Marketing to Generation Z: 5 Gen Z Marketing Strategies in 2022

Want to reach and connect with the Generation Z market? Gen Zers are creator-driven, value-conscious, and drawn to brands who “keep it real”. In this session, the co-founders of PRZM will share 5 ways you can reach, capture, and retain Gen Z in 2022 and beyond.
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0:00 Start of video
2:32 Have a clear set of values and mission
3:55 Adopt radical transparency and accountability
5:15 Embrace personality
7:20 Create entertainment not marketing
9:30 Community is key
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#genzmarketing #genzmarketingstrategies #genzmarketing2022

[@katstark_]

This was a super quality video! Well-articulated, excellently organized, entertaining, value-packed content. And I also appreciated the artistic palate coordination between the painting your t-shirt. Thank you for the well spent 12 minutes.

[@mature111ster]

These are all excellent points for effective marketing in general. I'm not Gen Z, but I find ads most effective when they're short, utilize humour (but don't come off as corporate cringe), are genuine instead of pandering, transparent, and when the company engages with people, and gives back to local communities. If a company engages in unethical behaviours, I won't support them.

[@LaterMedia]

Great points, Tony. Authentic engagement is so important to building community 💛

[@Bridge24k]

Im looking to develop an online business and have been researching all this stuff, thank u so much for the info.......

[@goodmuseapp]

Really informative. Thank you

[@kennethkingdon-korab2174]

As someone that has a life long psychology background and didnt partially mature until 30, there is alot of ways to exploit Gen Z simply because they are young and a wide range are still kids. I like the video for its honesty and consistency. At the same time we have young people controlling the markets, political figures and public images of others. Just as bad as old people that are stuck in their ways locking up healthy progress. There needs to be compromise and there is non because you think a generation controls the culture, the institutions control the generation.

[@LaterMedia]

Thanks for tuning in and sharing your insight, Kenneth!

[@missraynegaviola]

Great insighs! Thanks for sharing.😊

[@paganlaw8174]

Love this great information and the great way is brought congratulations- in summary I will call it at last the real No BS generation is here - ready for great changes - ban egoism - welcome collaboration spirit-

[@LaterMedia]

🙌

[@maricorcruz5028]

Thanks a lot! Super insightful!

[@LaterMedia]

We're so glad to hear it!

[@manujo2005]

Beautiful

[@jessicafinley9996]

Very insightful

[@EnzaMobilia]

This video was super helpful ❣

[@LaterMedia]

Thanks so much for tuning in and letting us know, Enza! We're so happy to help ❣

[@fantastic3317]

Is person marketing the best contemporary marketing strategies for gen z?

[@LaterMedia]

Hey there! We're happy to help, can you tell us a little more about what you mean by person marketing? :)

[@donl1279]

Great

[@LaterMedia]

Thanks so much, Don🥰

[@crispy9985]

See the problem with Gen Z is that we don't wanna be the target of any sort of marketing. We're tired of all the ads and commercials and don't just wanna senselessly buy products to feed corporations. Nothing a corporation can say will make us believe that they truly have good intentions and don't just wanna leech us out of our money. It doesn't work.

[@maricorcruz5028]

Thanks a lot! Super insightful!

[@LaterMedia]

We're super happy to help😊. Thank you for sharing your feedback with us!