[JUNGBUB TALK] Lecture 10813. Image Management of CEO (1_3)

Question: I want to ask about the evolution of the image of a company's CEO (chief executive officer). Recently, the image of the CEO of a large company is evolving as it is understood that the CEO's image is an important factor in determining the corporate image. It has been said that the heads of large corporations are actively evolving their image with the generational changes. SK Chairman Choi Tae Won transformed into a cooking show and broadcast KZbinr at the end of last year. Shinsegae Vice Chairman Jeong Yong Jin appeared as an official E-Mart KZbinr, and it is said that he served the Jeon (Korean style pancake) made with the cabbage he had harvested himself. Samsung Vice Chairman Lee Jae Yong's activity, which was reinforcing field management, was open to the public. It has become a hot topic to see him squatting down to look at the product while wearing a sweat-soaked shirt. They are saying that the CEO's appropriate attractiveness as the company manager can bring out internal support and have a positive effect on consumers as well. So, they say that emphasizing a horizontal style of leadership and a friendly image is a great marketing tool. Seuseungnim! You said that the chief executive of a large company should be the leader of this country and work for society as a social parent. I ask you whether the chief executive's behavior who promotes the company with horizontal leadership and a friendly image is the right attitude.
Date: January 24, 2021
Location: Yongin, South Korea
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