José Torre: The Design Process is a Lie - Hatch Conference 2023

There are a lot of different shapes that illustrate the ideal design process… circles, loops, diamonds, double diamonds, spirals, you name it. But once you transpose it to real life it doesn’t always pan out that smoothly. Real life is messy.
In this talk, José’ll reflect on how design isn’t really a linear process, and show okay to take detours and try new things.

[@ruiparada]

Brilliant talk and amazing storytelling! Thanks Jose!

[@ThurstanHethorn]

My shock was when he mentioned graphic designers get paid! That he got paid more as a toll road booth operator than a graphic designer checks out though. I’ve been graphic design adjacent many years of my working life, those people get paid pittance and are so misunderstood/undervalued it’s pretty bad. most I think are moving to ui/ux to actually get decent pay

[@yamix.brands]

I had that problem too for a while after i improved my UX & Design skills I present myself as a brand strategist which they don't understand & when i start asking questions about what problems they facing slowly untill they expose what hurts them more, i push on that. without recent client results it might be hard at first, but you gotta do some free work that gets you paid by either affiliate links to get you a case study & IRL success example at the end

[@nikosvotshs2294]

THANK YOU SO MUCH!!!

[@jlarrify]

To comedians disdain, interviewers often ask “so, where do you get your ideas?” One laughed and answered “If I had a system to design jokes then all of my jokes would be funny”. I feel design process is like this. It is there if you need it, but won’t do the work on its own

[@sadepennbrook]

Ever since I began hearing all these buzzwords, most perpetuated by the UX community, I remember gritting my teeth every time a new one came out. First time I was like: meh, cool word. Second time: ok, I better start jotting these down if I am to get and keep a job. Then the 10th, 30th, 60th time, I couldn’t keep up. Felt like a whole second university degree in design. It started dawning on me that it was all sound bytes for individuals to stay abreast of celebritydom in the design world. Selling books, booking speaking engagements, appearing as “leaders” and “innovators” while emphasizing processes over results and literally making up words for shits and giggles. Now when I interview and someone asks me “what’s my process like” - I tell them: “It’s unpredictable. Whatever is necessary to finish the job.” Cue the confused interviewer looks.

[@SP-ny1fk]

A corporation likes structure and works like a machine. Big Idea in deliverable out. But it lacks the understanding that from this big Idea, more ideation needs to happen, and more space needs to be allocated within teams and within the organisation to the creative process. Furthermore the creative process needs to be protected from input by well-meaning suits, who think they can do a designer's job. It's an incredibly stressful environment for a creative to be in. Creatives don't just execute, or run numbers, or follow a process. If, starting off my creative career someone older and wiser had come to me to warn me of how soul-crushing, disheartening, mind numbing the job would actually be, I might never have gotten to where I am now, crushed soul, disheartened and mind numbed. However I began my careers at the beginning, so I guess that makes me that older and wiser person telling younger generations to focus their passions elsewhere, not in the service of making the machine-men money. Like all creative spirits I began with a passion, and I've experienced firsthand how this passion is exploited and misunderstood by the corporate machine. I think creatives can play a larger part in all this, can become the architects of a larger reality than can be conceived by the machine-man and his endless short-sighted quest for making more money.

[@AtomicPixels]

Literally lies created to make those lies sound like truths. Brilliant manipulation tbh

[@kevinfleischer2049]

"Is agile the killer for innovation?" In which world do you guys live? What is the alternative to agile? The thing they did before? Do you think you had it better back than? Do you think they tested Ideas to generate rapid feedback? This is what agile brings to the table. #thekidshaveittogood