Kickstarter vs Indiegogo in 2024: The COMPLETE Guide

Mastering Crowdfunding: Kickstarter vs. Indiegogo! Unlock the secrets to choosing the perfect crowdfunding platform for YOUR project.
What is Indiegogo? What is Kickstarter? Dive into the ultimate guide on crowdfunding websites! With over $100M raised on Kickstarter and Indiegogo, our expert breaks down the pros and cons of each platform. Discover the unique features and quirks that set them apart. Explore the battle of platform size, discover the funding flexibility nuances, and uncover the fee structures that impact your campaign. We'll even touch on features like pre-launch pages, campaign editors, reward builders, and more! Plus, get insights into post-campaign funding and promotions on both platforms. It's a comprehensive showdown, and in the end, we'll help you decide which platform suits your project best.
Here is what we’ll cover in this video:
00:00 Introduction
00:49 What is Kickstarter? What is Indiegogo?
02:33 Round One: Categories
04:05 Round Two: Platform Size
05:59 Round Three: Flexibility
08:37 Round Four: Fees
10:39 Round Five: Features
14:34 Round Six: Promotions
16:09 Summary: Pros and Cons
-- RESOURCES --
► Crowdfunded: The Proven Path To Bring Your Product Idea To Life: amzn.to/47SK34K
► Crowdfunded: Free Audio Book: bit.ly/48PXBiB
► Talk to a Crowdfunding Expert: bit.ly/47PzTSj
-- SUBSCRIBE --
► Don't forget to subscribe to LaunchBoom: bit.ly/3sDs0kl

[@trzagor2769]

YOU HAVE GIVEN MORE INFORMATION THAN MANY OUT THERE!!👍👍👍👍👍👍

[@launchboom_official]

WOOOOOOO! :)

[@cleeyorinnovations]

I’m actually listening to your audiobook as well. Also very interesting and informative. Nicely done! It’s listening, doesn’t feel like information overload. Thank goodness! Thanks for sharing such great information!

[@launchboom_official]

I've VERY happy you like that... I spent about a month in and out of my closet to get that audiobook recorded haha - Mark

[@cleeyorinnovations]

Great video! Very informative! Thanks for sharing! 🏆

[@launchboom_official]

You're very welcome, glad you liked it! - Mark

[@darenoeschler7048]

Great video - looks like a lot of people get their funding, so I'm creating a proposal to build an all-American hypercar here in Texas !

[@launchboom_official]

Hell yeah!

[@AdventureRuben]

Amazing video, thanks a lot

[@launchboom_official]

No problem!!

[@iHeatou]

❤

[@launchboom_official]

❤️

[@The365AdventureCo]

This is amazing, thank you! Any insight on a local service based startup? I'm trying how to reconcile a crowdfunding campaign can be successful and funded by primarily local backers who would be able to receive the benefit. Thank you!

[@launchboom_official]

You could still use either of these platforms for your local crowdfunding campaign!

[@klimek23]

I am creating a new water bottle. Which crowdfunding platform might you suggest? Rewlly appreciate your help. Thanks!

[@launchboom_official]

I'd use the search features on both of the platforms at take a look at relevant water bottle campaigns to see which one has more success with that category!

[@klimek23]

@@launchboom_official thanks! I reached out via your website and on Facebook and haven't heard from anyone on your team.

[@klimek23]

​@@launchboom_official I have filled out an application on your website and reached out via Facebook but have not heard from anyone. Can you help?

[@RealNowTruth]

A film needing low 5 digit funding (say $25K though more is better). I wonder what my best platform might be. Kickstarter's all-or-nothing thing is a bit off-putting. But I hear the flexible route Indiegogo offers does not convey to contributors the sense of urgency that brings funds in before the deadline. I kind of want to try Indiegogo for its flexibility and post-campaign funding .. but I don't want to be trapped in Smallville either. Do you have a suggestion for my above situation? Is Indiegogo still pretty decent for films?

[@launchboom_official]

In general, I think that creative projects are better on Kickstarter than Indiegogo (even though it was founded for indie films). With that said, if the all-or-nothing model of KS is a dealbreaker, I think that you can still find success on IGG. There are film projects still funding there, but the amount are much less than KS.

[@shangzhenwu6701]

If i am about to launch a tech product (smart galsses), which platform is more suitable for me?

[@launchboom_official]

There are smart glasses that have been successful on both platforms, so I would look at the other things I talked about to help you make your decision.

[@fredbear6256]

I am writing children's books. There will be an ongoing series. Which platform is the best for me?.

[@launchboom_official]

Most likely Kickstarter!

[@thegenxgardener1338]

Good video Mark. I know you are very much tied to the two funding models mentioned in the vid, but if I reach out to your team do you ONLY advise on these two platforms? The project I am looking to fund does not immediately jump out from the drop down lists. IF my project did not naturally fit into one of the funding areas, would your team advise on the most beneficial crowdfunding platform for my product? or would I be pigeonholed into something because you have a kickback in place?

[@launchboom_official]

Good question. First off, we get no kickbacks from Kickstarter or Indiegogo. We use those two platforms because we've found them to perform the best for the type of products we help launch. So if your product wouldn't be a good fit for those platforms, I wouldn't feel confident that we'd be the best partner for you. - Mark

[@thegenxgardener1338]

@@launchboom_official Thanks a lot. And sorry. I don’t think kickbacks was the term I should have used 😅 How do your fees work?

[@launchboom_official]

​@@thegenxgardener1338 Haha all good. We have a few different options for programs. Fill out this form to chat with my team about them www.launchboom.com/expert/

[@thegenxgardener1338]

@@launchboom_official I set up a chat last night actually 😁 Will have a quick chat with Jessie tomorrow morning. You around to jump in the call 😉

[@launchboom_official]

@@thegenxgardener1338 Nice! I won't be joining that one but let me know how it goes!

[@Alamchief]

Can’t you use both?

[@launchboom_official]

You can… sort of. Indiegogo has a program called Indiegogo InDemand where you can keep pre-selling after your Kickstarter. But if you launch on Indiegogo first, you can’t launch on Kickstarter after.

[@Alamchief]

Thanks for replying! I’m about to launch my campaign. Then I’ll do first kickstarter then indiegogo

[@nadztavi6586]

Hello I have two projects one is an off grid villas and the other is cosmetics can you help me set up also I don’t live in the states

[@launchboom_official]

​@@nadztavi6586 sure! A huge portion of our client-base is outside the US. Reach out to us here: www.launchboom.com/expert/