Jesse Cortes: Navigating the U.S. Alcohol Beverage Market for Entrepreneurial Brands

[@ParkStreetUniversity]

TOPICS COVERED IN THE VIDEO: 1:04 Three-tier system 2:48 Federal & state compliance requirements 3:55 Spirit labeling requirements 4:31 Certificate of label approval explanation (COLA) 5:07 State regulatory framework 5:42 Determining Target Consumer 6:50 Retail account strategy 10:33 Expanding geographic footprint 13:13 Distribution Options in Open Non-Franchise States 14:36 Increasing Awareness within Distribution 15:31 Sales Infrastructure Models 16:26 Mastering the Balance Between Push and Pull 17:52 How to identify the right market(s) to enter in the US 19:28 Blueprint that have worked for other brands 20:35 Most common mistakes

[@JonKleiber]

There is a lot of information in this video for someone starting out in the industry. The different topics covered provide a good overview and should be explored further.

[@ParkStreetUniversity]

Hi John! Thanks for the comment. Our channel features several videos that explore these topics in further detail. Check out our playlists on topics like compliance, market insights, and distributor relations here: www.youtube.com/@ParkStreetUniversity/playlists

[@hebertmoreira5648]

where is the best market for rum sales

[@ParkStreetUniversity]

Hi Hebert, thanks for reaching out. We think this blog post on the Top Ten States for Rum Sales may help answer your question: www.parkstreet.com/top-ten-states-for-rum-sales/

[@twinman123]

This was very helpful!

[@sweepingupspirits]

🍷