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For Jorgeson, who is not only one of the best climbers of our generation but has also founded two companies, climbing and entrepreneurship are, at their core, driven by the same pursuit. He says, "The discovery of what you're capable of is the bedrock of entrepreneurship and climbing. Let that question lead your ambition, as opposed to the objective itself. The objective, in a lot of ways, is irrelevant. It's just the expression for how you're trying to answer this question around capability. It just comes down to living a life where your ambition exceeds your ability.”