how to start a SUCCESSFUL small business in 2024 🌷📦 the ULTIMATE guide, advice, everything i learned

hi everyone!
have you been thinking about starting your own small business in 2024? if so, here's a guide on how to start your own small business (based on my own experiences of starting a sticker shop as a teen)! i hope this can help you to get your online business started and grow your online shop! wishing you guys all the best on your shop journeys :D 🌷🤍
socials:
♥ my shop: www.eversosoftly.com/
♥ instagram: eversosoftly
supplies:
✿ sticker cutting machine: amzn.to/41F5K5v
✿ sticker paper: amzn.to/3GUghBV
✿ paper cutter: amzn.to/3mKzA9X
✿ corner rounder: amzn.to/41IWAFj
✿ glassine bags: amzn.to/41GZEla
✿ bubble mailers: amzn.to/41i3T6V
✿ rigid mailers: amzn.to/41r8V0O
✿ envelopes: amzn.to/3ox3Iq1
chapters:
0:00 intro
1:07 my background
1:48 what i learned before selling
2:49 stage 1: ideation
3:49 stage 2: action
6:21 stage 3: time crunch
7:59 stage 4: opening
9:12 practical tips
12:40 stage 5: growth
music:
🎵 music provided by BGM President
🎵 track: Naptime! - kzbin.info/www/bejne/aZelnaKEgad_aLs
sub count: 11
videos made: 2

[@johannapark]

hi everyone! i hope this guide can help you if you were thinking about starting your own small business! please feel free to ask me anything if you have any questions~ i would be more than happy to answer given my own experiences! thanks for watching :))

[@rubinabashir]

Hey ,loved to see ur work … i was wnna start my own sop and all bt don’t know how to start all ths

[@ByChalou]

Amen

[@wxdney]

what keyboard did you have in your thumbnail?

[@user-fi6gq5ou1j]

Can you tell pls where you sell Ur products

[@LeeKnowsSTAN]

How do you make your receipts?

[@SerpBurps]

Honestly, the "dont share your goals before exicuting" is TOO REAL. tbh it's probably best not to tell a lot of ppl just in case someone steals your ideas.

[@amritha.venkat78]

been there done that, its so real esp when you have a large circle

[@zzestylime]

this honestly cleared up so much for me about the actual shop starting process. i also was glad to see that we shared the thoughts for keeping goals private, and MANYY of the same feelings for starting a shop + deadlines. loved to see how all the details played out and what you thought about along the way!! feel so relieved rn

[@johannapark]

omg! i'm so glad it was helpful for you!! and yeahh i know how difficult it can be when you're first trying to get your shop out there, so it's important that we set ourselves up for success where we can! i'm wishing the both of us the best with our shop journeys :"D

[@JahidulIslam-gb1yj]

amazing idea

[@justcars2454]

I got trapped in the overthinking, over planning, and lost in motion, only learning, planning, with no action, or with very small actions that will not give any output, that it becomes my new way to procrastinate is trough coming to KZbin and watching a video about how to start a business, and here iam in this video 🙂

[@EmpowerThriveResults]

Feeling stuck? As a life coach, I specialize in helping people overcome challenges and achieve their dreams. I'm offering consultations this week to discuss your goals and see if coaching is right for you. Let me know if you'd like to schedule a call!

[@evelynn-perez]

I love your advice on keeping the business private from your community. It is something I want to do especially bc in my little town, no one likes to support small businesses and see them succeed. Will definitely keep this in mind

[@JadaBstudio]

I can totally relate to what you said about spending more time thinking about what you want to do instead of planning the steps to take you there. Great video! I hope to see more and follow your journey! ✨️

[@johannapark]

ahh tysm! and yess it's definitely important to see the bigger picture if you are going to be working towards a goal longterm :")

[@JoshuaEkwusah]

Who is interested in creating a website for their small business to gain publicity

[@lejardindhiverjeux]

I totally feel the same way about not telling anyone. It’s so important not to put extra pressure on yourself and just do it for you.

[@leela181]

i love how personable your content iss. as someone young starting a business, i’m realizing how much i have to isolate n focus a bit. no one else is trying entrepreneurship around me, so i can’t get distractedd

[@sofiamg1220]

good luck!! and same here

[@AAROD-Z]

I learned about keeping our goals to ourselves when I was learning about self improvement. It’s been scientifically proven that if we don’t share our goals, we’ll actually reach them. Sharing with 1-2 close ppl is generally ok. I’m glad you touched on this topic. Iv only told two ppl for my small business endeavor. Still haven’t revealed the name to them,as I get the legal stuff secured.

[@nathananderson8720]

This is one of the channels that gave me the courage to start my KZbin channel 6 months ago about self development. Now I have 351 subs and > 100 hours of watch time. I know it’s not comparable with others but I’m still proud I started because I’ve been learning so many lessons that I couldn’t have learned without getting started in the 1st place.

[@Marhaba.d]

Hi bro you motivated me to start my youtube journey I always wish to start but due to lack of confidence and laziness I can't able to start thankyou for being my motivation And congrats you earn one subscriber 😊

[@nathananderson8720]

@@Marhaba.d Whoever you are, I don't know you personally but I can say that you're one of the non-judgmental and open-minded people who is not fixated on tangible or external factors in order to learn from someone like me. Just because someone doesn't have a piece of paper as a credential, doesn't mean that person is not entitled to share personal experiences with the hope & intention to inspire others. Keep up with whatever it is that you're doing to improve mankind or improving your life even to a slight degree each day. This is just one part of a bigger puzzle for creating my KZbin channel about holistic health. I literally could have died back when I was 14 years old due to major depression but here I am right now replying to you, a KZbinr, who's full of fulfillment and dedication to help others to be a better version of themselves. I ain't better than anyone else but my old self. That's all that really makes this KZbin thing more meaningful and enjoyable. Thanks so much for your support! I am hoping that you can join me with this endless personal development journey! :)

[@nohemieco]

I love this! thank you for being so transparent and honest, you're right most YT'bers who share their first orders its thousands of orders without disclosing how they grew a following prior to launching. And your tip on consistency, despite me hating instagram, was really sound i need to reactivate my IG and post consistently but put more effort on YT since I seem to enjoy that more! Keep up the great work!

[@minyichen8071]

This was a super insightful video! I'm a uni student too and well I just restarted my goal of creating a small buisness, and the things you said really shed a light on thoughts I've been having about it. I've went through a lot of what you've talked about, the burnouts, the constant need for time, missing deadlines (it was a doozy). Now I'm going to try again but this time with a little more insight and a whole lot of help from people who've created successful businesses which I do believe you are one of them!

[@jessicababaran3367]

I love this, I'm currently on a journey to pivot from a product business to a service business. Sometimes I think about putting up a product business but regardless of what kind of business you put up, the same emotions apply. I also love that you were very open about your inconsistent motivation despite the number of followers you have. It's easy to assume that people like you who are ahead of the average people have it all figured out. But hearing that consistency is still the key that will drive your business to success is reassuring, especially for someone like me who's somewhat starting from scratch again.

[@teaonee]

and ALSO I love how you step through each tip and explain it! that makes this so helpful ❤️

[@johannapark]

omggg i'm so glad it could be helpful :"""D tysmm

[@janellekiara7220]

I really love your idea about setting a hard deadline for when to actually go live with your small business in whatever format it may be. I am currently in the ideation phase and totally get what you mean about seeing how I could stay stuck here forever. And it really motivates you to get focused and narrow down your options so that you can actually have something tangible to move forward with. Definitely going to take that advice!

[@jyotimanjurideori9120]

Hii!! I'm a freshman in high school and I wanna start a sticker sheet and art print shop as soon as I graduate high school as well. Thank you so much for your advice it really helped me get a clearer view of how to do things!! Please continue to create more such videos!!

[@divinencounters]

Thanks for this video! I’m in the process of starting a business so these tips were super helpful. I could definitely relate to thinking for too long instead of just going for it

[@angeliemory]

This is very helpful and informative! 😊 Especially for me who tend to overthink so much. I use to procrastinate so much though ideas keep running through my head. With this video I learned how to stop over thinking and to be more consistent in creating and posting. Thank you so much for reminding me of deadlines and my personal goals. 😊

[@johannapark]

thank you so much!! yess it can be really hard to take action without a sense of urgency! i'm so glad this video was able to help - i wish you the best of luck starting up your shop :""D

[@grumppyfox6053]

My husband and I have been want to start a small shop for over a year now but didn't know where to start but this has helped so much. Thank you so much for this video!

[@janicechongcy]

Hello Johanna, so glad I found your video in the midst of planning to start my business while having my full time job. I am also thinking of starting a YT to record my journey and you have inspired me and encourage to do it despite all my thoughts of feeling not good enough, or can't keep it to post once a week. You have show us that it is possible! Yes, agree that don't share our goals with others first, it really helps me work within my own time frame and no pressure.

[@seleniumtraining]

Your positivity is like a breath of fresh air! Thanks for spreading love and light wherever you go. 🌟😊

[@rosieh27]

ur voice and the way u talk make me sm comfortable , good luck ✨🙌

[@christineramos7137]

Just get started is KEY. I completely agree. Still beneficial to gather info to learn from other’s journeys and mistakes but 300% learning from your own mistakes is crucial. This applies to creating, marketing, etc. each personal failure is essential. Having the motivation to overcome failure is priceless & only learned through action. So happy someone said this bc I’ve watched countless videos and rarely have I heard “just do it”

[@johannapark]

you put it perfectly

[@HalsYeah]

Just found your channel. This video is super helpful for someone only a few months into their journey. The content creation calendar really resonated with me. I’ve know that I should be creating like that but struggle to keep on track 😅, thank you for the reminder! I wish good success on your business and creation journey! It’s a hard one but can be very rewarding! 😊

[@misaandcoart]

Honestly this gives me the impression that you've been vlogging for years, not your second video!! I love your aesthetic and this was a very informative and satisfying video. Could you possibly do a tutorial of a content/product calendar at some point? I'd love to see the inner workings of how it all functions. 🥰

[@raylaklein4255]

Thank you so much for this video. It’s the best one I’ve seen on this topic yet. I was looking for someone to give me real advice. Thank you! You are encouraging me to finally get my dreams going.

[@my_positive_perspectives_au]

I have been searching for a video like this for 4 years, I only just came across your video today, thank the heavens I came across your channel, and your intro is so asethetic xx

[@laushana5440]

Thank you so much for this video. It really brought a lot of things to my attention that I didn't take into consideration, also not to sit and plan all the time instead of action. I'm a big over-thinker lol I have this idea of wanting to start my small business for awhile now. This video definitely gave me the motivation to just start!☺

[@xoxo_anna]

i love how detailed you explained the process 🥺 this rlly gives me an insight to starting a small business!

[@johannapark]

ahhhh i'm so so glad it helped! I WISH U THE BEST with your shop if you decide to start one !!! don't forget about me once you get huge ;)

[@xoxo_anna]

@@johannapark i do plan on starting one and i wont!!!!!!!!! 💗💗💗💗

[@lmartin6888]

thanks for the honest tips 🥺im an overthinker and i totally related with you about wanting to start something badly but not doing it about it, esp a yr of doing nothing.

[@G_made]

You are just like me, an engineering student that wants to start a KZbin channel and a cute aesthetic shop 😭 (because I love drawing and making stuff) but as you said student life is hectic. So hats down to you because you started it ! And I hope you will succeed in both of them and your studies as well. Really beautiful video 💓💓✨continue ~~~

[@jslanae]

As a high school senior in the same position you were in, your advice has been helpful and calming (I absolutely loved watching you pack orders). I want to start my own shop business, especially at the urging of my friends, but more so for myself, and your advice gave me a great reference for where to start. Keep doing what you're doing! Cheers!

[@AllycatlovesAG]

I've been a content creator in the doll collecting niche for 7 years. A popular business venture many people in my niche get into is sewing doll clothing (trendier and more mature pieces than what you can find in stores). I got into sewing over the pandemic and started an etsy shop. I went on a hiatus because I was too stressed about every tiny detail of my products but I've recently restarted my shop. I agree that having a KZbin channel helps you connect with your consumer much more than Instagram does, but sharing my photography on my instagram allows me to showcase my products more. I chose Etsy to sell on because despite the fees, it is the dominant marketplace for my niche, and my audience is already familiar with it. So many small business videos I see on KZbin are for sticker shops. I'm so impressed at how artistically talented everyone is and how many orders they pack! But as someone in a niche where every product is handmade and can't be outsourced, it's a lot more tedious and demanding to run a shop. 600$ is amazing for your first release! Keep up the good work!

[@1hinita]

This video Is literally one the best I've seen about doubts, ttransparency, and the motions of working through your ideas and putting them in action. This video was super helpful! Keep up the good work and Tysm!

[@johannapark]

aww tysm for watching! i am so so glad it was helpful for you >:)

[@habanero6332]

I agree as well about sharing with friends and family. It leaves you feeling stuck. It makes friends and family feel pressured and when nobody buys you feel like nobody else will. I never liked that advice and ignored it thankfully.

[@johannapark]

yes this is so so true 🙌🏻

[@faithofamustardseed8198]

I’ve been casually selling my natural skincare products at a local farm stand for the last few months, but I really want to get serious about it now that I’m pausing my college classes. With a toddler though, and another baby on the way, I am sure it won’t come to fruition for at least another year. I really enjoyed this video, and it was very helpful! The tip about setting a hard deadline is perfect for me. I have always procrastinated for schoolwork, and sometimes for a business it can be the same way. Deadlines help light a fire under my butt and get me actually doing what I need to do. Much love, and I pray your shop continues to be successful and grow quickly ❤

[@sheisrosie]

thank you for sharing the gems you've gathered this far Into your business journey. you're presentation was easy to understand and your communication is simple yet clear to comprehend. I appreciate your time

[@JayceonHansen]

This was such a well-made video from such a gem of a channel. I hope people get to see more of your content

[@gittadevai8842]

Yay congrats on 1 mil views here🎉 you cleared up a lot for starting a shop so thank you✨

[@karma-gz1xp]

Thank you so much for the wonderful advice, felt like it was just for me, will definitely take all of your points into account and hopefully start my business soon, loved your content 🙏🙌🏽❤

[@sarahdo3769]

I love the transparency ❤

[@sharontsao1575]

found this video extremely helpful as a high school student who's planning on starting a clothing brand:) would love to see a video sharing how you set up your shop website!

[@shariatiabdullah3088]

I currently studying and doing some research because i want to start business from home. And this video helps me a lot. Two and half page of lesson, idea, and note. All of this is just repetition of others but in easier form to understand. And three new things i get. Don't want to mention which one, but i do hope it helps others to realise what i realise today. Thank you for sharing your experience. ❤❤❤

[@MrsMillion]

I just started a small business i quickly learned that people you know don't help you have to go thru and just try your best to grow slowly but surely

[@lileavlogs]

was surprised when you said this is your second video on here. it is so well edited and I love all of the tips you gave! watched the whole video and really learned a lot and yes! I did subscribe to you just now :D looking forward to your next video :>

[@4l43l4]

i've always wanted to start a sticker and print shop but constantly convince myself that i don't have enough nor do i know enough to start :3 this video was extremely motivational

[@vanessaprincesssa]

So glad I found this video! You describe the step by step process so well! ❤

[@mafflee9988]

You're my inspiration, I wish you success!! thank you for ur wonderful video it really motivates me to continue my business idea qwq

[@Jessielight548]

Wow this is absolutely beautiful ❤️ all thise things in your life just made u feel better ❤️

[@theKavitaDas]

Best video that I needed to see right now ❤❤ Glad I saw

[@-milkxa-1454]

The worst things for me are taxes in my country 😣 if you haven't got much money at start it's almost impossible to run your on small business... Congratulations to you and keep developing! ❤️🧸

[@adicam23]

4:48, I agree because I always share my ideas of things I design (I want to be an engineer) and many have told me not to share my ideas because people will steal them.

[@etoilel1109]

I think it’s a very lucky thing to discover your own style so early and stick to it. I’m like so easily distracted from one thing to another…so always planning and no guts to carry them out lol

[@maddieb9511]

Every step I take God is with me🙂💛🙏🏽

[@Grace-tg2uz]

Amen 🙌🙌 God is always with us😊😊🙌🙌🙏🙏🙏

[@Kermitsvlogs]

Amen praise the lord

[@Sponggybobbie]

Ameen

[@Personalchallej]

Amen🙌🙏

[@allisonnc]

Amen🙌🏼🙏🏼

[@UnconcealedCEO]

Omg… this was so cute and wonderful to watch!! Thank you!

[@Humberto-Haas]

Just found your channel. This video is super helpful for someone only a few months into their journey. The content creation calendar really resonated with me. I’ve know that I should be creating like that but struggle to keep on track , thank you for the reminder! I wish good success on your business and creation journey! It’s a hard one but can be very rewarding!

[@jasminepalert]

Great content and REALLY well explained! 👏 I admire and respect you doing what you are doing right now. I couldn't imagine myself doing both school-work and work-work 😅.

[@notwerkinginthishouse8634]

Exactly. You should never share your goals with others. Its best to keep it to yourself and work in it in silence. Because different opinions can let you down... not just that but work in being alone is the best way to go

[@minatsukinana2761]

love the vibeeee

[@euweel]

this is exactly what i needed! thank u sm!

[@emuhh125]

ahh i love this video and your aesthetic! i checked out your shop page and was wondering if you could make a video about how you designed your website? or what website making platform it's through, etc. it's such a unique and cute shop ;-;

[@quangngn7527]

this really inspires me, keep going with your work

[@phoebegiles8531]

The part about not sharing your goals with people you know is so real. I’m 2 and a half years into my business and still hardly any of my friends support me

[@conigliana]

so sad but true... people tend to either become envious or they expect your products for free. only those who went through the hassle of starting their own business know how much that initial support means, both moral and financial. good luck with your work!

[@aserver2]

Congratulations on creating your small business! This is a truly motivational video.

[@ChouaHur]

Thank you so much!! I love your video!! It really helped me gain more ideas into doing better

[@anniexlin]

very insightful video! i recently started a small business and i’m looking everywhere for inspiration so my motivation doesn’t go away 😮‍💨♥️

[@aghaholic3434]

this is a VERY good video. this is moreover a small business start guide but self reflective moment!! made me think my whole mindset of on reflecting myself💚 THANKYOU💓

[@johannapark]

yayy!! i am so so so glad it was helpful for you! I WISH U THE BEST ON UR SHOP JOURNEY

[@swearbearco]

This has been one of the most helpful videos i have watched in a long time.

[@johannapark]

ahh i’m so glad it was helpful for you! thank u sm for watching :””)

[@Andromeda2976]

Absolutely love it and all the blessings

[@rovietergeek]

This was such a well-made video from such a gem of a channel. I hope people get to see more of your content ❤

[@johannapark]

ahh thank you so so much for your encouragement !!

[@LindseyDawnArt]

Thank you so much for the advice. I am a watercolour painter and mum to 4 and I've been self employed for about 6 months. It's so hard to know where to start isn't it and I'm learning so much from youtube. Good luck with your journey I wish you all the best

[@johannapark]

ahh i'm so glad i could help! it's so amazing and inspiring that you have been able to balance being self employed with being a parent to so many kids! (not to mention that watercolor painting is SO CHALLENGING in itself ahaha) i wish you the best with your journey as well!!

[@ashnakaul1893]

Such an excellent video, can't believe it's only your SECOND one!!! I watched it all the way to the end, your voice is so soothing and your packaging mesmerising haha Pragmatic tips too, thank you so much!

[@johannapark]

😭 thank you so much that really means a lot!! i'm so glad it was helpful for youu

[@twseifert]

I love your advice cuz I am working on something and the advice you gave kinda helped and no its not a small business

[@ElegantIris]

I love this! I’m currently starting a small business with my best friend this is very good to know!

[@evergreen.petrichor]

I'm literally 15 seconds in & already so excited to watch this video because of the captions! Thank you for including me ❤

[@johannapark]

aww ofc!! i am so glad the captions could help you out! tysm for watching :"D

[@syazahamzah2226]

Really great tips you got there! Will make use of them especially having my business goals and setting up content calendars because it’s so hard to keep up

[@chynnaurl]

I really appreciate your realism on this! I am into fashion reselling and also custom design on shirts/decor!

[@rdeepshikha2731]

No, your talking feels like you are so much more advancedd! It's actually so decent and goodd❤

[@fatemafaith5450]

This is a bit of a relief I must say! And you’re absolutely spot on, on some points. I’ve started my online business in late October this year and was hoping I’d have atleast a couple of sales by now, but no…. Zero! I’m a fashion designer, got my own website and marketing my self on instagram. The main issue that I’ve done is mainly get into the slow fashion luxury business. Sounds great. But sadly creativity doesn’t sell, if the price is too high! it’s always been a dream of mine to sell high quality garments, which my products are. It simply won’t sell! No matter how appealing it is to people. And because of the nature of the fabrics that I buy, I simply can’t just drop my prices. If I’d start all over again. I’d probably buy less affordable materials and go from there, cuz although I’ve just started out. You need a really good budget for runways, popups, marketing in order to sell yourself as a luxury brand. And as someone who’s starting out and already spent way too much on products and materials. It’s very difficult….

[@marssnow7985]

thank you this is very helpful!! keeping goals private is better.

[@dearestjed]

thank you so much for this, this so helpful

[@yuriyuri5864]

It was honestly really helpful

[@sheenaroxas127]

Most of other videos i played at 2x speed, yours I played at normal rate, your silent background video is so relaxing as well as your voice

[@amoechan2455]

The one where you said that keeping your goals to yourself until results are in is good. As someone who is quite open about her plans, it did throw me at a loop when my plans don't go my way cause some people are expecting way too much. 🤭 A friend even went so far as to say to just come back to the city and he'll help me get a job in the company he's working for. 🤣That was thoughtful of him but quite unwanted, really. 😅

[@adevarias]

This was such a great video - thank you!

[@carizzam911]

you go girl! we root for you!

[@johannapark]

TYSMMM :"D

[@Auriooo]

Thank you so much for this! I love you ❤️

[@kalilahwilson6413]

Thank you so so much for this video! I’m going to be a sophomore in high school (we are in summer break now) and I want to start selling my designs that I make in Procreate on Etsy. You have given me a lot of tips that I haven’t learned from other KZbinrs and it’s honestly making me feel better about starting my shop.

[@johannapark]

omg yay!! i'm so so glad this was helpful for you! and that is honestly such a good time to start your shop - I wish you the BEST on working towards opening your shop this summer :""D

[@deercherries]

thank you so much for sharing this

[@Lucymegan_x]

Loved this video. Thank you for going Into such detail💞

[@renye4278]

This was so helpful!

[@Wen-wen8247]

I like how precise and detailed you are. Hope for more videos and other stuff you're going to have. We never know, i might be starting the same this coming class. Im also a sophomore in college and ive been thinking of what to sell at my aunt's store. Because of covid, i sell face masks and it was selling fast especially when the class was face to face. And after one year when it all got better, im thinking of earning little ice candy for the summer weather, despite in August - it still feels summer from the heat every day 😂

[@khiriah4687]

Really thankful for this ❤

[@lifewmayelli]

Thx so much for this vid! My business hasn’t really been doing well so Tysm!⭐️💓

[@marygracenguyen4409]

Girl, I didn't even want to start a shop business, but this video is so good I can't stop watching... so aesthetic!

[@johannapark]

omg girl im so flattered!! tysm for watching

[@emmawales5913]

Hi! Thanks for this video, it was so refreshing! I also run a small business (handcrafted jewelry) and I loved the perspective you have on posting on social media! I'm so tired of listening that you "have to be creative" when you don't know what to post (what an useless advice...it doesn't even help). I'm so tired of people saying that you have to follow marketing/social media classes if you want your business to work. I'm so tired of following so called "rules" that don't even work. So thank you very much for your advices promoting experience and experimentation, but also consistency. I 100% agree that the best way to learn and progress is to try consistently until you find your style and you own way. And thank you for sharing this wisefull and calm video with us! Have a good day!

[@Jay-kk1kv]

The beginning of this video where you talked about the behind the scenes. That is me. I needed this video.

[@johannapark]

ahh i'm so glad it was able to help you!!

[@badetmvilla]

Such a clear, concise, yet informative video. Thank you!

[@bluemacaroons]

that was so interesting to learn about ur journey! ngl I've wanted to open an online shop throughout my whole teen years... yeah it never happened but this is very inspiring!

[@johannapark]

ahh thank you so much! if you still feel like starting one, it's really never too late!! ;)

[@talkativerach2462]

thanks so much! this was so helpful!

[@johannapark]

ahh of course! i'm so glad it was able to help :"D