Jobs-to-be-done Interview

[@Mrspkey]

Many thanks for this video illustration, very helpful. The goal makes so much sense but the tactics of how to execute such an interview feel cryptic and hard. Another video to illustrate job mapping would also be helpful. In your opinion, what are the main differences between conducting JTBD interviews for B2C products and B2B?

[@markneo8056]

where do you find these participants?

[@Invesp]

We usually recruit participants from customers who bought/subscribed for the first time (not returning customers) in the last 30 to 90 days.