Less Than 1% of Japanese Sake Is Made This Traditional Way | Still Standing | Business Insider

The Gozenshu Brewery is one of the few in Japan using bodaimoto, a 600-year-old fermentation method, to make sake. They use it to make junmai, or pure rice sake that has no added alcohol or sugar. But mass-produced sake made with cheap additives is threatening the business.
00:00 - Intro
00:54 - Gozenshu Brewery
01:21 - Prepping Rice
02:37 - Steaming Rice
03:17 - Adding Mold
04:26 - Becoming a Brewmaster
05:31 - Bodaimoto
06:38 - Fermentation
07:20 - Filtering Sake
07:36 - Component Analysis
08:01 - History
09:07 - Competition
10:11 - Sticking to Tradition
10:38 - A New Market
12:23 - A Promising Future
12:59 - Credits
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Less Than 1% of Japanese Sake Is Made This Traditional Way | Still Standing | Business Insider

[@Hamun002]

That yeast is most likely living in the wood of that building. There is an American reenactment Museum that started doing traditional Apple Jack brewing, and to get the proper yeast, they had to find a building where Apple Jack was distilled pre-prohibition, and they left a few barrels of mash in the building. Several days later, the yeast was there, doing its job, and they had a yeast that had been long dormant in the building. Its kind of a miracle that we figured it out.

[@jjerg]

Another reason to love booze. 🍶🤓

[@lindamitchell-fox1926]

That’s pretty fascinating.

[@DarknessFalls29]

@Hamun002, My grandfather used to say this when I was a kid but of course that blew over my head. I'm sure he's now saying I told you, kid lol

[@carter_1]

I live near Seagrams brewery that turned into 🏭 ×6. All of the houses' wood trim, dif sidings, tree trunks, even across the road are BLACK. The "proper" yeast is even in the trees for ¼ mile radius. I imagine they have a hard time selling their properties... I heard it's INSIDE the houses too after a news report

[@zackattackwojo]

No one reading your a story bro😂

[@boltonky]

I gave up drinking about 8 years ago now, but i started on expensive good quality hard liquor from a young age an you learn that quality stuff just like real SAKE (like this) not crap stuff makes a huge difference/enjoyment to having it an not having that killer hangover (its a real craft/artform not some recipe that's pushed through a machine) Thank Gozenshu for allowing us into your business an giving pleasure to people

[@denden4410]

Пшп😅ш😅шпшпш😅шпр😅шшп😅😅ш😅ш😅😅😅шшшпшпшшп😅😅шп😅😅ш😅шш😅шп😅ш😅ш😅пшпп😅ш😅шпш😅шп😅😅шршп😅шп😅шпшрпшпшпмнп😅п😅шпшпшш😅пшпшппш😅пршшшпшппппнмп😅пррмнррррмнрррррррнмрмнрр😅нммнрорнрррмннморрммгии поп мрмроморрнннмрнмрнмрнн 😅ш по

[@denden4410]

рммомм Рим при р

[@denden4410]

Пр😅😅😅😅😅😅

[@denden4410]

😅😅

[@denden4410]

П😅

[@GhostOfAmsterdam69]

Determined people like Maiko-san who refuse to let this beautiful, traditional craft die out touch my heart. Sake is delicious and I would love to try hers one day.

[@tomholroyd7519]

It's way more complex to make than I thought. No wonder it tastes so good. Also don't drive after you drink this. Or do anything.

[@leo_mas_922]

Ok SF

[@tadams27]

Sake taste awful

[@tadams27]

@@dahat1992 What grade are you in?

[@joshyoung1440]

Gosh thanks for letting us know not to drink and drive, how else would we have known??

[@syrinx9196]

Are you going to be okay? @@joshyoung1440

[@Serenity_Dee]

I've had good sake and cheap sake, and the difference is profound. I'll cook with cheap sake, but good sake? It's delicious and dangerously smooth. I don't have any in the house at the moment but that will change and I'll definitely be looking for this brand, if I can find it in my area.

[@john2g1]

It's my fault for watching before I go to bed, but I didn't catch what brand of sake this was. Does anyone know the brand?

[@user-fy2id1sy6p]

The brand is Gozenshu.

[@capturethemomentonce]

@@user-fy2id1sy6pI I have tired their sake and it is incredible! My favorite sake ever!!

[@mariannecreyf5025]

So impressed. I love your attention and dedication to tradition. Would love to taste this

[@Ste_Brit]

I love these types of videos you guys do. They’re so interesting and informative

[@dunkley7776]

Had no idea of the complexity in crafting sake. Thanks for this video!

[@Savedbygrace323]

Very interesting and appreciated!

[@capturethemomentonce]

I have tired their sake and it is incredible! My favorite sake ever!!

[@fannfang9635]

Interesting video.. Now i know how complicated to make sake. Next time I go to japan I'll look for this sake to try for sure 😊😊

[@danielkover7157]

It is good to see people working to preserve the past, especially something that's "living history" like sake. ❤

[@darkrathwheito9818]

The difference between an mass produced product, and the high-quality one, perfectly shown in this video, great to see the hard job they do to make the industry alive !

[@tonyk7ng1803]

If you can make it right and can make it the best then no matter how much the end products cost the people are willing to buy them because it is worth the money/investment and be well satisfied too.

[@TTOS69]

I think Sake is my new favorite drink!

[@succubliss379]

Ive had this before. It is absolutely excellent.

[@RedDuke42]

High quality sake is so dangerous, its so smooth itll get you pissdrunk without you noticing😂

[@missstellah6981]

Traditional looks better than modern

[@sn5301679]

But the price also different

[@syrinx9196]

@sn5301679. Water is cheaper than alcohol.

[@BigboiiTone]

An idea I had in terms of food/wine pairing. Treat sake like you would a dry white.

[@ryukorider7075]

Cool

[@WhatWillYouFind]

You know its good sake when the customer say "its like drinking water" with that odd and funky smirk. The good stuff goes down so well you don't remember having it. XD

[@jileel]

Foreigners love sake, i brought some back home and ahared it around. Giant bottle was gone in three days.

[@BooBuKittyPhuk]

Sake is the only thing I can drink when eating Sushi. Ive found out that anything else ruins the flavors for me. It can be so smooth and crisp it tastes like you're drinking flowers. I can't wait to try this brand.

[@greenmanatee6462]

Surprised to hear something made from rice and fungus would taste like flowers, anticipating trying traditional made sake

[@brettonwatts]

I’ve got to get a bottle of this

[@bobsteave1236]

add a link to sell this product to this video .. all those hard workers deserve some more business! why no link?

[@BoyRDTheChef]

I love these videos but the sharp “S” sounds in the recording are piercing. I think it’s called sibilance. Has anyone else noticed this?

[@greenmanatee6462]

Would like to try some of this -1% sake ❣️

[@drd6893]

I want to try this so much! Can we buy this in the states?

[@kinky.hair.academy3641]

I love sake ❤

[@exploshaun]

Can't believe the irony of sake becoming more popular overseas than in Japan

[@VideoArmageddon]

YuM!

[@tomholroyd7519]

If you've never tasted the GOOD sake, then you don't know. The stuff they serve at most restaurants in the US is not sake at all compared to the GOOD stuff.

[@PW-72648]

Makes sense.

[@thegamingwolf5612]

You could say that about any drink

[@john2g1]

​@@thegamingwolf5612 Not really... Rum is usually rum. Gin is usually gin (although jenever is pretty rare). And Tennessee Whiskey is always Jack Daniel's... Cause they'll sue you early and often.

[@that_boi5551]

WHAT'S THE MUSIC IN THE BACKGROUND

[@McGoogger]

sake is tasty

[@subjectbigy]

Does anyone know how to get one of their bottles?

[@MomMom4Cubs]

Google is your friend. Not only if this company ships to the USA (or wherever), you'll be able to quickly ascertain your state's/country's regulations regarding the importation of alcohol of this type and strength and which last-mile delivery companies are licensed to deliver alcohol to a residence.

[@subjectbigy]

Okay, what’s the name of the company? I don’t believe the video mentions it.

[@MomMom4Cubs]

@@subjectbigy That's because it's in the description.

[@themadscientest]

By far sake is the most drinkable fermented beverage.

[@ChadWilson]

I wish I had this kind of sake available here in southwest Ohio.

[@syrinx9196]

Jungle Jim's would probably order it if you were to get a case or something.

[@ChadWilson]

@@syrinx9196, they might be the one place that would order this kind of sake.

[@Didntwanttomakeauser]

00:20 that is not a happy face

[@aivaraslabokas7172]

Would watch more BI videos, if they could narrate 100% of it.

[@skarqen]

what does that even mean bruh what

[@karupt422]

​@@skarqenthis guy cant read 😂

[@ASmallPoop]

Sake bombs!

[@sebastianbothe1228]

How is it traditional to use stainless steel fermentation pots?

[@john2g1]

The process is traditional. No added sugar, only naturally occurring yeast, no added alcohol from external sources. I have to imagine using traditional cedar would leave a taste and possibly a color too.

[@TheCrouchingZebra]

Well if most people can’t tell the difference…

[@Chanko2397]

It's like that with most things though, right? Can a novice taste the difference between an expensive bottle of wine or an average one? Can a novice taste the difference between artisanal bourbon vs. commercial? I think those that have developed the palate to distinguish the difference and who appreciate the better quality are the target market.

[@TheCrouchingZebra]

Most people can tell a cheap spirit from an expensive artisan one, yes. Whiskey/bourbon especially.@@Chanko2397

[@wokeaf9531]

All of that shit made in my country is garbage it’s toilet cleaner this included the wine until someone learned to turn the fridge on to remove the acid.

[@auro1986]

99% is your cheap toxic industrial waste

[@zxqwerxz]

I guess the question I have is, why are these ancient techniques worth preserving? There's been centuries of improvements to every part of the chain of production, and science to isolate enhance the characteristics of the product. What is the advantage of preserving and buying a less refined product? Its not an unpopular position, plenty of these artisans are the last of their kind making X in this way, clearly because whatever quality or story the product has isn't enough to keep the lights on, or the technique doesn't scale. So what's the point?

[@syrinx9196]

If you watch the video, you will see that there are people who believe it tastes better. If you want pure grain alcohol you can get it from a lab chemicals company and it won't have any flavor, odor, et cetera. It will be nothing but ethanol and water. It is obviously the "impurities" that people like in their alcohol. Otherwise, all alcohol would be some level of dilution (with water) of 100% pure ethanol.

[@keehyukra2492]

Just look around and how heritage and culture play a huge role in our society. Imagine everything is replaced by something new just because it’s less efficient. It would be just lame

[@vander9678]

there is no point. The free market has spoken and clearly modern techniques have won.

[@Chanko2397]

Why does anyone produce small batch artisanal anything? Because there is a small, but devout market that will buy it. Same with beer. Why would anyone buy from a microbrewery when there's InBev? A segment of the market appreciates and can distinguish the difference and are willing to pay for that quality. When that value isn't there, then these practices self-eliminate.

[@trex1448]

I make Korean variations of this. Its not that hard. Similar to making kimchi and Korean sauces.

[@FallenActual]

So most people can't taste the difference and it's stupid expensive coupled with the fact most people like foreign alchol (that's why it's making more sells through export now and beer and other wines are being imported). Don't get me wrong I'm all for keeping a tradition alive but this just doesn't seem like one worth keeping around they just let it self create yeast instead of adding it...

[@john2g1]

I think you're forgetting that there are 9 billion people in the world and the "few that can" tell the difference is still a large number of people. Even if it was only 1% of 1% of the global population; that is still 900,000 people... They just don't all live in Japan so exports.

[@Fpl8646]

PLACEBO

[@syrinx9196]

Prove it.

[@leo_mas_922]

@@syrinx9196 Trollallero

[@ghinannafsiaqila4629]

Haram

[@M3T2W01f]

So, what? The world doesn't revolve around any one religion.

[@ghinannafsiaqila4629]

@@M3T2W01f so what I'm not forcing:v just. Say one word for trolling you:b

[@M3T2W01f]

@@ghinannafsiaqila4629 god is fake

[@leo_mas_922]

So? What’s so special about it

[@syrinx9196]

It helps to watch the video.

[@leo_mas_922]

@@syrinx9196 Sake helps to watch sake videos?

[@Sardatfk]

If people can't taste the difference then why bother? Your literaly selling nothing but a 'traditional' word on a label, if people even bother checking past the word

[@Ccat398]

This narrator is no good

[@benjaminclark6874]

Please discontinue the videos. Thanks

[@linusmlgtips2123]

No

[@magiklam2991]

Nah

[@stageiiwappie950]

I can imagine weebs drinking this and think they are cool