Kentucky-style everywhere, Kentucky Fried Chicken, just here

KFC celebrates its 'copycats' to highlight its authenticity. Since its inception, KFC has been a source of inspiration for restaurants around the world. Its style and aesthetics have been replicated, with varying degrees of success, in the most unlikely corners of the continent. This insight is the essence of the new creative campaign from Colonel Sanders' company, which turns the brand's imitators into 'ambassadors' to promote its authenticity.
Campaign: Kentucky Style
Client: KFC
Agency: PS21