KUIU - Why We Made It: Valo

KUIU's Shaun Ayers goes in-depth into the design philosophy and details behind KUIU's Valo camo pattern. KUIU used a three-pronged approach: with attention paid to shape, color, and contrast. The result is a camo pattern like no other on the market.
Learn more: www.kuiu.com/valocamo

[@Paelorian]

Best, most versatile KUIU camouflage pattern yet. Thank you for this detailed explanation. Understanding the design intent really helps me appreciate the advantages of this pattern. As always, the best camouflage to wear depends on the environment, but since I generally can't afford to buy expensive items several times to have them in different patterns, I tend to make do with a versatile pattern that works well across seasons, especially for smaller items. This is immediately my preferred KUIU camo pattern for year-round use, though the others certainly are preferable in the environments they're intended for.

[@rackedpaks]

Oh man that's awesome!! Great job Kuiu!!

[@traditionalbowhunter5862]

Still on the line on buying valo lol. I love my verde camo here in the southeast. But fall brings a mix of colors in my woods. I think valo will be effective in the late season when I’m up in a tree in my saddle. I also think it might be effective in the spring when I’m in the ground turkey hunting. Awesome job Kuiu as always!!!

[@paparomesoutdoors711]

very cool video explained a lot and learned alot. I look forward to getting some of your gear once I get back on my feet and have enough. I hear they are the best of the best for light weight and cold weather.

[@DavidGonzalez-ek3zh]

Used valo attack pants. Amazing. I've had all the best. King of Mountain wool and Silent Predator. Will be adding one of your jackets. My hunting buddy went full bore and disappears on ground or tree stand in Ohio. Awesome stuff

[@pkweisel]

Excited for the new pattern. Using the original, I’ve had numerous animals walk VERY close to me and never saw me...

[@adventurewithacamera]

Watching this video for the first time and the UPS truck pulls-up at

[@sheerwillsurvival2064]

Like it I’ll be glad to test it for ya this year 😎

[@outdoorsmanofmichigan3858]

Not sure what is going to hurt my finances worse the recent market crash or this camo pattern

[@boaringaustralia]

Looks good 👌

[@Thezachofalltrades1]

Love it!

[@Thezachofalltrades1]

Where’s this video about the other two patterns?

[@tnielson1]

If I were to use only one pattern which would be the most versatile? I hunt from high mountain pines and shell rock down to pinions in the desert.

[@ericb.4358]

Because Brown colors are found everywhere, forest floors, trees and deserts, I chose the VALO pattern for my Yukon rain parka. As you can see in this video VALO seems to fit most environments.

[@martialarts4life393]

I live here in California, so what are the benefits of this new pattern over the Vias pattern? Seems like Valo is really for the Eastern states for the Fall and early Spring. I only have the solid and Vias patterns and it works perfectly with the terrain here in California and all Western states. Thanks.

[@ejmontes5210]

I’m a veteran and an active duty with the reserves I hunt in fort hunter Ligget as I work in range control and honestly this camo would be amazing here. Is there any way I can get sponsored by you guys?

[@1989inception]

With the desert camo work for Arizona hunts?

[@boobookee]

Would valo be good for the badlands in western north dakota early to late season for deer and elk

[@chewball22]

What would you say the best pattern is for Missouri woods whitetail and turkey if you could just pick one for all season early to late?

[@billquesenberry6888]

What pattern do you suggest for sheep and moose hunts in Alaska?