Building a line striping business | Line Mark.com | Week 3 | Line Marking

This is week 3 at Line-Mark.com and it’s a great one. We’re starting out with our thermoplastic lining truck, a bit of training and then installing our first sites with it.
Arguably, she’s no beauty queen my French mistress but she has had a good life with my friend Richard at East Anglian Road Markings before coming over to us at Line-Mark.com where let’s be honest, her life is an awful lot easier here.
Now as you guys know I’ve never been a huge fan of thermoplastic. I’ve always preferred spray application simply because I can put a spray machine in the back of the van, transport it to site get the lines down far quicker and more accurately than anyone else could with a thermoplastic system.
However, I’ve actually been out on a few sites this week to use the Thermo and, I’ve come to find a certain appreciation for it and actually, I’m going to push forward in using our thermoplastic system as our primary installation method from now on. 

[@berlinberlin4246]

My two cents: Keep the gas bottles with the gas burners. But get a PTO for the mixing.

[@AlexCIrving]

Thanks 🙏 I had this conversation with someone else last week. He was saying that he doesn’t rate the diesel ⛽️ boilers and thinks gas all the way. Apparently they are always cycling and burning the paints. Absolutely have to get a PTO for the mixers though. That much is a definite.

[@DeanKnight]

What was the reason you got in to line marking?

[@AlexCIrving]

I started out running a landscaping company and one of my customers had asked me to Line Mark their fields and car park. I put the lines in on the field for them and Line-Mark the car park and did such a terrible job that they threatened to pull the contract from me, unless I put it right. To be fair, the lines were crap! 💩 I decided that I would invest properly in Line marking to try and put it right and ended up spending a substantial amount of money buying equipment (most of which I didn’t need). Shortly after buying the equipment my farm was broken into and most of my landscaping and Line marking equipment was stolen. This was November 2021. I couldn’t afford to re-purchase all of my landscaping and Line marking equipment and decided that I had to choose only one of them to pursue. I decided that landscaping felt like an incredibly saturated market and there were literally hundreds of other companies trying to win the same limited amount of work, by dropping prices so low, that it didn’t make the work viable. I decided that Line marking would be the way forward for me as it’s largely an uncontested market space that is run by outdated and “traditional” businesses, which meant there was a huge room for improvement with technology, processes and branding. I’ve been running Line-Mark.com since March 2022 and have been filming and documenting as much of the journey as I can from that point. It’s not all rainbows 🌈 and butterflies 🦋 I can tell you but it has been so rewarding. The last six months I’ve tried to massively up our content and improve our filming and decided to take somebody on full-time just to help me film and edit the footage. Five weeks ago, we started filming our weekly vlog series Showing the behind the scenes of building Line-Mark.com and how we generated 1.5 million in sales in the last two years and £130k profit the last 6 months. I’m going to keep up with the weekly blog series and any of the questions I get through, if possible, I’ll try to turn them into a standalone video for people to watch. Are you involved in Line marking or looking at getting involved?

[@mdratulakonda1]

I hope you are very well. Your content ideas are excellent. But your videos do not have much engagement. and need a proper searchable video tag set up to reach the targeted area and audience. Your SEO score is much lower. Can I share with you some plans for increasing views and subscribers organically?

[@AlexCIrving]

Thanks for your feedback. Absolutely the SEO can and will be improved. It’s all a big learning curve for me! What suggestions do you have?

[@mdratulakonda1]

@@AlexCIrving Yeah Proper SEO optimization increase our Channel Visibility Double. Where can I explain or suggest you in detail.