Jesse Itzler's Exact Playbook For Creating HIT AFTER HIT (#504)

No more small boy spreadsheets, build your business on the free HubSpot CRM: mfmpod.link/hrd
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Episode 504: Shaan Puri ( ShaanVP) and Sam Parr ( theSamParr) talk to Jesse Itzler ( jesseitzler) about how he turned $118 into massive businesses including Marquis Jet and ZICO coconut water.
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Show Notes:
(0:00) Intro
(4:30) $10K for 10% of your life
(7:30) Can vs Will
(13:30) Going from Jingles to Jets
(17:30) Jesse’s underdog mentality
(23:30) Marquis Jet: The craziest origin story of all time
(32:30) How Marquis Jets worked
(38:30) Getting celebrities as first customers
(43:00) Zico: Finding profitable super niches
(54:00) Business Idea 1: Private travel experience for commercial travelers
(56:20) Business Idea 2: Pickles!
(1:00:00) Business Idea 3: Quickies-Ready-made 8oz Drinks
(1:02:00) Jesse Itzler's Philosophy on Money
(1:08:00) Jesse Itzler's Philosophy on Relationships: Compliment, Congratulate, and Console
(1:18:00) Jesse Itzler's Philosophy on Defining a Year
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Links:
• Jesse Itzler’s website - jesseitzler.com/
• New York Knicks theme song "Go NY Go" - tinyurl.com/9yfach3r
• Living with a Seal - tinyurl.com/wdjkj2je
• Marquis Jet - www.marquisjetset.com/
• All Day Running Co. - www.alldayrunningco.com/
• Big A## Calendar - tinyurl.com/22ujummp
• ZICO - zico.com/
• Sara Blakely - tinyurl.com/6ye642w4
• SPANX - spanx.com/
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Check Out Shaan's Stuff:
• Try Shepherd Out - www.supportshepherd.com/
• Shaan's Personal Assistant System - shaanpuri.com/remoteassistant
• Power Writing Course - maven.com/generalist/writing
• Small Boy Newsletter - smallboy.co/
• Daily Newsletter - www.shaanpuri.com/
Check Out Sam's Stuff:
• Hampton - www.joinhampton.com/
• Ideation Bootcamp - www.ideationbootcamp.co/
• Copy That - copythat.com/
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[@djwayne3]

give the thumbnail guy a raise

[@djwayne3]

actually can you put me in contact with the thumbnail guy? pls

[@clayramsey019]

Me too please

[@sunidollfun]

I love the 'will' and 'can' discussion. So profound yet so simple.

[@youflaw3285]

Dude is a bullshitter. He said he had a Arod come up to knock on the door while with Coca Cola to close the deal. Now it’s Matt damen 🤦‍♂️

[@NorthKoreanSimp]

@@youflaw3285 y’all r failing to recognize. jesse is in the small hat mafia.. his friend whose dad owned the yankees another small hat mafia member … they look out for each other !!

[@DJjussi1]

Literally a perfect product market fit match for a guest with this pod. More gems like this and go over 60 mins!! I’d listen to this for 2 hours plus!

[@RaviPatel-wi7xk]

This is my favorite pod yet. Jesse has this youthful and intentional way about living life. Very inspiring.

[@Gregg_Towsley]

I agree, inspiring!

[@PeterBoulden]

He's the best...just like this in reg life

[@johnpinheiro6211]

​@@Gregg_TowsleyÁsAáÁAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAá as

[@mikeferraco9556]

I never wanted this one to end. I've listened to 100s of episodes of you guys. This one takes the cake. Jesse was the perfect combination of INCREDIBLE life and business advice. I'm halfway through Living With Seal after finishing this episode two days ago. Bring Jesse back for more!

[@Aaron-mw4jq]

You guys really came prepared and asked some great questions. You can tell Jesse was fired up and happy to be there. One of your best pods to date!!

[@aashish_passi]

I am 30 minutes into this episode and I think it is already one of the best things I have heard. Power to you guys and Jesse Itzler.

[@alldone4uoutsourcing]

Jesse Itzler is amazing! I am 62 and he inspired me to keep it going, I still have a lot to offer. Great Interview guys

[@joandurand8648]

I interviewed Jesse's wife Sara Blakely back in 2005 on my Sirius radio show about female entrepreneurs. She was incredible - so smart, so funny, and really courageous. We talked for an hour about how she launched Spanx, and she told amazing story after story. Listening to this episode, I was really happy to find out she met a man as bold and brilliant as she is! I'd love to hear her on MFM.

[@KafkasKumpel]

20 Minutes in, already looks like this will become one of my all time favs of yours. This guy is a great story teller

[@karolpelc3956]

This is the best story teller in the history of the pod!!! I’m a calculated finance guy, who rarely comments on anything, but at 28th minute I’ve dropped a few tears… an incredible, heartwarming, entrepreneurial story. Thank you for sharing Jesse, I’ll remember this for years and I hope to have an honour to meet you one day.

[@terriblet9810]

This show is why I listen to MFM right when it is released. Great stories, great inspiration and great ideas. “How’s that for an answer?!” Sam shutdown, lol.

[@BrandonMYoung]

Jesse is one of the most special humans ever born. Icon. Philosopher. Mentor. Thank you for making this episode guys.

[@fatcows2]

Best episode to date guys. All Killer, No Filler. Love Jesse, always gives a ton of value.

[@Gregg_Towsley]

Thank you Shaan and Sam, I have been waiting for this one to drop!!! Jesse is one of my heroes. There are so many nuggets, I know I will listen to this over and over. If Jesse (iron man) will do it, I will do it. 'I will" do the Iron Man...NOT 'I can.👊 (Shaan is hilarious....I will take out the trash)

[@brockrussell6930]

"Will vs can", most important nugget of many. Great pod.

[@PipeDreams-so7fd]

@@brockrussell6930 Agree

[@d33f15h]

Huge fan of Jesse for years. Much respect to people who actually live their best life

[@coolpeips]

More of this type of guests please! In fact, please have Jesse back! I feel we just scratched the surface.

[@thomasmoyer489]

That was awesome. I love Jesse Itzler! His passion and energy is fantastic. Great interview. I have a rarely make it through an entire podcast episode in one sitting, but this conversation was engaging and candid. No fluff just straight talk which I thought was great. Thank you. Best of you to you two as you continue the journey!

[@PeterBoulden]

Shaan- I was the somebody who connected . This summer when you mentioned y'all wanting to connect with Jesse- I said "Jesse check this out- you need to go on this pod "

[@krisb-travel]

Hey Peter are you an investor by any chance? Trying to get my idea infront of as many investors as possible.

[@Helixal]

I love your podcast!

[@PeterBoulden]

Thank you @helixal

[@treicampbell4879]

Hands down my favorite pod, amazing stories and insight. “Keep my money warm” killed me

[@gauravsahilrodrigues5593]

An incredible episode with Jesse, a true luminary in his field. His wealth of knowledge and impressive track record are truly inspiring. The stories shared in this episode are nothing short of exceptional, from his unwavering loyalty that became evident after just 37 minutes, to the captivating account of how he orchestrated a pivotal meeting with NetJets. One remarkable highlight was how he seized an impromptu opportunity by purchasing all the muffins for his first sale for Marquis Jets. Jesse's three golden rules - compliment, congratulate, and consult - are invaluable takeaways that I'll carry with me. Sam and Shaan, I've noticed that the prep doc you share with your guests are piling with innovative startup ideas which never see the day of light. Given the time constraints during the episodes, I propose a brilliant idea of creating a shared spreadsheet to compile all these ideas. This way, your listeners can peruse the list, and by year-end, you'll have amassed a treasure ideas. Thanks for the fantastic content!

[@CoconutPete]

what was the wealth of knowledge? I'm halfway in and haven't heard anything new

[@kentenwaldrum5563]

Ok, one of my favorite eps. Sam and the burn question. But Jesse had me in tears towards the end. Texted a few old friends before this comment. Sam / Shaan keep doing what you do best. This was awesome!

[@cuSTEMJourneys]

As a fellow podcaster and someone who listens to MFM, Acquired, Earn Your Leisure and other podcast, this is one of my favorite interviews I’ve ever heard! The storytelling, business lessons, and philosophies about life are unmatched. Great job guys!

[@ahikernamedgq]

Love this. "He blew that flame into my life." Can vs will? Great stuff. Thanks for sharing @My First Million.

[@stormgonsalvesestates8525]

I love this podcast! I always leave feeling buzzed and full of ideas!

[@stungbystinger209]

people buy into stories, momentum, and people - Jesse. Love this episode. Jesse dropped so much knowledge. What a cool dude!

[@willsims]

My favorite pod so far this year. Jesse has such an incredible story with so much we can learn from.

[@steiz]

Shaan, Sam, Jesse, what an amazing episode! Have learned important lessons of life AND feel inspired. Thank you!

[@justlkbj]

My favorite thing about this podcast is the genuine smiles of people when they first hit it big I can tell its one of the best memories for everyone

[@StephaniRoberts]

The sheer VALUE packed into this episode puts MBA programs to shame. Inspiring!! Jesse’s stories bring me back to the 90’s hustle days! Love his ingenuity and personal approach. 🎯💯

[@jackboyes6635]

Such a great show, just gets better and better. Was great to hear more of Jesse's story, the details on the Net Jet deal were so insightful

[@johnnythefilmmaker]

One of the best interviews with Jesse that exists on the internet! You guys killed it. Incredible interviewers and kept it light and fun.

[@onhiv3]

This was such a nice episode! Ton of value and some fascinating stories!

[@sanggmail]

Inspired beyond belief! Keep up the great work of this podcast and the authentic care and interest you all have to live life to its fullest with love.

[@Talk2lease]

Officially top 10 interviews! Energy kept me locked in for the full pod!

[@guidchaps]

#1 MFM episode. Jesse is officially the top dog

[@Louisadamson]

I learned as a distance runner runner something that stuck with me since i realized it in my teens, and it has been profound. Its this... The pain never gets worse. In my head, those words came this guy.

[@RenzMc2012]

Fabulous, inspiring, real! I agree this is the best pod guest yet. Thanks guys!

[@m.creekrenovations]

This was an amazing interview! Just a couple of buds talking about business! Gotta love it! Great show guys 🎉

[@lmoradee245]

Wow what a great pod. Definitely going to run this one back. Keep up the great work guys!

[@med-3000]

I’d have to agree, unbelievable life lessons. Everyone needs to hear Jesse’s story. To many moments to mention. Thank you 🙏

[@devinbaack1918]

Amazing episode, my favorite yet - will definitely have to replay multiple times to take in all of the value in this ep

[@nazramirez]

Just finished the pod, best episode so far! Thanks Jesse!

[@josephgutierrez8430]

For real, this is the best episode yet. LOVED IT. I have a new favorite episode.

[@living_water-]

Jesse is an easy to love kinda guy. Down to earth with simple life philosophies.

[@ishaaq7824]

One of the best episodes ever, you need to have Jesse on again!

[@Eddi-FFM]

So far one of my favorite episodes! I've already listened to it 3 times.

[@marcowutzerofficial]

Jesse has amazing stories and advice. One of my favorite episodes for sure!

[@liamtengelis7411]

Stoked to see you got Jesse on. Can't wait to give this a listen!

[@euphoricanimal]

This man has such infectious energy, favourite pod!

[@LisaWillis-yl7nk]

Jesse Itzler is the best! Love that guy's energy and message!!

[@JGW2110]

1:15:07 you can feel his energy ramp up to 100 when he talks about his late father

[@odemebrown9829]

Oh my gosh, I love this guy! He’s one of my favourite guests

[@g7chu]

Great job Sam and Shaan you guys were asking some amazing questions! Love this episode.

[@theTenorDrummer]

Amazing, definitely worth another 30 min, thanks guys

[@MarkusMaroVideo]

Long time listener. Loved the pod this time 💪 I follow Jesse on IG, but this pod made his framework and take on life really stand out.

[@HarisJaliawala1]

Amazing guest. One of the best pods in a while on this show!

[@worldwahu4307]

This Guy!!! “Goosebumps” !! Back to back listen!

[@theMannyfresh1]

This had me hooked. Great storyteller!

[@visualspectrumstudio]

Longtime listener shamefully first time commenter, amazing podcast with so many nuggets of wisdom. What a hero. Great stuff lads

[@nelsonthekinger]

Congrats guys, all 3!!! What a pod!

[@Ghostmotivation07]

Dude this guy is just pure gold and swagger and the definition of cool!

[@Dylan53]

Fired up. Might be the best pod to date. It would be awesome to get his business partner Devon Levesque on

[@matanassulin]

This pod was sooo great! Awesome stories!

[@nolapropertybuyer9732]

Great interview. this guy is a powerhouse.

[@mustafabayrakdar]

This is a phenomenal episode man, thanks a lot :)

[@CryptoJar]

@JESSE ITZLER you just made me push myself harder! thank you.

[@conradwalker9055]

Love the pod, Shaan and Sam are doing a fantastic job and Jesse was definitely one of the best guests if not the best

[@carlopena4970]

Spectacular. Thank you for this one!

[@borrowshop]

Very powerful pod, one of the best you guys have done!

[@MattByron]

Best episode ever! Massively inspirational!

[@omegatrainingsystems9641]

You guys are awesome! So excited I found you!

[@sutats]

Such a fascinating character.

[@greenwind22]

Wow! That was one of my favorites! Great job guys!

[@dunstalker]

This might be the best episode you guys ever did!

[@HearThat]

Holy... what a great talk. Thanks guys!

[@blakelockbrown]

Amazing pod, love Jesse's canny ability to put himself in positions where luck & opportunity can strike!

[@michaelspence1107]

@Shaan a magical moment at 1:18. Reading the field. Calling the play. Stroking the ego. Hitting the shot. This is why you are the pitch master “Who’s your hero now”

[@tom_steiner]

Never heard of Jesse before. But what an inspiring guy! Great pod.

[@anthonyf5323]

Smash! Congrats on the growth happy to sub and check out this interview with Jesse Itzler

[@hughshytle3733]

One of your best episodes!

[@tonyjackson8413]

This may be the best MFM interview yet!!

[@janiprime]

this was absolutely amazing thank you!

[@alanpinnt]

Sam, Shaun, and Jesse. The perfect trio! One day I’ll hang with these guys

[@greggtowsley6470]

Heck ya!

[@PR4LFE]

Favorite episode, the conversation has a lot of heart, and less money focus.

[@rjgaldo1247]

Love all episodes on your pod and agree Rob Dyrdrek and this might be favorites. I love the story who doesn't what I always want to know as an entrepreneur myself is getting into the details of hire his team structure financing their packages ... then the daily operations and his founders role. Keep up the Amazing work! ✌️❤️💪

[@sburkowski]

Amazing energy on this episode best f****** episode I've seen in a while. 🔥 MORE like this!

[@theace272]

Whoever made that thumbnail needs a raise

[@CoconutPete]

sorry, but it was AI

[@jasonhickey444]

Fantastic, thank you!

[@hrguille]

Great inspection! ❤

[@kylewrage]

another great pod. Up there in my top 10

[@DylanPazclips]

This was a great episode, you made my day.

[@BeforeYouGoPro]

Amazing content as always. Very Big Itzler fan. Keeps it Real and always drops Nuggets!

[@CoachMarkspeaks]

This was one of the best, if not the best episode yet 🔥🔥🔥

[@auslander1026]

Amazing guest! Thank you!

[@RatanSur]

Shaan’s Hubspot spot read was the fed-est thing to ever touch this podcast. Make em let you add your spice to it!

[@tkololfi5999]

My favorite one so far. Seems chill af

[@LeadWithAdam]

Huge fan of Jesse. The way he speaks has always been an inspiration.

[@anthonyrussell4888]

This a great interview, in a treasure trove of other fantastic interviews on this podcast.

[@MyFirstMillionPod]

agreed. one of my favorites -shaan

[@Letsgetdinner]

Love the pod!