Jeremy Piven as Ari Gold, author of 'The Gold Standard'

Actor Jeremy Piven is best-known for portraying Hollywood agent "Ari Gold" in the HBO series "Entourage."
Now, he continues that portrayal as the author of the newly released book "The Gold Standard: Rules to Rule By." (Hachette Book.)
"There are 18 rules because that's all I had time for," said Gold.
Good Day New York co-hosts Rosanna Scotto and Greg Kelly asked the super-agent if he would take them on as clients because they want to make "stupid money."
"You're kidding yourself," said Gold.
So what does it take to be successful like Gold?
"You don't have any power, until you have all the power. If you don't have any enemies, get some," said Piven.

[@ethownzbh]

A piece of me was waiting for him to yell LLLYYOOOODDDDD off screen in the background lol

[@mjgmakaveli]

Classic way to end an interview. Best character there's ever been! Legend.

[@Dario-bl1ww]

Should be a ari spinoff must keep Johnny drama on his books tho

[@ncszy]

😂😂😂😂😂😂😂

[@mr8883]

I already knew Jeremy Piven would make it someday after Judgement Night. He was annoying when I watched Judgement Night when I was young but he gave us the vibe that we wana talk fast like him & have that his 'everything is alright attitude'. We didn't think he was gona get anywhere in Hollywood after that but he just had that face you can't forget. I got older, watched it again and I saw him as a doctor in HEAT for few mins also; his outburst, his negotiation, panic attitude on camera, is actually quite real & quite good. And then boooommm....Entourage came & he was exactly (& better) like the character in Judgement Night. Glad he won the emmy & glad he killed it. He actually deserved it

[@stevenanthony5964]

looks like a screen test for a spinoff

[@mrcphotographs]

Steven Anthony an ari gold spin off would be epic

[@young29mob]

The main reason I watch Entourage

[@RickSanchez-ee2yv]

+michael carson an Ari gold tv show? It's already made. It's called entourage.

[@therealboomhauer69]

I exactly bought this book today no shit lol

[@shadowlord688]

damn he was good

[@dkeith15]

"Her name's Melissa. It was revealed." That works on both levels as she was known as Mrs. Ari up until some point (I forget when that was, though). It also kinda fits in with Ari's attitude and the interview, here.

[@phillandry]

When you are hang over as **** and you think: "no one will notice..." well, yes.

[@MrF430fan]

Ari Gold kinda sucks when he is not scripted.

[@MatheusCostaaCosta]

Exactly!

[@scottlauren3145]

Seriously

[@El_Crazyknight]

He also had to try and hold back because of the show being a morning show and cant have many of Ari's usual lines.

[@dominiquecampbellzero]

Real people cant handle Ari Gold

[@j.j.s.jr.5136]

They would chew the shit out of him if he really was to use Ari Gold lines on National Television in the morning LMAO. You'd see the affair color lines on the screen after 3 seconds of the real Ari Gold talk

[@Krasinski1]

I don't get it, did he write a real book as the character of ari gold?

[@demeko96]

No, I believe Doug Ellin did the actual writing but Ari is supposed to be the author, and so he logically promoted it. I mean, Jeremy Piven promoted it, as Ari. lol

[@jessej9613]

Piven wasn't joking when he mentions in other interviews that they did Entourage strictly by the script with little to no improv. Jesus, clearly the writers on the show were genius because this was rubbish.

[@mr8883]

I already knew Jeremy Piven would make it someday after Judgement Night. He was annoying when I watched Judgement Night when I was young but he gave us the vibe that we wana talk fast like him & have that his 'everything is alright attitude'. We didn't think he was gona get anywhere in Hollywood after that but he just had that face you can't forget. I got older, watched it again and I saw him as a doctor in HEAT for few mins also; his outburst, his negotiation, panic attitude on camera, is actually quite real & quite good. And then boooommm....Entourage came & he was exactly (& better) like the character in Judgement Night. Glad he won the emmy & glad he killed it. He actually deserved it

[@beck4218]

lol Grigerd Kelly is on OAN and Piven can't get arrested. The circle of life.

[@jim1105]

My God that was great, you dummys didn't give him much to work with, but regardless that was funny stuff, especially the end that was ari Gold!!!

[@ranjithramachandran5928]

time and tide waits for no one.. so is for Ari Gold.. so ..Gather ye rosebuds while ye may, and promote some sh1tty book

[@janelin6083]

The beard ages him. =/

[@thefacelessman7759]

Jane Lin The beard makes people sexy, don't tell me you're one of these women into adolescent boys who shave their chests.

[@janelin6083]

Roman Kostan The right beard on the right face can be very attractive. =) I dunno, maybe it's not the beard, he also just looks tired.

[@satimatahardware]

Jane Lin hi how are you

[@janelin6083]

SHRAVAN SINGH CHUNDAWAT I'm fine, thank you. How are you? =)

[@airenesivad2975]

the beard was for selfridges

[@TheRealScurred]

Who actually wrote the book?

[@demeko96]

I believe it was Doug Ellin.