WHO RUINED THE BEAUTY COMMUNITY? ✰ let's talk morphe, abh, $, gurus & fans | That's Debatable: Ep. 2

[@vroinks]

Michelle Phan built this community and I’m so tired of seeing only problematic influencers be at the top of KZbin. Like Kristi, Sam, Alissa, and Nyma are RIGHT THERE

[@femaleskater1185]

didn't she do something problematic as well that caused her to leave? if im wrong pls tell me bc idrk what happened with her

[@joellej5607]

femaleskater1185 if I remember correctly, it just got to be too toxic for her and she decided to change her life path. Which tbh I understand. I can’t imagine the pressure of having my whole life on the internet for millions of people to pick apart.

[@Queenofthemonsters14]

Don't forget itslikelymakeup

[@vroinks]

femaleskater1185 Michelle has done some questionable/problematic things recently like promoting essential oils for medical things (which is not okay lol) but she left because she wanted to take a step back. She was doing art and focusing on Em Cosmetics

[@8LyJu8]

While she has a lot of commentary videos, Smokey Glow is great too, IMO

[@Katie_Woo]

i unsubscribed from all of the BIG beauty channels when the name 'Morphe' passed their lips more times than oxygen did. i also didn't want some 18 year old with more bad attitude than manners telling me in the comments that if i can't make Morphe shadows work then I can't do makeup.....erm I'm 34 and have been doing my makeup longer than most of those beauty gurus have been alive- it just seemed like a needlessly toxic and bitchy environment and i wanted no part of it- I'm too old for that shit ;)

[@dmb1745]

Morphe eyeshadows are just objectively low quality and hard to work with. How do people still shill this company? Yeah you can make the shadows work but it shouldn't take someone 1 hour to make a passable look.

[@katherinepatrick1582]

PREACHHHHHH

[@girlrunsfromcastle]

Just a small note from inside the advertising world: sending out less expensive PR packages would not reduce the price of the product at all. Every product created has a marketing budget built around it that is totally separate from the costs estimated for production, storage, and shipping. Often marketing is done by a third-party company in collaboration rather than “in-house” of the company itself, or its a blend of work done by both in-house and a hired firm. Having an influencer open a package on camera- luxe or not- saves the company a bit of marketing budget while still having a ton of eyes on the product. That’s the main reason for the big flashy boxes. What could effectively change the marketing approach would be the change of conversation with the viewership, which is slowly happening. If we (influencers, viewers) ooh-and-ahh over the levels of sustainability utilized in PR packaging rather than the glitz of a tv screen planted in a box lid, I think more brands would adjust their approaches to packaging design for the sake of staying relevant.

[@leahk2085]

Still confused how you are such a small channel. Like, your entertaining, talented, beautiful, intelligent and a dewy queen! You deserve all the subscribers you have and so many more. So when you hit 1M subs, I’m gonna proudly say I was an og dew fairy. 🔔 on, loving the vid!

[@valentinasinkovic8116]

This is gonna be fun

[@DeniseSpencer]

Again, as you said, the beauty community represents only a small part of people who buy make up: I think that by only releasing products dedicated to the beauty community, many brands will not last that long, because at the end of the day, what keep the cosmetic industry afloat are the “normal” people who do their make up to go to school, job and university. In my opinion, for example, an ABH run by Norvina will meet this fate pretty soon. Here in Europe (and I think in Asia and the Middle East as well) the cosmetic industry is doing just fine, the beauty community is medium-large, but not saturated and mainly caters to people of the same nationality of the youtuber: for example Italian beauty youtubers are quite a lot, but of course due to the language, you do not know them, when some of them have been on the platform for way longer than people like Jaclyn Hill, Kathleen Lights or Jeffree Star, just to mention some. Also, we don’t have over the top and constant make up launches. With that being said, loveeeeee this video format, it’s so refreshing to see topics discussed in such an intelligent and academic way! Way to go dewy queen!

[@marinadesouza26]

Excusing someone's bad behavior IS NOT LOVING SOMEONE. It's the opposite because you're enabling bad behavior.

[@studyquill]

i do feel like you’ve carved out a unique spot for yourself within the wider beauty community. somewhere between beauty and commentary and mindful consumption. i don’t watch much beauty content, but i watch your videos because of all of the unique insight you share. thanks for all your thought-provoking content!

[@AnAdultKpopFan]

I watch your videos all the time! Really cool to see you here (:

[@Nattiekat59]

Like a lot of people here, I’ve been watching beauty KZbin for a very long time (I’m talking 2009-11). When I think of old KZbin I think of girls like Fleur and Ingrid and Zoe sitting in front of their beds telling me how much they love Mac eyeshadow and Essie nail polish. By 2015-16, beauty KZbin had already gone through such a massive change in culture. It’s funny to me thinking of that era as old.

[@lamb8264]

"I miss the old youtube" statement really means "I miss the non-monetized youtube". Point blank. It all boils down to money and all the problems and drama (both directly and indirectly) associated to it. You see it reflected in who the current biggest beauty influencers are. Those are the faces (and personal brands) representing all of the beauty community to the rest of the world. And that's sad.

[@tjsing95]

I’m 22 years old and I’ve watched KZbin and the beauty community since 2012. A LOT has changed in the past 8 years. My approach to it has always been as a place of a viewer/observer. The drama can be entertaining but for me it’s always just been about the makeup. I could never afford expensive makeup/having a lot of it, so maybe in that regard I’ve always been lucky. I could never get caught up financially in it because I didn’t have the means to have these items, so my perspective has always been from the eyes of a low income individual. In my teen years, I LUSTED after having a large, expensive collection of big influencers. But in 2016, I started to become disillusioned with it all, especially with all of the releases and the drama. In conclusion, the beauty community can be toxic, but KZbin has became toxic when corporations became involved. But do I still watch it? Yeah I do. Because I love makeup.

[@alptaranoglu]

And since we are in the topic racism is NOT drama

[@EricaConger]

I am 45 years old and I've worn makeup since I was 11. Over the past few years, I got more into makeup and turned to KZbin for inspiration, for help learning new techniques. I find it really relaxing and uplifting to watch makeup tutorials and some of the videos are super funny, too. The drama that I soon learned about and got sucked into watching on a few occasions made me absolutely sick and disgusted. For a grown woman to broadcast her bizarre relationship with a teenage, immature young man and then slam his character (not that his character is that great).. was just way too much for me. And that is just one example of WAY too many. I refuse to subscribe to anyone who does that kind of ridiculousness. You, Julia, are a doll and so refreshing. I adore you!!

[@johannamartin9922]

The influencers that are only here for the money are what ruined the beauty community. I understand it’s a job, but we need more influencers that genuinely love make up and love reviewing makeup rather than the ones getting paid thousands of dollars to review & “love” products despite not actually liking them.

[@SilentTrip]

Them too

[@jessicaervin337]

I love how you have created a series that mixes makeup and using your platform to discuss such interesting topics. I can really tell by the way you debate the topics that you are very smart, you actually research and plan, and you don't debate it from one stand point, you actually discuss all sides. This series is very interesting. Love your content Julia, and never miss a video!

[@kartmo]

I feel like the actual reason is us, the audience. If it wasn't for our money, our consumerism and naiveness, brands wouldn't be able to sell so much essentially unnecessary things. We also don't hold accountable influencers when they do smth bad. The only reason Jeffree Star is still here is because he still gets millions of views and thousands of sales. Jacklyn Hill's palettes are still being sold. Norvina make up line is still successful. If those things weren't profitable, they wouldn't exist. And we are basically the ones who make it profitable, we are literally voting with our money. And brands and influencers are just trying to adjust to us.

[@Thiggman-cs6wx]

THIS. Well said. Another thing is that when Tati accused a person of being a sexual predator because he said nice things about her competitors the only reason that the "mainstream" media got involved was because of the drunken orgy of masses of people reveling in the destruction of a 19 year old. People LOVED it. THAT is what made the media notice. It was the activity of the SUBSCRIBERS.

[@kartmo]

@@Thiggman-cs6wx , I agree with you, but I believe Tati never said James was a sexual predator. She was really petty and mentioned that he was inappropriate, and then it just skyrocketed. Again, it was basically us who went from "he was inappropriate" to "he is a sexual predator" with the help of drama channels and Jeffree...

[@ameliahelen6]

My favorite small beauty KZbinrs Julia Mazzucato Julia Adams MUA Nisipisa Smokey glow Amanda Z Beautebean Theresa is dead Hannah Louise Poston Slim Reshae Meicrosoft Matilda

[@amalnasser4118]

This list is ✨💫

[@XoxJenniNatarenXox]

I'm glad you brought Samantha's tweet because she's absolutely right. For me i only subscribe to beauty influencers that I believe are 100 percent honest and genuine because at end of the day that's what we look for. I'm not going to waste my time on people who are negative because that brings me down. Also, for those who say that everyone in the community is toxic is such a cop-out. Just because you see only a SMALL fraction of what the beauty community has to offer doesn't mean you should assume everyone is the same.

[@RoseIero]

I’ve only found you last Fall but I just wanna say I’m thankful for you , you’re intelligent and state things instead of sounding like your gossiping THANK YOU for being refreshing always look forward to every upload

[@trybesiman]

I swear every single youtube community has drama. My friend in the crochet community said they have hella drama. I'm sure the baking community has some too.

[@britalea4474]

I definitely agree with you that it’s all three. I believe in a way we all create our own beauty community by the videos we choose to watch, influencers we choose to follow, brands we choose to buy from, and content we choose to engage with. The only way we can make real change is interacting with those creators and brands that align with our values and interests. I love my beauty community 💕

[@eatfruitandcry]

only tangentially related but i have a theory that when brands send their full foundation range in PR it’s a vestige of the “old” beauty community - at the beginning of beauty youtube, the vast majority of popular creators were working makeup artists & brands wanted to send every shade so the recipient could use them in their kit

[@Dirdav09]

I mean this in the most complimentary way possible - but you have such a soothing voice. I often fall asleep at night to your vids. I always finish it up or rewatch it later I swear! Not boring content at all, your voice is just relaxing!!

[@luni_kyuu]

woah this video is going to be *i n t e r e s t i n g* edit : one of the things that really IRKED me about the whole tati and james charles show down was the fact that despite james not liking sugar bear hair he still created that ad for artist passes. :/ it really made me think about the influence and power money has.

[@luni_kyuu]

Rianne _ yeah it really doesn't

[@rewdskwid]

And the fact that he was claiming it was helping his anxiety didn't set right with me either. Weren't they just melatonin gummies to help you sleep? It's a bit dangerous to be promoting "sleep vitamins" as an anxiety reducer. Also he told Tati he didn't want to promote her vitamins because of his morals or whatever but then turned around and sold out his morals for some Coachella VIP tickets. I understand why Tati was upset but how she went about it was just so immature.

[@SammyP038]

Squid Although I agree with not promoting these vitamins as anxiety aids, they very well could of been helping Jame’s own anxiety. His could’ve partially stemmed from lack of sleep so taking something with melatonin could’ve made him less anxious. If the company also told him it helps with anxiety the pills themselves could’ve had a placebo affect, therefore making him think it was the pills helping him.

[@rewdskwid]

@@SammyP038 Yea, I didnt consider that but ultimately a "placebo pill" is icky on the brand's end of things.

[@alaas09]

Over the last year, I stopped watching the bigger beauty gurus because of the drama and unauthenticity, and I discovered many smaller youtubers like you. I feel much more "healthy" now that I moved on from Laura, Jacklyn, Manny, Jeffree, Nikkie, Tati, James and so on.

[@joellej5607]

Thoughts about viewers preference for negative videos: I’ve heard a lot of folx say that people tend to be negative so they gravitate toward that kind of content, feeding the drama machine. But I think it’s more complex than that. Bigger/OG creators came to a point where they realized the power of parasocial relationships and capitalized off of them to sell things. The whole “my viewers are my family” trope that has become so common in recent years morphed into a huge money-making strategy. (I don’t think every creator intentionally manipulated audiences this way, but it nonetheless had that effect.) the entire cosmetic industry was able to grow billions of dollars off of it. That’s an incredible power. And by the time viewers realized that they essentially were being emotionally manipulated by advertisers, there was no going back, and the other side of parasocial relationships were seen: the backlash. Viciously attacking a creator for a perceived wrong might be easy when you feel they’ve manipulated their audience. You get more invested in drama when you feel you’ve been personally wronged. It’s easier to believe negative stories, negative opinions, etc because they feel more authentic, less like and advertisement. They feel more credible. I don’t think the negativity is just people being ugly; I think at least in part, it’s a backlash against the hyper capitalism in the beauty community.

[@melissacarron2309]

Very insightful

[@brittanyblankenburg5726]

YESSS DEAR LET IT OUT 🙌🏼

[@thxwanderer]

I really got into makeup around the time I entered college ( between 2015-2016 approx.) And I was so, so happy. But I didn't get into beauty KZbin or the beauty community until around 2018. I'm kind of sad that I missed out on a time where the community was actually wholesome and less problematic and the only thing I'm still grateful for in terms of the beauty community is finding unproblematic people that look like me who have fun putting on makeup and get recognized for it. It's just really frustrating to hear about how the community was and to see how it is today. Like, damn.

[@honeybee5170]

I don’t think it’s ruined, I just think people are opening their eyes to the bs and removing themselves from the toxic influencers. And we need more people like you and Liam, those who can make educational observations and keep it cute and classy.

[@sweetviciousmellons]

it's the influencers. period. They have a voice and the power to make changes. Making everyone a victim feels like there's no solutions.

[@isabella3909]

A common thread that I picked up on in all of your points is money. People easily forget that brands 👏🏻 aren’t 👏🏻 your 👏🏻 friends 👏🏻. Brands exist to make money and nothing more. Influencers aren’t your friends either. Also, there are zero qualifications to be an influencer, so the person “reviewing” the product may be totally misinformed, passing on improper techniques or not know what they’re talking about. Consumerism is running rampant and everyone is taking full advantage. Last thing- you can “support” an influencer without spending a dime, no matter what they tell you. You don’t need to buy merch, collabs, books, etc. to show loyalty. Watching their free content is more than enough.

[@ByLadyBrielle]

I used to watch big Chanel’s because they were the ones that bring the best tutorials (back in the time because the quality). And then as every month and week the companies released more and more makeup the only videos that they made was challenges and first impressions. I think the only big creator I watch now is Nikki, even I stop seeing Tati. I think I preferred this kind of videos where te makeup is the main focus overall. That’s why I love your Chanel, the Angelica Nyqvist, Alexandra Anele, PICTUREESQUE, Julia Adams and Mel Thompson (I have more but they are just examples). You and this other kind of creators focus their content into why I personally like and it’s cool. I only know every drama out there because I’m noisy and I watched some drama videos, but the actually content that they make nop. I don’t watched them anymore (Big youtubers)

[@emmamccoolister6505]

The tea is piping hot. Time to finally cancel jeffree for GOOD

[@vanessaladescarada165]

Morphe and jeffrey starr!!

[@majo8163]

And the man who doesnt bathe... Shane "im not racist" Dawson

[@vanessaladescarada165]

@@majo8163 yeah absolutely!!

[@ReemadreeMonzur]

i feel like the hyperconsumerism really killed the joy of makeup and also the pressure of HAVING to wear makeup everywhere, every time. like there are people who wear a full face of makeup to work out in at the gym?? why was that ingrained in our society? as much as boomers love to rag on social media, in some aspects they're correct. esp with instagram makeup culture and the buy, buy, buy!! mentality. instagram makeup culture has warped our views on makeup itself and the effects of makeup on people.

[@becm963]

I just started watching youtube in 2019. I used to only own a few eyeshadow singles, a blush, cc cream, foundation, powder, gloss, & mascara. I now have a collection of makeup and I declutter frequently. I have changed negatively, just like you tube. 🤦‍♀️🔔

[@MM-uw5tt]

I started watching in 2011 and I've since started extremely decluttering. Never had more than two eyeshadow palettes and it feels nice to be able to fit your whole collection into a make up bag :) if you don't feel good with huge amounts of product I'd suggest buying only when you're done with the previous one and buying more expensive but fewer products. Makes you appreciate it more

[@thatonenerd9275]

I’d love to see this series make use of the new (I think) timestamp chapter sort of thing. I feel like it was created for this sort of video. Also you speak so eloquently and get your point across so well. I really admire that 🖤

[@bigbubblybeauty2019]

I love the format and thought put into this debate/thesis argument. It was really informative and captivating. You are honestly one of my favourite KZbinrs because of not only your editing style but also your knowledge and eloquence. I am also a KZbinr (just starting out) and am working in the medical field in Canada and I hope it is not odd to say I can relate to you on so many levels though we are at different points (you a veteran KZbinr and just starting towards the medical field and me on the other side of residency and just starting KZbin). Anyways, love what you do and hope you keep going forward and achieve what you want to achieve.

[@giafrancesca474]

I think drama channels do have some utility in that they’re able to make ppl aware of shady or unethical behavior on the part of brands, brand owners, and influencers. Like, would we have known about z pallette’s awful customer service or jaclyns shady business practices without them? to an extent, they help ppl make better informed decisions about their purchases and to make a statement with their dollar if they choose to.

[@SusanJERitta]

I really appreciate all the effort and energy you put into your Debatable series. It makes sense that they take time to prepare both logistically and emotionally, so I'm glad you are keeping your own pace on them and not trying to force an arbitrary schedule that would just burn you out. 🔔

[@tamaracollier629]

This is amazing and I do wonder, I haven't seen drama from my shopping haul peeps. There are some very genuine, kind people that provide quality content such as yourself that talk about beauty related subjects. Thank you.

[@batine1398]

A lot of the online bullying I would contribute to people having the ability to anonymously leave me messages or comments. If everyone was required to have a photo and their real name attached they would think twice about what they say.

[@Flappie82]

Julia. This video is phenomenal! You are so well-spoken, everything is thought true. Very well done.

[@fashionnatestatheythem4093]

While ABH did take the fast fashion makeup too far I don’t think we can absolve colourpop of their sins because they started it. I often wonder if colourpop didn’t go the fast fashion route if other brands wouldn’t follow.

[@audreytheginger]

I feel like when I think about how I "miss the old KZbin" I'm more reminiscent of how I miss being excited to learn make up and techniques and try new stuff. But now, I know how to do make up. I feel like that's part of why in the past few years I've gotten way more info skincare, it's a chance to learn new stuff again!

[@miranda57]

I love your honesty, Julia! If you’re ever looking for a youtuber who goes in great detail about all the drama Tati, Shane, J, and James, I highly recommend Without a Crystal Ball. Katie goes really great detail about that stuff.

[@jjkaykay8552]

In the beginning still and this is my comment about the ABH situation they did a lot in 2019 but no one has pointed at Melt lately. They’re on their 4th Palette release this year, the pink one, the rust one, the second weed one and now the purple party one. It’s only June, why is no one calling Melt out for cheapening their brand? Multiple of their palettes have very similar color stories and no ones mad at Melt for releasing sameish palettes and 4 palettes in 6 months...

[@ana13594]

I think they're doing it because if a brand is selling inside Sephora they need to release something every 3 to 4 months. (One example is KVD, they're rebranding but still launching products.) I think too that Melt has put out a lot of new releases lately. However, imo I think the products are pricy but have a sustainable packaging compared to a lot of other brands. The majory of the packing is cardboard (from palettes, outter packaging, etc.), glass and they use way less plastic.

[@SuperStarr817]

I think it's likely because they are in Sephora now. Plus a couple of the palettes are remakes of certain stacks, so it is repadding their lineup in a sense.

[@YRYu]

I agree also people have been saying those palettes aren’t good quality wise. I wanted that millennial pink eyeshadow palette (forgot if it’s the exact name) and the new purple they just showed but I haven’t and I don’t think I’ll buy them.

[@jjkaykay8552]

YR Yu Yeah I also wanted millennial pinks but the reviews were terrible.

[@jjkaykay8552]

Ruby Starr they need to do something beside palettes their color stories are all starting to look like extensions of the gemini palette

[@malenabelloburgos8089]

I think that the brand side of the change in the beauty community is so interesting. So many of them release products or collections just to release products and yet some of these brands also continue to not be inclusive or create a variety from their other products. It's especially strange to me when people specifically request a color story or shade range from brands repeatedly and they continue to put out the same boring and uninspired products... that might just be all in my head though lol

[@lilithspookypants7789]

"Clap if you care" 💀💀💀 I can't wait for part 2!!!

[@alejandramarmolejo1565]

It was not the sugar bears : that served as a pretext to detonate a crisis, which was based on the combat between the egos of the two largest “beauty” channels of YT. No one here is innocent, James Charles must be excruciating in person, but I would not "expose" one of my high school students. By points, in successive order: 1) Tati is not the most emotionally stable person that exists, I do not judge her, but she allowed herself to be manipulated by a more (emotionally) intelligent person than herself. 2) James Charles plays for other leagues, he is an influencer but he is not an entrepreneur. Neither Tati's audience nor JF's have the same traits. 3) Shane is a calculating and manipulative guy. Many of the aspects of SD are not isolated anxiety problems. 4) JF is an as**hole, to be a villain and have no scruples, and thus have a very wide fan base, you need to be smart. His now non-friends know it, Manny and LL tried to jump him and almost screwed up their lives. The difference is that the three of them shared those types of followers. From the first Dramaggedon, both LL and Manny changed the content of their channels, they no longer clickbait as much and are selected with more docile personalities. James Charles reached out to fans on other platforms (like TikTok) and stood up again. Tati learned the bad way, she just wanted to give herself a space to attend her intimate life goals. Let’s always remember this: You can’t insolate your personal life from the job environment, but you can wisely choose who you take into your personal circle. As so, the highlights you want to present of yourself in your public persona.

[@carlysand7771]

This.

[@laurenstaines]

Why are all these huge, dramatic influencers so popular when you are so much more creative, clearly intelligent and ethical! I will never understand but never change girl ✨✨✨

[@kris10x88]

I never got into makeup seriously until I started watching youtube videos then I felt like I was missing out and felt more pressured to buy tbh..Almost every channel was promoting a different brand

[@caitlynguy193]

I’ve been waiting for this series to come back! Love your videos and how you express your thoughts on debatable topics.

[@FeiFeiKara]

You're a an amazing speaker Julia. Also, super intelligent research and opinions. I bet you ace any speech classes you take. Lol!

[@iuliapopovici9357]

OK SO NOW I M MAD MAD . They don’t send my notification in time , BUT HAVE THE AUDACITY to send it TWO SECOND AFTER i click the video , THREE HOURS after it was posted -__-

[@lnterestingg]

I'm bleaching my hair right now, good time to binge on Julia's debates. Also drama channels are basically tabloids for social media. They are not always looking out for audiences, influencers can pay them to say stuff like a magazine!! You've seen this before!

[@beasttitanofficial3768]

That intro was like Chill beats to dismantle capitalism to

[@JuliaMazzucato]

LMAOOOOO

[@nairabee245]

💀

[@hanae9742]

New subscriber here. I LOVE your vibe and attitude + KZbin needs more people like you who are staying glowy, living their best life, and maturely calling out that bs.

[@caitlyn1207]

Jefferson starship ruined the bc ✨

[@yesterdaybaby]

This was such a well thought out video, I always appreciate how methodical you are with your videos especially the more contentious ones. I completely agree that it's not just one person or group - all 3 groups you mentioned are at fault to a degree. Keeping trash humans in positions of influence and power seems to be an unfortunate constant for human society. You & a lot of other commenters here have said what I think, far better than I can!

[@kristinaortiz5488]

The beauty community has changed so much I used to binge watch makeup tutorials. There’s been a loss of authenticity with beauty gurus which I why I haven’t watched them as much as before.

[@tomasnovotny1595]

Morphe rlly loves problematic people

[@8LyJu8]

Morphe is problematic by itself, so nothing weird in that

[@sillygoose_stephie]

I honestly think it’s because the problematic people stir up drama and attention which ultimately means sales. It’s so gross seriously.

[@angelarose5770]

TRUE THAT

[@xamyx2205]

@@sillygoose_stephie I personally think Linda Tawil is pulling the strings... It's no coincidence that her biggest shills are all the "big gurus"...

[@shaeeckles9466]

🔔 so happy to be part of an audience with so much integrity and love

[@neishakotian9756]

I just have to say how much I love you Julia. You are not afraid to say what other people may want to ignore and always speak out when you know something is wrong and address it in such a respectful and mature way that even some full grown adults with these platforms can not or are too afraid to do. I may have just discovered your channel this month but I have become a big fan of your content and just the respectful community you've built. I feel like I've found my people 😂I love you 💕

[@JuliaMazzucato]

what a lovely comment. thank you so much for this, truly made my day!!

[@earthangelbaby_]

You are so intelligent and well spoken

[@libbymorehouse4466]

I love this style of video and that you provide a safe and respectful place on the internet to begin and foster these discussions

[@diamondlee2273]

Hi Julia, hope you're doing well! Just wanted to say I really like this series - you've done a lot of research for the two videos so far and your writing/ speech is really well-written/ eloquent, thanks for helping us think about these topics from multiple perspectives! In the future, would you consider sharing links to some of the papers you've read? Also you can talk and do your makeup at the same time??? Mad skills :O 💪

[@marywright7111]

I loved this non biased, extremely rational view. It’s how I’ve viewed it for a long time and I’m happy to know I’m not alone

[@blendofdays]

Man you are just crushing it lately! Can I just say how happy I am to be subscribed to your channel? Sometimes I can't believe you're a 19yr old because you speak with the wisdom& grace of someone who's lived for hundreds of yrs! 😅 seriously though...Bravo. Fr. I sincerely hope you continue to be a mouthpiece for your generation because you are phenomenal. xo &also I finally hit that 🛎 ! 💜

[@itsybitsyspider]

You're really right! I don't think it's possible to blame one side for an argument that's been carried on by BOTH sides for ages, and that's why I completely agree with your "disappointing" answer.

[@briannagordon1160]

An observation I’ve had about my own viewing habit in the last two-ish years is a lack of interest in tutorials. Partially this is due to the fact that I find drama so interesting, but it’s also because tutorials have become boring. I have been doing makeup for years, and watching beauty KZbin since the Michelle Phan days. I used to be fascinated by tutorials and watched them thinking “wow how could they do that.” Now not only do I know how they did it, but I can do it too. Why watch a tutorial that doesn’t show me anything new? I might watch for an extremely artistic look or something, but I do more complex looks on the daily then is what is seen in most tutorials. The tutorial side of the beauty community hasn’t kept up with the skill of avid beauty lovers, and I think that has somewhat contributed to the lack of views for those particular videos.

[@LadyLexMarvel]

I think once products became more about creators and the makers, the less attractive the "beauty" space became. Personally, I buy products that I like and work for me, unless there is something harmful in the product itself, I ignore the people behind it.

[@jesse07670]

I definitely agree that everyone is to blame because these big, drama-filled creators wouldn't be anywhere without their following (and many of us have been a part of their world). they then take advantage of our blind support to justify anything they want because no matter what they do anymore there will still be people supporting them. so instead we need to divert our attention to channels like yours where it's a legitimate community for people who love beauty and makeup content, because if we continue to give attention to these big names we're not helping (any press is good press to those big names). im a philosophy and psych major (same year as you) so I love talking about society and human behavior

[@jesse07670]

also would love to be the dew fairy of the week lol! been watching your videos for almost a year now :)

[@dln3799]

Finally getting around to watching this bc i kept forgetting after work! Sooo bell is on now lol. I love your insight, thanks for your awesome content!

[@saauuccybaby_9454]

I honestly loved this video and think you made some very good points! Deff will be sharing to more ppl can listen to what you have to say! 💕

[@ByLadyBrielle]

Lol I purchased the Norvina vol. 2 . It’s a beautiful palette fulfill with color and I’m sad that almost nobody, not even ABH reales tutorial and looks (beyond the week of release) . I’m still with mix feelings about it (I love the palette) .

[@jessicabaublit2835]

I just got done watching brit Clark's live about the beauty community and notably that tweet from shane. The chat was mostly promoting our favorite channels that we feel are genuine and that we love. Almost every tag I was like go check out julia! ❤😂 and then I come to your channel and see this new video and it couldn't be more relevant! Love you your awesome! Lol

[@krithikashelvarajen1263]

Hey upload videos on what will be my entire makeup collection if I wasn't a beauty guru & makeup look that is suitable for all skin types & Summer Vs Winter bridal makeup please & travel(eyeshadows),best & worst orange & berries shades & create a custom pallet using the pallets u have & love please

[@TheGhostOfKiki]

This was so refreshing to watch! Thank you for making genuinely relaxing and stimulating videos! Big love from 🇬🇧

[@cryhounds]

thank you for pointing out the fact that colourpop produces small in-house batches of their products and how that model is (while not perfect) a more sustainable one. it bothers me when people call colourpop the "fast fashion" of the beauty industry. the problem with fast fashion is that it is unsustainable and comes at the expense of fairly compensated labor. plenty of fast fashion brands are overpriced as FUCK and PLENTY of high-end and luxury makeup is produced in an unsustainable way. dont use discussions of sustainability to fuel your classism, because classism and unsustainability feed into each other. there are PLENTY of criticisms to be made of colourpop, even from the sustainability end (plastic packaging for ex), but sometimes words have meaning and you should be using them correctly.

[@maryrouse4267]

Bahhh I was scared to click on this cuz I didn’t want to get deeper into the drama that just seems so dumb and pointless but you summarized this so well. DAMN

[@cactojuice]

Oo I've just been watching alizee and amandabb I've been living for this kind of content today, and the queen drops this 👑

[@XRoseSaysRawrX]

Haven't bothered to watch bigger beauty channels for a while because of this. Instead I've tried to find smaller channels like yours that include some beauty but also aren't afraid to disclose and keep everything open for conversation. There's no drama. It's fun and good content.

[@BleedingxRainbow]

I’m 27. Been watching KZbin beauty videos since 2007 the REAL OG days before PR was even a thing. Those were really the best days. 2007-2012. The big beauty youtubers were Michelle Phan, Panacea81, xsparkage, Misschievous, Queen of Blending, Pixiwoo (creators of Real Techniques) and WhatStyleIsToNickel. I really miss those days and sometimes go back to watch for nostalgia. Most of them never reached 1 million subs, but trust me they were the BIGGEST at the time

[@kellywelly36]

Your so well spoken, really enjoyed listening to you 💓

[@shellbell1974]

You impress me time and time again!!! While the majority of channels regarding the beauty community are producing content with The Who’s, What’s, When’s, and Where’s...You are talking about the Why’s. I am a more educated and better person after I watch any one of your videos.TY!!!xoxoxo

[@__anasa]

Juliaaa you deserve so many more subs!

[@giissie]

🛎 I love the “it’s debatable” series 🤗 so excited or this video. Also, I really don’t like the channels that revolve around the drama. I used to watch both James Charles and Tati but after everything I immediately unfollowed both. I’m here for a good time not to listen to gossip and drama #dewfairy 🧚🏼‍♀️

[@kadamowicz68]

Gizem thank you. No one holds Tati accountable because she has fertility issues🙄

[@giissie]

Definitely 🙄 Rawbeautykristy had those issues for years, but she always kept her positive vibe and remained drama free. I think just because someone has difficult times doesn’t give them the right to be enabler for drama. 🤗

[@ashsomething1886]

I am commenting before I reach the 14 min of this video but I LOVE EVERYTHING, the between cuts, the cute minimal gifs, the COLOR scheme and the subtle shade here and there (i know thats always been your thing buttt i have to show appreciation for it😔💖)

[@ashsomething1886]

I just finished it and it was a graet experience for my mind, eyes and ear + bonus neck exercise for nodding 10/10 would recommend.

[@agustinalopez3623]

Loved this. Loved to listen to your ideas. It was quite enlightening! 🤩

[@Haley_Logan]

I found you a few months back and you have seriously become one of my top fav channels of all time 💕 beautiful, talented, great personality AND LOVES MEMES?!? Amazing 👌🏼❤️

[@rubiademoraes]

Idk, Julia... Baking youtube had the baking hacks drama going on. Granted it's not the same kind of drama, but kids' lives are on the line... So... There's that.

[@toricleland5362]

Not gonna lie I subscribed right after watching this 💕 this took a lot of courage

[@backstage6681]

Very well said as usual young lady. Change needs to come from all angles.

[@geewizlana]

Is it just me or has morphs fallen off? I haven't seen any pushing of it since JH's last palette

[@ariannamammucari9860]

yesssss ive been waiting for this for so long

[@misstricksandtipps]

After Drama last year I muted ALL people involved. Did not miss a thing since then. Also not gonna purchase anything from them and rather going for Indie brands because you know, that they really value every customer and actually solve problems

[@TheSimbulUK]

My answer...greed. In every sense of the word (not just financial). Sadly it tends to ruin most good things, eventually 😔

[@MsNottrolling]

Totally agree about stan culture, at it's core it's just unhealthy. It's wild to me that it's taken on a neutral to positive connotation given the origin of the word. It was never meant to be aspirational or desirable to be like Stan, he was not a good person.

[@susanpreston5098]

Outstanding video! Loved it!!

[@ruby7706]

IM SO MAD!! why wasnt there any damn notifs ugh but anyway i'm here! time to brew my tea and listen to my fave