Job Ads & Job Description

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Video Highlights:
00:40 An easy way to understand the primary difference between job ads and descriptions is that a job ad is an external document, whereas a job description is an internal corporate document.
00:52 The function of a job ad is to attract candidates, whereas a job description is used to screen candidates for potential hiring. A job description serves as a basis for review of applicant qualifications and interview questions.
01:14 Begin with a summary statement, which outlines a job’s purpose and goals in three or four sentences. Following that, add the job title, the job's classification as exempt or non-exempt, job location, and supervisory and reporting responsibilities.
01:30 Identify specific responsibilities the position is tasked with… but no more than ten. Describe tasks in a logical manner; use action verbs such as “develop,” “organize” or “coordinate,” and include the overall purpose or benefit of each task.
01:53 Identify the skills and expertise necessary to perform each task listed in the job description, including any special training or certifications. Also, describe relevant past experience and educational requirements. Outline work conditions, including hours, travel, and any unusual environmental circumstances.
02:14 Document compensation, including pay range; benefits; bonuses; and other incentives.
02:20 A job description is a dynamic document that will be kept and referred to over time-especially during performance reviews. Job descriptions should be reviewed on a regular basis to ensure they are accurate and up to date.
02:43 Job ads-- the mechanism by which you attract candidates, tell them how to apply, and market your business as a great place to work.
03:10 Sell your company brand… your image, market position, values, and culture. A company's brand also includes its size and location, expertise within a particular industry or service area, and awards and recognition.
03:25 Describe the job itself and qualities you’re seeking in applicants. Referring again to your job description, include an overview of responsibilities of the position, as well as the job's requirements, such as skills and experience, education, or special certifications.
03:55 Provide clear, precise directions on how to apply. Outline specific steps such as emailing a resume or linking to your website’s recruitment portal.
04:22 Make sure your ad complies with non-discrimination laws that apply. Finally, proofread your ad carefully before posting it.
04:41 To learn more about recruitment, hiring, and employee management, and to access our custom job description builder, visit us online at HR360.com.