Let me know which of these content marketing examples do you like the most? I personally loved GoPro's user generated content campaigns! 🙌 Sign up to the free newsletter here for more inspirations like these: lauriewang.com
@Jasmine-cn4wc6 ай бұрын
I personally like mailchimp's. blending education with entertainment in a way that resonates with small businesses and entrepreneurs.
@TomaszNiezgoda7 ай бұрын
Great tips, thank you!
@lauriexwang7 ай бұрын
You're welcome!
@dollarjilt16 ай бұрын
Good vid pal... with the Spotify advert... yeah, people love talking about themselves, reminds me of Donald Millers's classic "Building a Story Brand" where the customer/user is the hero and not the brand. I'm an international journalist from the US and spent 18 years working in and covering Asia with numerous int''l publications and now keen on digital marketing... your vids are a good primer for me and gives me ideas how to convert my journ exp to marketing... cheers~
@lauriexwang6 ай бұрын
Thanks for sharing your story, and I'm excited to see that you are looking to switch to this industry in digital marketing 🙌
@Jasmine-cn4wc6 ай бұрын
I love how this video goes beyond theory and explores real life examples. thanks for sharing your insights😊
@lauriexwang6 ай бұрын
Glad you like them! Thanks 🙌💡
@joyidaka45045 ай бұрын
Awesome content. You deserve more flowers on this
@lauriexwang5 ай бұрын
I appreciate that! Thanks for letting me know and I'm glad our path crossed on KZbin 🙌
@yuannanjing-nj9ic3 ай бұрын
I didn't like the switch to the marketing of surfing ,it makes me look dumb because it i was not really related
@simonalexandero7 ай бұрын
Great examples of marketing campaigns done well, and thinking about their audiences! Making ideas go viral is a science and art.
@lauriexwang7 ай бұрын
It definitely is!
@dinabaxter53937 ай бұрын
Love these examples, especially the Dove one and also the will it blend series, I remember when it first came out!
@lauriexwang7 ай бұрын
Yep exactly, and they continued to create these which worked so well for their brand!
@djhealy857 ай бұрын
I really thought the Dove commercial was amazing. How people perceive themselves versus how others perceive them. It was emotional and gave quick insights into the subjects. GoPro campaign was also ingenious to have the users film themselves and send in the footage. Looked very exciting.
@lauriexwang7 ай бұрын
Thanks David! Glad you found these examples interesting and inspiring 🙌😀 the Dove one really touched a nerve with me too.