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🤔Ever wonder why some customers just stop using your product?
Understanding churn metrics can help you identify those reasons and improve your customer retention strategy.
🎥This video dives into the different types of churn metrics for consumer products, including:
1️⃣Customer churn rate: The percentage of customers who stop using your product in a given period.
2️⃣Revenue churn rate: The percentage of revenue lost from churned customers.
3️⃣Gross MRR churn: The total recurring revenue lost from churned customers.
4️⃣Net MRR churn: Gross MRR churn minus new MRR from upgrades and expansions.
By understanding these metrics, you can gain valuable insights into your customer base and take steps to reduce churn and boost customer lifetime value.
✅Watch this video to learn how to track churn metrics and use them to improve your consumer product!
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