Let's

We can change our world for the better thanks to social media and technology, not in spite of it. Learn more: TheSocialInstitute.com
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VIDEO SCRIPT
What if I told you I’m part of the biggest team in the world, but you’ve never heard of us?
We like and post, snap and share.
We’re the texters.
The grammers.
The go-getters of this generation.
Our team doesn’t win through points and touchdowns.
Our field is our phone. And we win by using it for good.
What if I told you our devices are our voices, and we use them to do great things?
To spark movements.
To follow role models.
To share our strengths.
Parents call it social media.
We call it being social.
What if I told you that our team needs coaches?
Role models to fill our feeds...who also use their devices for good.
Friends, parents, teachers, leaders.
Show us your best moves.
Everyone tells us the DON’Ts.
Don’t post this. Don’t share that. Teach us the DO’s.
How to deal with bullying
Who to friend and who to block.
When to put our phones away.
Help us play our A-game.
What if I asked you to join our team?
Because you can.
You have the power to control your device instead of letting it control you.
You, too, can turn it ON and turn it UP.
To spread good over hate, to DOWNload so you can UP lift, to cyberback those who are cyberbullied, to strengthen your reputation, to represent something bigger than you, to change our world for the better.
One post, one snap, one text at a time.
We are the biggest team in the world.
And we’re only growing.
Are you with us?
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VIDEO TEAM
Production: Duke University's Pitch Story Lab (pitchstorylab.com)
Filmmakers/Editors: Duke undergrad students Connor Guest, Darbi Griffith, Brendan Quinlan
Students on camera: Ravenscroft students and Duke University students