Kyle Roof Shares Exactly What Affiliate Site Owners Need To Be Doing For E-A-T

We've all heard it.
E-A-T (Expertise, Authority, Trustworthiness) are important ranking factors.
But what we don't often hear are the actionable steps site owners can take to cover their bases.
That's where Kyle Roof comes to the rescue.
Kyle is a long-time SEO expert. Besides running many successful businesses in the space, he's also known for running hundreds of tests on Google's algorithm over the years to see what actually works.
Today he makes his third appearance on the Niche Pursuits podcast to discuss his latest findings on E-A-T!
He shares some really helpful advice, including:
* His 2 'secret weapons' you can easily implement on your sites
* The 4 things your site needs as a minimum for E-A-T
* What you can do to level up in your niche without relying on link building
* Dispelling some of the commonly held myths
* And much more...
You'll definitely want to grab a pen and paper for this one!
Topics Kyle Roof Covers
* E-A-T signals
* Similarities among affiliate sites that get hit by updates
* The most important trust signals
* Why your site needs to be a real business
* What pages your site needs
* 2 important aspects of trustworthiness
* HTML Sitemaps
* What matters for expertise
* Author schema and social signals
* The costs involved with running an affiliate site today
* Authority and the topical authority of a site
* The importance of supporting pages
* How to know what topics to include to fill out different silos on your site
* Ranking = authority?
* Finding the sweet spot to keep your silos focused and on-topic
* POP's E-A-T scoring system
* How to analyze competitors to see what E-A-T factors matter most in your niche
* The importance of impressions
* And a whole lot more...
Links & Resources
* Kyle Roof SEO - kyleroof.com/
* The SEO Specialists - High Voltage SEO - hvseo.co/
* PageOptimizer Pro - pageoptimizer....
* The #1 Place for SEO Courses & Training | IMG Courses - internetmarket...
* SEO Avalanche Technique - Ranking With No Resources - www.buildersoc...
* How Kyle Roof Of Page Optimizer Pro Gets HUGE On-Page SEO Results - www.nichepursu...
* Google's Search Quality Rater Guidelines - static.googleu...
* SEO Avalanche Technique - Ranking With No Resources | Builder Society - www.buildersoc...
This Episode is Sponsored by: Link Whisper - www.nichepursu...
-You can learn more about me at and get additional website tips at: www.nichepursu...
-You can learn about optimizing your site with internal links using a WordPress Plugin I created right here: www.linkwhispe...
-And finally, if you are interested in buying or selling content or affiliate websites, my partners and I may be interested here: www.nichepursu...
Thanks for watching and please subscribe to my KZbin channel by clicking here: www.nichepursu...

[@niche-pursuits]

Like what you hear? Hit that subscribe button to get more SEO tips from the show each week!

[@LorenElara]

Love it, as always. Please consider using chapters/video timestamps in your interviews! It’s great for the user and something most long-form, detail-rich creators are utilizing.

[@Tobi-zd4du]

+1

[@boomboom-pro]

+1

[@fufurefuels4683]

yes I do not have time for 1:00. If I could see which things are important and move on

[@nichesitechris]

Wonderful interview. Love to hear Kyle’s insights! Gotta have you on my show!

[@TheAffiliateSchool]

Incredible knowledge packed interview. I always learn a ton from watching Kyle speak. Thanks for being so generous with the sharing 😊

[@gnationn]

Quickly becoming one of the best resources for bloggers on KZbin!

[@AriellePhoenix]

👏👏👏 Good stuff! I have learnt so much from Kyle and his methods - always drops 💎s

[@darndarn99]

I’m a member of Kyle’s IMG and boy ooh boy it is gold in there for sure.

[@Kevinstats]

Great interview; it really fits me since my site has been hit. I have been working on repairing my site, hoping I get all this stuff done soon.

[@drissazarraf7447]

one of the most informative video so far. thank you so much!!!😃

[@TeacherNyla]

What an informative video. Can you add his previous interviews with you to the shiwnotes please. I'd binge watch them.

[@matyaz3558]

Informative and motivating. Thanks Jared and Kyle!

[@muhammadnabeel4578]

This is next level knowledge I will definetly apply my site.

[@rubymoon247]

Aren't there valid reasons somebody might want to hide their real identity? Let's say a woman, who is a hairdresser professionally but also a car nerd, has a car blog. But to be taken seriously by her audience, she uses a male pen name and persona. Her knowledge and expertise are real, but her brand is intentionally not based around her identity. Wouldn't linking to her hairdresser LinkedIn profile be at best confusing and at worst damaging to the brand? And secondly, what if somebody has already built up a site around a persona over several years. Would you still suggest they switch to using their real identity somehow? I'm not sure what Google would make of that.

[@CompanyBusinessCards]

Best information in this podcast

[@HowToSandAFloor]

If we paid for the advice we get on this podcast we’d be down 10s of thousands

[@nageldev]

I disagree with his points on expertise being only about "proving that you're a real person". That is certainly part of it, but Google also looks at your overall presence/visibility on the web - official profiles (not just social media), mentions of your name on authority sites, published books, etc. To improve E-A-T, you want to make yourself *known*. If you Google your name, you should have an info panel show up, perhaps a Wikipedia page on yourself, multiple interviews on KZbin/podcasts, etc. If nothing shows up, you're not an authority and do not have E-A-T.

[@JourneyJames76]

Love the Kyle episodes!

[@JourneyJames76]

@Niche Wow! Jim sounds great. And this is perfect because I don’t really like my money, so I’m always looking for ways to have it scammed from me. I mean I could just burn my money, but who wants to deal with getting a burn permit, and buying matches…in this economy? C’mon…ain’t nobody got money for matches. Plus there’s the smell of burned money - NO thank you! So, yes, you and your scammer friends sound like the perfect solution. Give me just a few minutes to go convert my cash into Target gift cards and I’ll be right back with you.

[@TriviaChallenge]

Listening on audio only this guy sounds a lot like Johnny Depp! Seriously though this is dope advice.

[@AtlantiXYL]

The December 14 2022 update tanked a specific part of my content silo. After the audit, it showed that only 7 pages were affected out of 350 pages, but that 7 pages were responsible for almost $80K revenue from last year.

[@nt9616]

Great interview, thanks to you both.

[@blackholesupersloth3276]

Great interview. Brilliantly explained EEAT.

[@iamjosaguiar]

"Html sitemap is a big part" interesting I'm in IMG. Still going through the trainings

[@shapecommunicationsworldwi4749]

Awesome, Kyle. Loved it. Tons of value.

[@shapecommunicationsworldwi4749]

@NichePursuits1 is it building niche website?

[@bryrainey]

Kyle Roof always brings it!

[@janiceboling]

Thank you, I learned a lot watching this video.

[@LoganAllec]

25:49 So all expertise boils down to is being a real person? How does that square with the quality raters guidelines talking about people who are "experts" (and those with "experience" now that we have E-E-A-T)? If all it takes to satisfy "E" is "being a real person," why do the quality raters guidelines, in the context of E-E-A-T, say some content is "best left to experts"?

[@LoganAllec]

@@guldcat1619 Well, as a tax expert, I can tell when an article is expertly written vs. written by someone who's not an expert but has read other articles on the subject. There are cues - semantics, the way things are phrased, qualifying language used, exceptions noted, etc. I can't imagine that a robot that is constantly tweaked to better understand language would find picking up on these signals difficult in the long run, especially for YMYL topics. Granted, I'm not so sure about bonsai trees.

[@williambeem]

This was an interesting session and I enjoyed it. I checked some trust factor issues mentioned today and didn't find why Kyle said being practiced, such as an address, phone number, or even copyright up to date. Backlinko has an older article with the same advice, too. Yet I could not find any address, phone numbers, or email addresses on Kyle's site, Backlinko, CNet, or even Mcdonald's. I checked another site in my niche and only found phone numbers on the contact page. So is this old advice that, like so many other things shared online, is no longer relevant yet still keeps getting repeated?

[@steveiws]

A site can be successful without NAP but. It looks like Google is increasing value of EAT/NAP but where's the data. I think successful sites need EAT less than new sites, but it's all about risk. You need to cover the bases.

[@niche-pursuits]

Kyle asked me to post this from him (for some reason, he wasn't able to get it posted): "I can't speak for the other sites but kyle roof .com isn't trying to rank for anything so there is no need. If you don't care about ranking for anything with your sites then you can ignore EAT signals. I would bet if you are as large and well known as Backlinko, CNet, or McDonalds, you are also probably safe. In all other cases, it's not an if it's a when on Google checking your site for EAT. I'd also note I only share things that I am currently doing that help with growing and maintaining your organic traffic."

[@williambeem]

@@niche-pursuits Thanks for the update. I implemented the recommendations Kyle mentioned, even though I don’t know how to measure if they improve things for me or not. On the surface, it seems to make sense to assure humans that my business is real. Checking other sites to find the same thing seemed like a way of trying to verify the advice, but I haven’t found an online business site yet that does it.

[@gameexplorer9213]

what if having local address but targeting other or specific location/country???

[@kyleroof7714]

multinational companies will have a corporate headquarters address and then local addresses.

[@steveiws]

I have the same problem. How does a bot distinguish between two or more addresses. I'm in the UK but target a US audience so I'm struggling with this issue.

[@kyleroof7714]

@@steveiws hreflang might help here.

[@steveiws]

@@kyleroof7714 thanks Kyle, oh godly one 😁

[@stevebrown8570]

@@kyleroof7714 Hi i have the same problem. How would hreflang help with this?

[@retiredinfluencer2038]

An interesting piece of content. I have this site, on the site I only write about affiliate marketing, and one and two posts about blogging and email marketing. Do I need to create tags and categories for the site

[@KristineThorndyke]

What's your recommendation for a US-based service to provide a local address with unique suite #?

[@amjadlaghari]

Wonderful insights, very helpful..

[@liannejones2708]

This was so good. Thank you.

[@QuintonHamp]

It seems like every discussion of EAT must be precluded by a 30 minute argument about whether EAT is real or not. I had an affiliate project hit by Google this year and noticed that one of the winning sites was incorporating a lot of Kyle's recommendations. Applying EAT was one of the steps I did to get recovery. Not the only step, mind you, as recoveries are generally multi-faceted. But I do feel that we have reached the tipping point in the Algorithm where the top-3 spots in Google are being evaluated more closely, and Kyle's practical pieces of advice are going to help a lot of viewers.

[@GPT-LE-Q-BC]

What ratio did you have ?

[@taranazare2633]

Very very helpful - thank you!

[@gregdarlenegaines1772]

think eat is page specific, or site specific - greg

[@kyleroof7714]

this is a good question. I think it's one of the few things in ranking that is site specific.

[@digitaldiary6022]

Should I index the about us and other pages that usually people discourage me not to because these are not important for Google? Also, people say that Google has a specific crawl budget so don't waste on these pages? so what should I do? please do assist. Thank you.

[@kyleroof7714]

easy answer, index them. It's not a waste for Google to figure out if you are a real entity and should be in their index.

[@CdramaDuty]

For the address and phone number part, bloggers don't have those. Should I try to do it more like bloggers and even come off as one to Google or go down appearing as a Business route? Bloggers are likely to be more safe than affiliate sites during the updates keeping in mind that bloggers have plenty of affiliate and sponsored content. Also if the site is 100% informational, do you still recommend going down the business path? Refund email, address, etc? Thank you!

[@kyleroof7714]

if you are making money with the site, you have a business. That's the main point. You wouldn't be making the choice between those two things a blogging site that exists to make money is a business or part of a business.

[@asifferdous7218]

@@kyleroof7714 Hello Kyle, what was that 30 page guideline that you mentioned besdies google quality raters guideline?

[@JS-cb1mp]

Does Google understand my topical authority for a specific 'topic' because I create internal linking between these articles, or because Google is able to recognize on its own the relevance? I imagine it is a bit of both. I was just wondering if I screw up internal linking, can Google still pick up that I have several articles on the same topic.

[@kyleroof7714]

it would be a bit of both. When creating silos I try to be very deliberate with my links and limit excessive linking to unrelated things.

[@chrishan9138]

Pushing author bios and their personal networks feels quite artificial. A business really has to present itself as the 'E' to have any long term value (ie brand), and many highly qualifed, experienced corporate staff would actually object to having personal bios, photos and social links across public content. Some exceptions of course such as medicine and science, but broadly, no one cares that Jim from the software team with a 1st class comp-sci degree from MIT, three dogs, and an interest in hockey wrote the article. Why should google? Google updates often target sites doing things to build signals for SEO that don't actually benefit real users.

[@kylek1634]

Great interview

[@jimmtech2777]

Guys that was just what the doctor ordered. Thou roughly enjoyed this video 😅 thanks Kyle

[@jimmtech2777]

@Niche so what is hat all about

[@darkonone5158]

Why does Kyle Roof sounds like Matthew McConaughey?

[@JM7Blocks]

Do you need a unique phone number for each site? That's a lot of phone numbers for some of us.

[@kyleroof7714]

if it is a unique business, I'd have a unique phone number.

[@trading-university.]

Most excellent, Kyle is good stuff

[@CoconutPete]

Huge news came out today that is going to be a wrecking ball to the bloggers of the world. Microsoft has announced they plan to integrate ChatGPT into their search. We're in big trouble unless Google adapts..

[@BenjisDad]

Not too worried about it. Bing is… well… bing

[@CoconutPete]

@@BenjisDad have you tried ChatGPT though? If not you need to and you'll understand why this is going to cause big problems

[@eal1]

It's interesting how this will all get monetised. Chatgpt search will just be like Alexa - 'here's something I found on the web' but it instead will write a fresh explanation saying 'after my research of various resources (including your blog) this is my response' nobody needs to visit the websites. I guess advertisers can just pay to sponsor the replies. Do think blogging and display ads will wind down though so make hay now. Google already giving its own answers surrounded by more ads on its front page and Bing presents even more to make you not click away already.

[@pmich8913]

😂 bro… chatgpt3 destroying google is like a kid throwing a rock at a building… might break a window, but no where close to a wrecking ball demolishing the building.

[@CoconutPete]

@@pmich8913 I disagree.. once people see they can use ChatGPT on Bing, many people will quit using Google. This will end up hurting pretty much every industry out there. Unless perhaps Google comes up with a better solution. The real problem is the soulless evil people that run ChatGPT. They are already hinting there will need to be a universal basic income because of the fallout from AI.

[@affiliateme7414]

So a phone number for every site you have.. wow

[@mikeh.4503]

For me: 53:22

[@Jensen89NL]

Bro add timestamps dont be lazy

[@gregdarlenegaines1772]

I love Kyle's page optomizer pro...greg