Keynote: How Brands & Retailers Can Prepare for the Consumer Journey of 2030

The consumer shopping journey is expected to become even more digitized by 2030, as the megatrends of GenAI, AR/VR, instant & social commerce, and hyper-personalization are fully realized. So how should brands & retailers prepare to take advantage of these trends? Having a flexible and agile commerce technology stack is the critical factor to future success, but it also needs to meet today’s business realities: profitability, responsiveness to new competitors, and a friendly user experience for your employees. ABOUT YOU, the world’s largest fashion marketplace for Gen Y&Z, is meeting these challenges though a combination of a unified commerce experience and flexible technology to bring the future shopping experience to life.
Tom Dupont
Director of Market Operations & Development, ABOUT YOU
Tobias Ring
Managing Director Commercials, Scayle