Its a joke league let's be honest . The lack of viewership because of psg constantly winning the league makes less of a room for big sponsors . Like for example imagine Barclays or Santander are willing to sponsor the league and paying (imaginary number) 1 billion dollars for sponsorship. But the views are so low for that amount of money . That's why we see food related companies come to sponsor league 1 . Cause they provide less sponsorship money due to the lack of viewership.