Jess Lockwood: How He Rides

“Bull riding is not a fight. It’s kind of like a dance,” says two-time PBR world champion, Jess Lockwood. “When your partner moves, you follow. You have to be in sync. You have to be flowing with the bull the whole time.”
Check out the story behind the bull rider in this video.
Vermeer is proud to sponsor Jess Lockwood. A rancher at heart with a passion for being a champion.