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Lidl is a global discount supermarket chain headquartered in Germany, known for offering high-quality groceries at competitive prices. Founded in 1930, Lidl has rapidly expanded, now operating over 12,000 stores across 30 countries. The stores emphasize affordability by offering a wide selection of private-label products alongside well-known brands, allowing them to keep prices low without sacrificing quality.
Lidl stores are designed with simplicity in mind, typically featuring a smaller footprint than traditional supermarkets, focusing on core groceries, fresh produce, bakery items, and a rotating selection of non-food special offers. The brand has gained popularity for its no-frills approach, efficient operations, and weekly specials known as “Lidl Surprises,” which often include seasonal items, household goods, and limited-time discounts.
Lidl’s growing presence in the U.S. started in 2017, and the brand continues to expand, gaining a loyal customer base with its straightforward shopping experience and budget-friendly prices.