Keke Palmer - ASSETS (Official Music Video)

Listen to & Download #BigBossDeluxe now: vyd.co/Bigbossdeluxe The #BigBoss Deluxe album features four new tracks, including #Assets. #BigBoss is the remarkable true story of #KekePalmer, a young woman from Chicago who faces immense challenges in the male-dominated music industry. Written and directed by Keke herself, the film showcases her perseverance, self-love, unyielding faith, and indomitable spirit. Throughout her journey, Keke discovers that the greatest obstacle she must overcome is learning to trust her instincts.
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[@MayowaSensei]

“Baby daddy situation ghetto, doe. Gotta get that tugetha” KEKE did NOT need to come for KEKE neck like that 😂😂😂😂

[@sabrinajohnson3566]

Okay, correct! lol Im happy she can laugh about it tho.

[@HumbleBunnie]

I’m dead lol

[@trinilotus3190]

HAHAHAH

[@trinilotus3190]

BUT AT LEAST SHE KNOWS. nobody got to tell her XD

[@beautyfullar2861]

Right 😂

[@KingMaxMcqueen]

🗣️ “Shawty got Aaassets!” This is a BOP! My girl Keke just Eddie Murphy’d every role in the video, killed the choreo and dropped a Msg! ✨👌🏾

[@trippiehippietay]

was thinking the same thing!!

[@Flyperty]

I'm soo proud. 👑👑👑😎😎😎❤❤❤

[@MsFree2u]

Didn’t she 👏🏽👏🏽👏🏽👏🏽 KeKe is that girl 🥰✊🏽🥰

[@yolandacarson4711]

She all that

[@dhinisidhas4037]

0:18

[@shelleyverma4822]

WHO is doing it like Keke????? No one!!! Serving looks, vocals, choreography, storyline, EVERYTHING! She is the icon of our generation!

[@natebenard1732]

Don’t forget SMARTS ❤

[@Ash51485]

I would say her and Zendaya are on top! Both doing their thing with class and both are very talented ❤

[@arthurjackson6731]

True facts that girl is crazy

[@Korra808]

Keke is SPECIAL she's diffently our American sweetheart 👑 PRINCESS 👑

[@user-ru7ql2ii2t]

I love it 😍😍😍😍😍😍😍😍😍💓💓💓💓💓💓💓💓💓

[@TattedMamianna]

African American Princess ❤

[@olayinkaadeyemi6389]

Yeeeeeeeeessssss. A gem!!!!!!

[@zakhiaking9348]

1. She is hilarious 2. She’s an educator 3. She’s a boos!

[@Errast-pp8sr]

PERIODT 👀

[@Everything_asmr342]

I read that last one as "she's a boob" 😅my bad

[@TAMISHA710]

She is Keke Palmer

[@denzell.j.thornton]

POINT BLANK, love

[@trinagordon]

Period love her

[@M.c.harrington]

Keke is manifesting a Madea-style franchise for herself with this one 🔥

[@Social_Pugatory]

More Eddie Murphy and Carol Burnett less Tyler

[@joy8623]

Totally see it

[@Diviine9]

It’s just a music video

[@shimeicareaves]

@@Social_Pugatoryshe not saying the look sue 😩😩😩 it’s the way Tyler Perry came up getting to the bag

[@Errast-pp8sr]

FAAAAAACTS

[@Maepeaceful]

This song is so refreshing. Celebrating class instead of trash.

[@loveluxelogic1504]

Y’all protect this black woman ❤🫶🏾

[@darleneshe3263]

Ahh man, what can’t Keke do? She can act, sing, funny as hell, beautiful…and from the looks of it she on top of her game in the business world!

[@Abena_Goddess87]

Pick a good man

[@darleneshe3263]

@@Abena_Goddess87 most folks think they already got one, so that don’t always flow that way.

[@Abena_Goddess87]

@darleneshe3263 I think people know if their man sucks but they like to pretend that he doesn't so they can have a man in their life.

[@darleneshe3263]

@@Abena_Goddess87 True that.

[@alnodageorge4961]

You forgot one thing…she can dance too

[@muthonicaroline5835]

You literally feel the RnB genre we almost lost coming back to life 🥹🥹

[@kelliemarie3473]

TRUE!!!!!

[@curtiszyr]

Lmao

[@rethabilenxumalo9742]

Yessss❤❤❤🙏🏽🙏🏽🙏🏽🙏🏽

[@asiaflack4253]

Nah

[@beautyramohlokbane217]

So true

[@JessicaNaranjo4094]

I’m in my bed room yelling “Get it KeKe!” All by myself like a lunatic 😂. I celebrate this 🎉❤😊 👏🏽👏🏽👏🏽👏🏽

[@desireemichele6145]

I wish I was as proud of myself, as I am proud of Keke Palmer. And I feel this is what this song is about. I should love myself more, and from this day on, I will do just that. Thank you Keke ❤

[@elainepurvey3645]

​@@desireemichele6145got this beautiful🎉🎉

[@msemmafw]

Lmao me too lol

[@tabbithadixon8138]

Me 2 🤣🤣🤣🥳🥳💯💯🫶🏾🫶🏾

[@jurrego1]

“THE GAG IS” i LOOOOOVEEEE HERRRRRR

[@ciasecreteagent]

She just set the bar high for a whole generation! Assets, not just ASS! 👏🏾👏🏾👏🏾👏🏾👏🏾👏🏾

[@kimwhatmatters4085]

Naw the bar is a man providing & protecting

[@reachoperator212]

If we're not careful, this battle between men and women will become the same energy as racism. Only a small percentage of men can provide and protect... cost of living is getting hi. #teamwork

[@kenyadaposey3907]

Been that way

[@RjZyon]

@@kimwhatmatters4085so the woman needs to work too this is 2024 not 1964

[@TB-mj7gt]

​@reachoperator212 it's a battle black females will lose in the end because no other race of men are checking for them.

[@Soswift123]

Baby daddy situation ghetto doe, she gotta get that together 😂😂😂😂 I love it when a woman knows how to take control of the narrative by not ignoring what’s really happening! Love you, Keke girl! ❤

[@rethabilenxumalo9742]

😂😂😂😂😂😂😂love it

[@DeeJones3001]

😂😂

[@melissaprice2187]

😂😂😂

[@laurenkidd205]

🤦‍♀️😹😹

[@shutupnvibe]

love how real she is 🤣♥️

[@adammarshall6257]

This woman needs to be running for congress.

[@auraofanangel]

I love some Keke ❤ in the midst of drama, what a way to rebrand and come back SWINGING!!! She’s in her own lane!!! So talented, she can do it all ❤❤❤❤

[@ITIILA]

Keke did not come to play - Per usual. She is a truth teller, storyteller and an all around entertainer. I love that for her. The gag is - Keke is present with her story and shows so much self awareness. A true icon at the end of the day.

[@Theechristianj]

Can we just talk about the shit this woman has done!!! She’s had a talk show, a hit tv show, multiple hits, hosting opportunities, etc. Keke plssss continue stacking up them Assests! We appreciate youuuu

[@sandrazahirovic8455]

Ok Chris Brown...🙃

[@Theechristianj]

@@sandrazahirovic8455 gorl what? Get tf on with that weirdo shit

[@issdeonlilchannel]

What hits? I’m not familiar with a lot of her music.

[@cecew.1303]

Movies Hitssss not just musically, everyone knows how she became famous😂😂😂​@@issdeonlilchannel

[@denisethornton848]

The reason she's overlooked is because she said it clearly with the middle finger "not the type that sleeps with everybody" but she still represents so well ❤❤❤

[@DavidKen878]

Overlooked by who? Y'all just be saying anything

[@tiggerfitness976]

Not Keke coming like how we wanted Normani to come! 👏🏿👏🏿👏🏿😍🥵

[@jazzycode]

Keke's music is still not talked about enough. I've been here since "I Don't Belong to You" and to see her evolution from that is amazing.

[@dominique4751]

That song is still a must 🔥 love keke

[@GabrielleEther]

So true. I was playing Better to have loved the other day and my friend was like who is that I really like that. I said The Keke Palmer. They were like I didn't know her music was that good. I was like she has alot of great music but her music doesn't get the play that it deserves. But i hope she just keep going bc whether you're doing it for 500 mil or 5 million you're still making a huge impact

[@jazzycode]

@@GabrielleEther That part. And Better to have loved is that song!!!!

[@Vdub481]

I don’t belong to you my shit 🔥 very underrated

[@lashawndakelly4601]

Yes me too she so underrated maybe now she will get that superstar frame because baby we needed this for the culture

[@humans8893]

10/10 as per usual, Keke talks about important relatable matters in a trendy way while offering that good ole comedic relief, and also... the song is just so damn good! Keep going Keeks!!

[@RegentDeMarquis005]

I'm Lauren Palmer ... my friends call me keke!!Keke!!! We love you Keke #NoLimitForeverRecords 🇲🇦🇺🇲🇲🇦

[@tramainehoward8300]

It’s the acting for me…. The talent….female Eddie Murphy!

[@EstevanTheGod]

“Baby daddy situation ghetto tho…gotta get that together” 😂 this was so creative & catchy Song stuck in my head now. Keep it up KeKe iconic status ⭐️

[@Maepeaceful]

😂😂

[@Liyahbadd]

I’m LIVING for this Keke Era!! 😝🔥🔥🙌 it’s gvn women empowerment 👏👸🏾

[@MaudieRucker]

Yesss, if a woman feels empowered by "matter of factly" and "unappologetically" singing/rapping about her WAP.... more power to her!! HOWEVER I must say when I see young girls allll the way up to grown women bumping, dancing, smiling, holding their heads up, looking as confident, strong, HAPPY, powerful, humble, kind, beautiful, sexy ......(talkin bout the grown ones on the sexy part of course)... All while being fully dressed with light shinning through cause yes they are blessed!!❤❤❤❤❤ Wellll, it makes me very happy, very happy indeed! MS. KeKe Palmer! please please keep sharing your gifts ❤.

[@summerlight7872]

That dang Keke is so talented!! I can't wait to see what she has for her fans in 2024!!

[@jenniferhilton-lyon6521]

All around Keke is killing it. So talented you got it ALL Girl!!!👏 ❤👏❤️

[@lotusphoenix8]

I LOVE that she takes her craft seriously. Her excellence shows up in EVERY single thing she touches ❤

[@SuperNovaGirl90]

“Baby daddy situation is ghetto tho😬gotta get that together” omg she’s hilarious and knows how to make light of any situation 😂❤

[@nurseki7276]

She definitely needs more air play with her music. Very talented, but definitely overlooked!! Keep pushin Ke❤

[@Adbee123]

I wanna see Keke everywhere! I'm ready for it.

[@Therealterrellbrown]

The Energy, Phenomenal, The Acting, The Singing, The Dancing, The Artistry, Originality, and Elements of art to specify.... Shorty Got Assets

[@shaybar93]

I love Keke so much! After a long week of dealing with micro aggressions and feeling pretty voiceless at work, I needed to see/listen to this. This is a bop. And Keke thinks so deeply about her work.

[@staceynixon610]

Yes and I hope your weekend gettings better and your next week be a blessing love👑🙂🙂🙂🙂🙂

[@coolkidsplay1420]

The micro aggressions 😢

[@ashleytucker9472]

Oh can I totally relate! It is absolutely exhausting. Keep pushing through!

[@shaybar93]

@@ashleytucker9472 Thank you. I shall. Working on creating my own safe and sacred lane. And I hope you push through, too ❤️

[@shaybar93]

@@staceynixon610 Thank you! This weekend I’ve been pouring into me and readjusted my crown. Monday will be alright, too.

[@Everything_asmr342]

Usher , Ne-yo and All of Our Black Vocal Kings Would be proud of this Song , Made me smile deep , I love you Palmer , From a third world Country , We lpve you girl keep going

[@brandonlee5375]

Keke been that!! Only songstress that can drop a single with the hook being the single!! My niece, Miss Madam President has arrived!! 🙌🏾🙌🏾🙌🏾🙌🏾

[@kemmii]

the short film and the characters! one woman show fr ❤️‍🔥

[@itsdorianofficial]

Love KeKe and this songgg “She a independent steppah!”

[@kemaranight2456]

The talent is T A L E N T I N G! Gave us a whole short film, music video, and PSA in under 10min. Visionary ✨

[@lindseydlive]

I just love seeing the woman KeKe is evolving into go Queen KeKe!!!!!

[@GracelampWellness]

Yes! The talent the inspiration. Acting, producing, singing, dancing, all the things. A queen ❤❤❤

[@AGirlAndHerCrown]

The way I HOLLERED 😂😂😂😂 KeKe we need these characters 😂

[@nataliemccarthy4937]

I am very proud of her showing that she has talent in EVERY field. Don't stop, miss Palmer conquered the world.

[@chassidylindsey4792]

You got it KEKE!! You are amazing and awesome!! Love you KEKE!! God Bless you!! 🙏🙏♥️♥️♥️♥️💜💜💜💜💗💗💗💗💗💗🔥🔥🔥🔥👍👍👍👍

[@SraAmoraVida]

Telling the truth and making hits. KeKe is a star!

[@naetivex5764]

Keke been my girl since Akeelah and the bee 🐝 and she still is 😭❤️ She’s That Girlll!

[@danncooper1678]

Beauty, brains & talent. The total package ❤

[@prettyqueen573]

This is a banger! The song, the looks, the financial statistics 👌 well done keke

[@capturedbyshelly]

Keke stays busy and working 😍

[@elethumatu]

she is such an actress "the GAG issssh" 🥶🥶😭😭

[@I_Am_Superwoman]

She’s so talented.

[@naimahthomas1035]

Ms. Palmer speaking nothing but FACTS 🙏🔥❤🍫👑🖋🎤🎬💯😊✌. Triple Threat and she looks gorgeous doing it all 💯%. I wish her continued good health, love/happiness, success and a peace of mind 🙏 .

[@salinared]

Keke’s music is so underated. 🤩🤩🤩🤩 And she is literally doing activism WITH a funny video. ❤❤❤ LOVE

[@annrose18]

Keke is so underrated. Such a genius. I see her having her own franchise movie someday. Luv u girl❤

[@totallytourist]

Not the Baby Daddy situtation at the endddd😂😂😂 Great song. Amazing vocals🎉

[@Tino44954]

This is a 10/10 video. Creative, funny, intelligent, entertaining with good dancing and visuals. Keke is beyond talented than most but continuously get slept on. If Taylor Swift released this exact same concept and video it would've been EVERYWHERE right now.

[@TheLovesnowangel]

Keke keeps releasing BANGERS! I just wish her songs were longer! Keep doing your thing, luv!

[@JadaAlexis56]

I do not understand how her baby daddy fumbled her. Keke is brillant.

[@therealsabrinamichele1252]

Yup😂

[@therealsabrinamichele1252]

He fucked up

[@cclove8406]

jealousy, ego, pride...he's a clown

[@gr3181]

@@cclove8406 Heavy on the jealousy part...and insecure.

[@sweetieirie5743]

Keke is a real force to be reckoned with. Love her!

[@lissette7844]

your ACTING, your PERFORMANCE, just YOU 😍

[@vibeswithchase]

This the r&B we need ! KeKe is so talented🔥🔥🔥🔥

[@chefboyarzee]

Keke is so smart and talented! I will forever be proud to have been a fan since she played Akeelah. It has been a thrilling journey to watch her grow and to grow with her.

[@bosladyspatrice2246]

When your resume speaks for itself, Keke the truth

[@brittmedbm]

“Bd situation ghetto tho” I love her sense of humor period

[@CookiesandCream485]

Keke is truly a jack of all trades, keep it coming Keke❤😊❤😊

[@t_harris2_489]

Jill❤

[@cloudlexxofficial]

Keke Palmer makes music you can play for your daughter !! And im here for it.

[@kiky4881]

What can't this woman do?!!!!!! Goooooo oooooff, KeKe!!!!!! Yaaaaaas!!!!!!

[@Ruby-kr6fh]

You better fucking WORKKKKK, Keke! Understand this woman is an EN. TER. TAIN. ER. Flawlessly done!

[@lashawnhuguley8220]

Dame r i g h t! 😂

[@frankieb3041]

😂😂😂😂

[@foxyloxy6670]

WOW!!! This young lady can sing act perform socialize… Give Keke her roses🌹 🌹 🌹

[@beatpirate8]

i love KeKe! what does she not do?! comedy dance AND sing! and a mama?! she is def a smart independent sassy smart lady! someone special hopefully will find her!

[@neikardanny5427]

I literally came across this TODAY for the first time, ON WOMENS DAY ! ❤🎉 I was definitely pulled to this ! I’m here & living for #KeKeEra ❤music that’s catchy, sounds good & sends out positive messages are like food to the souls & shes definitely feeding my soul personally with this one !!

[@steviegee9026]

These characters you created IM IN Love!! One woman show

[@TheLovesnowangel]

Lol and love the acting bits! Her humor and acting skills are everything! Put our sis in more movies/shows!

[@joemcgill588]

Honored to be a part of the process, you go Keke 🎉🎉🎉❤

[@SAYYEDAMONAE]

Protect this woman at all cost 💜💜💜

[@k2kfitchannel944]

THIS is ART❤❤❤❤...production crisp...writing strong...choreo clean

[@chrystalsimmons5802]

Keep the gems coming. Don't ever stop making music . The comic relief was needed. 😂

[@user-wi3wz8uj8d]

I love me some KeKe Palmer she's so dam talented baby girl keep up the great work and keep on getting that bag sky's the limit just keep on making those boss moves . We love you after all yr Leo's mother and you know that you have got to keep the little man of the house happy. Luv you KeKe ❤️💯

[@manydiamonds9225]

I love Keke her vibe is everything and she break down like a Fraction🤣😫❤️❤️❤️❤️❤️🥰🥰🥰🔥🔥🔥🔥🔥🔥

[@superstarbeautyqueen4013]

I went from Jessica rabbit to SpongeBob and still kept my Husband!! 😂😂😂😂😂

[@Queen49ers]

🤣🤣😂😂💃🏽💃🏽 Yes!! The Me Too Movement..

[@chrystalsimmons5802]

😂 😂😂😂😂😂

[@majesticvibes6931]

when the person loves you and not your body or your pockets❤

[@Casimiur1]

😂😂😂😂

[@reginabyrd8903]

😂😂😂😂😂

[@teishabee1993]

She came with the stats. Love it❤

[@boniworldwide]

I am in love with this song 🩷🩷 studying for my real estate license just made this my favorite 🩷🩷 yess keke 🖤

[@izzyveleaguez2079]

Keke been my girl since akeelah and the bee and she’s still 💞🥺🤧 she’s that girl

[@giawinters]

Congratulations Keke your pivot game is unmatched. You and your team know exactly how to properly execute a money play. #bagtalk #KekekeepajobPalmer

[@cynthianorwood7346]

It’s always a production with Keke. I love her

[@chloerose6102]

She’s underrated

[@CosmicJournee]

Keke being an auntie when she already acts like one is everything! 😂😂😂

[@CraShettaThomasHolloman]

This song is so empowering. Just simply amazing acting and talent❤

[@jay-rl6677]

I could watch her all day! She's so entertaining.

[@4everGoldenSwag14]

Her essence and personality is giving Whitney but still KeKe ✨💕

[@BohoBroCHOREO]

I live her ability to laugh at herself “her baby daddy situation ghetto tho” 😂😂😂

[@Sandy-vw8kj]

You go Ms Palmer! Let'em know you didn't come to play. You got this 50+ women right head bopping. I'm loving it.❤️❤️🔥🔥

[@imadori1010]

This is that song to walk into 2024 with ❤ Hook is popping

[@shantesummers5775]

Word up!! 😂

[@WBIIT]

She ain’t lied they don’t want to give us nothing

[@myfantasyisnct]

Only KeKe can!!!!!🩷🩷💚💚💯👌

[@ayobfine]

Keke so talented...can act... Can sing and dance... the list goes on👏🏾

[@lakiajohnson4508]

This was sooooo 🔥🔥🔥 We need a comedy movie. The way you channeled Eddie Murphy & Angela Basset was EVERYTHING‼️

[@mmantharie]

"The GAG IS" 😂😂 she ate that line

[@izzyveleaguez2079]

she’s is on top of her game in the business world

[@luveniacarter9948]

KeKe Palmer is a well rounded ARTIST who is contemporary and still comes with that R&B vibe equipped with a great voice and range.