WHAT IS A NEWSLETTER? 💌 5 Tips For Writing The Best Email Newsletters

[@EpicRealEstate]

I agree! Unlike Facebook or Twitter, you can be more sure that you message/email gets across your subscribers. Great content!

[@KateEmiley]

Yes! You totally get it :) Thanks for watching!

[@MeredithRyncarzPhotography]

I had no idea it was 49%. I am one of those that send out emails once in a while. I didn't want to appear to spammy to people. I think I will have to change

[@KateEmiley]

You're not the only one! A lot of business owners have the fear of sending out emails too often but the thing is if you're delivering VALUE it's going to work in your favour to email them more often. Plus if they're no longer interested, they'll opt out (and you won't have to pay for them anymore!!)

[@Dv_mustang]

I am a financial coach and use my credit repair business as a way to introduce my clients to a deep level of financial understanding.

[@KateEmiley]

Very useful content! Do you follow blogs in your niche? Sign up to their newsletters for some inspo (but don't copy obviously!) to see what's resonating or what questions their audience asks.

[@purplestarphotography]

Thank you soooo much this was very helpful! I'm starting my first email opt-in and didn't know where/ how to start.

[@KateEmiley]

Woohoo! So happy you found this useful :) As a total shameless plug... I've just launched the pre-sale of my new course which is entirely focused on building your opt-in that may be PERFECT for you... details here emaillikeaboss.thinkific.com/courses/1000-subs

[@YesToTech]

Wow! These tips on how to write the best email newsletters are bomb! Can't wait to put them into practice!

[@KateEmiley]

YAY! So happy to hear this one was helpful :)

[@saralasarala4652]

@@KateEmiley,

[@saralasarala4652]

@@KateEmiley the

[@saralasarala4652]

.

[@sarasabrina700]

I just see your video.. Thats so good. Can you give me some ideas newsletter about to install solar cell system for house and for company? Since now is still pandemic so we can't sales from door to door.. Hiks

[@siyarawat8435]

Can you please suggest something for the books industry. Like it's for guides, reference books, exam idea books type.

[@KateEmiley]

Absolutely! Those are great ideas :)

[@62wyo]

my business is to provide people with skills to learn to deal with stress and anxiety. i am having writers block.

[@Splashphotoshoots]

I am in beauty and photography industry :)

[@millyonlashestampaeyelashe2250]

Thanks for this, will put these tips to work

[@KateEmiley]

Woohoo! glad you found it useful :)

[@sarik9985]

About to write one today and going to use these tips.

[@KateEmiley]

Woohoo! Go you :)

[@hansraj9861]

Very Informative. Thanks

[@KateEmiley]

my pleasure :)

[@JolyTematio]

I needed this so much as Im struggling to get high open rates on my emails

[@KateEmiley]

I'm curious, what do you consider high? So long as you're seeing more opens or at least a consistent number of opens as your list grows, you're doing well.

[@buyyanishruthi4939]

I need a idea to create a newsletter for my IT department in my college will u help me mam??

[@KateEmiley]

Maybe sharing student stories, job opportunities, tips and things happening on campus.

[@juliemenn1504]

We have a roofing company and have spent 500 in ads on Facebook, but its not working. Help!

[@teja._.bhaiii]

My business is about Badges and blog about self growth (both are diff. ) Can you give me some ideas of newsletters on these? Thank you ☺

[@KateEmiley]

I think you'll find this useful :) kzbin.info/www/bejne/h6TTqHSMe7Gbaa8

[@KatElizabeth]

I'm so inconsistent with emails... I have good months and bad months! 😅 Really good tips though, thank you. Off to write an email now! hehe

[@KateEmiley]

Lol glad it inspired you :P Why do you think you're inconsistent? Is it because you don't know what to say or you don't really have a strategy in place? I'm curious because I want to create more content that you'll find helpful ;)

[@KatElizabeth]

@@KateEmiley I get very in my head about not wanting to bother my list 😂I actually have 6 months of content planned but aren't following through. (The other issue is my list isn't necessarily the right market now as I'm pivoting slightly but that only accounts for a percentage of them so not a good enough excuse!)

[@KateEmiley]

@@KatElizabeth hmm confidence is a tricky one but something I'm keen to explore so keep an eye out because I might come up with a video just for you ;) Awesome that you have a plan though and really it doesn't matter if you need to pivot. WIll your old topic be relevant at all? If so, segment your list based on the new topic and the old topic then divide your comms accordingly.

[@KatElizabeth]

@@KateEmiley yes there's definitely still overlap, it's more the context that will change so I think I just need to bite the bullet and switch gears knowing that some people may unsub but others might actually find more value than before!

[@KateEmiley]

@@KatElizabeth don't be afraid of the unsub!!

[@AnnaSvedberg12]

Great video Kate! Very clear and easy strategies to implement. Thanks for sharing!

[@KateEmiley]

Thanks so much for watching :) I'm so happy to hear you found it useful!

[@englishwithmiranda]

Hi Kate Emiliey! Thanks for the great video ;) I'm an English coach and just set up my website and blog. So far I have 8 subscribers ; ) I've subscribed to your website. Totally random, but I have those earrings in red!

[@KateEmiley]

Hi Miranda. Woohoo! Congrats on setting up your email list and website. Go you!! Ooo yes, red suits you ;)

[@dsam3322]

Skincare is my industry. Thanks for these tips 🙂

[@rochellerandy7638]

Hi Kate Another question: If I’m sending my first newsletter which is a thank you for their email address & a freebie - what do you suggest I use for a subject line to hold their attention other than an obvious thing like Thank You & something about a free song I’m giving them? Thanks

[@KateEmiley]

Here's some inspo for you kzbin.info/www/bejne/rnyblXxon6-LZpI

[@jenniferyuen8479]

Would love some suggestions for a multi-disciplinary artist friend of mine who has an email newsletter. She paints (art-brut/Outsider Art style), and is a mental health and disability rights advocate. Many of her paintings relate to marginalised people or mental health. She would like to start selling her work online, and has many events including group and solo exhibitions, selling at local markets, and speaking engagements. We would like to find a better focus for the newsletter as she is losing subscribers and it seems to be a regurgitation of events coming on all the time/promoting herself.

[@KateEmiley]

Thanks for your Q. Think about the challenges/pains/problems their ideal client faces and create valuable content that talks to these. This content could be entertaining, educational or inspiring. Have a play and see what works!

[@deeroberts4122]

Hey Kate, what about the interior design industry?

[@KateEmiley]

Easy peasy. I used to work in an architecture/building company and creating content for that industry is so fun. Trends is a great one as well as explaining specific elements or answering FAQs. You'd be surprised how much YOU know that your audience doesn't ;)

[@nilliechahal9853]

Thanks so much for this video! I am starting a fashion/ style blog and so confused as to what to include in the newsletter - any tips/ ideas. I have search and can’t find anything. Thanks again x

[@KateEmiley]

What are you creating content about on your social media or blog? Use this as inspiration :) Tips and trends would be a great place to start!

[@nilliechahal9853]

@@KateEmiley so far I’ve done shop the looks. That’s s great thank you. X

[@hollicarter3216]

Hi Kate! I am a professional travel consultant that specializes in all Disney destinations along with Universal Orlando Resort. DO you have some ideas? My co-workers tend to stick to the current promotions/travel news and I hate being that sales-y and boring, lol. Thanks!

[@KateEmiley]

There are so many ideas!! Think about who your target market is and the types of information they'd find useful or entertaining. Tips for planning a holiday, what you should pack, facts about the resorts/characters etc

[@JustineHaveland]

"Can't give too much for free" I absolutely agree with this! Loved this video, amazing value, thank you!!

[@KateEmiley]

Yay! So glad this one resonated with you :)

[@kombatconditioningmasterty2911]

Fitness is my industry

[@KateEmiley]

Oooo there's SO much content you could create. Think 3 value newsletters for every sale/promo/service email. You could share workout ideas, recipes or even your favourite workout gear right now! There's so much and this area is totally my jam :P

[@keiaracraigen9590]

Great job

[@KateEmiley]

Aww thanks Keiara :)

[@TonishaLatrice]

Clothing industry 💛

[@KateEmiley]

This is a super easy one! Rather than just sending out promotions/sales, why not talk about trends you're seeing, outfits of the week (bringing together 3 or 5 items to complete a look), share how you can recreate a celebrity's look with your clothing or educate them on what makes your clothing different (are you ethical, do you use sustainable fabric, have your garments been designed in Italy etc). Think of your "value packed emails" as mini blogs so read a bunch of magazines and blogs to find a BUNCH of different content ideas. I hope that helps!

[@trunktrader4763]

Hi Kate, I build custom rustic and farmhouse furniture and would like to start reaching out to my customers with a newsletter but am having trouble figuring out what kind of content to include. Do you have any suggestions?

[@KateEmiley]

Ooo there’s SO many things you could do re styling and interiors. Have a look at Pinterest for similar style to yours and I’m sure you’ll find heaps of blog ideas pop up, use these as inspo for a newsletter! Other ideas are details of your process, behind the scenes of you working in your workshop, how clients can work with you (are you commissioned or retail?) What do your clients often ask? What materials do you use and why’s you choose them.

[@rochellerandy7638]

Hi Kate, I’m a singer-songwriter. I have not started a newsletter yet. I plan to offer a free song in exchange for someone’s email address. How often & what should I write about to my readers besides as someone suggested writing abiout how song ideas come to me, that would be of interest/value to them. Question 2: When I offer a freebie should I also mention in the same email address thank you letter anything about music I have for sale as someone suggested for another call to action or should I wait? Thanks!

[@KateEmiley]

Hi Rochelle :) There are a million content ideas for newsletters! I would recommend sending one at least fortnightly. Consider who is subscribed to your list... what are they interested in hearing about? In question 2, I think you're asking about a sales funnel? This video will help kzbin.info/www/bejne/hKe4nXuZp619gJo

[@TrishT1Kitchen]

I blog about holistic wellness essential oils, can u help?

[@KateEmiley]

Think about sharing the benefits, tips for how to apply/use and DIY

[@mougaitot9349]

What do you mean with nuggets of gold at point 1?

[@KateEmiley]

Haha nuggets of gold is an expression ;) It means tips and tricks... basically anything of value to your subscriber!

[@emmanuelalabi5175]

Well, I liked & subscribed to your channel before u mentioned it 😂. Thank you

[@KateEmiley]

Awesome! Thank you!

[@sandranadege]

The video is very interesting as I was getting started to write newsletter for a bigger company more than myself. Quick question: How do you add your other videos (series) on the KZbin ? (It's off topic but I find it interesting)

[@KateEmiley]

Hi Sandra! So happy to hear you found this one useful :) Sorry... I don't understand your question.

[@panagiotathomas6018]

Great video! I need ideas for my candle business how to get there attention. I’m new to this and my product is great but I need help to right the emails

[@KateEmiley]

Aww thanks :) To be honest, as a product based business stunning images are going to be what sells. So I'd invest in getting some fabulous product shots. If you want to delve into more long form content though there's heaps you could do... talk about your point of difference, the ingredients you use, how to style your candles, why you chose the scents (who they're for) etc

[@panagiotathomas6018]

Wow that great ideas. Thank you also for all these emails I get . Gives me a lot to think about

[@courtneylavender5271]

Hello! Thanks for your video and tip offer. Do you have any suggestions for a business in the Hemp industry? We offer a variety of products. Topical and oral. Thank you so much!

[@KateEmiley]

Easy peasy!! There's so much educational content you can create. 5 reasons why Hemp is better than XXX. Myths around hemp. How hemp is created. etc. If you've got a FAQ page or have been asked questions about your products, create emails around those.

[@thebravegirlproject7488]

Thank you for these tips- downloaded your giveaway! I am a newbie at sending newsletters and I now have a sense of what I need to change in my next newsletter.

[@KateEmiley]

Woohoo! Let me know if any other questions come up for you. Alsooooo I have a new email marketing membership launching soon that you might be interested in ;) Drop your details so I can let you know when the info is announced (with some special bonuses of course!) mailchi.mp/05676c25e421/email-insider

[@ganpatthakor6843]

8140801160

[@akshayprasadjain7315]

I love that Aussie accent 😃😃😃

[@KateEmiley]

thanks :)

[@Chameleon569]

thanks! that was helpful and informative.

[@KateEmiley]

Awesome to hear :) Thanks for your support!

[@MichaelPluszek]

Great content, thanks for sharing this

[@KateEmiley]

Thanks for watching :)

[@syedqasimahmed6161]

I own a pet accessories store can you help me out

[@KateEmiley]

Omg there's so much you could do!! Pet health, treats, training, grooming, interviews with influencer etc. Have fun with it :)

[@luqmanaliff9460]

Financial industry can you give me some ideas?

[@KateEmiley]

tips and strategies would be a great place to start :) Think about niching down in a particular area.

[@isaiahduran4665]

What about music?

[@halimayusuf8007]

Beauty industry dear but what are the steps to follow in writing a better email newsletters?

[@KateEmiley]

I'm glad you asked... I have a FREE live training on exactly this at the end of the month :) www.kateemiley.com/email-newsletter

[@rosecampion4337]

Need to get a handle on this big time!😮 I’m an artist

[@rosecampion4337]

I’m an artist

[@KateEmiley]

Absolutely! There’s so much opportunity to grow your audience and sell directly to them in newsletters or share exhibitions. You might like to check out my email marketing toolkit (it’s perfect for beginners!) www.kateemiley.com/toolkit

[@GiftValdez]

Baking Industry

[@KateEmiley]

Oooo how fun! Behind the scenes are my favourite (especially cake decorating!) you could show this as a gif or images or link to a reel/video. Images are your friend so I’d recommend taking some epic photos of what you bake then sharing a little story about the product and why people should buy!

[@NeuralNewsletters]

TLDR: Email newsletters are a valuable marketing tool that can lead to increased sales and engagement if they are personalized, valuable, and easy to read. 00:00 💌 An email newsletter is a valuable marketing tool that allows you to connect with your audience and provide consistent value, and it's important to focus on building and engaging your email list. 02:46 💡 Giving away valuable information in your newsletter can actually lead to more sales in the future, whether you're in a service or product based industry. 03:40 💌 Make your email newsletters easy to read with clear headers and digestible chunks of information to accommodate the interruption of the reader's day. 04:33 💌 Create curiosity in your email newsletters to spark interest and stand out from the noise of other emails. 05:36 💌 Focus on creating a clear call to action in your email newsletters to avoid confusing your readers and measure the results in your business. 06:39 💌 Understand your audience's response to your emails, create personalized content, and send specific messages at the right time to build trust and encourage repeat business. 07:35 💌 Create personalized, relevant, and valuable content in your email newsletters to engage your readers effectively. 08:35 💌 Keep these simple tips in mind to get higher open rates, click throughs, and sales from your email newsletter, and check out the video for more do's and don'ts.

[@jessicaandrews4452]

Great job

[@KateEmiley]

Thanks for watching :)