LIGHTSUM(라잇썸) - 'POSE!' Official Music Video

[@GleeChan]

I guess CUBE finally remembered that Lightsum still exists.

[@leesunsunshinezxs]

lol, your so real for saying that😂

[@HANABiLOG]

But look at the money that was invested into this MV. They deserve much better than this :/

[@m.fikrifauzi6622]

I think Cube promoted lightsum pretty well. Last comeback they sent 'em to music show for 1 month full.

[@ssuppermario]

They teasing a new gg as of right now lol

[@-k5919]

They suddenly remembered it after Gidle contract is near the end lol

[@2자매]

finally, a comeback. please rise in popularity in the future, you girls deserve it, this song is amazing.

[@noytstansvt]

yes!!

[@dollystrawbunnie]

Yess!!!

[@Amorescafessounds]

SLOWED VERSION ON MY CHANNEL

[@emin5354]

Four months have passed and I hope this time Cube will give the lightsum a faster comeback

[@jrvinwav]

I love how LIGHTSUM have been gaining their sound identity, like a comeback or two more with this "LIGHTSUM" sound and I'm afraid girlies would start to ate big time.

[@nahhhh4326]

"Start to ate" 💀

[@javi0016]

@@nahhhh4326 you proud of making fun of someone’s grammar? Maybe English isn’t their first language! You knew what they meant.

[@chaengster4946]

@@javi0016well it’s aave and you wouldn’t like it if someone was butchering something you have been made fun of, harasses or even lost opportunities for either.

[@citrusoojin]

@@chaengster4946 who has made fun of or harassed you for saying ate ??? go outside

[@sonnet890]

How the "LIGHTSUM" sound sounds like?

[@fordictionclass]

The girls proving $10 is more than enough of a budget. The song is so fun, and the vocals are amazing.

[@rainypath96]

$10 💀

[@digupherbon3s]

$10 is crazy 😭😭😭

[@Anonymous-zm3iw]

i thought it was somewhere between 2-5 dollar but 10 yeah good to know

[@xxhuntressx]

Lol fr, I think most of the budget went to the song production (and it paid off). I actually really liked the MV, it wasn't an excessive amount of jump cuts and we got to see each member well. Reminds me of Sistar's MVs so perhaps that's why haha

[@Fealnographs1]

they have good voices

[@helenovsk]

Their promotions are so bad, I just found out they had a comeback, 1 month later!! And this song is so good 😭😭😭😭 If they were well promoted, they could be the new teen crush queens at this point

[@teatea5528]

at least you found it now

[@zerfkpopchannel]

yeah I found out while I was at a music show pre recording in Korea for UNIS and we got paired with Lightsum fans for it so I got to see them perform it live and I was like "OH THIS SONG IS GREAT!!!" hahaha, such bad promotions

[@helenovsk]

@@zerfkpopchannel wow, being in Korea, attending music shows and only discovering about a comeback during one is crazy!! Really shows how Cube didn't promote them at all, so sad :c

[@yourenotfunny4631]

RIGHTTTT they're literally so so so talented

[@umhi5743]

ME TOO, and it was though a short about iconic heart poses or smth like that 😭

[@alien.569]

they just have one camera, one house scenario and a dream

[@dollystrawbunnie]

Jajaj yess

[@Amorescafessounds]

SLOWED VERSION ON MY CHANNEL

[@haseulinator1200]

cube don't act like you aren't a multi million dollar company and give these talented girls what they deserve.

[@Kandiz774]

They go bankrupt

[@mohamadfirdausbinmat2577]

​@@Kandiz774They haven't cuz they still have G-idle. Right after their contracts expired, well it's going down fr from there.

[@jamztheworld12]

@@haseulinator1200 haseul speaking facts

[@Drawing_with_Youcef]

​@@mohamadfirdausbinmat2577I agree

[@vizioned9135]

Buy their albums to show support then

[@MBJK_baby]

I actually really like this video. Yall are complaining but it’s like when you pretend to be famous in your house as a kid. It feels like that and it’s dreamy and nostalgic imo.

[@w0uxb]

Cube, take care of Lightsum because they're the only girl group you have left omg a hit comment!! tysm all!

[@marcelafernandez8415]

jajaaj real

[@rainypath96]

yet they keep lightsum in the darkest depths of the cube dungeon 😭

[@antonwong9895]

🤣🤣🤣🤣

[@ayaan05k]

Gidle is Considered bg now?

[@igor.musicx]

​@@ayaan05k contract ending....

[@WinterBelle18]

Finally a new song!! Cube really needs to promote our girls better!

[@ValhallaTwice]

I know there are alot of comments talking about how cheap of a MV this is, but as an American, I really appreciate the vibe and appreciate how laid back it is. It seems to fit the song well.

[@gictrl]

CUBE, please continue investing in LIGHTSUM. These girls have so much more to give if you give them a chance. Their amazing music and their fans' love for this comeback are proof of that. 💗💗

[@gwenmloveskpopandmore]

G idle is disbanding in a year of two so maybe they can focus on them more

[@noytstansvt]

@@gwenmloveskpopandmorethey are not proven to disband soon, they are in contract renewal negations

[@gwenmloveskpopandmore]

@@noytstansvt 👍

[@dollystrawbunnie]

Yesss

[@Amorescafessounds]

SLOWED VERSION ON MY CHANNEL

[@ChloeBx]

If this was dropped by any other group theyd have millions of views already WAKE UP KPOP HEADS THIS IS ONE OF THE SOTY

[@whydoimevenhere]

It's like copy paste of that wreck jeans shit

[@jamztheworld12]

@@whydoimevenhere stan loona

[@2자매]

@@whydoimevenherepeople like you are so funny

[@GwakTerii]

⁠@@whydoimevenhereyou guys will say anything that is directly cute or shot on a fucking phone with an aesthetic to vhs is a new jeans copy. Tons of people have done a concept like this before new jeans

[@meharbano7855]

this is the most mid thing ive heard in my life

[@Dwt-x2h]

The one with shorter hair is so pretty, and the haircut is pretty too.

[@Drawing_with_Youcef]

It's Yujeong

[@CriticalClouds]

We can see that it's a very low budget mv production from cube, but regardless the girls ate and served very well. 🫶

[@zimzalabimdenickimenajzala2003]

This is one of their lowest budget mv sadly😢

[@zimzalabimdenickimenajzala2003]

But one of their title track

[@bubba94290]

@@zimzalabimdenickimenajzala2003it’s only a digital track, so think of it as a treat for fans and not an official comeback

[@nazrihariff3334]

girl, this low budget look like weki meki siesta, and coinsidence destiny mv. like seriously cube has been down the hill in business like this!!!

[@ChloeBx]

​@@nazrihariff3334I'll forever be mad at fantagio for giving WeMe two snooze fests (especially their last song)

[@bjay14228]

That very last line of Chowon is chef's kiss!

[@aiiiiiiiiii]

LIGHTSUM, when this song came out I was homeless, in and out of jail and unhealthy. Now I have a house, a good job and a husband. This song and “ALIVE” are the two songs that helped with my depression. I just want everyone to know things will get better. We are in this together 💕

[@softtboiledegg]

THANK YOU LIGHTSUM FOR SAVING SUMMER 2024!!!

[@kskutty100]

Welcome

[@dani3lcricri697]

Forçou more

[@MOK3Z]

@@kskutty100 You are NOT lightsum 😭

[@JYKTwinValinux]

Lmao biggest corndog of 2024 goes to..

[@softtboiledegg]

@@JYKTwinValinux and you are...?

[@KookiPlayer]

the girls have incredible vocals, note worthy rap, can portay different concepts and are amazing dancers, lightsum i truly hope you get fame with this comeback

[@sanaglow3192]

The new comeback should be for when music shows are active so that lightsum can advertise

[@lacanam]

The visuals in this MV are crazy. These girls are so pretty. The song is damn good. At least their company is giving them quality material.

[@missluna___]

For baby SUMIT and those who are just curious: 0:03 Sangah 0:09 Yujeong 0:17 Nayoung 0:24 Juhyeon 0:30 Hina 0:34 Chowon ❤

[@evnnerm]

@@MochiTokki_nimthey left the group

[@angelinarianadewi_98]

Thank u :)

[@Emmi.0902]

We need people like you in all comment sections 😂

[@bernardsih5987]

Huiyeon and Jian left Lightsum before Honey and Spice comeback, so Lightsum continue as a 6 member group.

[@captainpancake7]

thank u!!

[@jamiedoingthings]

Proof that you can still make a music video with just an airbnb and a dream

[@samvincent7325]

Casually dropping one of their all time best songs!! It's giving 'i' energy

[@ulamme]

THE VISUALSSSS 🫶🏻 the styling this era really suits each of the girls!! they look so gorgeous

[@yothiga]

This is one of the best K-pop songs of 2024 and it's been on my playlist since release. They are so underrated, TT.

[@CriticalClouds]

Yeah under budget mv, cube didn't care at all, no to little promotions, digital single, but despite of all the lacking the girls gave their best and made this almost vlogger production mv look and sound good! underrated queens lightsum, they deserve better but i'm glad they ate whatever is served. 👏

[@oFailBoat]

Why do y’all keep blaming cube? LOL. Lightsum has been dealing with a fanbase issue since the member departure cube can’t do EVERYTHING

[@2자매]

⁠@@oFailBoatbecause they offer no promotion except music shows, give them low budget everything when cube has more than enough money, and has neglected the group since debut. the group pretty much only debuted because of the issue with soojin.

[@oFailBoat]

@@2자매 you’re band wagon. Lightsum had a amazing debut and everyone loved it. Cube has no money and the members have been betrayed esp Chowon. When Korea stops being idiots Lightsum will be ok

[@2자매]

@@oFailBoat gidle exists. they have A LOT of money. once gidle was fine again, they started giving them one comeback every year. 2021: 2 releases(excluding OST) 2022: 1 release 2023: 1 release 2024: 1 release

[@oFailBoat]

@@2자매 STOP TALKING ABOUT G-IDLE. If you want to support BUY ALL OF LIGHTSUMS STUFF

[@youtubeyoutubeyoutube9961]

I wish this group would go to another label that would actually promote them and allow them to create new music.

[@dixnaaa]

Me too . Or sue cube for unfair treatment.

[@youtubeyoutubeyoutube9961]

@@dixnaaa All the comments on this video are saying the same thing. Cube puts all their money and resources on G-Idle. It's really sad to see such a great group like Lightsum not get the recognition they deserve.

[@Elena-zz2]

​@@youtubeyoutubeyoutube9961 Cube did not put all the resource on (G)I-dle, cuz (G)I-dle even payed for half of the Super lady MV. Cube is just very selfish so they don't spend money on their groups

[@cicivsx]

Cube WAKE UP!! This group has so much potentiol stop ignoring them !

[@phantommirror3447]

In my opinion, one of their best songs

[@bernardopinheiro1217]

this mv remind me of the day cube told us CLC would perform ME on 88rising festival and then the performance was just them having fun with pijamas in a room lol

[@BobaBear37]

THIS SONG DESERVES MORE ATTENTION !!

[@angelinagoniea470]

The mv is still so cute despite the low budget. LIGHTSUM haven't missed at ALL these last few comebacks, I love them so much ❤

[@kingus9121]

they finally came back and they ate!! This group is so underrated I can't

[@SupriadiYadi-n5j]

LIGHTSUM DESERVE BETTER!!! Please support Lightsum everyone

[@Pamelalrene]

I know giddy often used along with a kitty gesture, but I choose to believe Sangah was referencing Kep1er

[@gictrl]

i've been thinking the same thing 😭 especially since lightsum and yujin are labelmates

[@estrellas.-4]

@@gictrl ¿En que minuto?

[@elijahbuan5659]

Trueee ​@@gictrl

[@elijahbuan5659]

​@@estrellas.-4 1:16 giddy

[@dixnaaa]

Yes ! Plus lightsum and kepler members are close , so it could be a possibility !

[@injolemi]

love lightsum sm 😞 wish cube promoted them better bc their discography is a bop

[@lonelyojee]

This song is so good, why is it not trending 😢😢

[@gidlekawaii5134]

Cuz they still nugu

[@AngelaLightsum]

I hope this is a fresh start for lightsum. We are tired of only getting 1 comeback by year

[@gowonderfully]

they truly never miss, lightsum no-skip discography fr!!

[@spongecollabs4220]

I miss lightsum , please comeback

[@jiasolia]

Cube always forgetting these girls exist but they are so good :(( this fresh and natural concept sounds SOOO good

[@impeachyaspie]

Cube, you will pay for your crimes of only giving Lightsum a 2 minute long song.

[@2kvull]

Lightsums best comeback (for me atleast)

[@Drawing_with_Youcef]

I agree

[@sheena1101]

I just really hope Cube promotes them better and more. They're very talented.

[@blink_ju_]

this better be a pre release song for a full album

[@dixnaaa]

Better be !

[@wekkimekki]

you're asking too much for the stupid square company 😭😭💀💀

[@Hamin-ey4bt]

I hope Cube will start supporting this wonderful group as soon as possible

[@NswerfromMixxtopia-ei4pd]

me too

[@온수현-o9p]

와 이게 얼마만의 신곡이냐...근데 그걸 여름곡+이지리스닝으로 들고 나올 줄 몰랐는데 확실히 언젠가부터 이지리스닝의 시대구만

[@Kep1zyyy]

THE VOCALSSS OMGG !!?- SOO GOOOD

[@dixiejoy098]

I'm here as a UNIS fan who heard these girlies complimenting my girlies. ❤ Fighting Lightsum!!! 💕

[@dixnaaa]

Thanks ❤❤ !! Fighting unis

[@korean_girlgroups3215]

This better be a pre release for an album

[@rafaelapigatti9850]

summits lets work hard to make this comeback sucessfull

[@juhyeonace]

vivace was released 3 years ago today.. proud to be a predebut lightsum stan

[@d4ysipu894]

love the song, the members' everything, HATE TO THE COMPANY FOR NO GIVING CORRECT PROMOTION

[@pleaseleavemealone4765]

why did no one tell me about lightsum?? This is their first ever mv I've ever watched from them and I'm in love with their sound !!

[@juhyeonace]

their discography is just masterpiece pls stan them

[@Rescue_68]

Where have you been? Hiding under a rock.

[@noytstansvt]

@@Rescue_68well they are somewhat small, not many people have actually heard their songs, just of the geoup

[@selenehuaman5651]

@@Rescue_68 CUBE DONT PROMOTE THEM ENOUGH

[@Rescue_68]

@@noytstansvt You are correct on being small but how can someone not know a group and not know their songs? It's like putting two and two together, songs and groups go hand in hand.

[@P4tyY]

Our girlies are so underrated, CUBE TREAT THEM BETTER ! 😭💗

[@사랑기장]

This song will make LIGHTSUM get the trophy for sure!!!

[@wooniiixx]

The best song of lightsum >>>

[@Drawing_with_Youcef]

I agree

[@Juan-ou1ve]

Na, Vivace is better

[@sullyoonlove9623]

I agree with you that vivace is very special and best matches their sound and image​@@Juan-ou1ve

[@mokakao.o]

@@Juan-ou1verealllll vivace is my fav its so good

[@Juan-ou1ve]

@@mokakao.o For real!! Their best release, both MV and song

[@jasonc212]

I've loved Lightsum since they debuted.we we all need more of this. We need MORE!!!

[@ilymwy]

Lightsum is such a talented group that it deserves a lot of attention ! Let's make this song a hit !!

[@Baileystar-n9s]

i love how the concept of the music video is like a slumber party and just the girls having fun they're so cute i love them

[@Caeluslnwza007]

Not gonna lie I’m not a lightsum fan but this song is so underrated.

[@INEEDTOSCREAM]

THIS SONG IS SO GOOD, THIS BETTER BE VIRAL.

[@Drawing_with_Youcef]

Yes this is the best lightsum song

[@nathanfoucheforman5709]

i didn't know they had a comeback i'm so surprised even the music is really good, it's not their current style but it's still good, i hope they can have a Full album soon with a girl crush concept

[@wellsie_one]

Lightsum deserve more recognition. This song is amazing.

[@Hanni-t2s]

HOPE LIGHTSUM CAN BE SUCCESSFUL LIKE ITS GIDLE

[@woonyur7056]

The “giddy” part is so catchy!! Kepisum crumbs

[@Hamin-ey4bt]

I wish I had a big speaker and shouted in it that this is one of the best songs of 2024 and deserves more love and attention

[@glukaise]

i hope they hit big BIG with this one

[@Slaychel]

Lightsum slay so much, Cube needs to invest in them more. This is so good !

[@keithy13]

I’m so mad at myself because I have been sleeping on lightsum for the past 3 years! What an absolute banger of a comeback; the song, choreography and aesthetics are on point! The Chorus is now living rent free in my head!

[@Evami.OF.]

such a simple clip, but the girls took it out🥹🩷

[@scienceinlife124]

No way this song only has 6 million views😭, Cube dude really needs to give this song some promotions

[@ArRe-wb3yw]

If you pay attention to all their comebacks, vivace is the most successful, so please come back with the same beautiful concept, the voice of chowon and other members is made for beautiful concepts

[@just_ignore_brainless_hater]

They won the whole package ; visual, vocal, dance and rap

[@Rina-qk1ns]

Neverland here to support lightsum! Great song btw, loved it!

[@Drawing_with_Youcef]

Welcome!!!!

[@Neil_readyXIN]

Samit, please stream pose to Lightsum, let's get them 7 million!

[@mojimoji-i5h]

cube better not fumble the bag with lightsum they make such good music 😭🩷🙏

[@azmimultazami]

Cube better treat the girls better, they have so much potential

[@husnulkhatimah5676]

They deserve a lot of attention

[@spongecollabs4220]

We need you k-sumit, please help us to trend this song in all charts 😢. I hope lightsum will be successful ❤✨

[@jammy2627]

This girls have so much potential. Please cube they deserve the best!

[@Penguin1569]

This song deserves to go viral it’s so good

[@zoe5040]

this mv is sooo cute and matches the song perfectly!! i like that it is simple but still high quality and the girls did a really good job at giving a natural feel like we were the ones filming~

[@user-op4bv4rc2d]

1:16 The giddy reference 😭😭🫶🫶 KEP1ER AND LIGHTSUM U WILL ALWAYS BE FAMOUS

[@Kep1zyyy]

Wish lightsum gained fans with this comeback , sumits, let's try to make this song viral!

[@juaubert_]

I wish they get their first win with this good song

[@sullyoonlove9623]

It is true that they are not famous, their songs do not do well in the charts and they do not sell very well, but at the end of the year festivals there is a section called the best performance, the award of which belongs to the group that gives a wonderful live performance. I wish lightsum would be given a chance to perform for once, cube please send them to at least two festivals

[@sanaglow3192]

I hope Cube gives them a comeback in December, an early comeback will help them gain recognition

[@ayaan05k]

Everyone complaining about this comeback probably slept on honey&spice like be frrrr

[@ArRe-wb3yw]

Cube has a talented group like lightsum and now they want to debut a new girl group, I hope lightsum's situation doesn't get worse with the new girl group starting because they have been neglected enough by the company.

[@sanaglow3192]

This time, Cube sent lightsum to festivals to make them more noticed, now it's the turn of a new comeback with a vivace sound for K-pop fans to recognize them.

[@nogirlIonlyusevenmo]

sangah would literally be a 4th gen visual if she was in a big 3 company she’s just stunning 😭

[@notgaleee]

cube should continue to give them this kind of music while still being unique. lightsum let's go! we'll give you wins then POSE with it!!!

[@emin5354]

I hope Cube will give them a new comeback in November with proper promotions, I'm waiting for the news of the comeback every day

[@Yr_eve]

1thek lowkey did a better job on promoting lightsum than cube ‘coz if I didn’t saw that one ad or skipped it I wouldn’t be stanning this girls now

[@wen.2210]

which ad?? 😆

[@Yr_eve]

@@wen.2210their most recent performance at 1thek

[@silly_once]

low budget and still serving, wishing the best for lightsum! 💕

[@puffziees]

chowon's screentime should be a crime. just let me see my girl

[@n_tgl_nn]

I'm manifesting that these song will get viral somehow so that lightsum will finally get out of nugudom 🤞🕯