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Participation of the highest teacher of the cultured spoken word of Mexico, Juan José Arreola, in the coverage of Televisa of the World Cup in Italy 90, which Mexico did not attend.
Jorge Berry was the head of the program and as a special envoy of Televisa to Italy was Heriberto "El Joven" Murrieta.
Berry was the "moderator of the immoderable" teacher Arreola, in a daily program that delighted thousands of people who love culture and literature and not so much millions of football fans, who did not understand at that time the historical and transcendent of putting to an intellectual - who did not know about football - to comment every day on the events of the maximum soccer tournament on the planet, the FIFA World Cup.