Jobs To Be Done | How to use JTBD in product design

Jobs to be done is a framework that can help product designers identify the true needs of their customers.
People hire a product to do a job. A job is not a task, it is progress toward a goal that a person is trying to achieve. JTBD helps product designers understand why the user do what they do.
What is a job 00:40
Job properties 01:24
What is a job story and how to create one 01:50
How to frame a desired outcome for a job 02:37
Jobs to be done and the idea of "better me" 03:14
How jobs to be done can be used in product design 03:35
How to define jobs 04:57
Jobs to be done versus User Personas 07:11
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#jobstobedone #jtbd #userresearch #marketresearch #userexperience #customerexperience #userpersona #uxdesign

[@Suraj-su5up]

This guy understood the JTBD of a potential consumer of this video. Nailed it!

[@TomasCorzamarketing]

The illustrations are amazing!

[@sharvarimarathe6390]

Great Method and well explained! Also please create a videos based on how to apply JTBD in actual project and conclude.

[@captnoplan3926]

Good summary. Maybe create another one to illustrate how to create these job stories.

[@anaekm]

love your presentation

[@Muhammad-w3t3r]

Thanks Mr. Nick Babich

[@DoodlezWoW]