Life Dedicated to Music

Rolex makes a lasting contribution to global culture through the Perpetual Arts Initiative, a broad portfolio embracing music, architecture, cinema and the Rolex mentoring programme. As part of the brand’s commitment to artistic excellence, it supports Musica, the series broadcast by European television network Euronews that transports viewers into the world of music. This episode takes a close look at the Vienna Philharmonic, founded in 1842 and one of the world’s great orchestras. Musica speaks to some of its leading artists to discover what it is like to be part of such a revered classical music institution. Discover more bit.ly/3NufHhZ
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