L'OREAL TO BUY AMOUAGE? + The Secret Garden Collection First Impressions + Love Delight Thoughts

[@ThePerfumeGuy]

💥💥💥Please watch my 5000+ Bottles and These Are The 20 Fragrances I Wear Most video here: kzbin.info/www/bejne/Z5OcfXinn6-aa6s 💥💥💥

[@moniquelefebvre3873]

I preferred the previous bottle ❤

[@ThePerfumeGuy]

@@moniquelefebvre3873 Yes

[@madjinxify]

Where niche parfume houses go to die.

[@MisterGee7]

L'Oreal. The Death Star of niche fragrances.

[@freddykruger8229]

L'Oréal collecting fragrance houses like Thanos to snap their fingers and destroy the perfume industry! 😣

[@kh7688]

Worse than Thanos. He only destroyed half. L'Oréal wants to destroy the whole perfume universe.

[@SpringtimeSunshine]

Ok but LITERALLY though

[@FRD-HDD]

Estee Lauder and L'Oréal are great house destroyers.

[@xRay5454]

Classic story. Have a great brand making great products, start making a lot of money, get the interest of massive groups, get bought, destroy your existing products and release mediocre new products for insane prices, slowly disapear.

[@caseyplunkett6083]

Tom Ford fragrances all over again lol.

[@eaudeanni]

Everything L’Oréal touches goes downhill… Best example is Mugler 😣😭

[@ThePerfumeGuy]

Yes totally re Mugler!!

[@OsloTime]

I went NOOOOOO! When I heard that haha. Poor Mugler 😢

[@andreidanielpetre]

Mugler, YSL, Azzaro...

[@hlindner75]

Now it all makes sense. Discontinue (creative and unique) fragrances that don't sell, replace them with new, more mainstream and designer-like perfumes that sell much better... to increase the value of the company... before you sell shares in the company. Just like Creed is not a family business anymore, Tom Ford is not owned nor inspired by Tom Ford anymore, Amouage may soon not have any real links to Oman anymore... Away with tradition, only dollars count going forward.

[@isobel64]

what was discontinued

[@aloosh3713]

​@@isobel64Sunshine Man, Bracken Man, Fate Man, Beloved Man, Myths Man, Opus VI just to name some examples.

[@tinkerwonders6859]

I like the old bottle of Lilac Love much more than the new one!

[@ThePerfumeGuy]

I think it matches the color more for sure!!

[@sadaeqalandar9073]

If this news is going to happen then please everyone one buy your favourite amouage fragrances before reformulation destruction arrives 😢

[@wutru3142]

Reformulation destruction already happened with several Amouage fragrances. Especially Epic and Jubilation XXV

[@ilonatong3534]

A ha ha, that's what I thought when I heard the news.

[@Iwantthetruth527]

What a horrible news! L’Oréal ruins everything they touch perfume wise. They’ve destroyed my beloved Angel and released a total different fragrance as Angel elixir ( just horrible) if this goes through let us know. I love amouage, guidance, blossom Love, epic woman, dia woman, jubilation 25. But my favorite is Guidance. I’ll buy a backup bottle. My heart is sunk. 😥

[@JoeAverage1469]

I know this is life, but if Amouage goes completely to the bigger brands, I'll be extremely sad...

[@funeka691]

My favourites from the brand are Guidance, Overture Woman and Sunshine Woman.

[@phantomspaceman]

That's like Dollar General buying Whole Foods.

[@Cal-t2i]

What a great time to buy amouage before they get turned to piss water! People might even be able to make some money on eBay sadly....

[@wutru3142]

Some of them already watered down significantly

[@jeffee1933]

Stock up before they water everything down.

[@wutru3142]

It’s already begun!

[@pullingthestrings5233]

The fragrance game seems to be coming to an end. I'm glad i have my collection to last me till I die and won't be needing any of this watered down crap that will be the new norm.

[@acevedobrooklyn]

I wont buy another amouage again if that happens hands off Amouage 🚫

[@devourtheirsouls]

😢

[@Mia-es1rp]

Everyone should boycot any houses loreal takesover 😢

[@heatherhart3108]

@@Mia-es1rp Amen!

[@ricolini70]

It's already hands off amouage. Ever since Christopher Chong left and new CEO+creative director appointed. Brand is just going for sales now and not putting anything of worth out anymore since 2019.

[@ginnyginiver]

Lilac Love is a big love thanks to you Sebastian from your initial review from many years ago. I hope the formula is still the same and I won't notice any differences.

[@olgaporter7720]

Sunshine women is my favourite, back-up worthy.

[@ninokatiba7378]

Yes, unfortunately I heard this sad story! I protest from the bottom of my heart! Hands down from my one of the favorite brand L'Oreal!!!!!

[@ma6aangelova]

"Love Delight" is tricky. If you spray it on skin, you'll feel how it develops into a rich gourmand fragrance, as the skin warms up the perfume. Gradually, the cocoa will manifest itself. It's as if you are swimming in a milk shake with chocolate. I like "Love Blossom" too. I have a full bottle and hair mist. Stunning. And the biggest compliment getter for me thus far.

[@MuhammadIsmail31719]

As a middle eastern man (Egypt), our approach to perfume is different from the western approach especially the French one. Brands here are expected to deliver descent longevity and sillage for both winter and summer fragrances, whether it is a middle or high end brand. I tried the blue beast interlude and it was amazing especially the dry down of it and I received tons of compliments. I got intrigued by the brand and I was actually going to buy Beach hut man for this summer. I'm afraid if L'Oréal bought Amouage, the quality of the fragrances would be impacted. That would be a disappointment.

[@rannveigiversen5578]

Looove Blossom Love! So does my 7- year old daughter🥰

[@ThePerfumeGuy]

Ooh yes.

[@heatherhart3108]

Kids always know the best perfumes, at least the ones with good taste!

[@rannveigiversen5578]

Hope not that they will ‘’sell their Soul’’ to L’Oreal!!🙏🥺😓 Amouage is my favourite perfume house.❤️

[@rannveigiversen5578]

@@heatherhart3108 🥰

[@nateriley4067]

God help us… anyone but L’Oreal. Thanks for the info as always Sebastian.

[@minuano08]

Stock up now !!😢

[@kerileavell2040]

Any updates on this merger?...🎉❤

[@ThePerfumeGuy]

I haven't heard anything. But will for sure keep everyone posted once I heard.

[@kerileavell2040]

@ThePerfumeGuy thank you much!

[@NatalieDavis]

I like the old bottles, they looked very iconic…

[@cadrniadrctkers]

Now that these corporations are buying niche houses, we're truly screwed. You won't be able to get world-class perfumery anymore. Having said that, a minority stake is not a full sale, and it is important to understand how much they would own - this would determine their amount of influence.

[@georgianapetreaa]

My favourite from the Secret Garden Collection is Lilac Love and Love Delight 🤍

[@knics33]

Oh no :(. I own Lilac Love and Love Tuberose and adore them both. Very tempted to pick up Honour Woman and Reflection Woman after hearing this news.

[@bebright123]

I think Honour Woman is a masterpiece!

[@jeffrosenblum5053]

Need to buy a back up of Jub 40. It's been the best release of the brand in many years.

[@viggenone]

Sad News indeed, they just care about profit all of the talk about the heritage and the brand when these things happen, you can see clearly that is just marketing, kudos to those brands that stay behind their principles and their original vision and not just to make money. Thanks for the video Sebastian!!!

[@gliffordevangelio1427]

I have blossom love and I love it! It's creamy, floral and powdery... It smells like baby milk with florals

[@kashfiwright5751]

I heard this anddddddddd i was a bit concerned 😮 been bought 2 since I heard the news😂😂😂 love delight and material..

[@Tatiperez78]

NOOOOOOOOOO! L'OREAL mess all good fragrances. Guidance is my favorite from Amouge. Now i feel i should get a backup bottle of it.

[@heavenj7]

Or five

[@MarioCisowski]

If this will come to any fruition for L’Oréal, it will certainly put an end to something so special and unique, as Amouage is. I’ve been wearing many different scents from this amazing house for nearly a decade.

[@trevormoffat4054]

Name me one buyout that’s ever improved a product. Stock up on your favourites now.

[@janetzak8592]

You are always spot on! Definitely you are 100% right

[@ibsunshinesu6011]

Thank you Sebastian ! Great narrative and always best content.

[@Elmister1924]

Amouage should stay Omani and Khaleeji forever.

[@ricqueooliver4146]

This is really devastating news! I just acquired a bottle Interlude Man 53....I guess I'd better use it sparingly.

[@regismonkton]

Hi Sebastian. I'm interested in getting an older bottle of Lilac Love. Do you think that the newer presentation/reformulated bottles are at the discounters yet?

[@casandracorettebellydance]

Lilac Love is also my favorite from the Secret Garden collection. I own and love them all except the newest one; Love Mimosa is really nice too, it's beachy! I don't want L'Oreal anywhere near Amouage :( I hate what they've done to Mugler!

[@susannahwatt5853]

I’ve deliberately been collecting the discontinued Woman’s fragrances and some of the Library collection …. It’s my favourite house. Furious at the thought of L’Oreal being anywhere near Amouage. I would be shocked at an outright sale as they would no longer be the Pride of Kings….lets see.

[@goodvibes11119]

This is the worst news ever from Amouage!! Ugh, Loreal kills everything it touches!!

[@ToTheWind]

Worrying times. Will you be reviewing MFK Reflets d'Ambre? There's talk of a re-worked Ciel De Gum, but I'm not holding my breath.

[@ThePerfumeGuy]

hopefully if I can get my hands on it.

[@ThePerfumeGuy]

Hopefully I will! If I can get my hands on it! :)

[@CathyVaughn-ph3lr]

The old bottle looks more like a lilac:)

[@nj4022]

Hello, I am a new subscriber, I look forward to your videos. I love Bvgari's Mon Jasmine Noir perfume, it is no longer in production. Can you recommend a similar perfume. Thank you

[@lovli31]

So glad I picked up lilac love in the purple bottle.. purchased it due to your review Sebastian❤

[@bartoltolic]

Gotta get my back up bottle of Royal Tobacco and get Interlude 53 and maybe Epic/Overture Man. This can easily go into major stake deal

[@wutru3142]

Epic Man is already not worth it anymore

[@Isntshelovely03]

Guess I won’t be buying Amouage again. Will hold on to my epic woman, Honor woman, and Material as souvenirs since the quality of this house will go downhill. The formulas aren’t going to be the same. Will be reformulated and made available in very store, including the corner shop.

[@heatherhart3108]

Please , a stock up video before Amouage sells out!

[@olfaktivme281]

I much much prefer the lilac color bottle!

[@raulsaavedra709]

Where did you see Mugler Cologne in Europe, Sebastian? And did you see the green one, or do you mean Fly Away (yellow) and/or some of the other colors, but not the green? I am in Germany, and also check in Spain every few months. And I have not seen the green Mugler Cologne (aka. Come Together) anywhere online or at stores for about a year now.

[@ThePerfumeGuy]

I saw at a few duty frees during my travels.

[@ThePerfumeGuy]

And yes speaking about Mugler Cologne which later became Fly Away. 😀

[@raulsaavedra709]

@@ThePerfumeGuy Ah that´s the yellow/amber one ok, I have also seen that in some online stores too. But not the green OG.

[@jchem]

Ooof if this goes through say bye bye to amouge👀

[@kathrynstarr8271]

Oh no this is sad news if it happens. I have Portrayal Woman, Lilac Love and Guidance as well as multiple decants of others. Amouage has been my favorite niche house to date.

[@heavenj7]

😂😂 your look on the thumbnail says it all!! 😢😢 I HATE them literally hate them! Which is funny I love their nighttime moisturizers sure but when they touch a perfume? They ruin it and or discontinue it! I can’t afford Amouge but they took away my alien fusion and ruined other perfumes I loved…so they’ll ruin amouage and the prices will stay the same whilst being weaker?? Ehh

[@financeYH]

Love delight drydown is better than the opening and the heart. It sits close on the skin. I like the Lilac better as well. Guidance has something off-putting, maybe it's a hint of leather that I cannot stand these days. Need to try blossom love. Tuberose can be a little too punchy but I am willing to give it a chance.

[@ThePerfumeGuy]

I’ll test again. 😀

[@marcusskyfall]

Probably time to grab a bottle before they reformulate...?

[@Kenoji8]

L’Oréal is starting to be the EA of the fragrance industry, like what EA is to video game studios. They might as well start doing microtransactions and lootboxes on partial fragrances and sample kits based on the company. 😂😂😂😂😂

[@lovefilles]

Love Delight is a real great perfume for me! So good!

[@ThePerfumeGuy]

I’ll test again. 😀

[@RafaelGrigorian]

I’m gonna hold on to my vintage Amouage collection 😾

[@heatherhart3108]

Wise!

[@shave-a-thon3415]

When a huge corporation like L'Oreal takes a minority stake, eventually they buy the whole shebang if the fragrance line remains profitable. Amouage is owned by the Sabco Group. I can't find out what the total worth of the Sabco Group is but as of this writing L'Oreal is valued at close to $219 billion.

[@boogiedaddy3434]

This acquisition will be devastating if it happens. I'm going to hope that if they do sell the brand, they will go with another firm. I'd rather LVMH (or hell, even Estee Lauder) get them, rather than L'Oreal. I'm not going to jump the gun yet, but if they do end up selling even a minority stake, I'll definitely be buying backups of a few frags before they are destroyed.

[@marinaimbir]

Thank you for the video! I didn't really get - do they change Love Tuberose and Blossom Love also?

[@ThePerfumeGuy]

I never wore those two so uncertain if they changed! 😀

[@thefragrancewriter]

I think you explain everything so well. At times like this, we can only ask ourselves... WWCD? What Would Chong Do?

[@heatherhart3108]

Quit!

[@dirfrops]

I used the word mouillette at Nordstroms as I was checking out Diptyqye and the sales person said, “huh?” So I said fragrance strip. lol. I try to be as eclectic as possible.

[@acevedobrooklyn]

Let's get a top 10 fragrances to wear during a totally eclipse🌘🌒 thank you😅

[@ThePerfumeGuy]

LOL sadly I'm out of town and can't get to a video on wearing fragracnes during a total eclipse!!

[@zanetorgane3858]

Let's get 10 soon to be discontinued Amouage fragrances during this eclipse 😂 Or try to get some Thierry Mugler, Atelier Cologne, Armani Privé BEFORE L'OREAL 😢😢😢😢😢

[@acevedobrooklyn]

​@@ThePerfumeGuyno worries I'm sure 2041 is right around the corner Sébastien 😂🐐

[@clybee8328]

I love Blossom Love the most from the Secret Garden collection, while Love Delight is one I like the least.

[@sorv5790]

If they just want shares, that's fine by me, the business part I understand. But everyone knows they'll start getting greedy hands into they artistic direction, releasing useless flankers of flankers and discontinuing Amouage's best fragrances.

[@beartrap3400]

I'm curious if you're going to review Polo 67

[@ReignsDad71023]

I don’t believe anyone who loves Amouage fragrances will be happy about this news. Still don’t understand why L’Oréal haven’t brought back Pure Havane and Pure Malt…makes absolutely no sense.

[@nabeelaljuboori2395]

DIA MAN is my favorite 🎉

[@aniar1688]

I adore blossom love by Amouage, it's my favourite from the ones I smelled but there is no trace of smoke like note/ sensation to be found, just sweet, boozy creaminess, I do hope they haven't reformulated this scent, I'd be gutted. As to Love Delight it was supposed to be inspired by middle eastern dessert and so funny you get hotel lobby from it😀. I'm yet to smell that one. As to Loreal rumours only time will tell but it's silly someone would want to sell a brand that tripled the profits within a year and with such heritage and traditions...

[@monatruasaan]

Not happy at all about the talks with L'oreal! I was only recently starting to explore this house in depth, and I guess I should accelerate the process. So far my favorite is Interlude woman!

[@ageloskoulouris3968]

Is it true that L'oreal is messing perfumes up?

[@boybillythebutcher4575]

I went in a buying craze the moment I read the rumour. I'm tired of arriving when everything Is already being washed out or rendered basic.

[@HighLevelSpiritualGame]

I have Interlude Black Iris Which other ones should I buy before they tank

[@wutru3142]

Buy them all!

[@nelsoncorreia4619]

Does Sebastian think that if this is true, Amouage's fragrances will decline in quality?

[@heatherhart3108]

Hello? Absolutely!

[@tolikfox007]

and they increased the prices recently, was USD360 just before Love Delight came out

[@MakeupanBeautyJunkie]

Omg!!! Did they discontinue Love Mimosas😭

[@ThePerfumeGuy]

I believe so.

[@MrLexical]

Yes they did :(

[@MakeupanBeautyJunkie]

@@ThePerfumeGuy Tears.

[@MakeupanBeautyJunkie]

@@MrLexical 😭

[@magnifician21]

So if it happens, will it make Amouage designer fragrance?

[@JenaBakalov]

Amouge is an Arabic word means waves. I’m an Arabic langauge student from Bulgaria 🙂

[@STAMPEDFRESH]

I have a couple of amouage's left to collect. if L'oreal gets their hands on it I will have to say goodbye to my favorite house. They kill brands.

[@shave-a-thon3415]

They've done a pretty good job with Armani, Viktor & Rolf, Ralph Lauren, YSL, and Azzaro, though.

[@vermilliontoaster3063]

Oooo….. hopefully whoever buys them don’t destroy them!😅❤

[@heatherhart3108]

they will!

[@Blunderbuss1982]

I think There’s only so many combos a company can make or hold out peoples expectations. Before they kill them off and rinse and repeat in some fashion. Hmmmmmmm that sucks my favorite house next to Xerjoff. Have to start entertaining these really small niche houses I suppose.

[@barbaras.3770]

I would never buy anything distributed by L 'Oreal, not only perfume.

[@hassanjrt.9475]

That is really sad news, unfortunately the westernization of Amouage started a couple of years ago with the change of the director and its downhill since then. It will be painful to watch another star falling 😔

[@ahmedelgezla3113]

RIP Amouge

[@edwardjohn5]

I'm definitely gonna scratch Amouage from my wishlist. Sad :(

[@Redwine7911]

If they go with L'Oreal we will have a goodbye party, because the original, challenging, and interesting fragrances of that brand would be over.

[@davidankrom1247]

There goes Amouage! So that’s why they charged 2,000.00 each for the Gold re-releases. Placed themselves squarely in the luxury market banking on their history, to sell! 500.00 for Le Lion sounds like a steal! 🤣 They are all doing that. Tired of it

[@Principemostprincipe]

That might be a good thing actually. Maybe they sack Renaud Salmon, since i can not count good releases since he arrived in 2020 on fingers on one hand. Dude basically said: ‘Whatever is not incense heavy, we wont release’ , if you not incense fan, you basically can skip all his creations. Unfortunately, i am not a big fan of heavy incense in perfumery

[@boomssnguyen2737]

I agree, the only bottle that I adore from his work is Enclave. Everything else is so normal like design-ish things.

[@ramboram03]

L'Oreal decimated Mugler OMG ,

[@ChristandFragrancewithRenea]

If they do, I’m going to have to buy their fragrances quick before they change the formulation & deny it

[@Lee10d0]

Oh noooooooo. That is not good news. I don’t like what L’Oreal did to Mugler. I don’t trust them.

[@_diet_coke]

Is it me or did they already go up in price? They are all $380 or higher now...

[@ThePerfumeGuy]

Yes almost $400

[@Dasani31]

Epic 56 thoughts?

[@ThePerfumeGuy]

Here in this video: kzbin.info/www/bejne/jH6ciZd-rt-lma8

[@redcojiro97]

My favorite fragrances from Aouage are Overture,Dia man, and Gold man. This is horrible news. I'm really not a fan of big conglomerates.