Jascha Goltermann: The Impact of AI on UX Design - Hatch Conference 2023

In the era of AI, UX design is undergoing an unprecedented transformation. In this talk, Jascha shares learnings and practices from developing AI-powered features at Booking.com.
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[@suzybee123]

I wish the conference video would’ve included the Q&A at the end instead of cutting it out. Really wanted to hear what the audience asked😢

[@hatchconference]

Hi! Unfortunately our arrangement doesn't allow us to publish all questions, as some companies have strong PR veto on certain questions, but I would suggest participating this year of the online conference and there you get to see it all live

[@TonyBullard]

The thing I struggle with most in regards to AI is the ethics of it. In the video he mentions that they clearly state that they will not train the AI off a user's personal data, because users are uncomfortable with that, and yet the entire ChatGPT LLM is built off of data acquired without the permission of the authors. I'm frustrated that these models have been generated in an unethical manner, but so many are running straight towards it with a "everyone else is doing it, so we have to as well" attitude. UX is supposed to be about Empathy and Human Centered Design, but the creation of these AIs have no empathy for the creators they steal from. In the video he talks about how they only had a couple weeks before they pushed the MVP to the users, and that you can't even really test before release, because each interaction is different than the last. That sounds like the opposite of good design. (To me, it even sounds like a bad product) It feels like everyone using AI right now is flying by the seat of their pants, and figuring out things as they go. This whole topic makes me feel like a luddite, which is odd because I grew up with computers and worked in IT for 12 years.

[@hatchconference]

You've got a good point. We had another talk (Nadia Piet's you can look it up) speaking on the complete opposite end and talking about how designers can help shape the future of AI, especially on the times where it's like an "arms race" and everyone is just trying to ship their GPT integration in their product. We know for a fact though ,that the "smart travel planner" project had been boiling at Booking for years before the launch, only that potentially the launch of GPT and the potential competitors ability to launch something as well made them do this.

[@AtomicPixels]

Yeah. Don’t use GPT models. That’s the problem.

[@bunnywaj]

I agree and thats why Ethical consideration is very important and which is too late for this LLM models . As well one must need to supervise models and test on a intervals to get best user centric inclusive responses

[@bunnywaj]

Ai is vast more than this video . As ux Designers need to really invest and learn a basic level of coding and understands of ML algorithms and using at the righ time definilty helps

[@hatchconference]

Absolutely! remember this was recorded in early October last year and so much has gone through! This year we have a lot more deep dives on AI and UX, don't miss the conference