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Lingen Davies Cancer Fund is a charity dedicated to making a positive difference to the lives of people impacted by cancer in Shropshire, Telford & Wrekin, and Mid Wales. It wanted to launch an initiative to raise awareness of breast cancer and boost funds to support cancer services across the region.
Lingen Davies therefore decided to launch Titty Trail, a tit-tastic 10-mile trek across the Shropshire Hills. To launch the initiative, it needed help to establish the brand, drive sign-ups and encourage donations.
Reech created the brand for the Titty Trail and launched a social media strategy to drive sign-ups. Our team also designed the route maps, created animations and designed mile markers for along the route - a different boob with a different breast cancer symptom to increase awareness at each mile.
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