Less Than 1% of Japanese Sake Is Made This Traditional Way | Still Standing | Business Insider

[@Hamun002]

That yeast is most likely living in the wood of that building. There is an American reenactment Museum that started doing traditional Apple Jack brewing, and to get the proper yeast, they had to find a building where Apple Jack was distilled pre-prohibition, and they left a few barrels of mash in the building. Several days later, the yeast was there, doing its job, and they had a yeast that had been long dormant in the building. Its kind of a miracle that we figured it out.

[@jjerg]

Another reason to love booze. 🍶🤓

[@lindamitchell-fox1926]

That’s pretty fascinating.

[@DarknessFalls29]

@Hamun002, My grandfather used to say this when I was a kid but of course that blew over my head. I'm sure he's now saying I told you, kid lol

[@carter_1]

I live near Seagrams brewery that turned into 🏭 ×6. All of the houses' wood trim, dif sidings, tree trunks, even across the road are BLACK. The "proper" yeast is even in the trees for ¼ mile radius. I imagine they have a hard time selling their properties... I heard it's INSIDE the houses too after a news report

[@zackattackwojo]

No one reading your a story bro😂

[@boltonky]

I gave up drinking about 8 years ago now, but i started on expensive good quality hard liquor from a young age an you learn that quality stuff just like real SAKE (like this) not crap stuff makes a huge difference/enjoyment to having it an not having that killer hangover (its a real craft/artform not some recipe that's pushed through a machine) Thank Gozenshu for allowing us into your business an giving pleasure to people

[@denden4410]

Пшп😅ш😅шпшпш😅шпр😅шшп😅😅ш😅ш😅😅😅шшшпшпшшп😅😅шп😅😅ш😅шш😅шп😅ш😅ш😅пшпп😅ш😅шпш😅шп😅😅шршп😅шп😅шпшрпшпшпмнп😅п😅шпшпшш😅пшпшппш😅пршшшпшппппнмп😅пррмнррррмнрррррррнмрмнрр😅нммнрорнрррмннморрммгии поп мрмроморрнннмрнмрнмрнн 😅ш по

[@denden4410]

рммомм Рим при р

[@denden4410]

Пр😅😅😅😅😅😅

[@denden4410]

😅😅

[@denden4410]

П😅

[@GhostOfAmsterdam69]

Determined people like Maiko-san who refuse to let this beautiful, traditional craft die out touch my heart. Sake is delicious and I would love to try hers one day.

[@mariannecreyf5025]

So impressed. I love your attention and dedication to tradition. Would love to taste this

[@tomholroyd7519]

It's way more complex to make than I thought. No wonder it tastes so good. Also don't drive after you drink this. Or do anything.

[@leo_mas_922]

Ok SF

[@tadams27]

Sake taste awful

[@tadams27]

@@dahat1992 What grade are you in?

[@joshyoung1440]

Gosh thanks for letting us know not to drink and drive, how else would we have known??

[@syrinx9196]

Are you going to be okay? @@joshyoung1440

[@danielkover7157]

It is good to see people working to preserve the past, especially something that's "living history" like sake. ❤

[@dunkley7776]

Had no idea of the complexity in crafting sake. Thanks for this video!

[@Serenity_Dee]

I've had good sake and cheap sake, and the difference is profound. I'll cook with cheap sake, but good sake? It's delicious and dangerously smooth. I don't have any in the house at the moment but that will change and I'll definitely be looking for this brand, if I can find it in my area.

[@john2g1]

It's my fault for watching before I go to bed, but I didn't catch what brand of sake this was. Does anyone know the brand?

[@まいこつじ]

The brand is Gozenshu.

[@capturethemomentonce]

@@まいこつじI I have tired their sake and it is incredible! My favorite sake ever!!

[@capturethemomentonce]

I have tired their sake and it is incredible! My favorite sake ever!!

[@Ste_Brit]

I love these types of videos you guys do. They’re so interesting and informative

[@darkrathwheito9818]

The difference between an mass produced product, and the high-quality one, perfectly shown in this video, great to see the hard job they do to make the industry alive !

[@fannfang9635]

Interesting video.. Now i know how complicated to make sake. Next time I go to japan I'll look for this sake to try for sure 😊😊

[@succubliss379]

Ive had this before. It is absolutely excellent.

[@exploshaun]

Can't believe the irony of sake becoming more popular overseas than in Japan

[@MarkDurham-ct2ln]

I’m glad some of these traditional methods of making Alcohol have survived. I just wish more companies were this dedicated to their craft.

[@tonyk7ng1803]

If you can make it right and can make it the best then no matter how much the end products cost the people are willing to buy them because it is worth the money/investment and be well satisfied too.

[@MarkDurham-ct2ln]

I’ve never had this kind of Sake before and I don’t make a lot of money. But Sake is one of my Favorite alcoholic beverages. And I’m sure this type of Sake tastes much better than what I can afford to drink.

[@TTOS69]

I think Sake is my new favorite drink!

[@Savedbygrace323]

Very interesting and appreciated!

[@BooBuKittyPhuk]

Sake is the only thing I can drink when eating Sushi. Ive found out that anything else ruins the flavors for me. It can be so smooth and crisp it tastes like you're drinking flowers. I can't wait to try this brand.

[@greenmanatee6462]

Surprised to hear something made from rice and fungus would taste like flowers, anticipating trying traditional made sake

[@jileel]

Foreigners love sake, i brought some back home and ahared it around. Giant bottle was gone in three days.

[@RolloTonéBrownTown]

An idea I had in terms of food/wine pairing. Treat sake like you would a dry white.

[@bobsteave1236]

add a link to sell this product to this video .. all those hard workers deserve some more business! why no link?

[@RedDuke42]

High quality sake is so dangerous, its so smooth itll get you pissdrunk without you noticing😂

[@WhatWillYouFind]

You know its good sake when the customer say "its like drinking water" with that odd and funky smirk. The good stuff goes down so well you don't remember having it. XD

[@missstellah6981]

Traditional looks better than modern

[@sn5301679]

But the price also different

[@syrinx9196]

@sn5301679. Water is cheaper than alcohol.

[@starwar]

i dont even like to drink alcohol but the creation process is exciting.

[@brettonwatts]

I’ve got to get a bottle of this

[@drd6893]

I want to try this so much! Can we buy this in the states?

[@greenmanatee6462]

Would like to try some of this -1% sake ❣️

[@subjectbigy]

Does anyone know how to get one of their bottles?

[@MomMom4Cubs]

Google is your friend. Not only if this company ships to the USA (or wherever), you'll be able to quickly ascertain your state's/country's regulations regarding the importation of alcohol of this type and strength and which last-mile delivery companies are licensed to deliver alcohol to a residence.

[@subjectbigy]

Okay, what’s the name of the company? I don’t believe the video mentions it.

[@MomMom4Cubs]

@@subjectbigy That's because it's in the description.

[@themadscientest]

By far sake is the most drinkable fermented beverage.

[@VirtuousVibeTribe]

Where can we buy?

[@ryukorider7075]

Cool

[@ChadWilson]

I wish I had this kind of sake available here in southwest Ohio.

[@syrinx9196]

Jungle Jim's would probably order it if you were to get a case or something.

[@ChadWilson]

@@syrinx9196, they might be the one place that would order this kind of sake.

[@McGoogger]

sake is tasty

[@that_boi5551]

WHAT'S THE MUSIC IN THE BACKGROUND

[@BoyRDTheChef]

I love these videos but the sharp “S” sounds in the recording are piercing. I think it’s called sibilance. Has anyone else noticed this?

[@VideoArmageddon]

YuM!

[@vincentwolf1456]

Wonder how did they keep the temperatures right in ancient times.

[@mariarahim651]

The human touch I have brewed sake and many different types of rice wine and brews. I make a lot of homebrews. I made sake yesterday and I didn't have any tools to measure the temp I relied on my touch. When you spead the rice you leave it to cool for a bit when you come back to the rice you feel it if its hot to the touch is not ready yet but if its slight wamer then your body temp or at your body temp is ready. Sake craft was perfected over 2,000 years our ancestors were not dumb because of them we get to enjoy this beverage.

[@tomholroyd7519]

If you've never tasted the GOOD sake, then you don't know. The stuff they serve at most restaurants in the US is not sake at all compared to the GOOD stuff.

[@PW-72648]

Makes sense.

[@thegamingwolf5612]

You could say that about any drink

[@john2g1]

​@@thegamingwolf5612 Not really... Rum is usually rum. Gin is usually gin (although jenever is pretty rare). And Tennessee Whiskey is always Jack Daniel's... Cause they'll sue you early and often.

[@KanpaiCarl]

it is not 3 weeks but 4 days ;-)

[@aivaraslabokas7172]

Would watch more BI videos, if they could narrate 100% of it.

[@skarqen]

what does that even mean bruh what

[@karupt422]

​@@skarqenthis guy cant read 😂

[@Haya12234]

How is it traditional to use stainless steel fermentation pots?

[@john2g1]

The process is traditional. No added sugar, only naturally occurring yeast, no added alcohol from external sources. I have to imagine using traditional cedar would leave a taste and possibly a color too.

[@TheCrouchingZebra]

Well if most people can’t tell the difference…

[@Chanko2397]

It's like that with most things though, right? Can a novice taste the difference between an expensive bottle of wine or an average one? Can a novice taste the difference between artisanal bourbon vs. commercial? I think those that have developed the palate to distinguish the difference and who appreciate the better quality are the target market.

[@TheCrouchingZebra]

Most people can tell a cheap spirit from an expensive artisan one, yes. Whiskey/bourbon especially.@@Chanko2397

[@Didntwanttomakeauser]

00:20 that is not a happy face

[@wokeaf9531]

All of that shit made in my country is garbage it’s toilet cleaner this included the wine until someone learned to turn the fridge on to remove the acid.

[@DrPeculiar312]

>"Traditional" Way >Uses Aluminum tubs, mechanical lifts and plastic buckets what a joke

[@auro1986]

99% is your cheap toxic industrial waste

[@FallenActual]

So most people can't taste the difference and it's stupid expensive coupled with the fact most people like foreign alchol (that's why it's making more sells through export now and beer and other wines are being imported). Don't get me wrong I'm all for keeping a tradition alive but this just doesn't seem like one worth keeping around they just let it self create yeast instead of adding it...

[@john2g1]

I think you're forgetting that there are 9 billion people in the world and the "few that can" tell the difference is still a large number of people. Even if it was only 1% of 1% of the global population; that is still 900,000 people... They just don't all live in Japan so exports.

[@Fpl8646]

PLACEBO

[@syrinx9196]

Prove it.

[@leo_mas_922]

@@syrinx9196 Trollallero

[@trex1448]

I make Korean variations of this. Its not that hard. Similar to making kimchi and Korean sauces.

[@zxqwerxz]

I guess the question I have is, why are these ancient techniques worth preserving? There's been centuries of improvements to every part of the chain of production, and science to isolate enhance the characteristics of the product. What is the advantage of preserving and buying a less refined product? Its not an unpopular position, plenty of these artisans are the last of their kind making X in this way, clearly because whatever quality or story the product has isn't enough to keep the lights on, or the technique doesn't scale. So what's the point?

[@syrinx9196]

If you watch the video, you will see that there are people who believe it tastes better. If you want pure grain alcohol you can get it from a lab chemicals company and it won't have any flavor, odor, et cetera. It will be nothing but ethanol and water. It is obviously the "impurities" that people like in their alcohol. Otherwise, all alcohol would be some level of dilution (with water) of 100% pure ethanol.

[@rakeera]

Just look around and how heritage and culture play a huge role in our society. Imagine everything is replaced by something new just because it’s less efficient. It would be just lame

[@vander9678]

there is no point. The free market has spoken and clearly modern techniques have won.

[@Chanko2397]

Why does anyone produce small batch artisanal anything? Because there is a small, but devout market that will buy it. Same with beer. Why would anyone buy from a microbrewery when there's InBev? A segment of the market appreciates and can distinguish the difference and are willing to pay for that quality. When that value isn't there, then these practices self-eliminate.

[@leo_mas_922]

So? What’s so special about it

[@syrinx9196]

It helps to watch the video.

[@leo_mas_922]

@@syrinx9196 Sake helps to watch sake videos?

[@Sardatfk]

If people can't taste the difference then why bother? Your literaly selling nothing but a 'traditional' word on a label, if people even bother checking past the word

[@ghinannafsiaqila4629]

Haram

[@M3T2W01f]

So, what? The world doesn't revolve around any one religion.

[@ghinannafsiaqila4629]

@@M3T2W01f so what I'm not forcing:v just. Say one word for trolling you:b

[@M3T2W01f]

@@ghinannafsiaqila4629 god is fake

[@Ccat398]

This narrator is no good

[@benjaminclark6874]

Please discontinue the videos. Thanks

[@linusmlgtips2123]

No

[@magiklam2991]

Nah

[@stageiiwappie950]

I can imagine weebs drinking this and think they are cool

[@ingilizanahtar644]