LIDL? What the Heck is LIDL? Let's Take a Tour!

Michelle and I were introduced to LIDL (pronounced Leedle) about six months ago. LIDL is a German owned discount grocery store and we LOVE it. Lots of people I talk to have heard of it but never been in one so we though we would give you a tour of our local store!

[@LucaSitan]

They don't charge you a Quarter, you get the quarter back when you return the cart. It saves a lot of costs and educates lazy people

[@heindaddel2531]

Exactly, common thing in Germany since 25 years. By the way: Trader Joe’s = ALDI

[@WilderPoo]

It feels so weird to see someone in America walk into a store and feel like they're walking into a store I'm familiar with at home. It's like seeing a Tesco in the US, just weird. Pretty cool though!

[@KittyKat-vb1nd]

Absolutely? I lived in US and they have Aldi but far different quality than UK and Europe. Seeing eggs in fridge over there I never got used to.

[@uroskostic8570]

Hello from Europe. In almost every town-city, there is a Lidl or Kaufland. The best supermarkets. Really good discounts, cashbacks. They have what I call left and right supermarkets. Left one is yours, when you entere bakery is on the left. And right supermarket is literally mirrored setup.

[@michaelkaercher]

Trader Joe is a part of Aldi. Aldi in Germany is split in two (north and south), because it had been two brothers. Trader Joe is the brand of Aldi Nord.

[@MetalisForever666]

4:00 It's the same Layout here in Germany. After the entrance on the left hand is the bakery and right hand fruits and vegetables.

[@trupman]

Reminds me of Lidl store here in Czechia, Europe. They definitely look the same all over the world. It's like a safe harbor that reminds you of home wherever you are. Very popular in European Lidls are their themed discount weeks. Like you get an Italian, Spanish, German, Brittish, Scandinavian, Greek, Mexican weeks, and so on. Their home appliances and other tools are sometimes surprisingly good value. Maybe its the same in the US. 👍 It was fun to take a tour in American Lidl

[@neznamtija8081]

Czechen?

[@uroskostic8570]

Lidl, spravni volba , Zdravim ze Srbska

[@juppderwal918]

These discounters have a significant share of wealth in Germany. As everything becomes more expensive, they aim to keep prices as low as possible.

[@welding_guy7524]

I love lidl since they first opened here on Long Island.. you are incorrect ALDI doesn’t charge a quarter, you get the quarter back when you return the cart..

[@user-mq3mo5ss4f]

I first went into a lidl in 1994 in the UK where I'm from,I can say they have come a long way since then, I shop at Lidls and Aldis now. Good value ❤ the bakery is pretty much the same layout that you guys have..over there..x the middle isle is amazing and their themed week foods from around the world x are interesting

[@savantfool7123]

"nobody said the layout made sense" My German mind: "But it does??"

[@Roybaaa]

Im pretty sure you already know this by now, but if not the „charge on the shopping cart" is almost always done in germany. Its not really a charge, since you get the money/ or your chip back after you put the cart back. The main reason is, so ppl always put them back where they belong. We usually dont have ppl who collect carts on the parking lot. Only if a lot of them are missing, or too many are at one spot in the chain. But usually after shopping ppl are used to put them back to their place. Greetings from germany!

[@Kurikost_]

a lot of no name brands are actually well known brands in a different box.

[@theunexpectedsage]

Those lemon bars are so good we have those in NZ. I enjoy wandering through your stores thank you for the walk through. I love the Le Crox waters.

[@martindavid-fx5ol]

Coucou

[@VitorMadeira]

10:57 There you go! I didn't know that they already sell their own brand (Parkside) in the USA. I believe that most american DIY guys will love their "Performance" series cordless powertools as they are just the top notch.

[@VitorMadeira]

Good video. Greetings from Portugal.

[@CamaroMann]

I wouldn't Parkside tools top notch, but they're surprisingly often pretty good for (relatively) small money.

[@xingoo4435]

Love their tools! We don't have restrooms in Swedish Lidl though.... 😑

[@SlackHoffman]

Yes they make you piss in the meat 🍖 department 😑

[@thefamilitchichannel1341]

19:01 "when I was little..." sounds like LIDL. Aha!

[@RoadTripTelevisionNJ]

I love the LIDL in North Jersey, located in the Borough of Pompton Lakes, Passaic County, New Jersey, about 25 miles west of New York City. 🛒👌👏😃

[@MrFreezeYo]

besides american products this looks like my lidl here in germany, too! But hooooolyyyyyy the prices, your Lidl is almost double at all prices than mine! wow!

[@katsan2719]

I love sugar snaps peas.. I use to eat them when I was a kid.. The floor plan needs to worked on... The prices are good It kinda reminded of a Walmart I little. The tour was nice.... Thank you.

[@dublindutch6346]

i always use Lidl, so easy and convenient. Veggies always fresh. Did not know they were in the U.S as well, funny how they all look alike.

[@reginapinti234]

Lidl was supposed to open a store in our area but never did. The flowers reminded me of Trader Joe's but the rest of the store looked a lot like Aldi's.

[@LucaSitan]

Trader Joe's is owned by Aldi North :)

[@prepareyourself6728]

Since you had a fever did you take a COVID Test before you decided to leave the house and walk around in a grocery store without a mask?

[@MetalisForever666]

2:45 Did you know that Trader Joe's is also Aldi? The two Albrecht brothers divided their company into Aldi Nord and Süd (north and south). Aldi Süd expanded in the US and Aldi Nord bought Trader Joe's.

[@MetalisForever666]

What is your overall experience at Lidl and Aldi? Does this european approach to save on everything to allow lower prices fits the american shopping habbits? Is the concept working there?

[@user-ve7hn2dh8h]

Aldi is by far the fastest growing retailer in the US so I guess it's save to say it does work

[@RecipeswithRoy]

I wish we had a LIDL by me! Looks much nicer than Aldi!

[@bernadettepetersen5373]

Thanks for the tour. Like a large Aldi. Omg, "that" annoying parking lot music❗❗❗. I wonder if those people ever sell the CD's

[@it7686]

Oh darn. I would have come over to meet you.

[@charlesmurschell3110]

Reminded me of October Fest.

[@marypakulski9374]

I wish we had a store like that . We have a little mom and pop and everything is so expensive . We have a Walmart and that's 1 hour away .

[@SuperDrLisa]

Where do you live??

[@WTFOVER5]

Thanks for the tour! Now I want to try it. Do you need a membership? First thing I thought when you guys walked in was wow it looks like Trader Joe’s. Those lemon bars are my favorites!!!!

[@AverageJay12]

No membership

[@susiescofield490]

It’s bigger than our Aldi with more national brands. We have a Lidl but I prefer Aldi even though it doesn’t have a bakery.

[@DaoAncestor]

It's really loud, in my Lidl it's only as loud as in a library

[@brettsinclair4007]

Do they have Lidl plus in the US? We have it in Britain and it's an app where you can scan it for coupons and after you spend a certain amount per month you get 10% discount off you're next shop.

[@AverageJay12]

Not sure if they are here...not one around me though!

[@SuperDrLisa]

Lidl is not available in New England yet. It appears to be a jazzed up Aldi.

[@dannyjaar]

the tools by lidl are that parkside in the us also

[@ValerieReese]

I like Big Lots. The disorganization of Lidl and Aldies makes me a bit crazy.

[@jeaneloi4624]

It's all in the mind.

[@wayne00k]

Low grade fever? Still not feeling well? I can understand why you would skip services to keep fellow congregants healthy... but why such disrespect for the rest of your fellow citizens?

[@AverageJay12]

100% by afternoon when we went to the store. Felt great and NO fever. Actually checkes it before we went out! Would never put anyone at risk

[@angelmission]

We have one grocery store here. A Piggly Wiggly lol I would love a Lidl

[@dannyjaar]

greetings from a dutch lidl consumer

[@RiseandShineSuburbanHomestead]

You know they are building one where Giant Fitness was in 45 in Woodbury Heights!

[@mauertal]

Traders Joe is also German.

[@ginajk8857]

Lidl is real cheap here in Amsterdam ...prices in your shop seem high to me !

[@dannyjaar]

prijzen hier verschillen niet veel met nederland idd iets hoger inflatie is hier ook gaande

[@aisbrundell]

Actually its LI(CK)-DUL

[@dotcastagno3629]

None but I was never in an Aldi’s

[@user-tt2ew9zj7w]

좋은 정보 감사합니다.

[@Mr11ESSE111]

pretty expensive and choice of food are significantly lower (then in Russia now under sanctions) and shelves dont looks something full

[@ReisskIaue]

Do the stores really charge you with a Quarter or is it just (as in Germany) a deposit?

[@AverageJay12]

I dont remember getting it back, lol

[@lauren6889]

Deposit, the aim being to take it back, not leave it in the parking area.

[@welding_guy7524]

You honestly have no concept how stores work if it amazes you how 1 side of the isle may have m&ms maple syrup and the other side has fluffy pillows.. almost every retailer does this.. go to any seasonal section in any store ..

[@lauren6889]

Aisle.

[@michellezerber]

Lidl is like Aldi. Years ago Aldi was left to 2 brothers by their father. They had some sort of disagreement and it was split in 2. One was Aldi. Trader Joe's is run by the same group as Aldi as well but run as separate companies.

[@kberlin85]

Nah the Aldi Brothers Had Beef and Split the company. One IS running Aldi north and the other Aldi south. Lidl ist a competitor of both

[@welding_guy7524]

@@kberlin85 a split is also considered a disagreement.. the real story is one of the brothers wanted to sell cigarettes, hence the split..also lidl is nothing like aldi and at the same time exactly the same.. lidl by far carries more name brand, is twice the size

[@welding_guy7524]

Also I want to add for the most part lidl has fresh baked bread, and has an app for saving unlike aldi

[@kberlin85]

@@welding_guy7524 Lidl IS Not twice the size. And If IT IS the Same or Not dosent Matter because the are both Discounters and both Fight for the Same customers.

[@Patrick-on2ty]

der eine wollte Zigaretten verkaufen und der andere eben nicht!

[@MetalisForever666]

1:03 No, not since the 30's, since the 70's.

[@burninfeet]

An americanized Lidl.

[@Ali1986Koksal]

I don't know if this is just at the Cambridge Retail Park branch or if they are ALL liker this but the one in my town ALWAYS has the longest que ever and pretty much just one till open. It is the most POORLY run supermarket ever in my opinion because I often see fellow customers slam their goods down and end up leaving angry at the fact Lidl don't know how to run their business sufficiently.

[@alfonsobossi1402]

Wish Muricans opened one of their stores in EU so we could finally get those xxxl peanut butters, now we only have those 300grams tiny packages and they are overpriced as f,ck...ontopic, the video was very interesting, you definitely have charizma ! :=)

[@markusschenkl7943]

Walmart tried in the 1990's in Germany and failed miserably. In the UK they bought into asda. That intermezzo took a little longer, however, they withdrew a couple of years ago from the UK, too...

[@KittyKat-vb1nd]

Most foods in US would never pass food standards in EU.

[@worldhello1234]

0:54 There is no excuse. If this guy can pronounce it correctly, pretty much all English speakers can pronounce it. ☺ @5:35 Lidl is part of the Schwarz Group and the competitor of Aldi.

[@it7686]

More like Aldi

[@simonabelciug8527]

Trader Joe isAldi Sűd in Germany ,actually.

[@thorstent2542]

s expensive. The inflation here is disgusting. But that!

[@juliawalkerthompson5763]

Lovely couple 😅❤Are you in the USA?

[@AverageJay12]

Yes, in New Jersey!

[@AverageJay12]

Yes, in New Jersey!

[@mindyabiz2891]

yup, we have a ton of them in all of europe. they are excalty like Aldi! Super german :)

[@Luzycki_Milosnik_Kolei]

Here in Europe they are just normal shops.

[@ritabolyard6449]

A

[@mstrmren]

It looks really nice. You can definitely see it was optimized for the American market. In Germany LIDL is cramped, old, outdated and you just want to get out as fast as possible. I definitely prefer to shop at ALDI (In Germany)

[@kberlin85]

Not where i live. Its the other way around

[@MetalisForever666]

Here in Bavaria Lidl has super modern stores, better than Aldi.

[@bobtahoma]

Americans blown away by supermarket from socialist Europe 😂

[@martynblackburn9632]

Lild is quite simply the worst supermarket with foods that are highly processed and containing dodgy chemicals and oils. Avoid!

[@lauren6889]

Which dodgy chemicals and oils exactly ?

[@deingrunerdaumen4259]

2:42 It reminds you to Trader Joe's since Trader Joe's is the "Aldi North" company in the United States (or part of their group). "Aldi South" operates there under "Aldi" and they follow a similar store design like Lidl which is coming from their main competition region here in central Europe. And they recognized that this store design and offerings fill some gaps american citizens often have to deal with, like that they open markets close to bus-lines in so called "grocery-deserts" like now in Washington D.C. for example and of course to fill more of the gap of getting german foods which are, I know it from our relatives, seen as delicious extension. 9:53 The "Islands" have to be understood like In Germany there are just those two big players and a few less big which are more or less just for the local neighbourhodds in bigger cities. And every german household "studys" their leaflets of Aldi and Lidl the week before. That makes also sense since Germany is a much more decentralized country compared to the average in USA with thousands of settlements between 50 and 1500 people where no grocery store is located. So they all have to plan their weekly grocery trip with the car to the next city anyway. And then the Island offerings also usually fits to the season more or less and like 80 % of the Island products will be offered again in the next two or three years. So the whole result of it is that nearly every german household that needs one of the products is informed about this offer earlier or later and will buy it either this or next year in the season it belongs to. And for the impatient customers most of these Island Products are again offered in their online stores. So they get the maximum on customers for just few basic products. The worst on it is that I would say 80 % of the Island Products are really useful things of the daily use like a drilling machine or an electric kettle or a micro wave for a very good price/performance ratio. Store products are regularly proofed in Germany and compared to each other by some privat and semi-official examination offices like the "Verbraucherschutzzentrale" (Customer-Protection-Central). And the Lidl- And Aldi electric machines often reach high ratings (at least those of the Partner-producers in Europe. I don't know if their Partners in the USA reach a comparable quality, but it would make sense if they also implement the rest of the companys policy. Often they are brand machines which are just branded under the Lidl-Brand name for the lower price). So if your old microwave is broken and you follow this system of the regular "studying" of their leaflets and know about their offering-system you will definitely start waiting for Lidl's offer of the new micro wave instead of going immediately to any other store. :-D Sounds strange but it works if they just don't lower their quality.