The Only Google Ads Tutorial You Will Ever Need For Local Service Business 2024

This is a free Google ads course that is a full tutorial on setting up a winning campaign to generate high quality leads for local service based businesses. We have managed over $10 million in ad spend on Google so we have a ton of data on what works & what doesn't. Skip the learning curve & acquire a decade of data & knowledge within 1 hour.
🚀 Want my team to run Google ads for your biz?: calendly.com/j...
👨🏼‍💻 How To Start & Scale Your Google Marketing Agency (Free Masterclass): bit.ly/3eXp4W4
🔑 Plug N' Play Agency Course: bit.ly/3yppYSO
📞 1 on 1 Q&A Call With Jordan: bit.ly/3OKiMc7
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🔥 Connect With Me For More Behind The Scenes:
Instagram: / itsjordanle

[@MichaelBourne-s6f]

You putting this up for free is actually clutch - praise to you

[@itsjordanle]

thanks!

[@NathanBrauweiler]

Bot comments 😬

[@proudchristian4956]

Praise to God 😇

[@BradDyerHSS]

As a beginner business owner and head of marketing, THANK YOU.

[@itsjordanle]

welcome !

[@KeywordResearchSimplified]

*The way you broke down targeting and budgeting specifically for local services was incredibly helpful!*

[@itsjordanle]

@@KeywordResearchSimplified thanks!

[@Ilinskiya]

Your content is really good. No need for fake comments like “You putting this up for free is actually clutch - praise to you”. You just destroy credibility with that. People are no fools.

[@itsjordanle]

i honestly don't know where those comments come from lol but the content itself should give credibility.

[@JasperTaylor-v9t]

Everything is clear. Brief and clear. No water. Thank you)

[@itsjordanle]

🫡

[@trackingconsulting]

The step-by-step tutorials in the video are very clear and easy to understand. The content is super helpful!

[@itsjordanle]

Glad it was helpful!

[@RileyArbour]

Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.

[@itsjordanle]

You're very welcome!

[@cleaningbizwiz]

Thank you for saving me 1:17:00. 8 minutes in you start fear mongering about Google wanting to waste your ad budget. As a PPC lead gen agency, you should know that every 1 person that says “oh man, I need to hire him”, there are 3 that take your fear mongering as fact and just decide not to spend anything on pay per click.

[@itsjordanle]

🚀

[@bronk33]

Are you saying this as an insult?

[@GQ-cb4vu]

@@bronk33 and you know it 🤣

[@Munchkinnnnnns]

What do you mean?

[@RicoFeinstein]

Very easy, I thank that Google ads is so hard, but now I understand that I can use that platform 💯🙏

[@itsjordanle]

Glad to hear that

[@EmmettRobertson-ql6vt]

Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

[@itsjordanle]

Glad it was helpful!

[@atiquli7405]

This video is over an hour but I felt like less than 20 minutes. So valuable. Time flies slow here 😅

[@itsjordanle]

Thanks!

[@erenyeager7842]

Slow or Fast ?

[@DetailingSanctuary]

Amazing! This is a game-changer! Thank you so much! This is the most comprehensive guide on setting up Google Ads on KZbin that I’ve found anywhere online. Definitely worth the hour and a half!

[@itsjordanle]

Appreciate you!!

[@KohenMcLaughlin]

Clear and understandable, I wish there was more information like this.

[@itsjordanle]

thanks!

[@theclairehopper]

Crazy content for free. You literally just helped me grow my GHL business to add a client who wants Google advertising. Thank you so much, Jordan!

[@itsjordanle]

Let’s gooooo good to hear

[@travispines]

you make money from go high level? can I dm you??

[@travispines]

?

[@eggatka]

Thank you a lot, this is indeed the only tutorial you need for Google Ads. Maybe nex you want to do some more advanced strategies? And how to scale the add?

[@itsjordanle]

We go through that deeper inside my course & mentorship

[@eggatka]

@@itsjordanle Awesome thank you ;)

[@dorniecesherj]

Jordan I just finished your tutorial and all I can say is thank you. It was thorough and very clear to understand. I can't wait to give you an update from your training.. Great job and you have a new sub

[@itsjordanle]

🙏🏼🙏🏼

[@JustPerfectHomeServices]

Thanks! This is exactly what I was looking for. I think I have set it up 90% good. Going to continue working on it. My issue was the conversion tracking. I only have 1 phone number and don't want to have a handful of numbers. The next step will be working on a landing page. That all makes senses and has given me more to work towards.

[@itsjordanle]

Glad it helped!

[@itsjordanle]

Let us know if you need any help setting up and managing!

[@Daniel.DAgostino]

One of the best videos on the subject!

[@itsjordanle]

🙏🏼🙏🏼

[@MongrelDeluxe]

I wish you'd have a video that explains how to analyze and optimize a google campagne. You've explained everything very well in this video, but after setting everything up, I would love to know the exact next steps.

[@itsjordanle]

We have that inside my plug n play agency course. You’ll learn how to optimize and manage

[@nitsuj6555]

​@@itsjordanleCan i confidently trust that everything in this tutorial video is your best work given out for free? Makes sense to monetise the next steps but i don't want to waste my time with the free video when i can pay for better info

[@itsjordanle]

My course goes more in depth with optimization , templates, etc

[@LinusEmmitt]

Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

[@itsjordanle]

Glad it was helpful!

[@SonnyHansen-z6c]

Really clever explanation and no unnecessary verbiage! Respect! + subscription

[@itsjordanle]

Thanks for the sub!

[@BraxtonMarcus]

It's beyond praise.

[@itsjordanle]

🙏🏻

[@LeonWynter]

No water, fast! Way to go.

[@itsjordanle]

thanks!

[@navya-s3v]

Google Ads supports a wide range of ad types, including text ads, display ads, video ads, and shopping ads, to meet a variety of marketing aims and preferences.

[@itsjordanle]

yes

[@HunterMorrison-q5p]

Thank you for creating the video - likes Unequivocally !!!!

[@itsjordanle]

🙏🏼🙏🏼

[@FamilyReunionPhotography]

Thank you for this. I actually made $3,300 in one day, yesterday. Wouldn’t ya know, today was Google Marketing Live and that amazing run of business that I had yesterday fell off a cliff today after Google flipped the switch on a bunch of new stuff they rolled out today. 😢 Can’t wait for your video on the new stuff.

[@itsjordanle]

Good to hear! Yes, gotta keep optimizing your campaign for performance to stay consistent. You can learn more about in depth optimization by enrolling into the plug n play agency course 👌🏼

[@FamilyReunionPhotography]

@@itsjordanle Oh, I don't want to have an agency. I'm a very small photographer business. I had a head on car crash back in 1983 (I'm almost 60) and had a brain injury that left me with a learning disability. Learning new things is very hard. It took me two weeks to implement the changes I made to my ads. It only worked for one day because of the Google Marketing Live. I barely have the skills to fix my own ads. I wouldn't even attempt to help anyone else's ads.

[@MathildaSchultz-s6i]

no water! best info

[@itsjordanle]

Glad it was helpful!

[@youwillwindaily]

Would love to see you talk about generating leads for real estate cash buyers...BTW-I love your content. I need to run another ad your way and see if I get better results than the last time I ran ads.

[@itsjordanle]

we haven't worked with too many realtors using gogole ads

[@KnoxHogan-j6o]

You explain it very well!

[@itsjordanle]

thanks!

[@MaximusCohen]

A good lecture that will benefit all who have followed this excellent explanation.

[@itsjordanle]

yessir !

[@IvanRoth-m9e]

Thanks for the video! Loved it very much!

[@itsjordanle]

Glad you enjoyed it!

[@ProsperitySterret]

You're doing a good job.

[@itsjordanle]

thanks !

[@RonanReynolds-dq4io]

Really clever explanation and no unnecessary verbiage! Respect! + subscription

[@itsjordanle]

Much appreciated!

[@scott8193]

So damn insightful. No million dollar grant cardone mentor style stuff. Just straight knowledge. Its a lot to digest but you clarify it so much. This video is such a good marketing tool for you because it shows how in-depth your knowledge on g ads is. Hopefully I can use your team for marketing or even afford a strategy phone call. Going to look into that now. Thanks a TON!

[@itsjordanle]

we got you if you ever need help!

[@TJpajamas]

Love this video man! Thank you for the easy to understand and informative video on google ads. I was struggling to lean it.

[@itsjordanle]

got you!

[@stevieo9909]

Jordan this was an insightful, helpful video. Thank you so much for sharing your in depth knowledge and expertise.

[@itsjordanle]

Glad it was helpful!

[@stevieo9909]

Hi Jordan, It was fantastic! Thanks again for all your help. I have a quick question-where you mentioned that the keywords in your ad group should be very specific to each group, and that each group represents a different room, can I have multiple ad groups within the same campaign? Or do I need to create a second or third ad campaign in order to add a second or third ad group? Looking forward to hearing from you!

[@JoshuaLewis-u9r]

The video is great, informative!

[@itsjordanle]

Glad it helped!

[@ElijahWhite-p8h]

Everything is great!

[@itsjordanle]

thanks!

[@NicholasDavid-d9v]

Thank you for explaining everything so clearly. Everything is very clear. Like for the explanation.

[@itsjordanle]

Glad it was helpful!

[@JakeBlair-zc3bf]

Clear and understandable, I wish there was more information like this.

[@itsjordanle]

thanks!

[@ShonArnold]

Everything is great!

[@itsjordanle]

🙏🏼

[@delightfocus.2258]

Thanks for this huge values: I have a question: Let say the client specializes on personal injury attorneys. Has a practice areas on: 1. Truck Accident lawyer: And maybe practice areas on: Truck driver fatigue, disctracted driving, inadequate training 2. ⁠Car Accidents: And maybe practice areas on: Back injuries, distracted driving accidents, DUI accidents, passenger injuries, rear-end collisions, underinsured and uninsured motorist and Defective vehicle accidents 3. ⁠Nursing House abuse: And maybe practice areas on: Bedsores, emotional abuse, how to report nursing home abuse, malnutrition dehydration, neglect, and physical abuse. My question goes thus: 1. What would you advise to name the ad group, should be it the specialization which is personal injury lawyers or the practice areas? 2. For the keywords beneath each ad group, are we expected to put in their sub-practise areas for examples: Let say the practise area is: Car accident lawyer. Should we name the ad group: Car Accident lawyer Then we name the keywords things like this: Back injuries, distracted driving accidents, DUI accidents, passenger injuries, rear-end collisions, underinsured and uninsured motorist and Defective vehicle accidents

[@itsjordanle]

Could answer these questions on a mentorship call . You could book a call directly with me link in description

[@KevinTatum80]

Great video... I used Adwords since 2009 to about 2018, a lot has changed. and for my small business spending 200+ a day on advertising just isn't feasible.

[@itsjordanle]

can start with smaller budget

[@DavidGosling-l9w]

It's a pleasure to watch.

[@itsjordanle]

thanks!

[@RobHarding]

Super helpful, thanks. I think the ad copy could be a little more customer/benefit orientated (rather than about the business) but great stuff.

[@itsjordanle]

definitely ! this was just fundamental examples

[@Stephanieplat10]

Thank you so much! Just set up my ads - looking forward to seeing how it all goes!!

[@itsjordanle]

Best of luck!

[@bronk33]

How’s it going so far?

[@Shahin-y4j]

I did as u explained.Put even higher than aggressive bid,however don't see my website on first page.But I didn't get where the clicks came from. The video is very good and watched twice.

[@itsjordanle]

If it’s getting impressions then it is showing. If not, then bid more aggressive or target more populated areas

[@papijavi3030]

thanks for this big help 👍

[@itsjordanle]

No problem 👍

[@freddygallardo6616]

You are awesome sir, thanks so much, best I watched so far

[@itsjordanle]

Glad it helped

[@KomodoTrekker]

Hello Brother Jordan - Thank you for your sharing, its really help me. Warm greet from Komodo island of Indonesia.

[@itsjordanle]

Glad it was helpful!

[@LilFiesta]

My man, thank you very much. I watched it all and i appreciate you.

[@itsjordanle]

Glad it helped

[@LucasClark-ep6st]

Thank you for creating the video - likes Unequivocally !!!!

[@itsjordanle]

lets get it !

[@yashapuzankov967]

This is very helpful information, thank you!

[@itsjordanle]

Glad it was helpful!

[@pastorlloydg]

This is amazing. Thank you!

[@itsjordanle]

You're very welcome!

[@BradDyerHSS]

Should the total amount of bids per key word equal our daily budget? How do the 2 correlate? Say for instance my daily budget is $60, if I bid $50 on a key word, and one person clicks on it on Monday, do I then only have $10 left for the day? After the bid limit is reached, does the ad not show until the following day? What happens if I bid more than my daily budget? These questions are super hard to find answers for, hopefully you've got the time to respond!

[@itsjordanle]

We dive in deeper into this inside my plug n play agency course !

[@acekennedy7292]

Jordan thanks for sharing this bruh ! liked and subscribed

[@itsjordanle]

Thanks for the sub!

[@try6006]

What is the best objective to use for a company that is selling new and used cars..?

[@itsjordanle]

Probably leads

[@narinhuseynli-qh3in]

thanks for the video

[@itsjordanle]

🙏🏼🙏🏼

[@NatalieTurner-q6o]

Hey Jordan, Great content so far, one question, we run an Electrician company, would I need to set up different ad groups for each service as specific for example as appliance installation, re-wiring, hot tub installation etc?

[@itsjordanle]

Yes, absolutely. We're also crushing it for our electric company client. Feel free to book a call with us if you need help with setting up & management!

[@devinci5442]

step by step with captions would help explain

[@itsjordanle]

thanks!

[@martinezrgvhomes]

for a real estate agent what are your thoughts on Display Ads? should/could those be used? I thought it might be a good idea to advertise a single listing.

[@itsjordanle]

I mainly use search campaign

[@Notary2NotaryUSA]

Great video, very helpful

[@itsjordanle]

Glad it was helpful!

[@davideesti655]

GREAT, 1 QUESTION. WHAT DO U MEAN WHEN TALKING ABOUT COPYING THE CODE TAG INSIDE THE LANDING PAGE AT THE END? THANKS

[@itsjordanle]

That’ll be the tracking code

[@marcuscook7120]

Hey Jordan appreciate the video. It was super helpful. I had 2 questions: 1) If you are setting the same Max CPC across all keywords wouldn't it make sense to just do a maximize clicks campaign with a max cost per click limit? I thought the main benefit of doing manual CPC is that for each keyword you would set it's own max CPC. 2) I know you used different locations when you set up the ad (New York) vs when you were doing keyword research (Los Angeles). However, before you hit publish, on the right hand side it shows you your estimated cost per click was $6.70 (vs around $75 when looking at the keyword planner). I find that the estimated CPC number shown when setting up your campaign is often much lower than what the keyword planner shows. Do you ever take into consideration that number for your max CPC instead of what the keyword planner shows?

[@itsjordanle]

We start with same cpc bidding on average to get top of page but go back to optimize per kw later on to stay competitive on the kws we like

[@marcuscook7120]

Got it appreciate that. In regard to my second question, when setting a CPC do you ever take into consideration what it says when setting up a campaign (shown in right hand of your screen at the 47:52 mark vs what keyword planner shows) to find your max CPC estimate

[@AnthonyMills-c7l]

Thanks for the video!)

[@itsjordanle]

You bet!

[@BooneAllen-zg6bj]

The video is great, informative!

[@itsjordanle]

Thank you!

[@ericbreitkopf9182]

Whenever I have my quarterly call with a Google rep they always want me to fill in all the boxes for headlines. I never agree w it and agree w what you’re saying. They tell me that it affects the ad strength when there are only a few headlines? If a weak ad strength then the ads will not place. Opinion on this?

[@itsjordanle]

Google reps 👎🏻

[@kamalindiato]

Thanks for info!

[@itsjordanle]

yessir !

[@LogicalLove]

I am having an issue. I have created a call ad. Now when I click the blue button to create a new ad, there isn’t an option for a responsive ad. It only lets me create a call ad. I’ve searched everywhere and cannot figure this out. Can someone help me with how to have a responsive ad creation as an available option. Thanks

[@itsjordanle]

try creating a new search campaign

[@patriciacook4390]

When I login to my Google Ads the portal doesn’t look the same as on your video?

[@itsjordanle]

change the view. It has a new interface

[@JeonMoser]

thanks. It's very usefull

[@itsjordanle]

🙏🏼

[@JohnHasner]

Thank you!

[@itsjordanle]

You're welcome!

[@JoseC.Arrieta]

the is the best

[@itsjordanle]

🙏🏼🙏🏼

[@HaydenJacks]

That's just awesome.

[@itsjordanle]

🙏🏼🙏🏼🙏🏼

[@afsana2595]

Thanks for the video

[@itsjordanle]

No problem!

[@Peter-kh8lz]

Thanks

[@itsjordanle]

Welcome

[@vanessasuissa8696]

you say not to put our website on final url and send to landing page.. what if when they go on our website they right away see a pop up with a small form to fill out for a discount? Is that ok?

[@itsjordanle]

You can always test to see how it works

[@acaisadventures1062]

how much should I be spending on a 3rd party software that gives me a new phone number?

[@itsjordanle]

Check CallRail

[@Peter-kh8lz]

thank you

[@itsjordanle]

You're welcome

[@Om-gg5tk]

Hi Jordan, Great video!I have a question. I own an e-commerce gift store on Shopify selling jewlery gifts that come with a message card and also personalized metal wall art as housewarming gifts..I am thinking about only running google shopping Ads for 20 products(10 jewellery + 10 metal wall art products) but I am confused how much daily budget should I set up this google shopping Ad campaigns for? As in do you decide daily budget on mean CPC per google keyword planner? If that the case then the average CPC for both my message card jewelry products and metal wall art product comes out to be $3 average so does this mean I should set up daily budget for google shopping campaign containing these 20 products to $60 per day ($20*3 CPC)? I would greatly appreciate your response, thanks!

[@itsjordanle]

Idk much about Ecom space

[@KaiSwan-ze8pv]

Great video!

[@itsjordanle]

Glad you enjoyed it

[@BrickellToma]

nice

[@itsjordanle]

Thanks

[@MaxRuso]

I've been doing this for 20 years... And there's a million variations that I don't know about... 100 % you don't know either

[@ILOSAPPLIANCE]

How do I reach out to you for an Advertising campaign contract?

[@itsjordanle]

book a call with my team (:

[@avinash7555]

Sir can you make a tutorial on how to generate loan leads?

[@itsjordanle]

Same process should work 👌🏼

[@firstchoicetubandtilerefin6473]

What will you charge to get my adwords adjusted?

[@itsjordanle]

depends

[@BlertonAsani]

Are call only ads effective for local based businesses?

[@itsjordanle]

Any

[@GrahamBrook]

Need gas filters need electric protection and electricity

[@itsjordanle]

Got you!

[@swingsetsolutions]

Where are you based, Jordan?

[@itsjordanle]

California

[@blazepiee4772]

Hey man can give me the timestamp for landing page creation wathced full video unable tofind jt

[@itsjordanle]

its there bro

[@MaxRuso]

Also a warning to people that watch. Anyone that shows you numbers without actual numbers... Has no clue how to count so not sure what they're going to teach you in here

[@kaylaeasland1312]

Question!: I created the campaign using your video and I’m trying to change the “Max CPC” in the chart for each keyword. I’m not sure if they are trying to make it inconvenient but I cannot find or add a “Max CPC” column under my keywords. I looked everywhere! I had to change the max CPC by checking them individually and changing it under edit but I cannot easily see what I set it to! Is there a way to add a Max CPC column? Thank you so much for this video!!!

[@itsjordanle]

Google always trying to be tricky. Just change it to manual CPC in your settings as shown in the video then refresh your page if you don't see the max cpc option

[@kaylaeasland1312]

@@itsjordanle thank you! It ended up showing up! Thanks for your help and the great video!

[@itsjordanle]

@@kaylaeasland1312 lets goooo

[@MegaWombatGaming]

Would this work well for a chemical business?

[@itsjordanle]

would need to do market research

[@cathychats]

Do I need to setup a Google Merchant account before doing ads?

[@itsjordanle]

Nope

[@jeanjarbaath6445]

bro do i need to run a smart campain or personel campain

[@itsjordanle]

Search campaign

[@maheshpoudyal6953]

Do you have any videos on Phone Repair Google ads? I tried running and Google keeps blocking due to the Third Party Consumer Technical Support. Do you have any tips to get a way around it?

[@itsjordanle]

I don’t

[@Moet290]

i used to own a phone repair shop. i remember getting this issue. i had to avoid using brand names in my keywords like apple or samsung. change your headlines to "screen repair" or "charger port repair" and get creative. so in other words don't use "iphone repair" in your headlines. hope this helps

[@itsjordanle]

Sounds like just don’t use brand names in your ads and you should be good

[@reddinginvisalign]

Hi: I am interested in hiring you as my private tutor to teach me to learn advertising on Google with video and other media. I am thinking of asking you my questions through Zoom and paying hourly. I wonder if you are interested?

[@itsjordanle]

Hello, I do offer mentorship. You can apply to see if you’d be a good fit here: calendly.com/jlemedia/mentorship

[@CoreyZeiman]

Hey Jordan, I love your content. I've sent you an email regarding a potential collaboration.

[@itsjordanle]

🙏🏼

[@Steve1979a]

so a plumber might be paying almost $90 per click and has the possibility of getting no work from that?

[@itsjordanle]

Correct. But that $90 click could also lead to a big $10k high ticket job

[@WyattWilson-b5k]

You putting this up for free is actually clutch - praise to you

[@itsjordanle]

🙏🏼🙏🏼