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My channel is a fun place for people to enjoy the world of beauty! If you leave mean negative comments or resort to name calling, I will delete your comment & block you. My channel is not the place. This world is so ugly & negative & we desperately need to make a change. I cant control the world, but I can control my channel. Constructive criticism is always welcome! "you're a lying bitch" is NOT constructive ! Don't feel like you need to kiss my ass. Feel free to speak your mind but please respect each other! XOXO
#JaclynHill #makeuptutorial #cosmetics

[@imnumber142]

What happens when you get overly defensive like this is you can't tell the difference between trolls leaving hate, and normal people giving feedback. Yes, customer feedback and market research is a part of business practice, it's not "gossip and tea". She's so defensive that she doesn't want to hear anything from anyone, everything is cancel culture, every opinion is hate. Imagine big companies said they're not answering where their labor is from because they don't feed into the gossip... That's not how business works.

[@cassthompson3386]

Lmao girl, every single comment here is just bitter trolls spreading their hate. Wtf you talking about 🤭

[@lindehintzen6521]

Are you freaking kidding me?!? She was discussing her mental health in this video regarding the lipstick incident. Don’t you even dare act like a little know it all and that your opinion matters this much. You’re not god, and you never will be. Your view on the world is not sovereign so don’t spread opinions like it is. This comment is just negativity and completely irrelevant.

[@sarahwales6276]

​@@cassthompson3386 😂 LOL, the sarcasm on this thread is brutal.

[@JazminnDoll]

Man, if y’all didn’t catch what she was throwing when she was talking about makayla … i feel sorry for y’all. These women literally lie to you as their job and they want you to just accept it and keep buying their bs

[@JazminnDoll]

@@Inbox-Official_JaclynHill no

[@Angelaaa1015]

She didn’t trademark anything 🤷🏻‍♀️🤷🏻‍♀️ as if she was the only one who thought of the idea.

[@cristinaolsen6131]

Oh man, I've followed for over 10 years. Brought the products, gave the benefit of a doubt. But the attitude here over not owing an explanation on stealing someone else's humble brand. I'm a business woman too. Women should support other women not steal from them. This is truly the final straw. Ethics and kindness before crushing others hard work and dreams always. Edit: brought the makeup stuff in the past. Definitely not these over priced knocks.

[@shae9364]

Exact same over here. I've been a follower since the veryyy beginning, and it makes me sad that this is how she ended up. It's showing a lot of her true character.

[@Error44123]

Wait… what happened?! I don’t have any socials so I’m out of the loop!

[@kburgg]

Exactly.

[@sherrybatya3610]

Same. I used to Stan her. Now I can’t stand her after realizing how truly shitty of a person she is.

[@meem7283]

She has and will ALWAYS put her bank account before her fans/followers/customers. It’s sad at this point.

[@Amy-oo4kf]

The trademark comment was vile. Kayla couldn’t trademark her company’s name because she was actually a family owned brand - legitimately! Her business was not owned by Morphe and passed off as her own 🫣all this situation has done has highlighted what a class act Kayla actually is though. More power to her!

[@rusticbeauty5473]

Kalyn

[@minorkey5286]

Unfollow jaclyn then. You don't know

[@Fauziia.a]

Bye b 🤣

[@maddoxdriscoll168]

@@minorkey5286 Me when Jaclyn Hill goes bankrupt: 🎉🎊👯💃🎈✨

[@nhahaone]

​@@minorkey5286 🤡🤡🤡

[@clainaespinoza9450]

Jaclyn here is a thought for you, have you ever stopped and think for a moment why people don’t like you anymore? Seriously think about it instead of calling them haters. To me that word is very childish and it’s pretty obvious that when a big youtuber like yourself calls everyone a hater for calling you out on the questionable things that YOU, yourself have done here on youtube it makes it seem like you don’t want to take ownership of your own mistakes. Grow up Jaclyn and start being truthful to your fans and apologize to Kalyn because you owe her one.

[@Fauziia.a]

Have you ever stopped to think .. it doesn’t concern you or this won’t do nothing for you ? Be concerned about yourself love, not some who doesn’t know, doesn’t give a single fuck about what you gotta say. If you don’t like her, there are still people who support her. Simple as that

[@simone24sc]

​@@Fauziia.a but then same goes for you nobody cares what you think either 😂

[@letschatcreateresinart7465]

BOOM 💯

[@emarzilli]

5.5 million views. 5.5 million people love her. She is fine ;) *kisses

[@emarzilli]

@@gracejones2831 HATER

[@kirstensantini1479]

This situation has become so sad, and I can't even focus on the actual tutorial anymore. Money rly reveals your true character and now that she's swimming in it, she's basically telling her subscribers (the reason she's filthy rich) that she owes us nothing. It's sad but I think it's time to accept this is her answer and just who she truly is; an insecure narcissist who takes no accountability and gaslights her audience.

[@dani3670]

Can you fill me in on what's happening? I have like 10 mins left in the vid and haven't seen anything out of the ordinary. What am I missing!? I don't know any make up drama anymore 😩

[@SiriMor1980]

@@dani3670 check out Jen luvs reviews last live 😊 it was from a couple of days ago. 😊

[@kirstensantini1479]

@Dani she stole her "Koze" from a smaller brand with the same name and has only addressed it with her "at least they trademarked it" sassy comment in this video. There's also legal documents online proving that her Jaclyn cosmetics brand is in fact NOT hers, she's just the face of the brand. It's also not a family owned company as she claimed at the release of the brand. Instead of giving her "loving subscribers" a genuine explanation, she basically has told them it's not their business. She's continued to make it difficult to trust her over the years and now it seems she's just showing the mean girl she rly is. If you're interested, Tea Spill here on KZbin has gone into detail about what's happened basically !

[@dani3670]

@@kirstensantini1479 ok I watched the tea spill videos. WOW the Jaclyn cosmetics part shocked the hell out of me. Koze... Seems like something she'd do tho lol

[@kirstensantini1479]

@Dani ya that's what's sad tho, is that now we expect shady behavior from her

[@sherrybatya3610]

Every time she’s caught in some bullshit she puts on an attitude and acts a very way to seem like she doesn’t care as a defense mechanism and it’s soooo transparent!!! She isn’t fooling everyone, I know she’s bothered and embarrassed af right now😂

[@shelbyhaynie8656]

Then why are you here? Just unfollow.

[@maddoxdriscoll168]

@@shelbyhaynie8656 Me when Jaclyn Hill goes bankrupt: 🎉🎊👯💃🎈✨

[@Fauziia.a]

sweetie .. why are you even subscribed 😂😂

[@yvonnebehar5566]

by what? stfu

[@wildflowers100]

Now we know why she had such an attitude in this video. She is losing out on her 15% royalties from “her” brand (not her brand) 💀

[@LackToast_Intolerant]

I think this video is the final nail in the coffin for me.. I've been a fan since the very beginning, and have taken a step back these past few years. I haven't bought anything from any of Jaclyn's brands since the lipsticks. I have, however, been a silent viewer. I had been hoping to see a change in behavior from Jaclyn to earn my trust again. At this rate, she'll never be able to win my trust back.

[@buymejumprope]

Dramatic.

[@Fauziia.a]

Bye 😂😂 to think she cares or any of us actually care

[@Sas0367]

​@@Fauziia.a fyi dear. She will care when she loses more money. You people are so far up her ass that it is toxic and sickening. You never hold her accountable. And that makes you worse than Jaclyn. Grow up a bit. If you can't handle different opinions, stay off the internet.

[@chrissy25sox]

Yup, I unsubbed immediately on here and insta. I always defended her actions because I saw the person she said she was, not the person she truly was said by her actions. It sucks.

[@heatherrembe2854]

If you haven't bought any of her stuff then you're missing a lot because it's amazing!

[@cassie274]

Is no one going to address the “at least they trademarked it” comment?

[@beautyandmorewithrenee]

Shady AF on her part really, shows no compassion at all

[@cassie274]

@@beautyandmorewithrenee I 1,000% agree

[@stephaniesaslut12616]

​@@hafsaentertainmentJaclyn stole her KOZE name from a smaller influencer and trademarked it. Even though this women had been selling items for years b4. (She is from Canada which their trademark system is very expensive than here in the states). A simple google search would have gave Jalyn the info she needed to not steal it yet she claims she did research and "nothing came up for KOZE". The morally right thing to do would be for JH to reach out to this women and offer a deal or maybe anything other than stealing the exact spelling. So in short the trademark "joke" was throwing shade to the company she stole and made shut down bc she didn't trademark in time. But a side note: in the legal system the women would have won bc all she had to do was prove she had been selling b4 JH came out with anything and when JH did launch she would need to prove that her income was affected bc if the same name.

[@xennykat]

When did she say this?? I think I missed it :(

[@cassie274]

@@xennykat when she was talking about the IT Cosmetics Heavenly Lux brush

[@Introverted.Alien.]

Don't u think that u really should address some things & not dismiss it as "it's just business". Stealing another women's ENTIRE brand is not just business, its serious, disgusting, & shameful. It's sad that the self called "CEO" is nowhere to be found in this situation.

[@alizeecarlier3423]

Omg what happened ???

[@Lori68N]

She doesn't Need to Address anything and who are you to say She does? And if you don't like her, why the hell are you here?

[@Introverted.Alien.]

@@Lori68N freedom of speech, babe. Who are you to tell me I can't share my opinion? 🤣😂

[@caittiac6020]

I adore how she claims she doesn’t owe us any explanations or anything like girl… we don’t owe YOU money if you aren’t going to give us fully transparency and actually have morals and values. You might want to try to be more like Selena Gomez with rare beauty. She isn’t defensive ( not like she has anything to be defensive abt bc she has done it all right from the get go) and she is transparent and opening showing her fans her values and supports mental health awareness and shows us how she cares abt the environment . Like you could definitely use some reflection

[@Star_coffeegirl]

Rare beauty cosmetic is legitimate... I absolutely love their blushes

[@minorkey5286]

Ok but Selena was already a multimillionaire. That makes life much easier

[@TheAlixAmanda]

She literally said to unfollow her if you don’t like her. She obviously is not begging people to buy her stuff, she said if you like her great and if not then you have no obligation to stay. Why people who don’t like her still watch her is beyond me, especially a 40 minute video like why waste your time, y’all are just looking for drama

[@aubriellemorgan]

@@minorkey5286 Jaclyn wasn’t hurting either prior to starting her brand

[@edwinawilliams7364]

Jacklyn I love you girl

[@rosaortiz2658]

But sometimes fans/supporters/customers are owed an explanation bc they are quite literally the ppl that pay your bills. It’s not hard to be transparent when there’s nothing to hide. Every explanation has always been vague with no real answer or just plagued with avoidance. Real transparency & accountability go a long way.

[@TotallyNotBeanSoup]

This is hilariously unbelievable… respectfully, it’s not toxic for calling someone out on their bs when it’s literally been confirmed.😒

[@lisaziemski7795]

Right there is so much evidence out there of what she did.

[@meem7283]

Exactly!! And it seems like the ones still supporting her only do it because they refuse to believe anything a drama channel says even tho they have the court documents posted as proof. Even Jen Luvs Reviews (I think her name is) is covering it all and she’s not a drama channel. There’s just no opening some people’s eyes no matter what.

[@ljbrazwaxing578]

I feel like she was simply saying to move on and no she’s not going to participate in making an even bigger deal out of it

[@TotallyNotBeanSoup]

@@ljbrazwaxing578 I think so too but it’s also an excuse, people wouldn’t make it an issue if she actually admitted her faults. She’s an adult who made some pretty crap moves that negatively affected others and personally I think she just needs to take responsibility for it because she’s just making herself look worse :\

[@minorkey5286]

You don't know what's going on. Just as Jaclyn says. You just believe sh*t people told you. You do NOT KNOW.

[@cristinac6025]

Jaclyn Cosmetics is NOT Jaclyn's brand, NOT an owner, NOT CEO, NOT a shareholder, nothing more than a collaborator who licensed her name for use…owns 0% of the brand

[@biniii2.027]

Wait what?

[@meem7283]

Yep! Just a gave her name and was a “sales person” for forma/morphe . But wants to come on here saying “I built this with my own money, blood, sweat, and tears. It’s MY BRAND %100”. But it’s not and never was. Learned it all in the bankruptcy papers that morphe filed.

[@lms1014]

How do you know this? I'm curious.

[@cristinac6025]

@@lms1014 it’s in the court documents

[@itsjustlans5]

Yeah fr it’s literally not hers🤣

[@rachaelmiles8657]

It's nice to come back and see these comments after people blindly following her after everything. Well done everyone for finally see through her.

[@kadygirlforever]

She was deleting dissenting comments when this video was originally released. Couldn’t keep it up it seems.

[@imliterallyjustsomeguy]

Growing up, maturing, "being 32", etc is not the same as being too tired to become a better person.

[@californiadoll6273]

*Jaclyn:* * im not here to sell anything * *Jaclyn:* * pre selling her Koze robe * *Jaclyn:* * uses 90% all Jaclyn products *

[@Noora_Spruce]

“Im not here to sell anything” is a joke because she did not make YT videos but made demo videos for her products when they came out. And the trolls hated her for that… Of course she used her stuff, who wouldnt? 😂

[@ronaldbatute1246]

@@Noora_Spruce well, if you stan her that much, then go buy all her crap. That's all you are to her anyway - BUYERS. 😂😂😂

[@brianneholmberg8200]

the worse lol

[@emmarosie7176]

But if she didn’t use her products yall would say her products are bad because she is using other brands and not hers when she does makeup so she can’t win either ways 🤣

[@ronaldbatute1246]

@@emmarosie7176 because she built a reputation of always pushing products to her viewers - that's her fault. When every single video you do is just to LITERALLY SELL things to people who watch you, the ultimate repercussion is this.

[@magicmmissy]

There are many who aren’t judging your character but questioning some practices. There are legitimate questions being asked that you are categorizing as judgement of character. People want to know why official docs say you aren’t the owner of this makeup and people are asking about the name of Koze and what transpired there with another KZbinr. Actually, by answering these questions, it shows immense character on your part. But leaving everyone in the dark opens up to speculation and accusations which is worse. 😕 Pretty makeup though.

[@RP_76]

Yeah not sure how someone can say how they own their brand and are the CEO and then nope, Morphe owns it. Why lie?? I don't get it.

[@naaaaaaa]

Well she just made it crystal clear that she DOES NOT CARE and will continue to do whatever she wants because she feels like we don’t deserve any explanations. Us. The people who were with her since day one, and literally put every penny in her pocket. How dare WE have questions! I know this sounds sarcastic, but this kinda hurt my heart. So blasé, so “get over it loser”, I feel kinda played. I feel silly that I ever dared to care so much for this person. She just spelled it out - she DOES. NOT. CARE. 😢

[@leighc313]

“… well at least they trademarked it!” Was I the only one who caught that? 😬

[@RP_76]

@@leighc313 nope, says it all though huh?

[@magicmmissy]

@@leighc313 I caught it too.

[@reesea7988]

Makes me really sad to see people change for the worst :( goodbye to the Jaclyn we all fell in love with all those years ago.

[@jenniferjennifer9973]

Unsub we are the only reason these monsters are anybody. I can't support her anymore. She literally does not respect us enough to give us a shred of honesty

[@melissamoonchild9216]

this is who she has always been

[@ilianamedina2331]

It hurts to believe that.. I love her 😢 when I tell you she has taught me everything I know in makeup and I would geek over all her videos and even rewind if I missed something. I’d literally spend all my days feeling like she was my bestie.. I think I’m in denial 😭😭😭

[@patr70]

All Jaclyn Hill has ever done is LIE.

[@Fauziia.a]

Byeee

[@prism601]

You're right, business is business. However, there are other ways of doing business without being a piece of 💩 about it. Plenty of other influencers who were OG's on YT have successfully started several businesses without stepping on others to get further up. You should try it sometime. That way, you'll NEVER, ever have a reason for people to continually question your integrity and ask you to explains yourself.

[@jaimechrist2976]

“At lest they trade marked it” WOW READ THE ROOM JACKLYN!!!!!

[@ajlinasaljunovic5081]

..

[@Momofukudoodoowindu]

I laughed I'm not gonna lie

[@hanniacorena7657]

She can’t read😂

[@sandraponce2832]

Oh it was on purpose and thought out which says so much about her heart and character. Wow!!!

[@cristinamartinez6714]

What is everyone talking about I'm so lost !!! 😕

[@Jasmadae]

That shade against Kalyn was a low blow. “At least it’s trademarked” Really?!

[@raquelleyva4396]

I don’t even watch her anymore for the fact that I feel like she only uploads when she wants to push products but that’s just my opinion. Of course the one video I watch in a while just happens to leave a sour taste. Honestly at this point I don’t expect much from her. Which is fine because she couldn’t care any less since she’s pretty well off. Just sucks when you looked up to someone and they end up proving you right about all the allegations. I support Kalyn. Please be better Jaclyn. If roles were reversed you would not act as gracefully as she did.

[@Fauziia.a]

Exactly, your opinion, not every single persons who actually watch her without involving every little thing.

[@Sas0367]

​@@Fauziia.a and YOUR opinion is not more valid than the person above, either. So knock it off with the condescending and sarcastic tones.

[@tamarravalero8372]

I feel like I'm missing something. What happened?

[@jyslog]

@@tamarravalero8372 mocked a smaller youtuber who has been trying to get the trade mark "koze" the rules are abit different in canada then the u.s so the timing when releasing jaclyn own product with the same name caused the drama she tried to reach out but this was her petty response

[@nhahaone]

​@@Fauziia.a 🤡🤡🤡

[@alittlebitofmoi]

I think Jaclyn is so rich now that she doesn’t care to explain anything to anyone… I don’t believe a single word she says anymore.. “I’m not trying to push any products” or “this is a family business” or “It’s funny I’m wearing this robe now”.. oh please 😒

[@jacquelinemichele]

Something about her always referring to her team as employees frustrates me. As a perpetual employee and never a boss, I personally felt so valued and validated when my bosses called me colleagues or coworkers or team members. Just food for thought.

[@Noora_Spruce]

But…they are her employees.. no professional business calls their employees “team” There is an employer and employee. Not a leader of the team and team

[@lawlaw4109]

@@Noora_Spruce I’ve worked for huge hospitals and every one is a “team” member. It’s actually way more common to say “someone on my team” than “my employee” in my experience

[@PandoraKyss]

@@Noora_Spruce I'm a manager and I refer to those I manage as my colleagues and I refer to them as my team that I am a part of.

[@Sss23333]

If they are payed for their work then that makes them employees what’s wrong with that? 😂

[@PandoraKyss]

@@Sss23333 Nothing. It's a matter of treating people like they are at the same level as you. It might seem disingenuous but, ultimately, we're all employees and thus we're all peers.

[@zoeycarr4955]

I’m not here to spread hate… but you should honestly take this video down. If anything Kalyn could even sue you for defamation. This was very unprofessional, disheartening and sad. Why must we tear other women down to get to the top? Whether if you believe she should have trademark the brand or not, there is NO excuse to continue to tear her down. What happened to being a girls girl? I really think you need to do some self reflection and remember your roots. This video was sad. And in the climate we are in, when we really should come together…. You constantly make comments about bullying but yet you make such a bitchy and mean girl comment. You’ve lost a subscriber, call me crazy but I rather support someone who is passionate about bringing kindness and respect to eachother. You owe your audience and her an apology. I know we will never get that, so I’ve made the choice to give up on you. God bless. Side note: we also know you are editing comments. Maybe for once face the music. You are putting out a false narrative. And for what? We all know the difference between right and wrong. We are all grown. If you are about it, then be about it. It’s insulting to think that we would just sit here and praise someone who is being grimy. Period.

[@kristin65roses]

I really love Robert Welsh, he's a makeup artist that encourages creativity while teaching you about makeup theories. He's so funny and just down to earth, I love his videos and TikToks.

[@cschaubhut]

LOVE HIM!!!

[@kristin65roses]

@@cschaubhut Me too!!

[@sungexpression9093]

He’s toxic and judgmental

[@ahomesteaddream]

I love your make up tutorials. I learned how to do makeup with your tutorials so many years ago and when I do a full beat I get compliments that I look like I’m ready for the red carpet. I’m down for a return of the tutorial era.

[@kankan572]

“Not here to sell you anything” … btw here’s my eye primer, concealer, powder, robe etc 😂 I see how she’s friends w mikayla they really think we are brain dead 😅

[@minahil6628]

Stfu. Tf is she supposed to use? She is here to tell us what she USES. and its obvio she uses her brand. Tf is wrong with y’all???? If you have a brand, you re gonna still use anything else? Weirdos

[@kankan572]

@@minahil6628 lol awe ok Jaclyn or Jaclyn’s minion … like I’m the only one talking about it … go comment on every creators video who’s calling her/you out 😅

[@sararichardson5545]

It's almost like it's her video and she likes using her own makeup 😆

[@amazinglyshook]

@@sararichardson5545 sara if I have to see your username making comments everywhere please make them with an ounce of forethought. Im literally begging you to think a lil

[@kaidi6489]

Literally who cares. She’s a business women who sells makeup. Duh she’s gonna use her platform to market it and use basic sales tactics to boost sales.

[@dianarios886]

So document papers lie? Jaclyn please. 😩

[@danniieem2840]

Right 😂

[@beautyandmorewithrenee]

Guess so, the courts must just be out to get her too 😂

[@clairemarston890]

‘It’s business’ is just a shitty attitude to have to be honest. Most brands you buy from, you go to knowingly that you are taking a chance on the brand until you build a level of trust on the product you buy from them but this is totally different because Jaclyn IS the brand. Her consumers are mostly people that have built an online relationship with her, also mostly over a number of many years, and so trust is already established. Of course people that have supported her are going to feel that they deserve an explanation around things. Especially when they feel that there has been a level of deception and or dishonesty. There is nothing genuine about the videos on here any more. No love for makeup anymore. It’s just a constant sales pitch. It was nice to just be Jaclyn though for a change and not her seeming to act up or show off with her team in the background while filming. That was so uncomfortable to watch

[@Bethechange197]

Chat, chat, chat. I just bought my friend a robe from Barefoot Dream. I own my own business. I'd never gloat about hurting another women's business. It's fine to run your own business. It's not fine to hurt another woman's business and pour salt on the wound. I need a robe. My money is going to Bloomingdales.

[@ashleys4652]

We should not judge others, especially when we don't know all the facts. However, this whole Jaclyn Cosmetics bankruptcy thing is huge news and warrants an explanation. Especially to the fans of her channel and her products. They are the ones who helped make her wealthy. If she wants credibility then a certain level of transparency is necessary. That's how a real boss and leader conducts business.

[@pinkrainbow4484]

Nah. She would just rather ignore, brush it under the carpet and never address anything she's done. For example stealing Kalyn Nicholson's business name, shutting her down and basically stealing her company. Everybody was pissed about it and she just pretends she can't hear us . That's what a good person does, right Jaclyn?

[@amandaharrison772]

​@@pinkrainbow4484 Can I ask if you work for either company? Or are you in anyway personally connected to Kayln or Jaclyn? Because you seem to know what happen...or are you just going by what you assumed or what others on the internet assumed. If one person has a small business and choose not to trademark that business or fight to keep it going well then that's her right. Also, if someone chooses to not address random people on the internet with what could be confidential business information then that's her right too. You clearly don't care for Jaclyn but here you're under her video which helps with her engagements. (IE money in her pocket). No one owes anyone anything in this world!! You being noisy doesn't change that.

[@KrislonR]

Totally, marketing it as a family business and "her" company was so false. But it's only one lie of many, so people shouldn't be surprised.

[@claudialevesque6993]

​@@amandaharrison772 It has all been published, Amanda, and is public information....all bankruptcies are. In this case, it is the parent company that has filed. JH does not own her cosmetic company, and never has, nor has she been the CEO. This is also now public information, as revealed in the bankruptcy proceedings. She has been lying. Plus, the trademark affair with Kaylin is an indication of being morally bankrupt, even though snatching that name was legal.

[@cristinac6025]

She’s rather gaslight everyone than take accountability

[@iprobablywontseeyourreply.7193]

😑”not trying to sell anything” I think either it’s become so natural at this point she doesn’t realize she’s doing it the entire video, or is just banking on fans not picking it up. I truly miss back when it was just makeup tutorials gushing over things she loved that she didn’t make a ton of money from. I still follow shadow tutorials from 5-7yrs ago. Hasn’t been anything new to save to my playlists since then. I’m also guessing that’s the new robe she’s coming out with too. I don’t believe she would be happy just doing tutorials. It’s sad, money corrupts and as someone who was a diehard fan, I started feeling like I was just being pushed products on nonstop. I mentioned it years ago when the glasses line came out. Other fans attacked me for saying I felt it was just always trying to make constant money off of supporters selling everything & anything. She replied if I was really a fan I’d support her no matter what bc making a sunglasses line was always her dream. Then there was the jewelry at one point I think. Now it’s lounge wear. She had the ability to have an amazing long lasting brand that rivaled the others, high quality but affordable. I was so excited for that after so many years hyping it up and teasing it, I assumed it would focus on eyeshadows bc I think she was most known for her eye looks then. It’s just been quality issue after issue, nothing seemed original or unique it’s just selling bc she’s a hard seller and the name. But then “it’s business I don’t owe you an explanation!” Just wow. Not the kind of business I’d trust. I know I’m not alone among longtime OG supporters who lived and breathed Jaclyn tutorials and were gradually pushed away more and more. If she’d be happier just doing tutorials she should do it. But I highly doubt it bc even tho that still makes amazing money, millions even, it’s seemingly not enough for some just to be multi-millionaires.

[@sarafukuda1268]

Agree with this comment 100%. Also an OG supporter, who slowly has gotten disillusioned. The koze thing finally is doing it for me, and I’ll never purchase from Jaclyn again.

[@jessicalynnkoch9377]

I absolutely agree!

[@juliar286]

Finally found a comment saying this (I’m guessing tons are getting deleted). It was the “it’s BUSINESS and I don’t have to tell you ANYTHING” that was the end for me. I’d rather support someone transparent, honest, and professional. She ticks none of those boxes anymore. It’s a shame, I used to be a huge fan.

[@misti1208]

I’ve always loved her spunk and knowledge on makeup. My issue is her videos don’t seem genuine when the only time you’re making one is to sell something. Even if she really wasn’t trying to push her makeup line it wasn’t a coincidence that she threw in her robe, that she’s wearing, is about to be available. I really hope she just starts doing makeup tutorials again and gets back to her authentic self.

[@jessguzman]

Finally a comment not kissing ass.

[@eliserodriguez5658]

Mean girl energy when you laughed about the trade mark

[@meem7283]

Wait… had to come back just to say this last thing… How can you sell companies that you literally don’t own? 🤷🏼‍♀️

[@heatherhouse8311]

You seem to forget that you’re where you are because of your subscribers. People paid money for those lipsticks. Not everyone received a refund. Yes, you do owe us an explanation. Stop playing the victim and take responsibility.

[@iamokay5676]

"IT cosmetics brush TM, at least they trademarked it." Wow, that's a low blow. That does it for me, I am out. Good luck, everyone!

[@FitMomMaryMalone]

That was a dig about KOZE! I’ve followed her since 2013, I don’t know what’s worse… lying about owning a business/company that her name is not attached other than being the face of, or stealing a business from another influencer and selling the same product. Either way, the “trademark” comment was a slap in the face to everyone involved! I’m done with Jaclyn… the lies are too much now

[@iamokay5676]

@Christina Malone Jacklyn might have won the name "KOZE" but she has lost all her dignity and respect. It is so very sad and disappointing.

[@kankan572]

Exactly! Pathetic!

[@kankan572]

@@FitMomMaryMalone for real! Same! I’m sick of so many of these shady influencers… she’s the queen b! “Not here to sell you anything but here’s me talking ab all my products” embarrassing

[@andreabel1234]

She is right though. The first thing you do in business is TM. You see it mentioned in Shark Tank, it happens all over the world. For example, in Costa Rica, "Fridays" restaurant could not go by Fridays because someone TM first and have to go by TGIF.

[@Bebe-pg1lv]

Why are people still buying her products? After all she has done? The worst is, she thinks she has done nothing wrong.

[@arianag9073]

Yet here you are commenting on her video 🤡

[@natashabuckley8413]

Girl, you surprise me everytime...the audacity. Lol, love how you're on here promoting nothing but 'your' and Morphe products in a 'tutorial'. And then say you're done explaining yourself when you've explained nothing to the audience you've literally conned into supporting a brand you don't even own. Lol. Thanks to you alone I will NEVER support an influencer brand.

[@Borderlines]

Jaclyn's "unbothered" bothered attitude along with her toxic positivity and taking no accountability is exhausting.

[@oDM0o]

Fr it's just giving mean girl vibes

[@KooLCat34]

Just a spoiled rich b at this point

[@jahsjdhjsbbx6946]

then leave lol

[@1misshorsefan]

What is she not taking accountability for? I genuinely dont see what the issue us

[@rhexiaorz]

Just like Mikayla lol

[@danieileen1190]

Um change the title to “get ready for me to lie for 40 mins.” The fact that you still can’t own up to anything is astounding! The fact that anyone still supports you is even more mind blowing.

[@stacy4436]

You were so sweet and cute before the fillers and the stealing from other brands. 😂❤

[@bridgetteneilan8308]

Just wow never did I think she’d turn into this girl!! The attitude, the manipulation, the lies, no accountability and who you’ve become. This video 100% proves how you talk and act behind the screen. Such a shame … unfollowing and will throw away all my Jaclyn cosmetics

[@user-bh2fz5sf5e]

Jaclyn! It's not YOUR brand girl! And fyi it's bankrupt! No point shilling it anymore! DELUSIONS!!!

[@hanniacorena7657]

Yeah yeah, all the time MY BRAND

[@athomewithpatriciavvieyra6709]

Shes messed up big time get off KZbin now before you loose all your followers then you'll look worse.

[@nanivon]

Here in the Philippines, I have noticed that beauty enthusiasts and other makeup artists are following a lot of makeup artists and beauty influencers from Thailand and South Korea. The beauty trends here is not anymore influenced by beauty gurus in the US and other Western countries. Local influencers and other asian influencers have stepped up and became very influential here. Even the newly launched local makeup products have been very well received by a lot of Filipinos and they no longer rely too much on Western brands now unlike before.

[@sandras2624]

I'm happy to hear that!! These rich beauty KZbinrs with no morals are not worth it.

[@kiwiwooq]

Same here in India. We have quality makeup brands here and we don’t rely on western brands anymore

[@enzoroderos5950]

It’s not actually that. Its the beauty world not wanting “too much make up” anymore but they want products that are “skin care-like”. I myself used to work in a beauty section of Watsons wayback 2018 when “more make up the better” was the trend, today less make up more skincare is in, that’s why the KZbin beauty community died.

[@roojistanr5015]

Good

[@lexalovesyoumore]

as a filipino living in america, im super curious to hear any makeup artists you recommend! my parents moved to thailand last year too. would love to support southeast asian gurus!

[@pinchofglutenfree]

I'm trying to drink more water, so every time I watch a Jaclyn video, I take a shot of water every time she says "bitch..."

[@rachelnicole8831]

I mean this with compassion and care for you -- Please re-evaluate the hype people in your life. The unapologetic attitude isn't an attitude that is becoming or helping you grow. I understand it may feel like it is because it mirrors the attitudes of those around you, and you have a lot of love for those people. I really miss you. I'm happy for your growth. You're better than this.

[@shayshaymann113]

“At least they trademarked it”. Really? Are you serious? You don’t think it’s bad enough how you robbed someone else’s hard work? And then you’re going to make a joke out of it!! I can’t, I. Just. Can’t!

[@jocelynbaker335]

What’s the tea? I’m lost

[@xennykat]

What is the time stamp for when she said that?

[@Foxiki_]

@@xennykat 9:35 I’d start there

[@christinafrancis713]

What does the comment mean? Sorry english is not my first language I understand you trademark something to make it your own brand . ..but I don't undesirable her comment being vile

[@-Umbrella.]

​@@jocelynbaker335 Jaclyn stole her brand name 'KOZE' from another person. The other person had a business under that name for a long time but didn't get to trademarking yet. When Jaclyn revealed her brand name would be KOZE, the other business owner asked them to change their name. Instead of doing that, Jaclyn trademarked it. It would cost the other owner like 95k to fight it in court but she doesn't want the drama or to hurt Jaclyn. So she took the high road. For Jaclyn to make a trademark joke after ruining someone's life with trademarks really shows that she is a disgusting and unfeeling witch. She cares about nobody but herself.

[@johncina09]

I gave her the benefit of the doubt so many times… until now. This is such gross behavior. You are not the “unbothered queen” you claim to be. The TM comment, “you don’t know who’s lying” in reference to LEGAL DOCUMENTS, supporting js, not holding people accountable (aka the standard you want to have for yourself), claiming this video is not an ad but 95% of the products used being JC, and then having the audacity to say you hope this video is well received. I’m so heartbroken to see your true colors. You were once someone I really looked up to. I fought so hard to see the good in these situations but where does it end? You can’t make excuses forever.

[@Lori68N]

Why would she not be using her product? I would question her pushing someone else's crap and not her own.

[@meghankane8566]

Perfectly said 🤘🏼👏🏼

[@onlooker4564]

Your mistake is 'looking up to her'. She's human and flawed, as we all are... The only person you should 'look up to: is God...

[@yarenisilva]

I loved the makeup look definitely sooo pretty and flawless 💖🌸

[@AHatterAsMadAsThy]

I wish I could be blissfully delusional you seem so happy

[@Ma_Cherie1]

As someone in clinical psychology, this is not "happy" this is manic. It's a symptom of being Bipolar (one of many mental health disorders)

[@itsceza]

@@Ma_Cherie1 i knew something was up.... it looks scary honestly... i mean coffee doesnt do that to u..... manic yeah

[@chelseaalexis8332]

For someone who “doesn’t care” about the haters you sure talk about them non stop

[@patr70]

OMG. I know.. and her smug introduction is enough to make me want to hurl(vomit).

[@Arcannabis]

She’s so fcking bothered

[@MrRataPamPam]

Yet you are all here watching

[@Arcannabis]

@@MrRataPamPam watching all you fans with your tongue up her ass, excusing her bad behavior. Gtfo and GFY

[@annadevorah3]

I feel like Im missing something.. I put the video on 1.5 speed bc I can't stand to watch 40 mins of nonsense..but then halfway through I just started skipping ahead trying to find if she's actually going to address anything based on the "let's chat" title. Does she? Or is she just being obnoxious and plugging her products the whole time? If so.. does she think because Mikayla ignored a scandal, she can? She's too deep to not address this shit. But it's a rock and a hard place for herself that she's created, because even if she addresses it, she's lost everyone's trust indefinitely. Too many years of this..

[@CelebrityHeart]

We need an explanation of Koze and why you STOLE for a smaller creater. And a better one than that at 9:40-9:45

[@jennhines9448]

Imagine owning “your own” brand and still having to use two different shades in the same product line because you didn’t create a single one that would work for you.

[@jennhines9448]

@@sophiemakesthings hence the quotation marks

[@OYJluv]

Ding ding ding ding

[@ginabelanger7335]

Legit.. why are you watching you hating ass Heifer!!!

[@naylaleifson9022]

Give me a brake with such a shady comment.. maybe she was thinking of coverage using 2 not shade.. doesnt matter,your mean

[@sandraponce2832]

The only thing that will truly catch her attention is a decline in sales. She’s still selling and that’s all that matters to her. She’s not getting hate just to get hate, she’s being asked some hard questions and a real leader would address them with authenticity, humility, transparency etc. but she thinks we are all dumb and don’t know how business works. Disappointing!

[@jonnitrea]

So true. And it's not even hate, her and her die hard fans are calling it that as an excuse. It's just honesty and used-to-be fans have a right to be angry because they were misled. Sad to see so many people want to believe the lie she's continuing.

[@SiriMor1980]

She's already experiencing a drop in sales. She always sold out of everything immediately after launch, she's not anymore.

[@relipandalion8290]

I don’t understand how she’s not canceled yet ? Brent was so right about this Beaty community I just can’t with KZbinrs like her.

[@Vellonary]

There is to many supporters delusion as Jacklyn.

[@laurenr5095]

I mean, she's cancelled if you want to cancel her. But she has die hard fans who will make any excuse for her so unfortunately she'll still be around.

[@layzeexluu8984]

Im waiting to see the day she’s cancelled. SMH. Never was a fan but this is something on another level. It oozes out bad vibes and manipulation.

[@Noora_Spruce]

You really cant cancel anybody. Who are you/the trolls to “cancel” someone 😂😂 Im not a fan of hers but sometimes watch her videos. Calm down Karen. Let her do her thing and dont watch her maybe if she bothers you so much, god damn 😂😂

[@saralynnroze01]

@@Noora_Spruce you sure go hard for someone you hardly watch lol

[@YasminBook1]

If I launched my own brand, I would promote it like heck 🤣 I don’t mind you using your own brand and showing it. You worked hard on it! Well deserved ❤

[@bailey2136]

Except when it’s filing for bankruptcy 💀

[@kandirain_1172]

Except when the literal first words she said in the video was, "I'm not here to sell anything or promote anything." Literally, sold her brand the whole time 😂

[@jayde-rebecca7810]

Its not her brand tho its owned by morphe

[@Lore.n]

Yeah but she legit said she’s not here to sell when she’s doing exactly that

[@alexsdrol]

so what if that’s what she’s doing thoooo y’all she worked harddd if you don’t like it go elsewhere.

[@shethediscowitch]

I don’t understand how telling people you’re the CEO of a family business when really it’s a multi-billion dollar corporation isn’t deceitful and why you think you owe no explanation for that. In this video, she basically takes no responsibility for lying to her audience or stealing from small creators and tells you she owes you nothing from it. And supports a racist bigot on top of it. All while trying to sell you more stuff.

[@RaiannaSylk]

Same, same, same. Always will wear highlight on ghe brow, and nose!!! You're my favorite makeup person!!!

[@Dumpling714]

"At least they trademarked it" Uhhhh... 🤔

[@kittyvankat]

No. It wasn’t well received. And yes, I fully expect my comment to be removed, like many others have. To have you comment ‘at least they trademarked it’ and LAUGH afterwards, being a blatant dig at a small businesswoman who couldn’t afford the trademaking procedure was a new level of disgusting. I work for a Trademark lawyer here in Canada and it’s a very costly process. So for you to shame someone like that is vile. Is this what you’re doing now? Tearing down small businesswomen and shaming them for not being able to afford to protect their businesses? I hope your pact with God about not caring what other people think will work out when you take the wrong person’s hard work and you see that court documents are actual real things. Smh…

[@Introverted.Alien.]

Well said. 👏👏👏

[@KantuMutaka]

Couldn't have said I better myself. This comment has expressed every emotion and disgust I am feeling beautifully

[@hayleyanachronism5843]

She’s a monster. I’ve been a subscriber for 10 years… this was the final straw.

[@bryanjandoriah7237]

I was also a loyal fan I'm thankful for being broke to not afford her products..

[@latosharenee707]

🙄

[@krystalclark8239]

I think you should make a new pallet with your MUST HAVE shades. So we can have a travel pallet with them!

[@alissamcdonald5253]

I would buy this instantly

[@primetimehome]

she’s so over cancel culture guys! she doesnt care what anybody says as long as it benefits her! honestly i bet she’ll use james charles makeup line and praise it so much when it comes out even though he talks to minors

[@almarg8761]

As she should be. Fuk y’all

[@boobertthescoopert]

Of course she’s defending Mikayla, she sees no issue with blatantly lying to her fans lmao

[@OYJluv]

They are a branch of the same ol tree

[@Typomixer15]

🎪 🤡 the bunch of em. Lol

[@meem7283]

True.

[@ifyouseekkristenx]

And then not addressing a single thing! Mikayla pulled the ultimate Jaclyn move. She’s following in her footsteps pretty well.

[@Fauziia.a]

Cry about it

[@boo_cow]

Couldn't you have titled this "GRWM and hear my indignant voice be sassy and not bothered bc i'm def not bothered" since there's actually very little "chat" going on

[@Mamasgirlcustom]

Your smokey eye video with the tape was the first tutorial I ever watched, and no matter how many years, these vids always feel like home.

[@aliciakhan5549]

I always learn something new with you been watch for years i love the eyelash tricks 😊

[@ladyhai]

The lash drama with makayla tho was wrong and you know that…

[@arielburden8859]

BRING BACK THE KZbin TUTORIALS 👏🏼🙌🏼😍😍 watching your KZbin is how I learned to do any and all makeup! loved this!!!

[@shellyrefael8271]

Same! We LOVE makeup tutorials!

[@shelleyboles3246]

I totally agree!! Love watching your videos

[@Alyyse564]

YESSSSS!!!! She literally pulled me out of depression.

[@Glambykari]

I love seeing you use the divine neutrals palette!

[@TheRibottoStudios]

At this point if someone rants on cancel culture and how toxic it is and how they're not about it, it's a red flag for me. Like sweetie if you're so BOTHERED by CC that you feel the need to RANT maybe that should be a red flag for YOU to maybe look in the mirror.

[@Ma_Cherie1]

Rant is right! She's manic.

[@minorkey5286]

Then unfollow her.

[@minorkey5286]

@@Ma_Cherie1 love how you confirm Jaclyns words. Sensationalist much. Unfollow her then.

[@GlitterFallout]

I genuinely hope that tutorials are coming back full force. They're what made me fall in love with KZbin in, like, 2012 or so. If they're coming back, I am HERE. FOR. THIS.

[@rhiannonwalker3047]

Same! The feels I get just thinking about it! OMG!😍😍

[@Lore.n]

Right!!

[@Secretsndacity]

Same!!!

[@BPBeckford]

Yea, this was iconic!

[@marzbarj16]

I'm newer to the whole makeup thing - I really got into it over covid. so I wasn't here for the OG gurus, but I definitely have a few I love watching here on YT, and I learn so much from them. tbh, I'm so over the reel and tiktok tutorials (although there's a couple IG influencers who I ADORE. but I hate tiktok lol), just bring them to KZbin, where we can actually watch an in-depth 20-30+ min tutorial!

[@faithcutchin5095]

Stealing a brand from a fellow woman is not a "small thing".

[@emjayy__23]

Preach! It’s a bit too late, but she could have at least done a public apology to the original Koze owner and Marlena. Jaclyn is so diluted and self absorbed. Gives off disingenuous. Her comments on her most recent videos are filtered, too.

[@faithcutchin5095]

@_emjay_28 its never to late for a sincere apology.

[@SableSunsets]

I don’t think she stole the whole brand ?

[@faithcutchin5095]

@@SableSunsets she is selling the same home-style products. And she stole the name

[@lilianaloveochoa]

Such a good vid 😍been watching for 7 years and will alwayseee enjoy a makeup lesson from you and hanging out with you 💖💖people are dump to think you have bad intentions with anything u say So happy you found so much love joy and happiness ❤

[@cassidyschild3578]

Loved this video and I'm so happy that you got to enjoy filming it!!

[@Deannanune]

I do agree no one owes anyone an explanation in life. However, when you're a public figure, I feel like it comes with certain standards and expectations to your audience-even if those explanations are simply out of the kindness of your heart. Why wouldn't you want to hold yourself accountable and be up-front with the people supporting you? A clear conscience is nice! I also understand not everything in business can be divulged to the public, but don't put your business out there, literally lol, if you don't feel comfortable addressing both the good and the bad. 🤷🏼‍♀💖

[@YashaVatrushka]

Damn that is a heavily filtered comment section that we have here.

[@maggiemmrbohannon]

I’ve been watching this for several minutes thinking “omg I love her lip color, it’s so flattering, I should buy that color!”…except it’s before you’ve put anything on them 😂😭🤣 So hey maybe that can be a new shade you create ❤️🥰

[@lindseyjames222]

Literally just came here to say the quote was from Happy Gilmore but now I’m lost down a rabbit hole of what daffuq happened?!? 😮😅

[@virginiamatychowiak9435]

Mean Girl!!! "At least they TRADE MARKED IT" WOW... shade the under dog shows your true colors!!!🤦‍♀️💄💄💄💄💄💄💄💄💄💄💄💄💄💄💄💄

[@judithmystila8717]

It’s funny to hear “ I’m not selling any products” then uses 95 % of her products .. I see what you did there .. 🤣😉

[@amykelly1217]

Exactly. I was hoping for some new makeup recommendations before heading to Sephora. I’m really not interested in trying her brand after all the issues surrounding it over the years.

[@deminewton8512]

you are the reason I started highlighting my brow bone years ago and continue to today

[@Stina-ld9ku]

Let’s just not watch her videos. Even the people that dislike her still watch her videos. At this point she just thrives for it. Whether you like her or not she’s getting views and still making money off it.

[@clxk3376]

You derailed an woman's entire livelihood and you don't have a thing to say? I was ride or die since your "what's in my bag" video from like 2012 but I'm disgusted now. I refuse to believe that with 2.4k comments, all of them are supportive

[@beautyandmorewithrenee]

She literally threw shade with the “at least it’s trademarked” comment

[@clxk3376]

@@beautyandmorewithrenee for some reason that's not enough🤪

[@holdmacat9932]

Guys who are still subscribed, can't you see she is a bad person? She have done so much, shes not gonna change and we have to stop supporting this.

[@Vellonary]

​@David Paris lying to customers all the time, stealing someone alse brand name and refusing to address it.

[@dchavezxo]

@@DavidParis she is not the CEO or even owner of her own brand. Linda who owns morphe is. She also stoled the name KOZE & when the lady (don’t remember her name) reached out JH posted a picture with “KOZE tm) whitch the comment “at least they trademarked it” was toward.

[@amazinglyshook]

@@DavidParis Comparing a well known influencer's entire aesthetic to a kid with 5 followers says all that needs to be said about you. Do you have any morals or ??? If it's so easy to copyright, why don't you do one in Canada? Or is shelling out 5-6 figures for a copyright chump change? Why don't you do it? In fact, why do you think the original KOZE owner didn't? Let's think David and maybe we'll arrive at a conclusion that isn't as foolish as yours!

[@kellythompson8553]

@@DavidParis What about all the other stuff she did? Do you notice she only makes videos when she's ready to come out with something? She wants suckers like you to go buy it and then when you ask her a question about a business we are purchasing from, it's none of noones business! I LIKE TO KNOW WHERE MY MONEY IS GOING! If that was the case with Koze, why didn't she just say that! The girl from the smaller brand spoke to her before all of this, you have no idea what you are talking about. she is a terrible person and good people don't vybe with people like that. plain and simply

[@sararichardson5545]

​@@Vellonary makayla did the same thing 😂 do you feel the same about her??

[@debchaffin]

i am the OG with the first jacklyn palette and i love it 😅 would love to see you creating more looks with it even tho it’s oldie

[@jessiruedas535]

Lol “I’m not a clean Beauty girl” “I need 30lbs of makeup to feel my best “ 😅I felt that ! 🙌🏼🤍

[@marcierainey]

“At least they trademarked it”? 😳

[@Shaykre19]

This is hilarious, she really thinks y'all are idiots. 🤣😂😂🤦🏾‍♀️

[@zuuulyyy]

Love you! Ive been watching your videos for a long time the first time i ever put on makeup ur eyeliner tutorial was the first video i saw and since I’ve always watch you 🫶🏻🫶🏻 also love ur highlighters!!! 😍😍

[@VCannDreams]

THE GASLIGHTING IN THIS VIDEO💀

[@Ma_Cherie1]

Full blown narcissist... Yet she's in therapy. Get a non bias therapist.

[@christinunya72]

Lol, I guess we shouldn't believe OFFICIAL COURT DOCUMENTS, we should just trust and believe in what you say, right? Come on Jaclyn, can you ever tell the truth for once? The shade you threw at Kayln is disgusting. I don't care if it is "just business", you can still be a decent human being and be a business person. I used to think you had a great personality. Now I realize it's all a show. I know it doesn't matter what I think or any of us here in the comments for that matter. You'll go on, move along to the next "scandal" and be just fine. Karma is a bitch though....

[@stephaniesaslut12616]

Right hahah don't look over there whers all the official documents are and things that are public record, look over here while I make a fool of myself to distract you.

[@brookemckinley5709]

Right!?! Because she never lies 🙄

[@gingersnaps5979]

I’m not trying to sell you anything…here’s my collab, here’s my brush, here’s my blushes, here’s my eyeshadows, etc. 🙄 Girl I watched you for years but like many I’m now unsubbed after this and all the drama with Forma and Koze that belonged to somebody else. What ever happened to integrity and honesty?!

[@halfbaked5415]

„And I will never chaaange“ 🎶 Bye.

[@clars8702]

Can you PLEASE talk more about PMDD! I got diagnosed last year and feel so isolated I don’t know anyone who has it and I don’t know how to cope with it

[@dianayanez4614]

This does sound like an ad. Was hoping she would use other products in her makeup tutorial

[@absynthefaerie]

Not it Jaclyn, mean girls are not the way to be

[@lisalalalisa174]

"I'm not here to sell you anything". 20 seconds later ... "I'm using my Jacqueline Cosmetics Undereye Primer which I LOVE (squeal).

[@meganrenee3993]

I’m not sure if anyone has already answered this but the reference you were talking about is from Happy Gilmore lol ☺️