only an amazing docent but also a great storyteller

[@Slickjitz]

I LOVE your historical educational videos!

[@caraycaramba]

Love your videos James, thank you very much, you are a Genius!

[@afrahhassan741]

I'm so happy I discovered this channel

[@tomasmafia5541]

Beautiful video James! I love giving historical and social context on the birth of espresso too, it's wonderful how everything interacts in history and specially in coffe history. Thanks!

[@amo.mp4]

You call it common, but I don’t think I’ve ever seen that poster before! Very cool.

[@warrenrandazzo9794]

Tremendous , soothing voice ! Grazie.

[@Lobatomic]

Thanks for sharing your knowledge , great video.

[@Pikmin012]

I've been thinking about this old video a lot lately. I asked myself how keurig and pod brewers took over the world. And then I remembered the perspective of "old espresso" put froth from this video; the things it stood for, encapsulated within Cappiello's poster, and how it was originally just small servings of filter coffee made quickly. I think absolutely all of it applies to the modern home and office pod brewers dominating the world today. People still have a strong appetite for never slowing down.

[@zermomia]

Love it, specially when drinking my espresso at home.

[@paulmgreen]

Great history. Thank you. Interesting

[@ioanam6919]

Absolutely beautiful!

[@cameronlevy5598]

Unbelievable work my friend. Very thoughtful and thought provoking video. Love learning more about the history of coffee through your videos.

[@randallr8038]

Everything about this video was done very well. Thank you

[@joshtipton7417]

My grandmother had a bunch of his posters at her house, this train one in particular, and I always loved the aesthetic of them as a kid. I never knew the history of them, I just thought they looked neat. It's nice to see the history behind them :)

[@yiasolar]

Beautiful.

[@jonascampos1895]

Fantastic James! It’s like a lithe diamond nugget off coffee knowledge !

[@aaronbarber8399]

New subscriber and have been unable to put down your videos, love the work! Keep it up!!