Just evil enough: Subversive marketing strategies for startups | Alistair Croll

[@artashesvardanyan763]

Nikhil and Shreyas this was a fantastic interview 🎉

[@michelleleong6838]

I'm so watching this at least 3x. What an amazing amazing episode!!!

[@nebo6692]

It's worth watching twice

[@lawrencedupre5650]

Great episode and looking forward to buying the book ;-) This way of thinking is perfectly aligned with how great ad agencies approach briefs. The trick is often looking for the way a market's rules have settled - for no good reason - and attacking that expectation or association, or replacing with something more true to current culture or user needs, And doing all that fearlessly because provocation invites consideration and re-evaluation. The outcome often looks a bit random or irrational (often being emotion-based), but it will work better than any 'tick all the boxes' solution from the latest version of the sectoral playbook.

[@telebiopic]

Why is the book not on amazon

[@itsmelilsteve]

from what I've seen it's not done yet. its in preorder :)

[@telebiopic]

@@itsmelilsteve looks like it won’t be coming on amazon due to publishing & IP issues as Alistair hinted during the interview. Amazon otherwise has a robust preorder mechanism.

[@AlistairCroll]

@@telebiopic It will definitely be on Amazon (hi!) but we're releasing it direct from the authors earlier. We have some (subversive) reasons for doing this. You shouldn't buy a book on subversiveness from people who aren't subverting the publishing industry, after all. ;-)

[@Sergio-Sanchez-com]

Why is this book not on audible?

[@Sergio-Sanchez-com]

Btw very interesting content and a lot of valuable examples. Looking forward to read/hear your book.

[@AlistairCroll]

@@Sergio-Sanchez-com FYI I'm recording the audiobook later this month; it'll also be out as an e-book soon.

[@vjulienmichalk2760]

I won startupfest 2023