Lecture | Tradwives, White Girl Summer, and the Online Culture Wars | Eviane Leidig

On mainstream social media platforms, young far-right women make extremism relatable. They share Instagram stories about organic foods, while subtly propagating the ‘pure’ white race and the Great Replacement theory. Amid discussions of dating and family life, they call on women to become housewives in order to counteract the effects of feminism.
Eviane Leidig offers an in-depth look into the world of far-right women influencers and the digital lifestyle they cultivate as they seek recruits for white nationalism. While marketing themselves as authentic and accessible, in order to reach new followers, they successfully spread a hateful ideology. Leidig will discuss how the current success of far-right women influencers can be explained, how the scope and reach of their ideas differ from pre-internet years, and in what ways these influencers impact gender roles.