Kid Cudi: 'INSANO', Kendrick Lamar, KAWS & Fame | Apple Music

Despite announcing his retirement over a year ago, Kid Cudi is back a year later to have the best album of the year with his ninth studio album, ‘INSANO’.
Kid Cudi welcomes Zane Lowe into his new house to talk about his music comeback after pondering retirement. Kid Cudi admits that his friend and artistic inspiration, Brain Donnelly, better known as KAWS, played a huge role in his comeback, and the furniture in his new home. Kid Cudi also opens about his time in the music industry so far, his biggest musical inspirations, how turning 40 is changing his perspective, his relationship with Ye, and his thoughts on being a "hero."
Listen to Kid Cudi on Apple Music: apple.co/KidCudi-YT
0:00 - On the Inspiration Behind 'INSANO'
10:07 - On Returning to Music
22:23 - On Art & Fame
35:46 - On Collaborators
47:51 - On Doing Something New
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#KidCudi #INSANO #AppleMusic

[@alexalvamusic]

It’s so refreshing to hear Cudi’s mindset going into this album. He truly doesn’t deserve any of the hate. A true visionary.

[@danielobrien6596]

such a huge cudi fan. album is extremely poor. maybe a couple good songs. he shouldn't try to be like anyone else. he had his own lane, and lost it..

[@sadahharu]

Nobody is hatin on him. Dude is super talented and has already proved it with some good albums, this last one just isn't one of them.

[@danitonitroespanol5419]

​@@danielobrien6596 If you think that well I respect it but my problem is that all rappers like Drake, Future, Travis or 21 Savage have also only few great songs in their albums but everyone glazing on it, but when Cudi does the same he just get hate

[@Ravon_Regular]

Is my music fire?????

[@sadahharu]

@@danitonitroespanol5419 Cause people expect more from Cudi. He is far more interesting than some of those names

[@InteristaS5]

I just turned 29 yesterday. A very common phrase by people in my generation is “Kid Cudi saved my life” This man is so important.

[@iLLmaticV3]

Kid Cudi one of the greatest of our generation!!

[@mathewmcfool]

our? not mine

[@christianlarkpor350]

Facts

[@DmonDhaBoss]

G *ayest

[@robbinhatchett4179]

​@@mathewmcfool Hater

[@mathewmcfool]

@@robbinhatchett4179 💅 👗 👜 💄 👠 👙 property of kid cudi

[@thewisewaliaibex]

Hearing Cudi talk about how an apology he saw as sincere from Ye was enough for him to forgive him is really moving 🥲

[@amariksolo]

Timestamp?

[@kanyethegoat]

around 43:23

[@sarge34sam]

Zane Lowe is such a great interviewer, there are many times cudi was shocked in the answers Zane gave ! Scott deserves all success he is getting

[@Ravon_Regular]

Is my music fire?????

[@kimorayn1733]

I was surprised the first time I heard him... Lizzo interview, I think. He mentioned details of instrumentation, and it was nice

[@ogmamcgee]

I was a lost kid. A youngin bumping early cudi. My life was in shambles as a kid. He was there when no one else was. He taught me a lot. This new era of cudi was hard to understand. Then it clicked to me after this album. He’s in a better place. As a now 27 year old. So am I. It brings tears to my eyes remembering all of those hard times. It’s hard to stomach some of music he used to make because of what it represented for me. Triumph over tragedy. Don’t worry. God gotchu. I’m coming for that feature cudder. For anyone struggling, I promise there’s light at the end of the tunnel. Because I never thought I’d ever be alive to see it.

[@charlesdennis2235]

Amen, God blessed 🙏🏿

[@ItachiUchiha-xk1fr]

Happy for you !! 🙏🏼🙌🏼

[@rodgewond3r]

He has helped me get through some of the toughest moments of my life. I hope he knows how much his music and openness means to us. 🙌🏽🙏🏼

[@alextorres7655]

Cudi talking about Ye felt so real and heartfelt and also shows some serious growth within Cudi. Very beautiful and mature of him.

[@waynesagich]

TIMESTAMP??

[@dylanmccue7168]

Start at like 35 mins, he mentions Ye after they talk about who's inspiring. Then they use he/him etc to describe Kanye. They kinda be as t around the bush about it, but it's there. Lasts like 10 mins

[@udopiarecords]

Man... Cudi is such a private person sometimes its hard to know where his head at... but this interview alone shows that he isn't faking the funk about positivity, the joy he feels in his life, and the new direction he's taking... this just shines a whole new light on INSANO now, a whole new glow to it... beautiful... now everything makes sense, from the cover, to MOTR, to the music... LETS GO CUD 💪

[@SHESZSHIFTYXXX]

WELL SAID!

[@jennyneon]

Kid Cudi is such an inspiration in my life, the fact that he forgave Kanye shows how good of a person Kid Cudi is.

[@mr.j410]

He had no choice its album time!

[@Ravon_Regular]

Is my music fire?????

[@530thecarmissinng]

kanye forgave him

[@Embrrzz]

forgive for what?

[@kia-wi6fu]

Kanye was mad at him cuz he was friends with pete davidson​@@Embrrzz

[@osmosisreacts]

9:20 talks Kendrick

[@tshepontamane5216]

You dropped this King!!! 👑

[@iheziechukwuemekajethro2239]

Thanks blud

[@amariksolo]

Timestamp when he talks about Kanye

[@osmosisreacts]

@@amariksoloI only clicked for the Kendrick take lol

[@daconfi1453]

LOL

[@eriklandaverde6447]

Cudi is my favorite artist of all time! Dude has inspired me to get the help I needed and he’s a voice of a generation. Will forever support this guy. Cud Life!

[@marvinrodriguez7971]

Same here Even Kendrick Lamar too

[@Ravon_Regular]

Is my music fire?????

[@seanjjpaul]

Cudi is truly one of the hip hop greats. Still going strong 15 years or so into his career.

[@Dat1Eddie]

3:39 Zane is 1000% correct which is why he is great, when these singles came out they sounded so different, but listening to the album completely, every song flows together and fits for the album.

[@cavy369]

exactly, i was cold on At The Party when it came out initially, but now it fits perfectly

[@Dlxdd]

fax bro @@cavy369

[@Adam-----]

Glad to see Cudi in a happy place! New album was fire. One of the greatest of our generation forsure 💯

[@JordansLove]

This feels like two friends having a conversation more than an interview.

[@ProdByDzul]

Indicud is my favorite album. "Turn quick I dont wanna play this for my dauhghter, if my son heard it prollly look at you as his father"

[@denniscobos3306]

It's unfortunate that Indicud isn't highly regarded in Cudi's catalog. I personally love it and revisit it often.

[@N4orEditor]

​@@denniscobos3306people think the production is messy but thats why its addicting to me personally.

[@darkxotaku5746]

Such a great interview, as someone who relates very strongly to cudis journey to where he is rn, just seeing him at peace and genuinely happy is a powerful thing to see fr. It’s honestly the most important thing to me as a fan of his music. This has been something cudis been fighting for his entire career. Each and every album from A Kid Named Cudi to INSANO shows you the journey he’s been on to this point. Just a random dude from Cleveland trying to make something different that spoke to him and his problems, got big, fell down a dark path, and no matter how hard it got for him, he still made it out to the other side. It’s truly something that speaks to me as I battle my own demons in my life. Cudi truly is the guide out of the darkness to the light and I’m just extremely happy he found peace INSANO is the victory lap. Just a big celebration with nothing but good vibes, lots of energy, and high spirits. Sure it might not be everyone’s favorite from cudi, or might not have hit you the same way his previous albums have but you can’t say that there wasn’t any love and care put into it

[@alecfink126]

The segment about ye was undeniably potent, they are something special.

[@dallas72198]

You inspire me to keep fighting Cudi. Hearing you talk about your 20’s and not seeing a way out… that hit home man. I’m currently 25 and it’s been rough for so many years…Thank you for being so real, you’re a beacon of light in this world brother🙌🏻🧿🤍

[@SHESZSHIFTYXXX]

your not alone! peace & love to you always

[@dallas72198]

@@SHESZSHIFTYXXX much love to you too! Dat cudi love

[@BabyLias]

I wish this conversation was 24 hrs long I’d still watch the entire thing

[@PVRPLEBL4CK]

Fr bro

[@tokensart]

One of the greatest artists of all time. I tried to take my life to Soundtrack 2 My Life by Kid Cudi when I was 16 after my I saw my dad died. I overdosed on a whole bottle of Tylenol luckily I survived thanks for making beautiful music Kid Cudi and being a genius.

[@kitthomas]

Hope you’ve been living easier since then bro 👍

[@solodolotrevino]

Can't overstate how satisfying this is after following Cudi on his journey all these years. This is his victory lap

[@user-of6qf8sm3w]

MOTM II will always be my favorite album of all time, got me through a lot. As much as I miss that kind of music from him I am very happy to see and hear how happy he is through music and in person. "The people I met and the places I've been, Are all what make me the man I so proudly am"

[@dawngregory6181]

I truly love the conversation between you and Zane. Thank you Scott for speaking your truth and sharing your light with the world! 🔥INSANO🔥 Much Love To You Always❤️❤️

[@ercktipr90210]

I'm so happy to see Cudder in this point of his life so happy and healthy. INSANO is a great album and i love it. Cudi is the GOAT

[@justinhuynh92]

Amazing interview. Truly beautiful, thank you to Zane and Cudi! The collection is the dream so dope

[@aochel4]

After seeing how happy he was at the listening party, I gave the album another listen and man it just keeps growing on me. Something about seeing Cudi thrive just gives me hope❤️

[@WzrdB]

As someone who's 24 and feels like a kid at heart still, it made me emotional hearing Cud say it's okay to feel that way. I feel a pressure to grow up and to figure everything out right now, but I have no idea where life will even take me or what my purpose truly is. I know it's okay to think this way, but the world sometimes makes it seem like it's not. So hearing this was like it was directly to me, thank u Scott 🥹

[@GODIAM22]

@@youtuber-cc8sxTOO EASY..

[@GODIAM22]

@OP btw big dawg.. if you’re a male, then you’re all good right now. Us males don’t hit our prime until mid/late 30s.. but if you’re a female 😬 18-25 is your prime

[@rmfrq]

there's no rush, enjoy every phase of life to the fullest bro. it's a journey. try everything and you will find your way, your path. stay true to yourself, trust the universe, it's all love

[@rlphxx]

Anyone else get teary eyed when he’s expressing himself about Ye? Love to see them on good terms. The way he said “siblings” hurt you the most!

[@bananasandwiches1493]

I turn 26 on Monday, the lyric’s “really hope I get to see 30” has resonated with me since I was 16. Knowing Scott is turning 40 makes me smile from within and gives me a glimmer of hope. CUDI FOREVER!

[@onyx.801]

Bro the producers prollly felt so excited and joyful, not only were they working w/ him but they were all getting a preview of a different side of cudi that was new to him as well they experienced something new together 🥲😭

[@treezmatt]

TORTURED IS THE BEST SONG ON THE ALBUM I DONT CARE WHAT ANYONE SAYS. I LOVE HIS SAD DARK SONGS. IM GLAD HE IS IN A BETTER PLACE THOUGH

[@fayyamee]

Love it as well

[@GrabTheSnacks]

Cudi, I appreciate this interview. A lot of critiquing being done by people who are stuck on the old you but in reality life doesn't stay the same we as people forever change and this is perfect. I haven't listened to the album all the way through but I came to the listen to this interview all the way through first to give myself a chance to hear your perspective. I love Man On The Moon 3 and Entergalic. A lot of people hate on those tapes, but truly I see so much growth within you as an artist and as a person. This really gives me courage to continue to be the best I can be within my own right. If anybody is reading this. Take time to think about what I am really saying. This isn't about likes, this is about giving our humans their flowers and being appreciative.

[@uPSIDEdOWN577]

I wouldn’t be here to leave this comment if it wasn’t for that guy in the blue jacket.

[@blamtagious]

This is my first time seeing a Zane interview. Good to see a journalist sincere about his work this way. Meaningful questions with genuine care and interest. Wow.

[@ShockIIYoSystem]

For the last 15+ years Scott has done nothing but greatness. His work is a testament to that. Man has POWERS. Love how much he shares with his community. REAL LOVE.

[@Raider_Lons]

This is making me hyped for the deluxe!

[@895juice]

It’s crazy to see young people blow up and become successful but it’s incredibly inspiring to see people of his age STILL doing great. Weather you like them or not Lebron, Cudi, Kanye. All still continuing to do big things at an older age. For someone like me in my late 20’s it really gives me hope lol

[@Dat1Eddie]

Goated interview, Zane is so great and I love Cudi forever 💯

[@gregwxst]

One of the greatest to ever do it.

[@hendricksroshane]

Already I see the album being slept on and it’s soo good. He sounds refreshed.

[@ultimateb1330]

I’m happy for cudi. I love the album and I’m excited for the deluxe

[@numiyagi]

im so happy, HES happy. such a beautiful soul man. proud to call cudi my hero

[@omerbloch]

Changed the world and will live on forever. Ty Scotty

[@superluminalsquirrel9359]

I love this man so much. I’m so thankful for him sharing hisself with us.

[@nemo2327]

I love hearing Kudi talk about his age and how he loves where he is at right now. He has overcome so much and given the world so much of his art. Forever inspired. It warms my heart to see him genuinely happy :)

[@samsrcrdz]

Ohhhhh let’s go bout to watch this when I’m off work !!

[@stlgrowing]

I was in the crowd at Complexcon 2016, and after Travis Scott performed He ended up standing next to us in the VIP section as a fan watching Kid Cudi perform. It was before he really blew up to the Travis he is now, and it was when Kid Cudi was going through things, so we weren't sure if he was going to perform.

[@boxeq4670]

fantastic interview, great to hear Cudi talk so in depth

[@ritaavilasprayberry]

This interview is awesome! So many gems! Happy that Ye and Cudi made up! They make beautiful art together and are brothers🥰. Love Ace of Base n love Ghetto Boys! It makes sense that they would inspire Cudi.

[@otinauj]

love both of these guys

[@jussmurr]

needed this so much. And to you who needed this, you matter more then you can ever imagine! keep pushing we are all here cheering for you!

[@Kingdre48]

Kid Cudi YOU DID AMAZING BRO KEEP GOING BRO THIS Album is Amazing!!!

[@milhoodclick]

hearing cudi this album and interview i am happy to say the rager made it to his happiness. i feel his art and energy are on a happy peaceful level, he can always be here for us when we are down but he deserves to have peace and calmness in his life. the same for us fans who use his music as therapy. brighter days are ahead.

[@DerrickStratton-dasedesigns]

shouts to Zane for holding space with Cudi around the song with X.. I could hear the grief in Zanes voice in that moment so much love to bro, and that song hit fr fr

[@rlphxx]

Love you duder! Thank you for always being yourself & inspiring millions!

[@SlightSpeaks]

Hyped to watch this ❤️‍🔥

[@FierySpiritMaury]

KID CUDI IS THE PRINCE OF ROCK!!

[@MikeyWoW]

Great interview. Great video. Cant wait to listen to the album.

[@devilbabyv]

CUDI SAVED MILLIONS THANK YOU CUD LOVE YOU 💜🙏🏼

[@AnnieHouston713]

Just finished the whole interview, oh gawd, I love Cudi!! 😭🙌🏾🔥🔥🔥🔥

[@tokensart]

This new Kid Cudi album was great a masterpiece for real. I loved every minute of it

[@zachdial4068]

you need to look up the word masterpiece.

[@Monkey_D._Mario]

@@zachdial4068go listen to drake

[@stocksxbondage]

@@zachdial4068”a work of outstanding artistry, skill, or workmanship” checks out to me And what has “zachdial4068” done to be the judge of what isn’t a masterpiece?

[@dillionplm4024]

@@zachdial4068bro just respect his opinion if you didn’t like it fine but if other people think the album is a masterpiece respect the album is pretty good

[@blamtagious]

@@dillionplm4024hell yeah good stuff. Life’s way better imo when we’re promoting each others passions and interests. Keep being you!

[@SlightSpeaks]

What an amazing Interview ❤️‍🔥 Such a genuine great conversation, I gained a lot of insight into Cudis thought process and learned some stuff to apply to my life. Also INSANO is definitely a great addition to Cudis discography 🔥🔥

[@boostedbeezytvz318]

YOU HAVE BEEN MY FAVORITE ARTISTS FOR OVER 15 YEARS MAN. I LOVE YOU, BRO!!!!!!

[@brybry111]

YEAHHH

[@KenanMerciusAMPM]

The world needs Cudi music! I’m glad to hear him say this is only the beginning

[@Jay-pd9kc]

I love you Cudi!! INSANO FOREVER

[@crisxgx]

Can’t wait for the deluxe 🔥

[@daryllphillips163]

Indicud my fave cudi album...its cool to hear him speak on it

[@willis4574]

You simply can’t hate Cudi man amazing interview

[@namenottom9788]

Happy to hear Cudi is proud of SB2H. I love the album

[@drewisnotreal]

HES SO BEAUTIFUL

[@LDNBOYPODCAST]

The energy & style of this album really reminds me of indicud. I love it & enjoy seeing Cudi in a happy place. He deserve it.

[@GarrettHill_]

Insano will never be on the same level as Indicud. There’s nothing on Insano comparable to Immortal, Young Lady, Just What I Am, Unfuckwittable, Red Eye, Mad Solar, or even Cold Blooded. The only similarity is his aggressive delivery on some of the songs. But at least on Indicud, the lyrics made sense.

[@LDNBOYPODCAST]

@@GarrettHill_ that's a good take. I made a vinyl review of insano on my page. Let me know what your thoughts.

[@LDNBOYPODCAST]

Insano and Indicud are both good. I'm not saying they're the same album or one Is better than the other. I'm saying they're both similar vibes. Up beat, positive and energetic. Compared to his other projects.

[@BlackHippie888]

Scott saved my mental health and helped me truly be myself.... Hands down my favorite artist from 2008-2024

[@ItzToday]

needed that, thank you so much 💚💛

[@shapeshiftersmediagroup]

Did he say, "on the deluxe", ???? YESSS! I can't explain how thankful I am he kept making music. Cudi is my favorite artist all time, I can't fathom a life without more of his music. I honestly feel like he's just getting started, I hope to get 11 more albums!!

[@Mike-up8hs]

Carti is on the Deluxe btw

[@edm4124]

@@Mike-up8hsdoes that mean solo Dolo 4 is coming?

[@mojozepeda]

Don’t get your hopes up. He said there would be a deluxe for MOTM3 and it never came.

[@shapeshiftersmediagroup]

@@Mike-up8hs YESSSSSS

[@shapeshiftersmediagroup]

@@mojozepeda TOO LATE, Lol. Already got my hopes up, all I can do now is just hope for the best I guess loll

[@ljschluckwerder3889]

Such a great interview!!! Love Kid Cudi

[@Jon_Jon0827]

Great interview .. Love Cudi and the Album is 🔥🔥

[@kevinry4n]

2 GOATS 👏🏽👏🏽👏🏽

[@Christos33]

Cudi has had a run that is definitely worth mentioning. When it comes to complete albums he’s top five of the new era.

[@TheBorderJumper17]

Man on the Moon is cemented in Hip Hop History.

[@TheBorderJumper17]

I can't imagine a Rod Wave has the courage to sing his tracks without that movement taking place.

[@sphinxkitty4951]

I will always support this man. Us millennials grew up on Cudi and I need him to know how influential and inspiring he has been. Cudi is a legend, no doubt about it 💛

[@cesarcruz1291]

What an incredible achievement for Cudi! I still remember the day I heard Day N Night and Man on the Moon. It changed my life forever. ❤ I’m glad he can enjoy his success.

[@saintjamesjr5152]

Artistry at its highest. To see his mindset going into this is dope. The approach and foundation

[@user-ud7pg8ng1r]

we love you kid cudi

[@a1rjt196]

I love this album man

[@2g4u7y]

I only hope that this album resonates with todays youth as much as Man On The Moon did for those of us born in the mid 90’s. At 14-16 years old that album resonated on a level no other ever has.

[@Southsidelion514]

Cudi’s role in hip hop is solidified. He’ll always be loved ❤

[@sananapee]

Talking about the BAPE store and him hiding is hilarious lol

[@Fvckyoualexy]

thanks for the amazing concert in ITALY

[@daguy2490]

Personally, im not the biggest fan of the album but I do really like how the album came from a place of happiness from Cudi which we have not gotten in some time. Him also trying something new with the theme of the album being psychedelic trap is a great change of pace.

[@DerrickStratton-dasedesigns]

Same fr fr

[@spacecash9721]

the album is garbage just sounds like the 10,000 other mid tier rappers albums. Nothing unique. It's travis like production with boring uninspired Cudi vocals. He "TRIED" to compete with the mainstream. That tells you everything you need to know. Zero pushing the boundaries or innovation.

[@TLPSh0ckW4ve]

did he say he tried to compete with the mainstream can u pinpoint the frame pls?.@@spacecash9721 can u name 5 of the 10k rappers ?

[@jonathanwynter4950]

@@spacecash9721cry and cope harder 🤡

[@Conrad45]

Cudi is a revolutionary. One of my favorite artists. And such a good dude too

[@tracksphantom540]

This was very inspirng to watch thanks Kid Cudi and Apple Music.❤🎉Happy New Years 2024.🎉

[@highsobriety9465]

Every Kid Cudi interview feels like therapy. He speaks directly from the soul, puts in on wax and even in interviews. I love cudi, Love from Abuja, Nigeria. I been listening to Cudi since my high school days a decade ago.

[@mikewootson2085]

When he first debut in 2009 people thought he was a backpack rapper from the Blog era which i loved and missed but he definitely ushered in a new generation talking about mental health and the state of your happiness and ego all through his freedom of speech during this decade.

[@808mauna]

Insano and the deluxe are Masterpieces.

[@narcosu2088]

Even his normal voice comfort me😢

[@kundodamyth]

Great interview. Hilarious how he brought up Lupe, they're both my favorite modern day artists since highschool days. Would be great if they got along.

[@RadicalQuail]

Keep experimenting and trying new things! That’s what makes it fun. Thank you cudi. 😺

[@ItssohardJAY]

I love that there are genuine artist thriving at the top still feeling young

[@tytyty]

been a cudi fan my whole life and its so good to see him happy :)