KHJ Boss Radio - 1965 Sales Presentation

1965 KHJ Sales Demo narrated by General Manager Ken DeVaney. It's an overview of the nascent Boss Radio format intended for prospective advertisers. Contains samples of the original Boss Jocks, 20/20 News, promotions, and public service programming.
It was Ken DeVaney who first coined the phrase “Boss Radio” for use as the station’s slogan. He passed away on January 30, 2013 at age 80.

[@michaeldevaney5997]

Wow, That is my Dad... I have not heard his voice since he passed away in 2013. That is how I remember his voice, strong, rich and vibrant. Today is a good day. I am so glad that this exists and I found it. Now to sit back, close my eyes and listen to my Dad. Priceless .

[@blonde2thebone]

what an incredible voice your Dad has!!! This has totally blessed me that you are able to hear your Dad, today!!! I am so happy for you!!!!

[@thebig93]

That's wonderful. I'm so glad you were able to find this exhibit.

[@StevenAlvarez]

amazing

[@captbob7565]

What a pleasure it is to see your post. I lived in Costa Mesa in the mid sixties and remember the launch of KHJ and listened to it faithfully! It was such an important part of my life and represents so many memories. I'm happy to let you know that your father played such a meaningful role in my life. I hope you had many such memories as I did!!!!

[@kevinfodor3154]

Your Dad ran an INCREDIBLE radio station. Be very proud of him. He ran a legend.

[@johnstevens9978]

My Dad was a "Boss Jock" in Fresno, CA at the "Big 13" KYNO in 1966. He worked with Gary Mack before he got promoted to 93 KHJ. This makes me remember him. I lost him in 2017. Thanks for this super blast from the past.

[@ProdigyBowlersTour]

Gosh, so many of the formatics that we came to take for granted as part of the Drake format have not yet taken shape here in 1965. Digital time checks, for instance -- saying, "It's 2:25" rather than "25 minutes after 2," and talking on both sides of the jingle, as heard here. That became a no-no soon after this demo was made. (Oh, and jingles weren't called "jingles" in Drake nomenclature. They were "logos.") Still much refinement would come after this 1965 demo was made, until the Drake format came to embody many of the formatics radio still uses to this day (well, the stations that have a clue about making great radio do, anyway). Fascinating.

[@altfactor]

Sam Riddle's reference to "Hollywood A-Go-Go" was because he hosted a syndicated TV rock music show by that name which ran for a year in 1965 and 1966.

[@altfactor]

The beginning of a legendary radio format. If KHJ's format could have been moved to FM in the late 1970's, it probably would still be a Top-40 format.

[@altfactor]

KHJ's "20-20" news was an interesting twist of the timing of hourly newscasts, at :20 before the hour, and I'm pretty sure that in drive times, there were headlines at :20 past the hour.

[@rmmau]

this is awesome! thank you for doing this!

[@altfactor]

KHJ had a TV station (Channel 9), so KHJ Radio probably got free commercial time on their TV sister station to promote Boss Radio.

[@thomasacey4062]

Can't touch WABC even on its best day

[@christopherrlayton8335]

Dream yer dream, dude! I heard both back in the day.....wabc couldn't come close to what KHJ put out!!! Not even close!