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الدراسات:
دراسة نسبة السلة
he abandonment rate average in 2020 is 70% according to this study
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دراسة المشاهير و نسبة التفاعل في حساباتهم
For influencer marketing, let's say you advertise with 20 influencers with 10K average follower base. That means a collective of 200K audiences at a rate of 5% engagement will be 10,000
Taking into consideration the conversion rate of the audiences of 2.55%, we are left with 255 people. Then the abandonment rate of 70% leaves us with 76 successful purchases.
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