Leagas Delaney Hamburg - Casefilm TRASH METAL PROJECT Wacken EN

THE TRASH METAL PROJECT
Wacken. The biggest metal festival in the world. 85,000 metalheads, 400 hectares of festival area, 590 tons of trash. Reason enough for our client #17Ziele - THE SUSTAINABLE DEVELOPMENT GOALS together with Wacken to take a stand for more sustainability.
But how do you raise awareness of tens of thousands of metalheads for trash avoidance? Certainly not by raising the finger but in their own language - metal music! Composed by renowned metal musicians, we produced the song "Reduce. Reuse. Recycle." which formed the center of the TRASH METAL PROJECT - the world's first real TRASH-metal song.