Late Show with David Letterman - 1993 CBS Affiliate Promos

Before "Late Show with David Letterman" premiered on CBS in 1993, CBS sent out a reel of promos and customizable spots to its affiliates. Here is that reel in its entirety.
Content is the sole property of CBS and Worldwide Pants, Inc.
0:00 - News tie-ins
2:40 - Same Dave
8:04 - Interview campaign
13:18 - Affiliate tags

[@dongiller]

Thanks very much for this. Extraordinary footage, especially those last 5 minutes.

[@FlamingoPulse]

My Presumptions on Stations Mentioned (some may not be accurate): 13:20 - KCBS-TV/2 Los Angeles, CA. 13:26 - WBBM-TV/2 Chicago, IL. 13:32 - WCAU-TV/10 Philadelphia, PA (now NBC). 13:39 - WCCO-TV/4 Minneapolis-St. Paul, MN. 13:46 - WCIX-TV/6 Miami-Ft. Lauderdale, FL (now on Channel 4 as WFOR-TV). 13:55 - KPIX-TV/5 San Francisco, CA. 14:12 - WHDH-TV/7 Boston, MA. (was NBC, now independent). 14:18 - KIRO-TV/7 Seattle, WA. 14:26 - KXTV-TV/10 Sacramento, CA (now ABC). 14:32 - WFSB-TV/3 Hartford, CT. 14:40 - WISH-TV/8 Indianapolis, IN (now CW). 14:47 - WCPO-TV/9 Cincinnati, OH (now ABC). 14:54 - WIVB-TV/4 Buffalo, NY. 15:00 - WBAL-TV/11 Baltimore, MD (now NBC). 15:07 - WWMT-TV/3 Kalamazoo, MI. 15:13 - WHP-TV/21 Harrisburg-York, PA. 15:18 - WANE-TV/15 Ft. Wayne, IN. 15:24 - WSBT-TV/22 South Bend, IN. 15:30 - WBMG-TV/42 Birmingham, AL (now called WIAT-TV). 15:36 - KRQE-TV/13 Albuquerque, NM. 15:43 - WFSB-TV/3 Hartford, CT. 15:49 - WOWK-TV/13 Huntington-Charleston, WV. 15:54 - WEYI-TV/25 Saginaw-Flint, MI (now NBC). 16:00 - WTVR-TV/6 Richmond, VA. 16:06 - WKXT-TV/8 Knoxville, TN (now known as WVLT-TV) 16:13 - WDBJ-TV/7 Roanoke, VA. 16:19 - WTVH-TV/5 Syracuse, NY. 16:28 - WJHL-TV/11 Tri-Cities, TN. 16:35 - KOLR-TV/10 Springfield, MO. 16:41 - WBTW-TV/13 Florence-Myrtle Beach, SC. 16:47 - "Nightcast" ??? 16:52 - Any CBS station that opted out from doing any local shoutouts.. 16:58 - WREG-TV/3 Memphis, TN. 17:03 - WCAU-TV/10 Philadelphia, PA. 17:10 - KXMC-TV/13 Minot, ND. 17:15 - KTVA-TV/11 Anchorage, AK. 17:23 - WBOC-TV/16 Salisbury, MD. 17:28 - WWL-TV/4 New Orleans, LA. 17:35 - WANE-TV/15 Ft. Wayne, IN. 17:41 - "Late Edition" ??? 17:47 - WLFI-TV/18 Lafayette, IN. 17:54 - KWTV-TV/9 Oklahoma City, OK. 17:59 - WUSA-TV/9 Washington D.C. 18:07 - WJXT-TV/4 Jacksonville, FL. 18:13 - KDKA-TV/2 Pittsburgh, PA. 18:18 - KHOU-TV/11 Houston, TX. 18:24 - KNOE-TV/8 Monroe, LA. 18:31 - WTVT-TV/13 Tampa-St. Petersburg, FL (now FOX). 18:37 - KOIN-TV/6 Portland, OR. 18:43 - WTVF-TV/5 Nashville, TN. 18:50 - WRBL-TV/3 Columbus, GA. 18:55 - KJEO-TV/47 Fresno, CA (now known as KGPE-TV). 19:02 - KWCH-TV/12 Wichita, KS. 19:08 - KFVS-TV/12 Cape Girardeau, MO-Paducah, KY. 19:16 - KOLD-TV/13 Tucson, AZ.

[@andyleal6982]

Nightcast i believe was KFDA-TV/10 Amarillo, TX

[@DeAngeloStevens]

WAGA-TV in Atlanta, Georgia (now FOX): Right after Love Connection

[@BenCampbell01]

KWTV was known as "NewsLine 9" until 1997

[@revinhatol]

16:47 Maybe KFDA-TV/10 Amarillo, TX

[@revinhatol]

"Right after Nightscene 13" KRCG-TV/13 Jefferson City/Columbia, MO

[@douglasskaalrud6865]

When Letterman went from kare11 to WCCO here in the Twin Cities our therapy dog group did a couple of promos for the production company they hired. They rented the 400 Bar in Minneapolis for a day and our dozen dogs took turns going in and trying to do tricks and stunts, sitting on tall bar stools or chairs around a table. One of our dogs that was very talented played the piano and our Springer Spaniel slid a glass down the bar. It was a lot of fun but it was also chaotic- the production crew was not organized and it was extremely hot inside. The bar was painted black inside and the doors needed to kept closed in a summer sun- it was no surprise that some dogs just could not stand the heat. We taped it on VHS when WCCO aired it. They did a pretty good job boiling it down to a decent ad. I have the tape but no player for it. I suppose I should get it transferred. We’re on our 7th dog now- the one we had in the ad was our third and by far our most talented. Hope Letterman liked it. We were always big fans of his show.

[@JimmySand9]

They clearly made Dave get through the O&O plugs first: KCBS, WBBM, WCAU, WCCO, WCIX, and WFRV. I wonder what happened to New York's' plug? Maybe WCBS just wanted Dave to talk about Dana & Ernie wearing giant sombreros.

[@macbr9]

Great video dude, you rock!

[@FlamingoPulse]

WISH-TV was his hometown channel for 21 years, then WTTV had that recognition for 3 months until he retired in Indy.

[@AvaZinn]

I remember seeing that.

[@moosebonsai]

I actually was frying baloney.

[@PIXPromosMore]

1:59 - Yeah, about that...

[@alexmarthaller]

beans who hate beans. lmao

[@revinhatol]

"Right after NightScene 13" (KRCG Jefferson City/Columbia)

[@btone310]

KXTV (News10),before they switched to ABC on March 6, 1995, was the CBS affiliate.

[@revinhatol]

14:14 Right after News 7 (WHDH-TV BOSTON)

[@newtimetravelhyman88]

At The Time WBAL-TV 11 Baltimore Which Was CBS Affiliate Preemptive The Late Show With David Letterman In A Favor Of The Arsenio Hall Show WNUV-TV 54 Carried The Late Show With David Letterman WBAL-TV Did Not Aired The Late Show With David Letterman Until May 1994

[@cwf1701]

Right after Channel 2 Eyewitness news (which only lasted on WJBK for a year before the switch to FOX in 94).

[@andyleal6982]

when David Letterman said Right After Nightcast, i think he referred to KFDA-TV in Amarillo, Texas

[@revinhatol]

Andy Leal Exactly.

[@andyleal6982]

was it KFDA when he said that because i could be wrong

[@DeAngeloStevens]

Good job David WBMG 42 in Birmingham

[@badad0166]

Master Class. "Put local talent here".

[@michaelstein7850]

Hi Bob!!!!!!!!!!!!

[@kelvinblack4867]

How many TV-8 channels cbs had? I knew only one in Montgomery Alabama

[@revinhatol]

KFMB SAN DIEGO

[@patrickmoore7506]

KNOE in Monroe, LA

[@ChrisHadleyWriter]

17:29 "Right after Eyewitness News Nightwatch." (WWL New Orleans)

[@DeAngeloStevens]

You're from New Orleans, but I'm still a Birmingham, Alabama native

[@AvaZinn]

17:49 "Right after Lafayette Live TV-18 News (WLFI Lafayette IN)

[@revinhatol]

Ava Zinn "Right after NightScene 13" (KRCG Jefferson City/Columbia)

[@DeAngeloStevens]

He lefted out WAGA-TV. One year before the switch to FOX.

[@KLONE72]

6:31

[@DisneyStudioNetwork]

Before the Fox blew up

[@carterduchalard3019]

Who's the Voice over person for these promos? Just curious. I've heard him in other things.

[@drewzuhosky6826]

Jeff Hoyt.

[@drewzuhosky6826]

I wonder if Dave ever did custom promos for WKBN in my home market of Youngstown, OH.

[@DeAngeloStevens]

15:30 "Right after 42 NightDesk" WBMG-TV Birmingham, Alabama (now WIAT and owned by Nexstar Media Group formerly Park Communications)

[@danielwalterbury9233]

Does anyone out there have a reel of promos and customizable spots featuring Mary Kate and Ashley that ABC sent to its affiliates in 1998 to promote TGIF and "Two of a Kind"?

[@KLONE72]

0:10

[@KLONE72]

0:22

[@e3erockstar08]

Your average 8 year old can do this editing on his cellphone in 20 minutes. Tops.

[@KLONE72]

6:34

[@KLONE72]

6:41

[@KLONE72]

6:37

[@KLONE72]

6:44