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The Levels of Processing Theory/Types of Memory was given by Lockhart and Craik in 1972. According to him there are three levels of processing that are Shallow level, Intermediate level and Deep level of Processing. This theory suggests that if we process information deeply then it stores for a long time and also we retrieve it more easily than if we doing shallow processing.
In this video, the theory is explained in great detail with daily life examples.
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